Who is Jonna Maryo?

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Jonna Maryo: The Peruvian Makeup Artist Bringing Halloween Transformations to Life

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Jonna Maryo is a makeup artist from Peru who has built a strong presence in the beauty industry through her creative and highly detailed transformations. She specializes in Halloween-themed looks, crafting elaborate designs that bring characters from pop culture and fantasy to life. Her content stands out for its high-quality production, making her a go-to influencer for unique and artistic makeup tutorials. With her passion for cosplay and horror aesthetics, Jonna has captivated an audience eager to see her next jaw-dropping creation.

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Her influence extends across social media, where she has amassed millions of followers through her engaging and visually striking content. She shares her work primarily on TikTok, YouTube, and Instagram, each platform showcasing different aspects of her artistry. On TikTok, she posts frequent short-form videos demonstrating quick yet impressive transformations, while on YouTube, she provides more in-depth tutorials. Instagram serves as a portfolio for her best looks, giving fans a closer look at her most detailed work.

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Beyond her personal brand, Jonna has collaborated with major entertainment companies like Netflix and Disney, proving her relevance in both the beauty and media industries. These partnerships allow her to expand her creative reach, blending makeup artistry with storytelling and pop culture references. She has also worked with beauty brands, promoting products that align with her aesthetic and expertise. Her growing reputation has made her one of Peru’s top beauty influencers, continuously gaining recognition on a global scale.

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Jonna's success is driven by her ability to adapt to trends while maintaining her signature style. She balances artistry with audience engagement, ensuring that her followers feel connected to her creative process. Her consistency in posting and the high engagement rates on her videos make her an appealing choice for brands looking to reach a young and beauty-savvy audience. As she continues to evolve her content, Jonna remains a leading figure in the world of makeup transformations, inspiring millions with every new creation.

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An Influencer Active on Social Media

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Jonna has a strong presence on TikTok, YouTube, and Instagram. With millions of followers across these platforms, her engagement rates remain high, particularly on TikTok and YouTube. Her ability to create visually stunning and highly shareable content has solidified her as a major influencer in the beauty and transformation space.

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Jonna’s Social Media Strategy Analysis

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YouTube: The Long-Form Content Hub

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Jonna Maryo’s YouTube channel serves as a platform for long-form content, allowing her to showcase detailed makeup tutorials and behind-the-scenes transformations. With 3.9 million subscribers, her channel provides fans with in-depth guidance on achieving her signature Halloween-inspired looks. Each video is carefully edited to highlight every step of the process, making it educational and visually engaging. This approach keeps her audience invested in her artistry while positioning her as an expert in creative beauty transformations.

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Her content on YouTube includes tutorials, product reviews, and artistic storytelling through makeup. She posts 5.7 videos per month, ensuring that her subscribers have fresh and exciting content to watch. While her engagement rate is 0%, her videos still attract thousands of views, reinforcing her credibility as a skilled makeup artist. By maintaining a consistent posting schedule, she retains her audience’s interest and keeps them engaged with her latest creations.

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YouTube allows Jonna to experiment with longer, more intricate videos, giving her the flexibility to explore advanced techniques. Her average views per video are 2.1K, with highly engaged fans eager to learn from her. She also incorporates collaborations with major brands, such as Netflix, which have helped her gain further exposure. By aligning her content with entertainment trends, she increases her reach beyond traditional beauty audiences.

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Jonna’s posting habits on YouTube show that she prioritizes quality over quantity, ensuring each upload is polished and informative. She typically posts once a month at 7 PM EST, giving her content a strategic boost in visibility. With a steady growth rate of +1.72%, her channel continues to attract new followers. As her content evolves, YouTube remains a vital part of her strategy, offering a space for detailed, high-production beauty content.

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• Username: @jonnamaryo
• Influence Score: 90.1/100
• Followers: 3.9M
• Activity: 5.7 videos per month
• Engagement Rate: 0%
• Growth: +1.72%
• Average Engagement: 68
• Posting Habits: Once a month at 7 PM EST

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TikTok: The Home of Viral Transformations

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Jonna’s TikTok presence is where she thrives, delivering quick and captivating makeup transformations to her 2.7 million followers. Her content is designed to grab attention within seconds, making it highly engaging and shareable. By focusing on Halloween and fantasy-inspired looks, she taps into trending themes that resonate with beauty and cosplay enthusiasts. Her ability to create viral content has positioned her among the top TikTok creators in the makeup category.

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Her TikTok strategy includes frequent uploads, with an average of 5.9 videos per week. This consistency helps her maintain visibility in a highly competitive space, ensuring her content appears regularly on For You Pages. With an engagement rate of 3.99%, her videos spark strong audience interaction, leading to millions of views per month. The combination of creativity and frequent posting allows her to stay relevant and continuously attract new followers.

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TikTok is also where Jonna experiments with different styles, from time-lapse transformations to comedic and dramatic makeup reveals. Her average views per video reach 1.3 million, showcasing her ability to connect with a broad audience. She strategically uses hashtags and trending sounds to maximize reach, increasing her chances of going viral. Her growth rate of +2.79% highlights the effectiveness of her TikTok approach, making it one of her most valuable platforms.

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Jonna’s posting habits reflect her commitment to keeping her audience engaged daily. She posts content every day at 7 PM EST, ensuring her videos gain traction early in the day. This level of dedication has made her a favorite among beauty enthusiasts and brands looking for high-impact influencer marketing. As she continues to refine her TikTok content, she remains a top creator in Peru’s beauty scene.

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• Username: @jonnamaryo
• Influence Score: 93.9/100
• Followers: 2.7M
• Activity: 5.9 videos per week
• Engagement Rate: 3.99%
• Growth: +2.79%
• Average Engagement: 107.8K
• Posting Habits: Everyday at 7 PM EST

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Instagram: A Visual Portfolio for Beauty Enthusiasts

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Instagram serves as Jonna’s digital portfolio, showcasing her most polished and visually striking makeup looks. With 371.3K followers, her Instagram presence may be smaller than her other platforms, but it remains an essential part of her brand. She uses the platform to highlight her most detailed transformations, giving followers a closer look at the artistry behind each design. Her profile is a go-to destination for fans and brands looking to see her best work.

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Jonna’s Instagram strategy focuses on high-quality images and short-form videos that capture her transformations. She posts 12 times per month, ensuring her audience remains engaged without overwhelming them. While her engagement rate is 0.69%, her average post still receives thousands of interactions. Her ability to balance aesthetic appeal with engaging content makes her Instagram an effective promotional tool.

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Unlike TikTok, where fast-paced content dominates, Instagram allows Jonna to slow down and focus on storytelling. Her posts often include detailed captions explaining her creative process, giving fans more insight into her work. With an average of 42.9K views per post, her content continues to attract a dedicated audience. Although her growth rate is currently at -0.77%, her steady posting schedule helps maintain audience interest.

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Jonna’s posting habits on Instagram show her commitment to consistency, with content going live every day at 6 PM EST. This schedule ensures her posts receive maximum visibility early in the day. By leveraging Instagram as a curated space for her best work, she continues to strengthen her brand and attract new collaboration opportunities. While her other platforms may have higher engagement, Instagram remains a vital tool for showcasing her artistic skills.

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• Username: @jonnamaryo
• Influence Score: 77.1/100
• Followers: 371.3K
• Activity: 12 posts per month
• Engagement Rate: 0.69%
• Growth: -0.77%
• Average Engagement: 2.6K
• Posting Habits: Everyday at 6 PM EST

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Jonna Maryo’s Social Media Influence Summary

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Jonna ranks among the top beauty influencers in Peru, leading the makeup category in the country. Her influence extends globally, with her worldwide rankings reflecting her strong positioning in the beauty transformation space. Her work has caught the attention of major entertainment brands, further cementing her as a leading figure in the industry.

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Learn more about the Favikon Methodology here

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Content Strategy: Elevating Makeup Artistry with Bold Creativity and Halloween Magic

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Jonna’s content focuses on high-quality makeup transformations, emphasizing Halloween and fantasy aesthetics through visually striking short videos, particularly on TikTok. She enhances audience engagement by sharing behind-the-scenes moments, making her work feel personal and relatable while showcasing detailed character makeup tutorials and time-lapse transformations. Her strategy includes collaborations with beauty and entertainment brands, with seasonal content peaking around Halloween for maximum impact.

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Reachability and Partnerships

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Jonna is an ideal partner for brands in the beauty, entertainment, and Halloween-themed product sectors. Her previous collaborations with Netflix and The Walt Disney Company show that she is open to partnerships, particularly those aligned with her aesthetic. She is highly reachable for brand deals, with a strong likelihood of accepting sponsorships for makeup products, themed collaborations, and product reviews.

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Conclusion: A Leading Force in Creative Makeup and Digital Influence

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Jonna Maryo has built a thriving social media presence by combining artistic skill with engaging content. Her expertise in makeup transformations, especially for Halloween, has earned her millions of loyal followers. With her growing influence and successful brand partnerships, Jonna continues to make a significant impact in the beauty community, solidifying her as a key player in the industry.

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