Who is John M Barrows? | B2B Influencer

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John M Barrows, CEO of JB Sales, is an influential figure in the sales and marketing space, known for his actionable insights and engaging online presence. With a rich professional background and a knack for blending humor with value-driven content, he has become a prominent thought leader across LinkedIn and other social media platforms. This analysis dives deep into his social media strategy, metrics, and overall influence.

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John M Barrows: The Sales Expert Revolutionizing Social Media Strategies

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John M. Barrows is a seasoned sales trainer, author, and keynote speaker who has established himself as a prominent figure in the world of sales and marketing. As the CEO of JB Sales, he has dedicated his career to equipping sales professionals with the tools and strategies they need to thrive in today’s competitive business landscape. With a career spanning years of hands-on experience, John has worked with numerous fast-growing companies, helping them optimize their sales processes and unlock their full potential. His ability to break down complex concepts into actionable advice has made him a sought-after mentor for sales teams across various industries.

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In addition to his leadership role at JB Sales, John is the host of the widely acclaimed Make It Happen Monday podcast. Through this platform, he shares insights, success stories, and practical advice tailored to the challenges faced by modern sales professionals. His engaging and conversational style resonates with listeners, making the podcast a go-to resource for anyone looking to sharpen their sales skills. John’s influence extends beyond the digital realm, as he is also the author of I Want To Be In Sales When I Grow Up, a book that inspires the next generation of sales leaders by showcasing the value and opportunities within the profession. His multifaceted approach to content creation ensures he reaches audiences through multiple touchpoints, each delivering impactful and relevant guidance.

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John’s commitment to empowering salespeople is evident in his subscription-based training programs offered through JB Sales. For just $1 a day, professionals gain access to cutting-edge techniques and best practices designed to elevate their performance. By making high-quality training accessible to a broad audience, John has positioned himself as a game-changer in modern sales education. His emphasis on practical application, combined with a deep understanding of the sales landscape, has solidified his reputation as a trusted advisor to both individuals and organizations. Through his efforts, John continues to transform the way sales teams operate, fostering a culture of continuous learning and growth in a rapidly evolving industry.

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A Leading Voice Across Social Platforms

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John M Barrows commands a solid social media presence across LinkedIn, Instagram, YouTube, and X, with LinkedIn leading as his primary platform. His content spans from quick tips and thought leadership posts to in-depth video insights, all tailored to engage sales professionals and elevate their expertise.

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John M Barrows' Social Media Strategy Analysis

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LinkedIn: The Core Platform for Sales Professionals

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John’s LinkedIn account, with an impressive 405.6K followers, stands out as his most impactful social media platform, serving as the cornerstone of his digital presence. His content strategy on LinkedIn is highly intentional, focusing on thought-provoking text-based posts, visually engaging images, and informative articles that resonate deeply with his audience of sales professionals. John’s posts are meticulously crafted to educate and inspire, offering practical advice and tools that can be directly applied to real-world sales scenarios. By addressing challenges such as improving cold-calling techniques, handling objections, and optimizing prospect engagement, he establishes himself as a go-to resource for professionals looking to refine their craft. This focus on providing actionable insights ensures that his content consistently delivers value, making LinkedIn not only a platform for visibility but also a space for impactful professional growth.

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A defining feature of John’s LinkedIn content is his ability to maintain a conversational and engaging tone, which encourages followers to comment, share, and interact with his posts. He frequently shares actionable templates, such as pre-meeting checklists, agenda formats, and follow-up email scripts, empowering his audience with tools to enhance their performance. Additionally, John emphasizes authenticity, reassuring his audience that his insights come directly from his own experiences rather than curated or outsourced content. This trust-driven approach fosters a strong connection with his audience, solidifying his status as a credible and relatable leader in the sales industry. By consistently posting and interacting with his followers, John has created a dynamic LinkedIn presence, positioning himself not just as an influencer, but as a trusted mentor and educator for the sales community.

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• Username: @johnmbarrows
• Influence Score: 86.7/100
• Followers: 405.6K
• Activity: 26 posts/month
• Engagement Rate: 0.05%
• Growth: +0.18% (+723 followers in the last 30 days)
• Average Engagement: 198 likes/comments per post
• Posting Habits: Daily at 9 PM

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Instagram: A Visual Expansion of Expertise

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While smaller in scale, John’s Instagram presence (with 8K followers) serves as a valuable complement to his LinkedIn strategy, offering a more visual and informal look into his expertise and daily life. The platform allows John to share a variety of content, from polished Reels addressing specific sales techniques to behind-the-scenes glimpses that highlight his personal journey. His Reels, such as those focusing on topics like “permission-based openers” or recapping key sales events, consistently achieve steady engagement. These videos, often under two minutes, are crafted for busy professionals who seek quick, actionable insights. By using Instagram’s short-form video format, John effectively delivers bite-sized value that is easy to digest while maintaining his focus on providing practical tips.

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Despite having a lower follower count compared to his LinkedIn audience, Instagram plays an important role in enhancing John’s relatability. The platform provides a space where he can connect with a more casual audience, sharing not only professional advice but also personal moments and snapshots from his daily routine. This mix of content creates a well-rounded online persona, allowing followers to see the human side of his sales expertise. By incorporating authentic posts, such as candid photos or lighter updates about his work-life balance, John strengthens his emotional connection with his audience. Instagram enables him to diversify his content approach, making his insights accessible and engaging for users who value both professional and personal transparency. This balance between polished expertise and approachability helps foster a loyal and growing community on the platform.

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• Username: @johnmbarrows
• Influence Score: 46.2/100
• Followers: 8K
• Activity: 12 posts/month
• Engagement Rate: 0.08%
• Growth: +0.22% (+17 followers in the last 30 days)
• Average Engagement: 6 likes/comments per post
• Posting Habits: Daily at 2 AM

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YouTube: In-Depth Sales Insights

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With 12.7K subscribers, John’s YouTube channel serves as a key supplementary platform for delivering long-form content, allowing him to explore sales tactics in greater depth. Unlike his shorter, bite-sized content on platforms like Instagram or LinkedIn, YouTube offers him the opportunity to dive into detailed training sessions and practical demonstrations that cater to sales professionals seeking advanced insights. His videos often focus on actionable techniques, such as "cold call opener" strategies, objection handling, and tips for building effective sales sequences. This platform allows John to repurpose and expand on popular content from his other channels, providing his audience with a more in-depth understanding of his methodologies. By leveraging YouTube’s long-form format, John is able to deliver step-by-step tutorials, making it an ideal resource for sales professionals aiming to refine their skills at their own pace.

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John’s monthly uploads maintain a consistent connection with his audience, offering a steady stream of valuable content that complements his other platforms. His videos are strategically crafted to address the most pressing needs of his followers, such as boosting prospect engagement, improving cold calling performance, and mastering sales pipelines. This approach not only reinforces his credibility as a sales expert but also ensures his content remains highly relevant to his audience. With an emphasis on clear explanations and real-world applications, his YouTube channel has become a trusted destination for those looking to enhance their sales expertise. While the channel’s following is smaller than his LinkedIn audience, its steady growth rate of 7.62% over the past 30 days highlights the platform’s potential as a valuable resource for his community of sales professionals.

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• Username: SellBetterXYZ
• Influence Score: 40.8/100
• Followers: 12.7K
• Activity: 4.7 videos/month
• Engagement Rate: 0.15%
• Growth: +7.62% (+898 subscribers in the last 30 days)
• Average Engagement: 19 likes/comments per video
• Posting Habits: Twice a week at 8 AM

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X: Dormant but Previously Active

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John’s X account (@johnmbarrows), with 11.1K followers, has experienced a significant drop in activity, with no new tweets posted in the last six months. This inactivity has contributed to a decline in engagement, with his current engagement rate sitting at 0%. Despite its dormant state, X remains a platform with immense potential for John, particularly given its focus on short-form, high-impact content that aligns well with his knack for delivering concise, actionable advice. Many of John’s most effective LinkedIn posts, which focus on quick tips or thought-provoking sales insights, could be adapted to X, offering an opportunity to re-engage his audience and potentially attract new followers. By creating posts tailored to trending conversations and leveraging the platform's real-time capabilities, John could position himself as a go-to resource for professionals seeking timely and relevant sales strategies.

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While his current inactivity suggests X is not a focus in his social media strategy, it represents an untapped opportunity to expand his reach. Given the platform's unique potential for fostering immediate and direct engagement, John could use X to spark dialogue on pressing sales topics, participate in industry debates, and share micro-strategies that align with his educational approach. By scheduling even weekly updates, John could revitalize his presence on the platform, leveraging it as an additional avenue to reach busy professionals who consume information in quick bursts. Moreover, X could serve as a complementary channel to drive traffic to his more in-depth content on LinkedIn, Instagram, and YouTube, effectively integrating it into his broader social media strategy. This renewed focus could help transform his currently inactive account into a thriving platform for sharing real-time sales insights.

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• Username: @johnmbarrows
• Influence Score: 7.7/100
• Followers: 11.1K
• Activity: Inactive
• Engagement Rate: 0%
• Growth: -0.81% (losing 90 followers in the last 30 days)
• Posting Habits: None

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Podcast: Make It Happen Mondays

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"Make It Happen Mondays" is a leading podcast hosted by John M Barrows, offering a masterclass in B2B sales strategies. This podcast is tailored for sales professionals looking to refine their skills, boost productivity, and achieve better results. Each episode delivers a combination of real-world insights, actionable tactics, and engaging discussions that focus on the critical aspects of modern sales. From mastering cold outreach to closing high-value deals, John’s expertise and engaging delivery ensure that every listener walks away with strategies they can implement immediately.

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What sets "Make It Happen Mondays" apart is its authentic approach to sales education. John’s episodes often draw on his personal experiences and lessons learned throughout his career, offering a genuine perspective on the challenges and opportunities in the sales industry. Additionally, the podcast features interviews with top industry leaders, including sales executives, entrepreneurs, and thought leaders who share their unique insights and proven methods. Topics range from overcoming sales objections and building strong client relationships to understanding the latest tools and trends in sales. With a conversational style and a focus on practical takeaways, "Make It Happen Mondays" has become a must-listen for sales professionals of all experience levels, making it a key resource for anyone committed to excelling in the competitive world of B2B sales.

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John M Barrows' Social Media Influence Overview

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John’s overall Favikon authority score stands at 8,228 points, ranking him #6 in the U.S. sales category. With LinkedIn leading as his primary platform, he dominates the space as a thought leader while maintaining consistent growth across Instagram and YouTube. His ability to inspire and educate is reflected in his high LinkedIn ranking within the top 1% of users.

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Content Strategy: Educating with Humor and Authenticity

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John’s content is a seamless blend of education and entertainment. His posts cater to sales professionals seeking actionable advice, often packaged in templates or quick tips. Humor and authenticity play a central role, making his insights approachable. By leveraging both short-form and long-form content across multiple platforms, John ensures his audience finds value in every interaction.

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Reachability and Partnerships

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John is classified as having “Normal” reachability and an estimated sponsored post cost of $625. As a trusted authority in sales, he collaborates with businesses to provide meaningful content that aligns with his expertise. Potential partnerships could focus on B2B tools, SaaS products, or professional training services.

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John M Barrows is a trailblazer in the sales and marketing domain, leveraging social media to inspire and educate. With his robust LinkedIn presence, engaging Instagram Reels, and actionable YouTube videos, he sets a high standard for sales thought leaders online. His focus on authenticity, coupled with a strong newsletter strategy, makes him a trusted mentor for professionals worldwide. For brands targeting a B2B audience, partnering with John offers a unique opportunity to connect with a highly engaged, sales-savvy community.

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