Who is Jessica Santillan aka lapasamoscomiendo?

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Jessica Santillan: Bringing Family, Food, and Simple Cooking to the Digital Table

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Jessica Santillan, also known as Jessi, is a chef and lifestyle content creator who shares easy home-cooked recipes for busy families. Her cooking philosophy revolves around making delicious meals using simple ingredients readily available at home. By blending practicality with creativity, she helps home cooks prepare flavorful dishes without stress. Her content is designed for parents, working individuals, and anyone looking for quick, wholesome meals.

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Jessica's journey as a food influencer began with a passion for home cooking and a desire to share her knowledge. Over time, she has built a strong presence on Instagram with 1.6M followers and TikTok with 934.9K followers. Her audience appreciates her easy-to-follow approach, which breaks down complex meals into simple steps. With her warm personality and engaging content, she has become a trusted figure in family-friendly cooking.

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Her influence extends beyond just recipes, as she incorporates aspects of her lifestyle and family moments into her content. She collaborates with brands like Carne Argentina, Dos Anclas, and Orali Argentina, promoting products that align with her values. These partnerships allow her to introduce quality ingredients and kitchen tools to her audience. Her ability to integrate sponsorships naturally makes her a reliable partner for food and lifestyle brands.

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Jessica continues to grow her digital presence, expanding her impact in the culinary world while staying connected to her audience. Despite her success, she remains focused on helping people create meals that bring families together. By keeping her content relatable and engaging, she has built a strong and loyal following. Her goal is to inspire more people to enjoy home cooking while making it as simple and enjoyable as possible.

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An Influencer Active on Social Media

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Jessica has a strong digital presence, particularly on Instagram and TikTok, where she shares accessible recipes and lifestyle content. Her social media strategy combines engaging visuals, easy-to-follow tutorials, and personal storytelling. With millions of followers across platforms, her content appeals to a wide audience looking for inspiration in both food and family life.

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Jessica Sanillan’s Social Media Strategy Analysis

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Instagram: A Hub for Easy and Family-Friendly Cooking

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Jessica’s Instagram is her primary platform, where she connects with 1.6M followers through accessible and engaging cooking content. She shares easy-to-make recipes, kitchen tips, and family moments that resonate with her audience. Her content is designed for home cooks who need quick meal solutions while maintaining a warm and personal approach. By combining food and lifestyle elements, she keeps her followers invested in her journey.

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She maintains a structured posting schedule, sharing 13 posts per month, ensuring her audience always has fresh content. Her engagement rate is 0.68%, which translates to an average of 10.7K interactions per post. With high-quality images and well-explained steps, her posts encourage audience participation and discussion. Her frequent updates make her a go-to resource for home cooking inspiration.

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Jessica’s growth on Instagram has remained steady, increasing by +0.41% in the last 30 days. This consistent rise reflects her ability to retain and attract new followers in the highly competitive food niche. Her influence score of 89.4/100 further reinforces her position as a top culinary content creator. By balancing storytelling and education, she continues to expand her reach.

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Her posting habits are well-structured, with content going live every day at 5 PM EST, ensuring maximum audience engagement. She optimizes her posts to align with peak activity times, increasing visibility and interactions. Her ability to create engaging and practical food content makes her Instagram account a valuable asset. Jessica’s blend of creativity and consistency ensures her continued growth and influence in the digital food space.

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• Username: @lapasamoscomiendo
• Influence Score: 89.4/100
• Followers: 1.6M
• Activity: 13 posts/month
• Engagement Rate: 0.68%
• Growth: +0.41% (30 days)
• Average Engagement: 10.7K
• Posting Habits: Everyday at 5 PM EST

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TikTok: Quick Recipes and Lifestyle Moments in Short Videos

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Jessica’s TikTok presence is a major part of her strategy, where she has 934.9K followers enjoying her short, engaging food videos. Her content focuses on quick recipes, meal hacks, and lifestyle updates, making it ideal for busy individuals. She takes advantage of TikTok’s fast-paced nature to keep her audience entertained while delivering useful cooking tips. By sharing short, impactful videos, she creates an interactive and engaging experience.

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She posts an average of 1.7 videos per week, ensuring that her audience consistently receives new content. Her engagement rate is 0.93%, which is higher than on Instagram, with an average of 8.6K interactions per video. Her videos generate high interest, with 176.7K average views per post. This level of engagement indicates that her content is well-received and frequently shared.

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Despite maintaining a strong presence, her growth on TikTok has remained neutral at 0% over the last 30 days. However, her established audience continues to interact with and support her content. Her influence score of 84.4/100 positions her as a relevant figure in the TikTok food space. By leveraging trending sounds and interactive content, she maximizes her reach and keeps her videos fresh.

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Her posting habits follow a structured routine, with videos going live twice a week at 5 PM EST to capture peak audience engagement. This timing ensures that her followers consistently receive new and exciting cooking ideas. Her TikTok content is more dynamic and interactive than her Instagram, allowing her to reach a younger, fast-moving audience. Jessica’s ability to adapt her content to TikTok’s format ensures that she remains relevant on the platform.

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• Username: @lapasamoscomiendo
• Influence Score: 84.4/100
• Followers: 934.9K
• Activity: 1.7 videos/week
• Engagement Rate: 0.93%
• Growth: 0% (30 days)
• Average Engagement: 8.6K
• Posting Habits: Twice a week at 5 PM EST

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YouTube: A Potential Space for Growth

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Jessica’s YouTube channel has 361K followers but remains an underutilized platform in her content strategy. Unlike Instagram and TikTok, where she focuses on short-form videos, YouTube offers an opportunity for long, detailed cooking tutorials. With her expertise, she could create structured series featuring in-depth recipes, meal-prep ideas, and family-focused content. However, her current activity level is too low to capitalize on YouTube’s potential.

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She currently uploads 0 videos per month, with her last post being 25 days ago, resulting in an engagement rate of 0%. Due to her limited presence, there is little fresh content for her audience to interact with. Despite this, she has still gained a +0.57% growth in the last 30 days, showing a slow but steady increase. If she increased her activity, she could turn YouTube into a major platform for her brand.

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Jessica’s influence score on YouTube is 65.6/100, reflecting her limited activity. However, YouTube provides unique advantages, such as the ability to create high-quality, long-form content. If she focused on detailed recipe videos, cooking series, or collaborations, she could significantly grow her presence. With consistent uploads, her audience engagement and growth could see a dramatic increase.

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Her posting habits currently follow an inactive schedule, with uploads only once a year at 7 PM EST, limiting her reach. If she dedicates more time to YouTube, she could diversify her content and engage with a different segment of her audience. Expanding her YouTube presence would strengthen her digital footprint and increase opportunities for in-depth brand collaborations. By shifting focus to long-form video content, she could become a major player on this platform.

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• Username: @lapasamoscomiendo
• Influence Score: 65.6/100
• Followers: 361K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: +0.57% (30 days)
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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La Pasas Comiendo’s Social Media Influence Summary

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Jessica ranks among the Top 2% of Instagram influencers in Argentina, showcasing her strong digital presence. She holds the #6 spot in the Chefs category within Argentina and is in the Top 1% of chefs worldwide. Her growing audience and consistent engagement solidify her as a top-tier culinary content creator.

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Learn more about the Favikon Methodology here

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Content Strategy: Making Home Cooking Simple, Warm, and Family-Centered

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Jessica’s content strategy revolves around home cooking, family-friendly meals, and lifestyle integration, making her content both practical and engaging. She blends cooking tutorials with personal updates, ensuring that her audience feels connected and part of her journey. With a casual and inviting style, she keeps her content bright, family-oriented, and focused on simple yet traditional meals that resonate with home cooks.

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Reachability and Partnerships

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Jessica Santillan has positioned herself as a trusted influencer in the home cooking and lifestyle space. With a highly engaged audience across Instagram and TikTok, she offers brands strong visibility in the food and family niche. She has collaborated with Carne Argentina, Dos Anclas, and Orali Argentina, integrating their products seamlessly into her content. These partnerships highlight her ability to authentically connect brands with home cooks and parents.

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Her estimated post value ranges between $7.5K - $15K, making her an appealing choice for sponsored content. Brands looking to reach Spanish-speaking audiences in Argentina and Latin America benefit from her strong regional influence. Her authentic approach ensures that product promotions feel natural and engaging rather than overly commercial. This makes her an ideal partner for food, kitchenware, and family-oriented products.

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Jessica’s Instagram remains her strongest platform for partnerships due to its 1.6M followers and high engagement. Her structured posting schedule ensures that sponsored content reaches her audience at the best times. TikTok also offers valuable opportunities, as her short-form content allows brands to connect with a younger and more interactive audience. By leveraging both platforms, Jessica provides brands with a comprehensive, multi-channel marketing strategy.

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Her YouTube presence remains underdeveloped but holds significant potential for in-depth brand collaborations. With 361K followers, this platform could serve as a space for longer, more detailed content such as product demonstrations and step-by-step recipe tutorials. Expanding her YouTube strategy could allow her to offer brands more extensive exposure. By increasing her content frequency, she could become a key player in long-form digital food content.

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Conclusion: Simplifying Cooking for Families Everywhere

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Jessica Santillan has built a loyal audience by sharing easy, practical recipes and a warm, family-centered lifestyle. Her presence across Instagram, TikTok, and YouTube makes her a leading voice in home cooking content. With steady growth, valuable brand partnerships, and an engaging approach, she continues to expand her influence. Jessica’s ability to make cooking simple and enjoyable ensures her place as a top digital food creator.

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