Who is Jenn Im?

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Jenn Im: Sharing Wellness, Food, and Fashion with Calm, Consistent Style

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Jenn Im is a Korean American creator based in Los Angeles who shares lifestyle, fashion, and food content across multiple platforms. She started her career on YouTube, where her calming tone and polished visuals quickly built a loyal following. With over 3.3 million YouTube subscribers and 1.8 million Instagram followers, Jenn has established a strong digital footprint. Her posts reflect creativity, simplicity, and emotional connection.

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She engages her audience through vlogs, tutorials, and personal reflections—often tied to wellness, routines, or mindset. Her approach includes thoughtful captions, curated looks, and easy-to-follow cooking content. She’s worked with trusted brands like AG1, BetterHelp, and Gentle Monster. Her content stands out for being consistent, clean, and emotionally grounded.

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Jenn’s storytelling often blends faith, food, and fashion in a calm, open format. She talks about topics like mental health, growth, and gratitude, helping followers feel supported. Over the years, she’s built a personal brand rooted in self-expression and quiet motivation. Her channel reflects a mature, reflective tone that appeals to a loyal audience.

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In addition to her content work, Jenn runs a community book club and continues to grow her wellness-focused message. She collaborates on meaningful projects, often centering around health, self-care, or productivity. While her posting has slowed, her content still gets high views, especially on YouTube and Instagram. Jenn Im remains a steady voice in the online lifestyle space.

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An Influencer Active on Social Media

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Jenn Im is active across YouTube, Instagram, TikTok, and X, with the strongest performance and most active audience on YouTube.

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Jenn’s Social Media Strategy Analysis

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YouTube: Long-Form Lifestyle, Food, and Reflection

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Jenn Im’s YouTube channel is her most followed platform, with 3.3 million subscribers. It serves as a home for her long-form content, where she shares a mix of vlogs, food recipes, skincare routines, and heartfelt life updates. These videos offer more than surface-level aesthetics—they provide her viewers with genuine connection and insight into her personality and lifestyle.

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Her content varies from daily life to deeper reflections, making YouTube the best place for full expression. Jenn often discusses mental health, fashion, and wellness, blending entertainment with helpful content. This layered storytelling strengthens her bond with followers who seek more than quick tips—they come for consistency, vulnerability, and familiarity.

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She averages 1.1 videos per month, with a strong viewership of 121K per upload and about 4.6K average engagements. Her engagement rate sits at 0.14%, which, though modest, reflects steady support across her base. Posting at 7 PM EST twice a month, Jenn’s slow and steady pace keeps her YouTube presence intentional and meaningful.

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Her growth this month is slightly down at -0.21%, but her audience remains engaged and loyal. YouTube continues to be a powerful space for brands interested in lifestyle storytelling and deeper content. With its extended format, the channel is ideal for campaign messages that need more time, such as product reviews, wellness topics, or behind-the-scenes brand stories

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• Username: @imjennim
• Influence Score: 74.9/100
• Followers: 3.3M
• Activity: 1.1 videos/month
• Engagement Rate: 0.14%
• Growth: -0.21%
• Average Engagement: 4.6K
• Posting Habits: Twice a month at 7 PM EST

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Instagram: Fashion, Wellness, and Everyday Moments

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Jenn Im’s Instagram feed (@imjennim) is a visual portfolio that highlights her love for fashion, food, and thoughtful living. With 1.8 million followers, the platform reflects her polished yet personal approach to content creation. From styled outfits to minimalist food shots, Jenn combines aesthetics with relatable storytelling, appealing to a lifestyle-focused audience.

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Her visual identity on Instagram is clean and consistent, featuring soft tones and curated backgrounds. Every post feels intentional, and her captions often add context or emotion behind each photo. This mix of visuals and words gives followers a glimpse into her day-to-day life and core values. The platform acts as her most balanced blend of content and personality.

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Jenn shares about 5 posts per month, usually scheduled twice a week at 6 PM EST, keeping her presence active but not overwhelming. Her engagement rate stands at 0.66%, and she receives about 12.1K interactions per post. Impressively, her posts reach an average of 774K viewers, showing how strong her content performs despite limited frequency.

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Her growth has dipped slightly at -0.26%, but her audience remains loyal and responsive to her posts. Instagram is where brands can connect with Jenn’s calm, intentional style through sponsored visuals or product integrations. With her influence and content quality, this channel is ideal for partnerships that value aesthetic storytelling and authenticity.

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• Username: @imjennim
• Influence Score: 81.2/100
• Followers: 1.8M
• Activity: 5 posts/month
• Engagement Rate: 0.66%
• Growth: -0.26%
• Average Engagement: 12.1K
• Posting Habits: Twice a week at 6 PM EST

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TikTok: Minimal Presence with Room to Grow

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Jenn’s TikTok account (@imjennim) has a follower base of 54.8K, but it hasn’t seen any new posts in over three years. Her current engagement rate sits at 0%, and growth has remained flat during this time. While the account once supported her content ecosystem, it now serves as a dormant platform.

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Despite the inactivity, TikTok still holds potential for Jenn’s brand, especially with its strong audience for wellness, fashion, and food. A return to short-form content could help her reconnect with younger viewers and expand her reach. If reactivated, the account could be a fresh space for visual storytelling and quick tips that align with her lifestyle message.

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• Username: @imjennim
• Influence Score: 8.7/100
• Followers: 54.8K
• Activity: 0 videos/week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 4 PM EST

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X (Twitter): Legacy Presence, Now Inactive

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Jenn’s X account (@imjennim) has been inactive for over two years, with no new content or audience engagement. Despite this, she still holds 98.2K followers, suggesting a strong presence in earlier phases of her digital journey. Her past posts reflect cultural commentary and casual updates, offering a more conversational tone compared to her polished content elsewhere.

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Currently, the account shows a -0.22% growth rate, with no recent activity, views, or engagement. Although this platform isn’t part of her main strategy now, it still adds context to her multi-platform history. If reactivated, Jenn’s authentic voice could help revive it as a casual space for thoughts or announcements.

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• Username: @imjennim
• Influence Score: 7.6/100
• Followers: 98.2K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.22%
• Average Engagement: 0
• Posting Habits: Once a year at 12 PM EST

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Jenn Im’s Social Media Influence Summary

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With an influence score of 8,900 points, Jenn ranks in the Top 9% for Instagram in the U.S. and globally. In Outfits & Styling, she is in the Top 1% in the U.S. and the Top 10% worldwide. While her audience is large and loyal, recent growth has slowed—making this a moment for either reactivation or content evolution.

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Learn more about the Favikon Methodology here

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Content Strategy: Calm, Clean, and Consistent

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Jenn’s content strategy revolves around clarity, consistency, and calm storytelling. Her visuals are polished but not overly curated, keeping a human tone in each post. From recipe tutorials to fashion posts, she speaks in a warm and grounded way. Her style is friendly and feels genuine, which helps brands build trust through her audience. She doesn't chase trends—instead, she sticks to what works for her. That’s why her partnerships with brands like BetterHelp, Songmont, and Gentle Monster are strong. Each fits her voice and her community's interests. Whether she's sharing a new recipe or showing her skincare routine, it’s always aligned with her calm approach.

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Reachability and Partnerships

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Jenn Im’s reach is grounded in her long-term presence and deep audience trust. With over 3.3 million subscribers on YouTube and 1.8 million followers on Instagram, her influence spreads widely across lifestyle and wellness content. Her calm tone and authentic style help foster a strong emotional connection with viewers. This gives brands a safe and reliable space for meaningful partnerships.

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Her engagement on YouTube sits at 0.14%, with an average of 4.6K interactions per video. While her posting rate is just 1.1 videos per month, her content still reaches a wide audience with 121K average views. This platform is ideal for brands looking for long-form storytelling and wellness alignment. Sponsored videos benefit from her ability to hold viewer attention.

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On Instagram, Jenn keeps a steady rhythm with 5 posts per month, earning an average of 12.1K engagements per upload. Her engagement rate of 0.66% reflects the loyalty of her community despite the platform’s constant changes. Brands appreciate her ability to blend fashion, food, and thoughtfulness in each post. This makes her highly suitable for curated and branded campaigns.

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Jenn's profile shows brand safety, high trust, and visual consistency—key factors for partnership success. Her past collaborations with Delta Air Lines, American Express, and MARGESHERWOOD show her strong alignment with wellness, travel, and fashion sectors. She offers safe content with a cheerful and minimal tone, and is likely to accept collaborations that match her values. With clear scheduling and thoughtful presentation, she remains an approachable creator for intentional campaigns.

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Conclusion: Building Lasting Impact Through Calm, Creative, and Thoughtful Content

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Jenn Im continues to be a calming, reliable voice in the lifestyle space. Her audience trusts her tone and engages with her visuals, recipes, and thoughts. She has built a solid platform around wellness, fashion, and faith—fitting well with lifestyle brands that value depth and care. Despite a recent drop in growth, her digital presence still feels strong and full of potential for the right partnerships.

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View the AI-powered profile

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