Who is Jena aka u7ena?

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Jena: Elevating Curly Hair Care Content with Authenticity

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Jena is a London-based content creator recognized for her expertise in curly hair care and beauty routines. She creates engaging content that includes tutorials, product reviews, and relatable lifestyle moments. Her videos provide practical guidance on maintaining healthy curls, offering styling tips and product recommendations for different hair types. This educational approach has helped her gain a loyal and engaged following interested in beauty and self-care.

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She has successfully built a dedicated audience by making beauty content accessible and easy to follow. By demonstrating effective hair care techniques, she ensures her followers receive useful and actionable advice. Her collaborations with PrettyLittleThing, Not Your Mother’s, and Camille Rose reflect her credibility in the beauty industry. These partnerships allow her to showcase curly-hair-friendly products while maintaining authenticity in her recommendations.

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Jena’s content strikes a balance between aesthetics and functionality, making it both informative and visually appealing. She seamlessly integrates sponsored products into her routine, ensuring they align with her personal brand. Her ability to create natural and engaging promotional content has made her a valuable partner for hair care and beauty brands. This authenticity fosters trust among her audience, reinforcing her influence in the space.

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With a strong social media presence and growing authority, Jena is becoming a leading voice in curly hair care and beauty. Her content combines humor, relatability, and expertise, helping her connect with a wide audience. As she continues to expand her influence, her digital presence remains strong, making her an ideal collaborator for brands looking to reach the beauty and fashion community.

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An Influencer active on social media

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Jena is a leading beauty content creator, focusing on curly hair care and product recommendations while maintaining a strong presence on TikTok and Instagram.

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Jena’s Social Media Strategy Analysis

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TikTok: The Core of Her Influence

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Jena’s TikTok presence is her strongest, with 1.9 million followers actively engaging with her beauty tutorials and hair care routines. She consistently delivers step-by-step guides on curly hair maintenance, product reviews, and trendy beauty hacks, making her content both educational and entertaining. Her videos align with the latest trends, ensuring she stays relevant within the beauty community. This strategic content approach keeps her audience coming back for more.

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Her engagement rate of 3.49% reflects a highly active and responsive community. With millions of views and thousands of comments per post, Jena’s TikTok content is well-received and frequently shared. She maintains a consistent posting schedule, averaging 14.8 posts per month, which helps her stay visible and continuously engage with her audience. By regularly updating her content, she sustains interest and keeps her followers invested.

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Jena’s ability to create viral videos is a key factor in her success. Many of her posts surpass one million views, demonstrating the strong appeal of her beauty and hair care content. She further strengthens her engagement by interacting with her followers, responding to comments, and reacting to trends in real-time. This direct engagement fosters a deeper connection with her audience, enhancing their loyalty and boosting her visibility.

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Her TikTok growth has been remarkable, with an 8.16% increase in followers in the last 30 days. This consistent upward trend highlights her expanding influence in the beauty niche, particularly within curly hair care. As her audience continues to grow, Jena cements herself as a leading content creator in this space. With her momentum, she remains a valuable influencer for beauty and hair care brands looking to connect with an engaged and trend-savvy audience.

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• Username: @u7ena
• Influence Score: 93/100
• Followers: 1.9M
• Activity: 14.8 posts/month
• Engagement Rate: 3.49%
• Growth: +8.16%
• Average Engagement: 66.2K
• Posting Habits: Twice a day at 3 PM EST

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Instagram: Aesthetic Meets Expertise

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Jena’s Instagram presence is a key part of her content strategy, allowing her to share curated beauty and fashion posts with her 421.4K followers. Her profile showcases a mix of personal style, branded collaborations, and lifestyle updates, making her a reliable source of beauty inspiration. Whether promoting hair care products or sharing glimpses of her daily routine, she maintains a consistent aesthetic that resonates with her audience. This balance of sponsored and organic content helps her stay authentic while engaging with her followers.

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Her 2.5% engagement rate highlights the level of audience interaction she achieves on Instagram. While Instagram typically sees lower engagement rates than TikTok, Jena’s ability to maintain an active and engaged community speaks to the quality of her content. She regularly interacts with her audience through comments, likes, and shares, fostering a loyal and interactive follower base. This engagement is crucial for brands looking to leverage her influence for product promotions and collaborations.

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Jena maintains a steady posting schedule, averaging 21 posts per month, ensuring she stays relevant and visible to her audience. Her content is a mix of fashion-forward looks, beauty tutorials, and product recommendations, all presented with high-quality visuals. Her ability to adapt to beauty trends while staying true to her niche makes her Instagram page a go-to destination for followers interested in hair and beauty. This consistency in posting strengthens her brand identity and keeps her audience engaged.

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Her Instagram follower count has grown by 10.59% in the last 30 days, reflecting her rising influence in the beauty space. This steady growth suggests that her content continues to attract new followers and maintain existing ones, reinforcing her credibility as a beauty and hair care expert. As she continues to expand her presence, Jena’s Instagram remains a powerful platform for both audience engagement and brand collaborations, positioning her as a key figure in the beauty industry.

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• Username: @v7ena
• Influence Score: 90/100
• Followers: 421.4K
• Activity: 21 posts/month
• Engagement Rate: 2.5%
• Growth: +10.59%
• Average Engagement: 10.5K
• Posting Habits: Everyday at 3 PM EST

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YouTube: A Platform with Untapped Potential

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Jena’s YouTube channel, with 68.6K subscribers, remains an underutilized platform in her social media presence. While she has established a strong following on TikTok and Instagram, her lack of recent uploads on YouTube has resulted in an engagement rate of 0%. This inactivity suggests she has not yet explored YouTube’s full potential for expanding her audience. However, with the rising popularity of YouTube Shorts, she could leverage her existing short-form content to increase her reach.

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YouTube provides an excellent opportunity for Jena to create long-form content that complements her current social media strategy. Unlike TikTok and Instagram Reels, which focus on quick, engaging clips, YouTube allows for in-depth tutorials, detailed product reviews, and Q&A sessions. These formats could give her followers a deeper understanding of her hair care techniques and beauty routines. By repurposing successful TikTok content, she could maintain consistency across platforms while appealing to a wider audience.

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Despite her low activity on YouTube, having a presence on the platform adds credibility to her brand. Many beauty and fashion influencers use YouTube as a hub for long-form content, establishing themselves as experts in their niche. Jena’s expertise in curly hair care could make her stand out by providing detailed educational content. With the right strategy, she could transform her YouTube into a reliable source for haircare enthusiasts looking for comprehensive guidance.

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If Jena invested more effort into YouTube, she could strengthen her connection with her audience by offering more detailed and personalized content. Long-form tutorials, hair transformation videos, and styling routines could help establish her authority in the beauty space. By diversifying her content and maintaining a consistent posting schedule, she could significantly grow her audience and engagement levels on the platform. With her strong following on TikTok and Instagram, transitioning into YouTube content would be a natural and impactful next step for her brand.

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• Username: @v7ena
• Influence Score: 78/100
• Followers: 68.6K
• Activity: 0 posts/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Jena's Social Media Influence Summary

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Jena holds a Favikon authority score of 9,047 points, ranking her among the top beauty influencers in the UK. She is positioned at #72 on TikTok in the UK and #13 in the Outfits & Styling category, highlighting her strong presence in the beauty and fashion industry. With consistent follower growth and high engagement rates, she continues to expand her influence, making her a valuable partner for brands in the beauty and hair care space.

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Jena’s Content Strategy: Balancing Education and Aesthetics

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Jena’s content is a mix of informative tutorials, engaging trends, and personal lifestyle updates. Her ability to combine beauty education with entertainment sets her apart in the influencer space. Her focus on curly hair care makes her content highly specialized, attracting a dedicated audience. She shares in-depth insights on product selection, styling techniques, and hair health tips. Jena also incorporates humor and relatability into her content, making her videos fun and engaging. This helps her connect with a broader audience beyond just beauty enthusiasts. Her consistent posting schedule ensures that she remains visible in her followers’ feeds. Whether it's quick styling tips on TikTok or full-fledged tutorials on Instagram, she keeps her content fresh and engaging.

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Jena’s Reachability & Brand Partnerships

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Jena’s reachability is categorized as "Normal", with an estimated cost of $10.5K per sponsored post. This pricing positions her as an accessible influencer for brands looking to promote beauty and hair care products without the high costs of mega-influencers. Her pricing reflects her strong engagement and credibility, making her an ideal collaborator for brands targeting the beauty industry. With a well-established presence on TikTok and Instagram, Jena offers a balance of influence and affordability.

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Her partnerships with brands like PrettyLittleThing, Not Your Mother’s, and Camille Rose showcase her ability to integrate promotional content seamlessly. These collaborations focus on hair care, beauty routines, and fashion, aligning perfectly with her niche. By featuring these brands in her tutorials and product recommendations, Jena ensures that sponsored content feels natural and relatable. This strategy enhances brand trust and drives consumer interest, leading to successful campaigns.

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Jena prioritizes authenticity in every partnership, selecting brands that fit her personal style and values. This approach helps maintain her genuine connection with her followers, making her sponsored content highly engaging and trustworthy. She often incorporates product demonstrations, tutorials, and testimonials, ensuring that promotions resonate with her audience. Her honest and engaging approach makes her collaborations feel organic rather than overly commercialized.

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For brands targeting beauty enthusiasts, hair care consumers, and young fashion-forward audiences, Jena presents a strong marketing opportunity. Her high engagement rates, consistent content output, and follower growth make her an excellent choice for brands looking to establish long-term partnerships. Whether promoting hair products, styling tools, or fashion brands, Jena’s influence continues to drive strong consumer interactions, making her a valuable brand ambassador in the industry.

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Conclusion: Jena’s Growing Influence in Beauty & Hair Care

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Jena has built a strong and loyal following through her expertise in curly hair care. Her TikTok and Instagram presence continue to expand, making her a key influencer in the beauty niche. With an impressive engagement rate, steady growth, and valuable brand partnerships, she remains a top choice for brands looking to connect with beauty-conscious consumers. As she continues to evolve, exploring YouTube and expanding her content diversity could further enhance her influence. Her potential for long-term brand partnerships is strong, making her a valuable asset in the beauty industry.

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