Who's Who on Social Media
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Who is Jaqueline Drudi?

Jaqueline Drudi is a Brazilian lifestyle and fitness influencer whose content radiates positivity, empowerment, and authenticity. As the CEO of Drudi Beauty, she captivates audiences on Instagram and TikTok with wellness tips, personal growth stories, and glimpses into her entrepreneurial journey.

March 29, 2025
Josie Renna
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Jaqueline Drudi: Empowering Wellness and Authenticity in Lifestyle Content

Jaqueline Drudi is a Brazilian influencer known for her motivational content on fitness and healthy living. As CEO of Drudi Beauty, she inspires through personal stories and daily discipline. Her lifestyle blends fun with purpose, always uplifting her digital community. She has over 1.3M followers on Instagram and 681K on TikTok.

Her consistent growth comes from highly engaging posts and wellness-focused videos, which document her real-life routines and moments. Jaqueline's humorous, down-to-earth style makes her content relatable and empowering. Whether she's in the gym or at home, she connects deeply with her audience. Her TikTok boasts an 8.49% engagement rate and 57.8K average engagement.

Jaqueline Drudi's Halloween Glam: A Fearless Fashion Statement with Freddy Krueger Vibes(Source: @jaquelinedrudi, Instagram, November 2024)

Beyond content creation, Jaqueline excels in entrepreneurship, leading a growing brand that supports beauty and self-care. She collaborates with lifestyle companies and is known for staying brand-safe and positive. Her work/life balance is a key theme across her platforms. She posts an average of 1.4 TikToks weekly and 3 Instagram posts monthly.

From fitness tips to personal milestones, Jaqueline’s bio is built around authenticity and empowerment. Her family-oriented values and positive tone set her apart in the wellness space. Her influence score has reached 8,878 points, placing her in the top 1% in Brazil. She continues to rise as a standout creator and trusted leader in lifestyle content.

An Influencer Active on Social Media

Jaqueline is active across Instagram and TikTok, where she shares her fitness journey, brand content, and lifestyle updates. She has built a strong community of 1.3M followers on Instagram and 681K followers on TikTok with high engagement and personal storytelling.

Jaqueline Drudi's Social Media Strategy Analysis

Instagram: Personal Power Meets Fitness Focus

Jaqueline’s Instagram presence focuses on fitness, entrepreneurship, personal milestones, and family. With over 1.3M followers, her curated aesthetic blends authenticity with polished visuals. Her posts showcase routines, event highlights, and brand tags, maintaining high community interest. She posts 3 times monthly with a 1.12% engagement rate and 14.4K average engagement.

Her content style remains cheerful, non-political, and highly relatable, catering to lifestyle enthusiasts. Jaqueline is often seen promoting wellness and beauty brands, adding a layer of trust to her collaborations. Her storytelling is personal yet accessible, making each image feel like a candid moment. With 476K average views and strong positivity, her tone aligns perfectly with sponsored campaigns.

She uses Instagram’s Reels to increase visibility and capitalize on algorithmic reach. Moments like her engagement and fitness evolution spark emotional reactions and engagement spikes. Her audience appreciates transformation journeys and visual storytelling through vibrant, uplifting edits. As of now, her influence score on Instagram is 80/100, reflecting solid performance.

Jaqueline leverages platform-native features like stories and carousels to maintain presence beyond the grid. Her brand voice is consistent across all content pillars—wellness, humor, and growth. She balances professional aesthetics with unfiltered captions that feel real and empowering. Her last activity was 9 days ago, showing timely, intentional posting.

  • Username: @jaquelinedrudi
  • Influence Score: 80/100
  • Followers: 1.3M
  • Activity: 3 posts/month
  • Engagement Rate: 1.12%
  • Growth: -0.42%
  • Average Engagement: 14.4K
  • Posting Habits: Once a week at 6 PM EST

TikTok: Authentic Wellness with Viral Moments

Jaqueline’s TikTok strategy focuses on dynamic videos centered around gym workouts, humor, and relationship milestones. With 681.1K followers and a 8.49% engagement rate, her casual and comedic style performs well. Her average engagement hits 57.8K, making her one of the most resonant voices in her niche. She posts about 1.4 videos weekly.

Her best-performing videos often include challenges, fitness routines, and candid family moments. The "proposal" and "workout" clips garnered over 1.5M views and 100K+ likes, proving emotional storytelling works. The balance of vulnerability and empowerment makes her content trend-ready. Her last activity was recorded this week, confirming high consistency.

She taps into trending audio, relatable daily themes, and strong editing to keep momentum. Her fitness-driven clips and funny moments create viral loops, boosting her visibility and saves. By blending personal progress with trend formats, she strengthens emotional engagement. Her score on TikTok currently stands at 89.6/100, among the best in her segment.

Finally, Jaqueline’s TikTok supports her brand by increasing visibility and channeling traffic to her business page. She uses product placements seamlessly within her content, without disrupting flow. This strategy builds trust, especially with health-conscious audiences. Her growth rate is steady at +0.37%, gaining +2.5K new followers in the last 30 days.

  • Username: @jaquelinedrudi
  • Influence Score: 89.6/100
  • Followers: 681.1K
  • Activity: 1.4 videos/week
  • Engagement Rate: 8.49%
  • Growth: +0.37%
  • Average Engagement: 57.8K
  • Posting Habits: Once a week at 6 PM EST

Jaqueline Drudi’s Social Media Influence Summary

Jaqueline Drudi ranks in the Top 1% of creators in both TikTok Brazil and the Healthy Lifestyle category, showcasing her strong authority and niche dominance across platforms.

Learn more about the Favikon Methodology here

Content Strategy: Empowerment, Fitness, and Real-Life Storytelling

Jaqueline’s content strategy is rooted in empowerment. She uses her platform to inspire people to be the best version of themselves—physically, mentally, and emotionally. Her videos often show her own fitness journey, relatable lifestyle moments, and touching family content. Her tone remains light, cheerful, and humorous even when tackling deeper subjects.

Reachability and Partnerships

Jaqueline’s audience is primarily based in Brazil, with a strong affinity for lifestyle and fitness content. Her cheerful tone and relatable posts make her extremely approachable to followers and potential brands. With over 2M combined followers, she maintains strong daily visibility. Her cross-platform presence on Instagram and TikTok ensures she stays in front of her community consistently.

Her engagement rates are impressive, especially on TikTok where it reaches 8.49%, indicating high viewer resonance. With over 542.8K average video views, her content doesn’t just reach but retains interest. Jaqueline’s relatable storytelling and aesthetic edits keep her followers invested. Her comments often reflect gratitude, admiration, and curiosity about her lifestyle and wellness choices.

An overview of Jaqueline Drudi’s top influential connections across key industries. (Source: Favikon)

From a brand perspective, she has collaborated with names like Habib’s, merging lifestyle with accessible, everyday campaigns. Her visual branding is clean, aligning well with wellness, fitness, and beauty sectors. With a Favikon score of 8,878 points, she ranks in the top 1% of TikTok creators in Brazil. This makes her an excellent choice for both local and international partnerships.

Jaqueline’s network also strengthens her reach, as she appears in content with creators like Drielly and Fantiny Drudi. She’s part of the Drudi ecosystem, which boosts shareability and multi-audience discovery. Her ability to balance professionalism and warmth adds to her high campaign readiness. With pricing estimated between $7.5K–$15K, her slots are primed for meaningful influencer-brand alignment.

Conclusion: A Lifestyle CEO Inspiring through Realness and Wellness

Jaqueline Drudi’s influence goes far beyond follower count—it's in the daily motivation she provides, the honesty in her posts, and the warmth she shares with her audience. As a fitness advocate, entrepreneur, and content creator, she masterfully merges personal growth with engaging digital storytelling. Her ability to lead by example, both in business and content, sets her apart in the influencer space.

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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.