Who is Jane Williamson?

Jane Williamson, affectionately known as "THE Utah Mom," has carved a unique niche in the social media landscape by sharing humorous and relatable content centered on everyday life as a mom. Her light-hearted approach to parenting, filled with skits, routines, and travel experiences, resonates with a wide audience who appreciate her authenticity and wit. With a strong presence on TikTok, Instagram, and YouTube, Jane has built an impressive online community that looks forward to her content, celebrating both the highs and challenges of family life.

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Jane Williamson: The Ultimate Utah Mom Entertaining Millions

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Jane Williamson’s journey to social media fame began with her refreshing and humorous take on motherhood. As a Utah-based mom, Jane uses her platform to share the authentic chaos, joy, and sometimes hilarious moments of raising a family. Her relatable content includes snippets of her morning routines, preparing her children for school, and light-hearted skits that reflect common experiences in family life. Known especially for her “Utah mom” series, Jane has gained a massive following by embracing the quirks of her regional and cultural background, adding a unique flair that has endeared her to viewers across the globe. Her audience, largely made up of parents and families, finds a relatable escape in Jane’s comedic yet honest approach to parenting.

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Beyond her humorous portrayal of family life, Jane has expanded her brand through meaningful collaborations with respected companies like Hint Water, Cozy Earth, and Dove. Her partnerships are carefully chosen, aligning with her values and lifestyle, which enhances her credibility as an influencer. By sharing product recommendations and practical tips, she gives her audience insights they can trust, from wellness products to household essentials. Jane’s audience sees her as a reliable source, and her endorsement carries weight, especially among mothers and families who value authenticity. Her collaborations feel natural, as she integrates products seamlessly into her daily routines, making these partnerships feel less like advertisements and more like helpful advice from a friend.

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Jane’s content goes beyond entertainment; it fosters a sense of community among her followers. Her down-to-earth persona allows her audience to see themselves in her, creating a strong emotional connection. This relatability is what has propelled her influence, as her followers feel like they are part of her extended family. By sharing her parenting journey, including the struggles and triumphs, Jane inspires and uplifts her audience, making her a beloved figure in the family and lifestyle space. Her presence online isn’t just about showcasing family life—it’s about embracing and celebrating it with humor, resilience, and love, turning everyday moments into lasting memories for her followers.

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An Influencer active on social media

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With a following across TikTok, Instagram, and YouTube, Jane Williamson reaches a massive audience interested in motherhood, family life, and relatable humor.

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Jane Williamson's Social Media Strategy

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TikTok: Jane's Most Engaging Platform

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‍Jane’s TikTok presence, with 2 million followers, showcases her talent for creating viral skits and short-form content that resonates deeply with her audience. Her humorous "Utah mom" series has been especially popular, where she pokes fun at seasonal quirks and everyday mom struggles in a lighthearted manner. Her content ranges from playful videos about preparing for the holidays to exaggerated portrayals of common "mom" stereotypes, each skit receiving thousands of comments from engaged fans who see themselves in her content.

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Her engagement rate on TikTok is a phenomenal 12.53%, with an average of 525.8K engagements per post. Jane posts about 2.7 times per week, timing her uploads early in the morning to catch her audience as they start their day. Her growth on TikTok, a staggering 23.66% increase over the past month, underscores her expanding influence in the parenting community.

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• Username: @janeinsane_
• Influence Score: 97.7/100
• Followers: 2M
• Activity: 2.7 videos per week
• Engagement Rate: 12.53%
• Growth: +23.66% (+382.7K)
• Average Engagement: 525.8K
• Posting Habits: 3 times a week at 6 AM

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Instagram: A Visual Showcase of Family Life

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‍With 1.3 million followers, Jane’s Instagram offers a more polished look into her life. She shares a blend of personal moments, family outings, and humorous skits that align with her content on TikTok. Instagram allows Jane to connect on a more intimate level, posting visual stories of her day-to-day experiences, from vacation highlights to candid family moments. Her Reels, often comedic, mimic her TikTok style but with a more curated aesthetic, resonating with her followers who seek both entertainment and visual inspiration.

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On Instagram, Jane boasts an impressive engagement rate of 18.51%, averaging 236.5K interactions per post. Her growth rate of 13.1% over the last month further emphasizes her popularity. Jane’s posting schedule includes three posts weekly, each strategically timed to maximize engagement and keep her audience invested in her family’s journey.

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• Username: @jane
• Influence Score: 96.5/100
• Followers: 1.3M
• Activity: 10 posts per month
• Engagement Rate: 18.51%
• Growth: +13.1% (+147.1K)
• Average Engagement: 236.5K
• Posting Habits: 3 times a week at 4 AM

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YouTube: A Platform for In-Depth Storytelling

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‍Jane’s YouTube channel, with 3.6 million subscribers, serves as a space for longer-form content where she can share more detailed stories and experiences. Although she posts less frequently on YouTube, her videos are highly engaging, with each upload typically centered around family activities, Q&As, and more elaborate skits. This platform allows her to offer a more in-depth look at her life, complementing the snippets she shares on TikTok and Instagram.

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With a 2.44% engagement rate and 11K average engagements per video, Jane’s YouTube presence highlights her ability to maintain a loyal following even with sporadic uploads. Her content reaches an average of 448.9K views, with videos released once a month at 8 AM to align with her audience’s viewing habits.

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• Username: @Janeinsane_
• Influence Score: 94.5/100
• Followers: 3.6M
• Activity: 1.6 videos per month
• Engagement Rate: 2.44%
• Growth: +4.92% (+165K)
• Average Engagement: 11K
• Posting Habits: Once a month at 8 AM

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Jane Williamson's Social Media Influence and Authority Summary

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Jane Williamson’s social media presence ranks her in the top tier of content creators within the motherhood niche. With an authority score of 9,628 points, Jane is positioned as the top influencer in her category in the U.S., surpassing other notable creators in reach and engagement. Her high influence scores across all platforms reflect her ability to captivate and maintain an engaged following, especially on TikTok, where she ranks in the top 1% for engagement. Her presence on Favikon’s rankings underscores her status as a leader in the family and lifestyle space.

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Content Strategy: Humorous and Heartwarming Family Content

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Jane’s content strategy is a perfect blend of humor and relatability, focusing on the highs and lows of parenting and everyday family life. Her signature "Utah mom" skits encapsulate the humor in routine moments, drawing on shared experiences that resonate with a broad audience. This approach not only entertains but also creates a sense of community among her followers, who often comment on her posts with shared stories or humorous anecdotes. Jane’s consistency across platforms allows her to reach a diverse audience while maintaining a cohesive brand image.

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Jane’s strategic collaborations with brands like Hint Water and Cozy Earth complement her content style, aligning with her family-oriented brand. These partnerships feel natural and authentic, adding value for her audience, who trust her product recommendations and practical advice.

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Reachability and Partnerships

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Jane Williamson’s reachability score highlights the challenges of connecting with such a high-profile influencer, with her estimated sponsored post cost at $25K. However, her collaborations with family and lifestyle brands reflect her openness to partnerships that align with her values. By working with brands that resonate with her audience, Jane maintains her authenticity, which has been key to her success. Her partnerships are carefully selected, focusing on products and services that enhance her family-centric lifestyle.

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Jane Williamson has established herself as a beloved figure in the social media space, combining humor, relatability, and authentic family content. Her success across TikTok, Instagram, and YouTube speaks to her ability to connect with a diverse audience, offering a humorous perspective on motherhood that resonates with millions. With a steady growth trajectory and strong engagement metrics, Jane continues to solidify her status as a leading voice in the family and motherhood space, providing both entertainment and valuable insights to her followers. As she continues to expand her influence and brand partnerships, Jane Williamson remains a go-to influencer for brands looking to reach engaged, family-oriented audiences.

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