Who is Isla Loba?

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Isla Loba: Blending Travel, Fashion, and Lifestyle with a Relatable Touch

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Isla Loba is a vibrant content creator known for her engaging mix of travel, lifestyle, and fashion content. She captures her audience with a blend of personal stories, travel experiences, and stylish outfits, making her social media presence both aspirational and relatable. With a strong focus on authenticity and humor, Isla keeps her followers entertained with candid moments and trendy collaborations. Her ability to seamlessly merge adventure with personal reflection sets her apart in the influencer space.

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Beyond social media, Isla is also a co-host of the ‘Pop Off Podcast’, where she shares insights on pop culture, trends, and personal experiences. This podcast expands her influence beyond Instagram and TikTok, allowing her to engage in deeper conversations with her audience. Isla also manages a brand, which showcases her entrepreneurial side and creative vision. These ventures make her not just an influencer, but also a multifaceted digital personality.

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Her social media presence is growing, with her TikTok account being the strongest platform, followed by Instagram and YouTube. She collaborates with big brands like Nike, ASOS, and H&M, reflecting her influence in the fashion and travel niche. By maintaining a consistent and engaging content strategy, Isla continues to expand her reach while keeping her personality at the heart of her brand.

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What makes Isla unique is her blend of casual humor, storytelling, and aesthetics, making her content feel both premium and approachable. She shares personal milestones, travel highlights, and fashion inspirations, ensuring there’s something for everyone in her audience. Whether she’s exploring a new destination or simply sharing a funny life moment, Isla Loba keeps her content authentic, engaging, and stylish.

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An Influencer Active on Social Media

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Isla Loba has over 200K combined followers across TikTok, Instagram, and YouTube, making her a rising digital influencer. Her TikTok presence is the strongest, with over 169.4K followers, followed by Instagram at 34.3K. While her YouTube audience is still small, she maintains consistency across platforms with steady growth.

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Isla Loba's Social Media Strategy Analysis

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TikTok: Humor, Travel, and Relatable Lifestyle Moments

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With 169.4K followers on TikTok (@isla), Isla Loba has built a strong presence through relatable humor, personal stories, and travel adventures. Her content blends everyday life moments with trending sounds, making her page engaging and fun. She often shares lighthearted takes on personal experiences, allowing her audience to connect with her on a deeper level. Her high-energy, unfiltered style makes her one of the most relatable travel influencers on TikTok.

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Her growth rate of +1.07% in the last 30 days reflects her consistent posting schedule, with 6.6 posts per month keeping her audience engaged. This regular content flow helps her maintain an impressive 7.7% engagement rate, showing how well her followers interact with her videos. Her viral moments, such as her "Peaches" video with 1.1M views and 271.4K likes, prove that her storytelling and humor resonate strongly with her audience.

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The visual appeal of her content plays a key role in her TikTok success, as she incorporates travel aesthetics, trendy outfits, and natural humor into her posts. Whether she’s sharing clumsy moments, funny throwbacks, or personal reflections, she ensures each video feels spontaneous yet well-curated. Her fast-paced edits and expressive reactions add to the entertainment factor, making her content stand out in a crowded space.

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Isla’s TikTok strategy thrives on authenticity, humor, and audience interaction. She’s built a space where followers feel like they’re chatting with a friend, making her content highly engaging. To continue growing, maintaining her posting consistency and experimenting with new trends will be key. Her unique blend of comedy, travel, and lifestyle content positions her as a rising name in the influencer world.

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• Username: @isla
• Influence Score: 88/100
• Followers: 169.4K
• Activity: 6.6 posts per month
• Engagement Rate: 7.7%
• Growth: +1.07% (1.8K new followers)
• Average Engagement: 13.1K
• Posting Habits: Every day at 7 PM EST

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Instagram: Travel Aesthetics and Personal Milestones

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Isla’s Instagram (@islaloba) serves as her visual diary, where she shares a mix of fashion, travel experiences, and lifestyle updates. With 34.3K followers, she has cultivated a highly engaged audience that appreciates her aesthetic storytelling and curated content. From picturesque vacation snapshots to stylish outfit posts, her profile is a blend of inspiration and authenticity. Her focus on organic moments and creative photography makes her content feel fresh and relatable.

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Her growth rate of +0.61% over the last 30 days shows a steady increase in followers, driven by her consistent engagement with her audience. Despite only posting twice a month, she maintains an impressive engagement rate of 11.45%, proving that her content resonates with her followers. Posts like her moving-out experience and high-fashion looks generate strong interactions, reinforcing her influence in the travel and fashion niche.

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Brand collaborations play a major role in her Instagram strategy, with partnerships including Nike, ASOS, and H&M. These brands align perfectly with her fashion-forward and travel-driven aesthetic, making her content authentic and aspirational. By featuring a mix of personal milestones and branded content, she ensures that her Instagram remains engaging and well-balanced.

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To boost her Instagram presence, increasing her posting frequency and incorporating more interactive content like Q&A sessions, reels, and behind-the-scenes moments could be beneficial. Her strong engagement and brand connections indicate huge potential for further growth, and by refining her strategy, she can strengthen her influence in the lifestyle and travel niche.

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• Username: @islaloba
• Influence Score: 82/100
• Followers: 34.3K
• Activity: 2 posts per month
• Engagement Rate: 11.45%
• Growth: +0.61% (209 new followers)
• Average Engagement: 3.9K
• Posting Habits: Once a week at 5 PM EST

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YouTube: A Growing Space for Deeper Engagement

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Isla’s YouTube channel (@IslaLobaa) is still in its early growth phase, with 2.3K subscribers, but it presents an opportunity for more long-form storytelling and audience interaction. Unlike her fast-paced TikToks and curated Instagram posts, YouTube allows her to dive deeper into personal topics. Her content includes Q&A sessions, travel vlogs, and lifestyle discussions, offering her audience a more intimate view of her life.

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Despite posting inconsistently, her engagement rate remains noteworthy, at 19.61%, showing that her audience is interested in her content. A standout video, “Relationships, Career, Moving Out | Q&A”, gained 7.9K views, demonstrating her potential to create valuable, long-form content. The success of this format suggests that her followers enjoy personal insights and detailed discussions.

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Expanding her YouTube presence would allow her to capitalize on her storytelling abilities and increase brand opportunities. As she already collaborates with major brands on other platforms, YouTube could become a space where she shares in-depth brand reviews, vlogs, and lifestyle insights. This approach would diversify her content while keeping her audience engaged for longer periods.

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For future growth, a consistent posting schedule and more varied content—such as behind-the-scenes travel diaries, styling videos, and vlogs—would be beneficial. Isla’s charismatic and authentic approach makes YouTube a perfect platform for her to expand her reach and deepen her connection with her audience.

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• Username: @IslaLobaa
• Influence Score: 41/100
• Subscribers: 2.3K
• Activity: 3.5 videos per month
• Engagement Rate: 19.61%
• Growth: 0%
• Average Engagement: 451 views per video
• Posting Habits: Once a week at 8 PM EST

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Isla Loba's Social Media Influence Summary

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Isla Loba ranks #72 in Travel Bloggers - United Kingdom, placing her in the top 2% of influencers in her niche. Her TikTok growth is strong, Instagram engagement is impressive, and her brand collaborations continue to expand her influence.

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Learn more about the Favikon Methodology here

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Content Strategy: Mixing Personal and Travel Content

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Isla’s content strategy is a blend of travel experiences, lifestyle moments, and personal storytelling, making her highly relatable and engaging. Her ability to connect with her audience through humor and everyday life situations sets her apart from traditional travel influencers.

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Reachability and Brand Partnerships

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Isla Loba’s reachability is strong, with an average of 563$ per sponsored post, making her an accessible influencer for brands. Her content style is casual and engaging, allowing for authentic partnerships that feel natural to her audience. With a macro-level influence, she bridges the gap between relatable content and aspirational branding. Her ability to effortlessly integrate sponsored content into her posts makes her a valuable collaborator.

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Her brand partnerships include major names like Nike, ASOS, and H&M, showcasing her appeal in the fashion and travel space. By incorporating these collaborations into her content, she ensures that sponsored posts align with her organic style. This authenticity helps maintain high engagement rates, as followers trust her recommendations. The variety in her brand affiliations also highlights her versatility as an influencer.

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With consistent engagement across multiple platforms, Isla remains highly accessible to brands looking to tap into the lifestyle and travel niche. She has an impressive engagement rate of 7.7% on TikTok and 11.45% on Instagram, proving that her audience is active and responsive. This level of engagement makes her a strong candidate for influencer campaigns, as her followers are genuinely interested in her recommendations.

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To further enhance her reachability, Isla could benefit from expanding her YouTube presence and increasing her Instagram posting frequency. By incorporating more long-form content and interactive features, she can strengthen audience loyalty and attract new collaborations. With a growing follower base and strong brand connections, she has the potential to secure even bigger partnerships in the future.

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Conclusion: Isla Loba’s Growing Influence in Travel and Lifestyle

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Isla Loba is a rising content creator with a strong social presence and an engaging storytelling approach. With her growing TikTok audience, solid Instagram engagement, and expanding brand collaborations, she is on a steady path to increasing her influence. As she continues refining her content strategy and increasing her posting frequency, Isla has the potential to become a leading name in travel and lifestyle influencing.

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