Who is Isaac Hub?

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Isaac Hub: Redefining Skincare and Family Entertainment on Social Media

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Isaac Hub is a dynamic French-Canadian content creator and entrepreneur known for his vibrant personality and ability to captivate audiences across multiple platforms. As the owner of the skincare brand High on Fun, Isaac has carved a niche for himself in the beauty and wellness industry. His journey as a creator began with a passion for storytelling, which he channels into engaging content that blends humor, family life, and practical skincare advice. Isaac’s unique ability to connect with his audience has earned him a reputation as one of the most authentic and relatable influencers in his field.

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On his primary YouTube channel, HUBY, Isaac shares content that resonates with a diverse audience, featuring viral recipe tests, entertaining challenges, and skincare tips. His approach combines entertainment and education, making his channel a go-to destination for viewers seeking lighthearted yet informative content. In addition to his main channel, Isaac collaborates with his partner Carl Arsenault on the food-centric channel "Carl is Cooking," where they explore their shared love for culinary adventures. Together, they have created a vibrant community of followers who appreciate their authenticity and creativity.

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Isaac’s influence extends far beyond YouTube. His presence on platforms like TikTok and Instagram showcases a more personal side, where he shares glimpses of his family life and day-to-day experiences. Through these platforms, Isaac has successfully cultivated a loyal fan base that values his openness and genuine interactions. Whether it’s a behind-the-scenes look at his parenting journey or a humorous skincare video, Isaac’s content consistently resonates with audiences who appreciate his refreshing honesty and humor.

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As the founder of High on Fun, Isaac has leveraged his expertise to create a brand that embodies his passion for skincare and self-care. The brand reflects his commitment to making high-quality, accessible products that align with his values of authenticity and inclusivity. By combining his entrepreneurial vision with his engaging content, Isaac has become a trailblazer in the beauty industry, inspiring countless followers to embrace self-expression and self-care. His journey is a testament to the power of creativity, resilience, and staying true to oneself.

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An Influencer active on social media

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Isaac Hub’s digital presence spans YouTube, TikTok, Instagram, and X (formerly Twitter), with a combined following exceeding 1.5 million. His multi-platform approach allows him to reach varied audiences, leveraging each platform’s strengths to maximize engagement.

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Isaac Hub's Social Media Strategy Analysis

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TikTok Strategy: High-Energy and Relatable Short-Form Content

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Isaac Hub’s TikTok presence is a powerhouse of dynamic, short-form videos that highlight his creativity and authenticity. With over 418.2K followers, Isaac uses TikTok to entertain and educate, focusing on trending topics and challenges that appeal to his target audience. His videos are designed to grab attention quickly, leveraging humor, personal anecdotes, and creative transitions. This approach ensures that his content remains relatable and shareable, contributing to his consistent growth on the platform.

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A key aspect of Isaac’s TikTok strategy is his ability to blend education and entertainment seamlessly. He frequently shares snippets of his family life alongside skincare tips, which resonate with a younger, more casual audience. By breaking down complex skincare advice into bite-sized, easy-to-follow videos, Isaac positions himself as an approachable expert. His consistent engagement with viewers through comments and duets fosters a strong sense of community, making his audience feel personally connected to his content.

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Isaac also uses trending audio, filters, and effects to keep his content fresh and relevant in the fast-paced TikTok ecosystem. Whether it's participating in challenges or creating original spins on popular trends, he knows how to stay ahead of the curve. This adaptability allows him to maintain a high level of visibility on the platform, ensuring that his videos reach a wide audience. The viral nature of his content often drives significant engagement, further boosting his influence.

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By posting consistently about once a week Isaac strikes a balance between quality and frequency. His scheduling ensures that his content doesn’t feel rushed while maintaining audience anticipation. With an 8.38% engagement rate and an average of 35.1K interactions per post, TikTok remains a cornerstone of Isaac’s social media strategy, helping him connect with a global audience in a way that feels authentic and fun.

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• Username: @huby_official
• Influence Score: 87.9/100
• Followers: 418.2K
• Activity: 1 video per week
• Engagement Rate: 8.38%
• Growth: +1.06% (+4.4K followers in 30 days)
• Average Engagement: 35.1K interactions
• Posting Habits: Once a week at 3 PM EST

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YouTube Strategy: Long-Form Content with Depth and Value

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Isaac’s YouTube channel, HUBY, serves as the foundation of his content empire, amassing an impressive 905K subscribers. On this platform, he focuses on creating long-form videos that delve into family life, skincare routines, and engaging challenges. His storytelling ability shines through in his vlogs and tutorials, making his videos not only entertaining but also deeply relatable. This combination of humor, vulnerability, and education keeps viewers coming back for more.

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Isaac’s content is tailored to provide value while maintaining an element of fun. Whether he’s testing viral recipes or conducting a skincare experiment, his videos strike a balance between practical advice and entertainment. By addressing topics that resonate with his audience, Isaac establishes himself as both an entertainer and an authority in the beauty and skincare industry. His authenticity and willingness to share personal stories make his channel feel like a trusted space for viewers.

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Although he only posts about 1.2 videos per month, Isaac ensures that each video is high-quality and engaging. He uses creative thumbnails, engaging titles, and strategic SEO practices to increase visibility and draw in new viewers. His ability to connect emotionally with his audience translates into consistent viewership, with an average of 65.6K views per video. This highlights his success in maintaining a loyal subscriber base despite less frequent uploads.

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Isaac’s YouTube strategy also incorporates collaborations with his partner, Carl Arsenault, on their food-focused channel. These collaborations allow him to diversify his content while expanding his reach. With an emphasis on storytelling and value, Isaac has turned YouTube into a platform where he can build deeper connections with his audience, establishing long-term influence and credibility.

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• Username: @HUBYOFFICIAL
• Influence Score: 77.8/100
• Followers: 905K
• Activity: 1.2 videos per month
• Engagement Rate: 0.41%
• Growth: Stable
• Average Views: 65.6K per video
• Posting Habits: Twice a month at 8 PM EST

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Instagram Strategy: Personal Connection and Behind-the-Scenes Insights

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On Instagram, Isaac provides a window into his personal life, offering followers a mix of family updates, skincare promotions, and engaging Reels. His 158.1K followers are treated to an authentic glimpse of his day-to-day experiences, which makes the platform feel intimate and relatable. By sharing moments with his family and snapshots of his professional journey, Isaac strengthens his bond with his audience. His content strategy ensures that he remains accessible and authentic, fostering loyalty among his fans.

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Instagram allows Isaac to tap into a more visual and storytelling-oriented audience. His Reels, which often feature trending audio and creative editing, highlight his lighter, humorous side. Meanwhile, his posts and Stories give followers insights into his skincare expertise and parenting journey. This balance between personal and professional content makes Instagram a cornerstone of his community-building efforts.

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Isaac leverages Instagram’s interactive features such as polls, Q&A sessions, and live videos to engage with his audience in real time. These tools allow him to build a two-way connection, making his followers feel valued and heard. His thoughtful replies to comments further enhance his approachability, ensuring his audience remains invested in his journey. This engagement strategy keeps his followers consistently active and interested in his content.

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With a posting schedule of about twice a week, Isaac maintains a steady presence on the platform without overwhelming his audience. His 1.94% engagement rate and average of 3.1K interactions per post reflect the strength of his connection with his followers. Instagram serves as an essential platform for Isaac to share the most personal aspects of his life while reinforcing his brand’s core values of authenticity and relatability.

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• Username: @isaachub
• Influence Score: 84.9/100
• Followers: 158.1K
• Activity: 8 posts per month
• Engagement Rate: 1.94%
• Growth: +0.52% (+818 followers)
• Average Engagement: 3.1K interactions per post
• Posting Habits: Twice a week at 7 AM EST

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Isaac Hub's Social Media Influence Summary

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Isaac Hub is a rising star in the global beauty and skincare niche, with an authority score of 8,777, placing him among the top influencers in Germany. His ability to create engaging, authentic content across platforms like YouTube, TikTok, and Instagram has earned him a combined following of over 1.5 million. Ranked among the top five influencers in the skincare category, Isaac’s creative and educational approach resonates strongly with audiences seeking relatable yet insightful content. His steady growth rate of 0.35%, coupled with high engagement levels, highlights his influence and effectiveness in driving impactful, relatable conversations in the beauty and lifestyle space.

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Content Strategy: A Blend of Humor and Practicality

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Isaac’s content strategy revolves around engagement and relatability. By combining viral trends, personal anecdotes, and skincare education, he creates an ecosystem where his audience feels both entertained and informed. His ability to adapt content for different platforms ensures high audience retention and loyalty.

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Reachability and Partnerships

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Isaac Hub’s reachability is one of his strongest assets, making him an ideal partner for brands looking to tap into the beauty, skincare, and family lifestyle niches. With a sponsored post cost of $4.5K, Isaac offers an excellent balance between high reach and authentic audience engagement. His approachable content and personable style resonate deeply with his followers, ensuring that brand partnerships feel natural and impactful. By choosing collaborations that align with his values, Isaac maintains the trust and loyalty of his audience, which is critical for successful influencer marketing.

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Isaac’s ability to integrate sponsored content seamlessly into his platforms ensures that his partnerships feel organic rather than forced. Whether promoting skincare products on Instagram or participating in challenges that highlight his sponsor’s offerings on YouTube, Isaac ensures his promotions are creative and engaging. His storytelling ability and authentic delivery make it easy for his audience to relate to the products he endorses. This unique approach ensures a higher return on investment for brands that choose to collaborate with him.

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In addition to working with established brands, Isaac’s entrepreneurial venture, High on Fun, demonstrates his expertise in brand-building and audience engagement. As the face of his skincare line, he leverages his platforms to create awareness and trust for his own products, showcasing his ability to balance personal projects with external partnerships. His experience as both an influencer and a brand owner makes him uniquely positioned to understand the needs and expectations of the brands he works with, ensuring mutually beneficial collaborations.

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Isaac’s reachability also extends beyond traditional platforms, as he actively engages with his audience through comments, Q&A sessions, and direct interactions. This level of accessibility fosters a sense of community, which increases his overall influence and appeal to potential collaborators. By maintaining a moderate posting frequency and consistent engagement, Isaac ensures his platforms remain active and ready for effective brand integrations. His ability to connect authentically with both followers and partners underscores his value as a trusted voice in the beauty and lifestyle industries.

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Conclusion: Isaac Hub’s Social Media Legacy

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Isaac Hub has successfully positioned himself as a leading influencer in beauty and entertainment. Through his multi-platform presence, innovative content strategy, and strong community engagement, Isaac continues to redefine how influencers connect with their audiences. His ability to balance family life, business, and creativity makes him a role model for aspiring content creators in the industry.

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