Who is Ikram Debbagh?

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Ikram Debbagh: Moroccan Beauty and Lifestyle Influencer Making Waves on Social Media

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Ikram Debbagh is a Moroccan lifestyle and beauty influencer who has built a loyal audience through engaging content that blends makeup, fashion, and humor. Known for her vibrant personality and interactive approach, she has gained popularity on TikTok, Instagram, and YouTube, where she shares a mix of beauty tutorials, personal vlogs, and entertaining skits. Her ability to combine authenticity with high-energy content makes her stand out in Morocco’s growing beauty industry.

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Her content is deeply personal and relatable, allowing her to form a genuine connection with her followers. Whether she’s sharing makeup routines, testing new products, or posting comedic takes on daily life, she keeps her audience engaged with a fun and lighthearted tone. She embraces simplicity and positivity, making her content appealing to a diverse audience looking for both beauty inspiration and everyday entertainment.

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Beyond beauty, Ikram shares moments from her personal life, special celebrations, and cultural experiences, which further strengthen her bond with her community. Her followers appreciate her openness and humor, making her a trusted digital personality in Morocco. Her engagement with trends and interactive challenges helps her stay relevant in the fast-paced world of social media, allowing her to consistently expand her reach and influence.

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As a rising influencer in the Moroccan beauty and fashion space, Ikram has begun partnering with brands, such as Norty Design, showcasing her potential for larger collaborations. With a strong audience across multiple platforms, she continues to grow her influence, proving herself as a key player in Morocco’s beauty and lifestyle industry. Whether she’s creating viral content on TikTok or curating high-quality beauty posts on Instagram, Ikram remains a prominent voice in the digital space.

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An Influencer Active on Social Media

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With a combined following of over 3.2 million, Ikram Debbagh has built a highly engaged audience across TikTok, Instagram, and YouTube. She leverages each platform differently, using TikTok for short-form entertainment, Instagram for high-quality beauty content, and YouTube for longer vlogs and tutorials. Her engagement remains strong, particularly on TikTok and Instagram, where she maintains consistent interaction with her followers.

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Ikram's Social Media Strategy Analysis

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TikTok: The Primary Growth Engine

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Ikram Debbagh’s TikTok presence is her strongest asset, boasting 1.7M followers who engage with her mix of beauty, lifestyle, and comedic content. She has mastered the art of creating entertaining and relatable videos, from makeup transformations to humorous skits and day-in-the-life updates. Her ability to blend beauty with humor makes her content stand out, attracting a broad audience of beauty enthusiasts and entertainment seekers alike.

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Her posting frequency of 6.4 times per month ensures that her content remains consistent without feeling overwhelming. Despite her relatively moderate posting schedule, she maintains steady engagement, with an average of 6.4K interactions per post. Her engagement rate of 0.38% shows that, while her audience is vast, there is still room for increased interaction. Optimizing her content for engagement and collaborations could further strengthen her presence on the platform.

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Ikram’s content strategy revolves around authenticity, which is key to her success on TikTok. She embraces trending challenges, beauty tutorials, and interactive skits, ensuring her videos feel spontaneous and fun. Unlike many beauty influencers who focus solely on polished content, she incorporates a more laid-back and humorous approach, making her page both engaging and unique.

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Her posting schedule, with content going live every day at 1 PM EST, allows her to maximize reach while ensuring consistency. As TikTok continues to grow, Ikram has the potential to increase her impact by leveraging brand collaborations, expanding into trending niches, and engaging more with her audience. By refining her strategy and boosting her interactive content, she could significantly strengthen her influence and engagement levels on the platform.

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• Username: @ikgham_dgh
• Influence Score: 85.3/100
• Followers: 1.7M
• Activity: 6.4 posts per month
• Engagement Rate: 0.38%
• Growth: 0% (Last 30 days)
• Average Engagement: 6.4K
• Posting Habits: Every day at 1 PM EST

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Instagram: A Strong Visual Platform for Beauty and Makeup

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Ikram’s Instagram strategy is focused on beauty, lifestyle, and fashion, making it a highly curated space for premium content. With 1.1M followers, she has established a strong digital footprint, attracting an audience that enjoys her makeup tutorials, fashion insights, and personal moments. Her posts are designed to be visually appealing and engaging, ensuring that her audience remains actively involved with her content.

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Despite posting only once a week, Ikram maintains a high engagement rate of 2.98%, with an average engagement of 31.6K per post. Her followers interact heavily with her content, making her an ideal partner for beauty and fashion brands looking for high-impact influencer marketing. She has already begun collaborating with brands like Norty Design, a promising indicator of future partnerships in the luxury beauty and fashion sectors.

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Ikram’s Instagram presence is structured around quality over quantity, allowing her to focus on polished and highly engaging posts. While her recent growth has declined by -0.51%, her core audience remains loyal, continuing to engage with her content at high levels. She effectively uses Instagram Stories and Reels to add more dynamic content, which keeps her audience engaged beyond static posts.

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Her posting habits, with content going live once a week at 2 PM EST, ensure that she maintains consistency while giving each post maximum visibility. By incorporating more frequent updates, engaging captions, and interactive elements like Q&As and polls, she could further boost her engagement and follower retention. As a rising beauty influencer in Morocco, she is well-positioned to expand her collaborations and refine her Instagram strategy for even greater success.

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• Username: @ikgham_dgh
• Influence Score: 79.6/100
• Followers: 1.1M
• Activity: 1 post per month
• Engagement Rate: 2.98%
• Growth: -0.51% (Last 30 days)
• Average Engagement: 31.6K
• Posting Habits: Once a week at 2 PM EST

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YouTube: A Declining Platform for Content

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Ikram’s YouTube channel has seen a significant decline in activity, with 383K subscribers but no recent growth. While YouTube was once a strong platform for beauty and lifestyle content, her inactivity over the past 10 months has caused engagement to drop to zero. Despite her existing subscriber base, she has not taken full advantage of the platform’s potential for in-depth beauty tutorials, vlogs, and product reviews.

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With an engagement rate of 0% and no new uploads, Ikram’s YouTube presence has become inactive compared to her thriving TikTok and Instagram. If she revitalized her YouTube strategy, she could leverage long-form content to strengthen her brand and connect with her audience on a deeper level. Given her strong presence on other platforms, YouTube could be a great space for more detailed beauty tutorials, collaborations, and behind-the-scenes content.

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• Username: @ikramdebbagh
• Influence Score: 21/100
• Followers: 383K
• Activity: 0.1 posts per year
• Engagement Rate: 0%
• Growth: 0% (Last 30 days)
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Ikram Debbagh's Social Media Influence Summary

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Ikram holds an Influence Score of 8,795 points, positioning her as a top beauty influencer in Morocco. She ranks #15 in Makeup (Morocco) and #907 worldwide, highlighting her strong presence in the beauty space. On TikTok, she stands at #328 in Morocco and #68,332 worldwide, reflecting her active engagement on the platform. These rankings showcase her significant impact in Morocco’s beauty industry, with a highly engaged audience on both Instagram and TikTok, reinforcing her status as a leading content creator in the region.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Beauty, Humor, and Authenticity

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Ikram Debbagh’s content strategy is built around engagement, relatability, and a mix of beauty and lifestyle content. She has successfully positioned herself as a beauty influencer with a personal and entertaining touch, keeping her audience engaged through a combination of makeup tutorials, personal vlogs, and lighthearted humor. Her ability to connect with her followers on a personal level makes her one of the most relatable beauty influencers in Morocco.

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Reachability and Brand Partnerships

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Ikram Debbagh has positioned herself as an accessible and engaging beauty influencer, making her an ideal partner for beauty and lifestyle brands. With a strong presence on TikTok and Instagram, she has successfully built a loyal audience that actively interacts with her content. Her authentic and relatable approach makes her content feel organic, allowing her followers to trust her recommendations and brand collaborations.

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She has already begun exploring brand partnerships, with Norty Design being one of her early collaborations. Her ability to seamlessly integrate beauty and fashion promotions into her content allows her to provide value to both her audience and the brands she works with. As her presence in Morocco’s beauty industry continues to grow, she is expected to attract more partnerships from luxury beauty brands and lifestyle companies.

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Beyond brand collaborations, Ikram has built a strong network within Morocco’s influencer space, connecting with other content creators, beauty influencers, and lifestyle personalities. She frequently interacts with fellow influencers from various industries, including TV personalities, filmmakers, and musicians, further expanding her reach. These connections increase her visibility and open up opportunities for larger-scale projects and collaborations.

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Her high engagement rates and community-driven approach make her a desirable partner for brands looking to connect with Moroccan audiences. With a steady influence in the beauty and makeup industry, Ikram has the potential to expand into international collaborations as well. By continuing to develop her brand partnerships and maintaining her authenticity, she can further solidify her role as a leading beauty influencer in Morocco and beyond.

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Conclusion: A Prominent Voice in Morocco’s Beauty and Lifestyle Scene

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Ikram Debbagh is a rising beauty and lifestyle influencer in Morocco, with a highly engaged following on TikTok and Instagram. While her growth has slowed, her strong engagement and community connection keep her relevant in the industry. If she continues to expand her content and brand collaborations, she has the potential to become one of Morocco’s leading digital beauty creators.

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