Who's Who on Social Media
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Who is Hawk Tuah Girl?

Check out who is the Hawk Tuah Girl, Hayley Welch, the American girl who went viral.

July 8, 2024
Capucine Munuera
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Who is Hawk Tuah Girl?

Hayley Welch

Rising Social Media Star

🇺🇸 United States

Haliey Welch, known for her humorous content, rose to fame after a simple joke went viral. Formerly working a regular 9-5 job, she now enjoys collaborations with celebrities and a growing fan base. Grateful for her newfound success, she engages with her followers and offers limited edition merchandise. Stay tuned to see what the future holds for this rising star.

Hailey Welch has become a sensation in the US. The 21-year-old from Belfast, Tennessee, shot to fame overnight. Her candid answers in a street interview with a minor influencer in a busy area of Nashville went viral on social media. In early June, Hailey and her friend Chelsea Bradford responded openly to some daring questions from DeArius Marlow on the YouTube channel Tim & Dee TV, which has about 40,000 subscribers. The questions included, “How do you get over a breakup? How many guys are you interested in? What would you say to your ex? What’s your type of guy?” and the risqué, “What drives a guy crazy in bed?” Hailey playfully simulated a sexual act and said, “You gotta give him a ‘Hawk Tuah,’ spit on his thing!” while pretending to spit on the microphone. This clip was posted on TikTok, and within days, it was viewed by millions, turning this unknown girl from Tennessee into the "Hawk Tuah Girl," an internet meme. Her phrase quickly spread across America.

The media soon took notice. Hailey was invited to perform on stage with country music star Zach Bryan in front of 80,000 people. Recently, basketball star Shaquille O’Neal gave her advice on managing sudden fame.

Please don’t wake me up. Two weeks ago, it was just my grandma and me in Belfast, Tennessee. Then I said something silly, and now my life has changed. Isn’t God great?! I can’t wait to see what happens next,” said Hailey, who was working in a factory until then. She’s now getting help from The Penthouse agency and an entertainment lawyer.

Hailey quickly gained a massive following on social media, with her new Instagram account amassing 1 million followers in just a few days. However, with her sudden rise, she’s also faced issues with identity theft from people trying to cash in on her fame. She has cleaned up her social media accounts, getting rid of fake profiles. Hailey also trademarkedHawk Tuah” and launched a store selling merchandise with her catchphrase, earning her tens of thousands of dollars already.

Instagram

Haliey Welch has built a strong presence on Instagram with 2.58M followers. She posts consistently, with 14 posts in the last month, demonstrating her active engagement with the platform. Her 4.67% engagement rate is high, indicating that her audience is deeply engaged with her content. The significant +7.25% growth in followers (+174.7K in the last 30 days) shows that her content resonates well, likely combining a mixture of visuals, stories, and personal insights to drive interest and sustained follower growth. The consistent engagement and growth suggest she is optimizing her content strategy to stay relevant, possibly by tapping into trending topics or timely interactions with her audience. Posting at 7 PM daily suggests she’s targeting peak activity times for maximum impact.

TikTok

Haliey has rapidly scaled her TikTok audience to 1.7M followers, and her high 5.74% engagement rate reflects her strong ability to connect with TikTok’s demographic. With 2.7 videos posted per week, she maintains a frequent but manageable output, ensuring her content remains fresh without overwhelming her audience. This balanced approach, combined with her +4.59% follower growth in the last 30 days (+74.7K followers), highlights her ability to create viral or impactful content on TikTok. Posting at 11 PM taps into a late-night audience, which may suggest she’s targeting a global or nocturnal audience segment.

X (Twitter)

On X, Haliey is growing rapidly with 298.8K followers, a 26.7% increase (+58.5K) in just the last 30 days. Her 2.75% engagement rate is lower than her other platforms, but given X’s focus on quick, real-time interaction, this is still strong. Her content frequency is high, posting 10.8 tweets per week, indicating she is highly active in sharing thoughts, quick takes, or responding to trends and followers in real-time. This engagement rate combined with her growth suggests she’s effectively using X to share insights or react to current events in ways that resonate with her audience.

Podcast

Haliey Welch launched her podcast titled Talk Tuah in September 2024. The podcast is released weekly and is produced in collaboration with Betr, a sports media and betting company. On the show, Haliey uses her comedic style and Southern charm to connect with her audience, blending lively discussions, interviews with notable guests like Whitney Cummings, Jake Paul, and Josh Richards, and humorous conversations on various topics, including relationships, pets, and sports.

The podcast has received a positive response and continues to grow, leveraging Haliey’s viral fame and her ability to engage a broad audience across social media platforms. By branching out into the podcast space, Haliey has expanded her influence beyond short-form viral content and merchandise, further establishing her brand and presence in digital media.

This strategic move highlights her continued efforts to capitalize on her internet fame, keeping her highly visible in the entertainment and media world.

In short, Hailey Welch became a national celebrity almost overnight thanks to a simple interview that captivated millions on social media. Her popularity has continued to grow, propelling her into the spotlight. This proves that with a simple video on Internet, a person's life and reputation can change radically, thanks to the power of social media.


Wish to see detailed Social Media statistics of Hayley Welch?

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About the author

Capucine Munuera

Capucine Munuera is currently pursuing a Master's in Social Media Strategy at Sup de Pub in Paris while working as a marketing manager at Favikon. Her professional journey includes significant roles such as marketing responsibilities at Favikon and prior experiences at organizations like CLIC&MOI and Carré Cointreau. Capucine's expertise lies in developing and executing marketing strategies, leveraging her hands-on experience in social media management and brand communication.