Who's Who on Social Media
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Who is Hannah Stocking?

Hannah Stocking has carved out a unique place in the social media landscape as a comedian, educator, and advocate for self-empowerment. With a robust presence across major platforms like TikTok, Instagram, and YouTube, she reaches millions of followers who admire her for her blend of humor, authenticity, and intelligence.

November 12, 2024
Jeremy Boissinot
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Hannah Stocking has carved out a unique place in the social media landscape as a comedian, educator, and advocate for self-empowerment. With a robust presence across major platforms like TikTok, Instagram, and YouTube, she reaches millions of followers who admire her for her blend of humor, authenticity, and intelligence. Known for her witty skits and relatable content, Hannah appeals to a broad audience, from young viewers looking for entertainment to adults drawn to her messages of self-love and confidence. Her content, often rooted in her background in biology and chemistry, brings a distinctive twist to social media, showcasing her intellect alongside her comedic flair. Her collaborations with high-profile brands and affiliations with platforms like Fox and Shots Studios have further cemented her status as an influential figure. This analysis explores the depth of Hannah’s social media impact, her content strategy, and the factors that make her one of the most recognized names in digital entertainment today.

Hannah Stocking: A Pioneer in Social Media Comedy and Empowerment

Hannah Stocking is a Greek-American social media personality and ambassador for Bumble, who has risen to prominence with her unique approach to content creation. Holding degrees in Biology and Chemistry, she has skillfully merged her scientific background with her comedic talents, creating a refreshing blend of educational and entertaining content. Her journey into social media began with Vine, where her humorous takes on everyday scenarios quickly gained traction. After the platform shut down, Hannah transitioned to Instagram and YouTube, where she continued to build her brand. With her engaging personality and diverse content, she quickly amassed a large following, eventually expanding to TikTok where her career truly skyrocketed.

Known for her comedic skits that often explore themes of relationships, friendship, and self-love, Hannah has built a strong brand rooted in authenticity and relatability. Unlike many influencers, she goes beyond surface-level humor, frequently drawing on her scientific knowledge to create content that educates and entertains simultaneously. Her videos on TikTok and Instagram Reels showcase her sharp wit, while her YouTube channel offers her a platform for more in-depth videos that mix science with humor. This combination has made her stand out in the crowded social media space, as she offers her followers content that is both engaging and insightful.

Hannah’s influence extends beyond her comedic talents; she is also a passionate advocate for empowerment and self-love. Her content frequently emphasizes confidence, resilience, and self-acceptance, inspiring her followers to embrace their authentic selves. This focus on empowerment, combined with her engaging content style, has attracted a diverse audience that includes young fans looking for guidance as well as adults who appreciate her positive messaging. Her commitment to authenticity has earned her partnerships with major brands that align with her values, and her representation by Shots Studios and affiliation with Fox further demonstrate her influence. As one of social media’s elite creators, Hannah Stocking is more than an entertainer—she’s a role model and an inspiration to millions worldwide.

An Influencer active on social media

Hannah Stocking is a major presence on TikTok, Instagram, YouTube, and X, where she shares a mix of comedic sketches, personal moments, and empowering messages.

TikTok: Hannah's Comedy Playground

TikTok is Hannah Stocking’s largest platform, with a substantial 28.3 million followers who engage with her comedic and entertaining videos. Known for her quick wit and relatable humor, Hannah’s TikTok content includes skits, collaborations, and trending challenges, all infused with her unique personality. Her influence score on TikTok is impressive, reflecting her strong connection with a young and dynamic audience that appreciates her humorous take on everyday situations. Each video receives millions of views, and her engagement rate of 8.4% highlights her followers’ enthusiasm for her content.

Hannah’s TikTok strategy focuses on timely and relevant content, often aligning with trending topics or challenges to stay visible in the platform’s fast-paced ecosystem. Her ability to adapt to trends while keeping her content authentic has helped her maintain steady growth and engagement. By posting an average of 3.7 videos per week, she ensures that her followers have a constant stream of fresh and entertaining content. Hannah’s videos are also highly shareable, further amplifying her reach on the platform.

  • Username: @hannahstocking
  • Influence Score: 92.2/100
  • Followers: 28.3M
  • Activity: This week
  • Engagement Rate: 8.4%
  • Growth: Stable
  • Average Engagement: 782.8K
  • Posting Habits: 3 times a week

Instagram: Empowerment Through Visual Storytelling

Instagram is another crucial platform for Hannah, where she engages 26.9 million followers with a mix of humorous reels and empowering messages. Her content on Instagram showcases both her comedic side and her passion for topics like self-love and empowerment. By creating visually appealing and relatable posts, she has cultivated a community that looks up to her as a source of inspiration. Her engagement rate of 0.91% reflects a steady level of interaction, with each post reaching millions of followers and generating high levels of engagement.

On Instagram, Hannah’s content includes Reels that align with her comedic brand, as well as personal moments that allow followers a glimpse into her life outside of comedy. She posts around 14 times a month, balancing her humor with authenticity and personal insights. This combination has resonated well with her audience, who appreciate the transparency and positivity she brings to the platform. Hannah’s strategic posting schedule and her consistent, high-quality content have solidified her as a major player on Instagram.

  • Username: @hannahstocking
  • Influence Score: 95.2/100
  • Followers: 26.9M
  • Activity: This week
  • Engagement Rate: 0.91%
  • Growth: +0.11% (+55.8K)
  • Average Engagement: 244.7K
  • Posting Habits: 3 times a week

YouTube: Long-Form Comedy and Education

Hannah’s YouTube channel offers a platform for more in-depth comedic content and educational videos, catering to her 10.1 million subscribers. Known for her elaborate skits and science-based videos, YouTube allows Hannah to explore her interests in biology and chemistry, combining education with entertainment in a way that’s accessible to her audience. Although she only posts around 0.1 videos per month, her videos receive high viewership, with an average of 1.4 million views per video, showing a dedicated following that values her unique content.

Her YouTube content is a blend of comedy, personal stories, and educational insights, with a focus on topics that resonate with her message of empowerment and self-love. Hannah’s approach on YouTube reflects her multifaceted personality, as she uses the platform not only to entertain but also to educate and empower. Her influence score of 77.1 demonstrates her impact, even with a lower posting frequency, highlighting her ability to connect deeply with her audience through well-curated, high-quality videos.

  • Username: @HannahStocking
  • Influence Score: 77.1/100
  • Followers: 10.1M
  • Activity: This week
  • Engagement Rate: 0.69%
  • Growth: Stable
  • Average Engagement: 9.4K
  • Posting Habits: Irregular

Hannah Stocking's Social Media Influence Summary

With a Favikon Authority Score of 9,566, Hannah Stocking ranks among the top social media influencers in video entertainment, placing her in the top 1% of creators in her field. Her influence across Instagram, TikTok, and YouTube speaks to her status as an elite creator, with a highly engaged audience that actively interacts with her content. This score is a testament to her strategic approach, balancing humor and empowerment to create a brand that resonates across demographics.

Hannah’s authority in the industry is further solidified by her high influence scores on TikTok (92.2) and Instagram (95.2), underscoring her ability to connect deeply with her audience through engaging and authentic content. Her high rankings and reach position her as a significant voice in the video entertainment space.

Content Strategy Analysis: Comedy, Empowerment, and Engagement

Hannah Stocking’s content strategy is rooted in comedy and empowerment, creating a brand that entertains while also inspiring her followers to embrace confidence and self-love. On TikTok and Instagram, she shares quick, humorous videos that resonate with a wide audience, often collaborating with other influencers to expand her reach. Her content on YouTube, meanwhile, allows her to explore more educational themes, blending science and humor to create a unique and informative viewing experience.

Hannah’s strategy is marked by consistency and authenticity, with a focus on relatable, real-life scenarios that make her content accessible and engaging. By staying true to her brand and voice, she has cultivated a loyal following that not only engages with her content but also looks up to her as a role model.

Reachability and Partnerships: High Demand and Selective Collaborations

Hannah Stocking’s reachability is classified as very difficult, with an estimated sponsored post cost of $15K. Her partnerships with brands like Bumble and her representation by Fox and Shots Studios highlight her status as a premium influencer with a strong presence in the entertainment and empowerment niches. These collaborations align well with her brand, as they allow her to work with companies that share her values of self-love and empowerment.

As a high-demand influencer, Hannah has the potential to continue attracting prestigious partnerships, especially in sectors that align with her values and content style. Her selective approach to collaborations ensures that each partnership resonates with her audience and strengthens her brand.

Hannah Stocking is a trailblazer in the social media world, combining humor, empowerment, and authenticity to create a brand that resonates with millions. Her presence on TikTok, Instagram, and YouTube has established her as a top influencer, while her high engagement rates and Favikon Authority Score underscore her impact. With a well-defined content strategy focused on relatable humor and positive messaging, Hannah has built a loyal following that looks to her for both entertainment and inspiration. Her influence extends beyond social media, positioning her as a powerful voice for self-love and empowerment in the digital age.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.