Who is Halle Burns?

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Halle Burns: Redefining Vegan Cooking with a Fun and Approachable Style

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Halle Burns is a vegan cookbook author and content creator known for her innovative approach to plant-based recipes. Her TikTok videos have captivated millions of viewers, making vegan cooking more accessible and enjoyable. Through her YouTube channel, she provides detailed step-by-step tutorials that simplify plant-based meal preparation. With over 2.4 million followers, Halle continues to inspire a health-conscious audience.

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Her influence extends beyond social media, as she prepares to launch her cookbook, Call Me Vegan. This project solidifies her dedication to sharing plant-based recipes in an engaging and informative way. Her content highlights unique ingredients and easy-to-follow techniques, making plant-based cooking approachable for all. With a growing community of 730K subscribers on YouTube, her impact in the vegan space is undeniable.

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Halle’s Instagram presence further showcases her expertise in vegan cooking, featuring aesthetic food photography and behind-the-scenes content. Her audience connects with her on a personal level, appreciating the authenticity in her content. By maintaining a posting schedule of three times per week, she keeps her followers engaged and inspired. Her interactive approach fosters a sense of community among 163K loyal fans.

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Beyond digital content, Halle collaborates with brands that align with her values, promoting sustainability and ethical food choices. She has worked with companies like Ecologie Vintage & Resale and Simon & Schuster, reinforcing her credibility in the health and wellness space. Her influence continues to expand as she explores new opportunities in publishing and partnerships. With an Influence Score of 8,923, Halle is establishing herself as a key figure in the plant-based food industry.

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An Influencer Active on Social Media

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Halle Burns maintains a strong presence across TikTok, YouTube, and Instagram, where she engages a health-conscious audience with vegan recipes, lifestyle content, and personal storytelling.

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Halle Burns' Social Media Strategy Analysis

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TikTok: Short-Form Content Driving High Engagement

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TikTok is Halle Burns’ leading platform, where she captivates her audience with quick and engaging recipes that showcase her vegan lifestyle. With 2.4M followers, she creates content that balances fun, education, and accessibility. Her engagement rate of 2.66% reflects her ability to connect with viewers through comments, likes, and shares. Although her growth remains at 0%, her videos still receive 555.9K average views, proving her strong visibility.

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Halle maintains an activity rate of 0.9 videos per week, ensuring her content remains consistent without overwhelming her audience. Her average engagement of 63.9K per post highlights the strength of her interactive content. She frequently posts videos featuring meal prep tips, vegan alternatives, and behind-the-scenes glimpses of her lifestyle. Posting once a week at 7 PM, she strategically aligns with audience habits for maximum visibility.

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TikTok serves as her hub for reaching a younger demographic, primarily those exploring plant-based diets or searching for accessible meal ideas. The highly visual format of the platform allows her to experiment with engaging edits, ASMR-style cooking, and fast-paced tutorials. Her ability to simplify complex recipes into bite-sized videos makes her one of the most recognizable vegan creators in the food space.

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By leveraging hashtags, trending sounds, and interactive captions, Halle optimizes her content to reach both loyal fans and new viewers. While her growth rate has remained stable, her consistent viewership suggests a loyal community. With an engagement-first approach, she fosters conversations that encourage recipe experimentation and vegan exploration. Her TikTok remains her strongest tool for visibility.

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• Username: @ballehurns
• Influence Score: 86.9/100
• Followers: 2.4M
• Activity: 0.9 videos per week
• Engagement Rate: 2.66%
• Growth: 0%
• Average Engagement: 63.9K
• Posting Habits: Once a week at 7 PM EST

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YouTube: In-Depth Vegan Cooking and Lifestyle Content

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YouTube is Halle’s platform for long-form content, where she provides in-depth recipes, lifestyle vlogs, and vegan cooking tutorials to her 730K subscribers. Her content allows for deeper storytelling, giving her audience a more immersive look at her life. With an engagement rate of 0.22%, her videos focus more on dedicated viewers rather than casual browsers. She posts 1.3 times per month, prioritizing quality over quantity.

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Her YouTube channel is structured around informative yet relaxed content, where she experiments with new ingredients and shares her thoughts on sustainability. Despite a growth rate decline of -0.27%, her content remains valuable, with 26.4K average views per video. She takes advantage of SEO optimization by using well-researched keywords, helping her content remain searchable over time.

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Her most popular videos include cooking challenges, vegan “What I Eat in a Day” videos, and ingredient deep-dives. The longer format allows her to establish herself as an authority in the vegan space while also fostering a deeper connection with her audience. Many of her viewers follow her across platforms, proving her ability to create a multi-platform ecosystem.

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YouTube also provides opportunities for brand collaborations, especially with cookbook publishers, plant-based brands, and kitchenware companies. As she continues to expand her content strategy, she could leverage merchandise, exclusive recipes, and sponsored segments. Her posting schedule, once a week at 8 PM, aligns with audience behaviors, ensuring consistent viewership.

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• Username: @HalleBurns
• Influence Score: 73.8/100
• Followers: 730K
• Activity: 1.3 videos per month
• Engagement Rate: 0.22%
• Growth: -0.27%
• Average Engagement: 1.6K
• Posting Habits: Once a week at 8 PM EST

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Instagram: Aesthetic and Relatable Vegan Content

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Instagram serves as Halle’s platform for aesthetic vegan meals, personal stories, and detailed cooking reels that engage her 163.3K followers. She posts about 13 times per month, creating a steady stream of high-quality content. Her engagement rate stands at 5.3%, demonstrating her ability to spark meaningful interactions. With an average engagement of 8.6K, her content continues to resonate with health-conscious audiences.

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She strategically uses Instagram reels to repurpose TikTok content while adding a more polished, curated feel. Her stories provide a real-time connection with followers, offering meal inspiration, Q&As, and personal insights. Her growth rate has risen by 3.8%, indicating a steady increase in new followers interested in veganism. Her posting schedule, at 6 PM three times a week, aligns with prime engagement hours.

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Her Instagram feed features a mix of personal lifestyle content and recipe showcases, reinforcing her brand identity. Unlike TikTok, which thrives on fast-paced edits, Instagram allows for more detailed storytelling. She incorporates aesthetic plating, ingredient breakdowns, and step-by-step visuals that educate her followers. This approach keeps her audience engaged while attracting new viewers.

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Instagram also serves as a key partnership platform, where she collaborates with brands in the health and wellness industry. Through sponsored content, product showcases, and affiliate marketing, she successfully monetizes her reach. With a combination of authenticity and visual appeal, Halle strengthens her brand’s credibility in the vegan food space.

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• Username: @halburns
• Influence Score: 88.6/100
• Followers: 163.3K
• Activity: 13 posts per month
• Engagement Rate: 5.3%
• Growth: +3.8%
• Average Engagement: 8.6K
• Posting Habits: 3 times a week at 6 PM EST

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Halle Burns' Social Media Influence and Rankings

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Halle Burns holds a Favikon Influence Score of 8,923 points, placing her among the top vegan content creators. She ranks within the top 1% of food bloggers in the United States, reflecting her significant impact. Her ability to engage and grow an audience across multiple platforms highlights her authority in the vegan cooking space.

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Learn more about the Favikon Methodology here

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Content Strategy:

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Halle’s content strategy revolves around approachable vegan cooking, lifestyle vlogs, and interactive engagement. She seamlessly blends recipe tutorials with personal storytelling, making her content feel both educational and relatable. Her ability to create viral content on TikTok while maintaining strong engagement on Instagram and YouTube ensures a well-rounded digital presence.

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Reachability and Partnerships

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Halle Burns has built a strong presence across multiple platforms, making her highly accessible to both her audience and potential brands. With 2.4M followers on TikTok, 163.3K on Instagram, and 730K on YouTube, she reaches a wide and engaged community. Her content resonates with a health-conscious demographic, making her an ideal partner for food brands and sustainability-focused companies. Her growth rate on Instagram stands at 3.8%, indicating a steady increase in her influence.

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Her engagement rate on TikTok is 2.66%, ensuring that her content receives high visibility and interaction. On Instagram, her engagement rate reaches 5.3%, proving the effectiveness of her reels and aesthetic food photography. YouTube, while showing a lower engagement rate of 0.22%, remains a strong platform for in-depth brand collaborations. With 15 posts per month across her social media, she maintains a consistent presence for her followers.

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Halle has successfully partnered with brands like Ecologie Vintage & Resale, Simon & Schuster, and Fox 5 NY, integrating their products seamlessly into her content. She engages in sponsored posts, affiliate marketing, and product reviews, making her a valuable influencer for health-conscious companies. Her average engagement on Instagram is 8.6K, while her TikTok videos reach an average of 63.9K interactions, making her an attractive choice for marketing campaigns.

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Her posting habits align with peak audience activity, ensuring maximum exposure for brand collaborations. She posts three times a week on Instagram, once a week on TikTok, and 1.3 times per month on YouTube, targeting different audiences. This multifaceted approach allows her to maintain reachability across diverse demographics, from casual food lovers to committed vegan enthusiasts. Her ability to balance organic content with sponsorships strengthens her credibility and partnership potential.

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Conclusion: The Future of Vegan Content Creation

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Halle Burns continues to redefine vegan cooking, making plant-based recipes accessible and fun for a growing audience. Her multi-platform presence, engaging content style, and authentic storytelling set her apart as a leader in the vegan food space. As she expands her brand through publishing and partnerships, she is poised to reach even greater heights in the digital culinary world.

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View the AI-powered profile

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