Who is Gabriela Nery?

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Gabriela Nery: Inspiring a Nation Through Laughter, Lifestyle & Interactive Challenges

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Gabriela Nery is a dynamic content creator from Brazil, celebrated for her uplifting videos and humor-infused storytelling. With over 17 million followers across platforms, she has captured the hearts of youth by blending entertainment with motivation. Her viral challenges, interactive street content, and casual vibe create a bond that feels both authentic and empowering. Gabriela's ability to balance relatability and entertainment has made her a rising digital voice in Brazil.

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Known for her playful tone and bold energy, Gabriela’s content thrives on real-world interaction and public engagement. Whether she’s asking strangers what they’d buy with her card or revealing life lessons through POV-style humor, she keeps things fresh and unpredictable. Her challenge-based series on Instagram and TikTok attract massive views, with some videos hitting over 1 million views consistently. This formula of curiosity + spontaneity is what fuels her impact.

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She made waves after reaching 7 million on TikTok and launching her own challenge series, Esqueça Show, marking a key milestone in her creator journey. Gabriela infuses every clip with a motivational message or uplifting quote, reinforcing her status as more than just an entertainer. The mix of lighthearted fun and personal growth themes makes her content a go-to for those seeking a daily dose of joy. Her optimistic attitude is one of her most defining traits.

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Beyond short-form video, Gabriela’s influence stretches into lifestyle branding and collaborations, having worked with key names like Loja Kings and Dossier Perfume. These recurring partnerships highlight her appeal as a trustworthy and high-converting digital figure. With an average of 493K views per Instagram post and a clean, brand-safe image, she continues to attract major campaign opportunities. Gabriela Nery isn’t just viral—she’s versatile.

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An Influencer Active on Social Media

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Gabriela Nery has built a powerful tri-platform presence, reaching millions on Instagram (7.5M), b (6.6M), and YouTube (2.8M). Her content resonates especially with young Portuguese-speaking audiences in Brazil, and her brand-safe, uplifting tone makes her a top choice for lifestyle and entertainment partnerships.

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Gabriela Nery's Social Media Strategy Analysis

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Instagram Strategy: Street Challenges, Milestones & Storytelling

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Gabriela Nery’s Instagram presence is built on street-style content, vibrant visuals, and engaging public challenges. Her reels often center around playful interviews that involve strangers making choices, shopping, or reacting to surprises. These real-time moments spark curiosity and drive high viewer interaction. Her strongest content type regularly reaches over 1 million views.

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The consistency in her upload schedule—3 times a week—has created a dependable rhythm for her audience. She usually posts around 6 PM, optimizing for early engagement and daily discovery. Her motivational tone, paired with real-world fun, makes her content easy to reshare. This pattern of reliability and relatability boosts loyalty across her community.

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Despite a slight dip of -1.28% in follower growth over the past month, Gabriela’s average engagement remains strong at 9.7K. The consistent output of challenge-based reels sustains her visibility, particularly among Brazil’s youth. Her use of recurring formats like “What would you buy?” keeps the viewer experience familiar yet fresh. Gabriela’s adaptability in visual trends is also a driving force behind her performance.

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Her Instagram is also a favorite spot for brand collaborations, especially with lifestyle and youth-focused partners. With high brand safety and a bright tone, she delivers organic-looking integrations. Companies like Loja Kings have appeared up to 10 times in her posts, proving strong repeat value. This platform is her top performer in reach, with over 7.5 million followers.

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• Username: @gabrielanerym
• Influence Score: 81.2/100
• Followers: 7.5M
• Activity: 6 posts/month
• Engagement Rate: 0.13%
• Growth: -1.28%
• Average Engagement: 9.7K
• Posting Habits: 3 times a week at 6 PM EST

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TikTok Strategy: Viral POVs, Humor & Trending Audio

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On TikTok, Gabriela focuses on short, humorous POVs and reactive commentary using trending audio. She connects directly with a youth-heavy audience, creating content that mirrors their humor and culture. Her videos often lean into character-driven fun or playful life observations. TikTok allows her to be spontaneous while still staying on-brand.

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She posts around 3 times a week, with each video typically reaching between 100K and 1.3 million views. The humor-forward approach keeps her presence dynamic, especially during seasonal moments like Carnival. One standout post featuring a party invitation reached over 49K likes and 396 comments. This level of attention highlights her viral formula.

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Her engagement rate holds steady at 0.13%, with an average engagement of 8.4K and total follower count at 6.6 million. She thrives in casual, unscripted settings that feel like one-on-one exchanges. Her ability to tap into trending formats without losing her personal tone is a major strength. The audience feels like part of the moment, not just viewers.

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Gabriela’s TikTok also functions as a funnel for other platforms and projects. She promotes YouTube drops and Instagram collabs through brief teasers, keeping fans in her full content ecosystem. While growth has been static at 0%, her content remains high-impact. With 2.5 videos per week, TikTok is where her humor and relatability shine brightest.

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• Username: @gabrielanerym
• Influence Score: 85.5/100
• Followers: 6.6M
• Activity: 2.5 videos/week
• Engagement Rate: 0.13%
• Growth: 0%
• Average Engagement: 8.4K
• Posting Habits: 3 times a week at 7 PM EST

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YouTube Strategy: Shorts, Teasers & Replay Value

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Gabriela’s YouTube channel relies heavily on Shorts—quick, high-replay videos that reflect her Instagram and TikTok content. Her tone here is still lighthearted and interactive, often focused on mini street challenges or teaser clips. Her storytelling in this format is compact but impactful, offering a bite-sized content experience. It’s her most passive yet surprisingly high-performing space.

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Despite posting only once a year, Gabriela’s Shorts have sustained an average view count of 5K and sometimes reach over 600K. Her audience on YouTube is loyal to the Shorts format, engaging in droves when she shares curiosity-driven clips. The consistency of themes—shopping challenges, public reactions—makes it easy to binge-watch. This mirrors her overall strategy of repetition for familiarity.

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Her influence score on YouTube is an impressive 87.7/100, with total subscribers at 2.8 million. Unlike long-form creators, Gabriela opts for quantity through Shorts rather than in-depth videos. This allows her to maintain visibility without the time investment of traditional YouTube vlogs. Her growth this month is up 1.52%, bucking her Instagram and TikTok trends.

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Though less active here, her YouTube serves as an additional brand visibility platform. She repurposes high-performing concepts, providing more reach for sponsored moments. The crossover between Instagram, TikTok, and YouTube is seamless in style and structure. YouTube rounds out her platform trifecta by reinforcing her digital footprint across all viewer habits.

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• Username: @gabrielanerym
• Influence Score: 87.7/100
• Followers: 2.8M
• Activity: 2.3 videos/month
• Engagement Rate: 0.01%
• Growth: +1.52%
• Average Engagement: 341
• Posting Habits: Once a year at 8 PM EST

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Gabriela Nery's Social Media Influence Summary

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Gabriela Nery ranks in the Top 1% on YouTube Brazil, Top 3% in Comedy & Standup Brazil, and holds strong global positions across all major platforms.

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Learn more about the Favikon Methodology here

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Content Strategy: Motivation Meets Entertainment

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Gabriela’s strategy is twofold: entertain and inspire. Her videos are built on public interaction, challenges, and humor, often driven by a recurring format that sparks curiosity. This repetition builds familiarity, encouraging recurring engagement. She leverages street content, surprise elements, and voiceovers, which allow for quick emotional connections with her viewers.

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Reachability and Partnerships

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Gabriela Nery has proven to be an incredibly reachable and brand-friendly content creator. With an estimated post value ranging between $10K – $20K, she sits comfortably in the premium collaboration tier for Brazil. Her tone is casual, her visuals are vibrant, and her storytelling is always emotionally engaging. These traits create a perfect alignment for lifestyle and entertainment brands.

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She has already established repeat partnerships with major names such as Loja Kings (tagged 10 times), Dossier Perfume (tagged 5 times), and Amaze Travel (tagged once). These collaborations are naturally woven into her challenge-style content, giving brands high visibility without sacrificing authenticity. Her ability to integrate promotions organically makes her a strategic choice for sponsored campaigns. Repeated brand mentions reflect trust and long-term collaboration potential.

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Gabriela's primary audience—Portuguese-speaking youth in Brazil—makes her a direct route into one of the largest social media markets in Latin America. Her content speaks to viewers between 15–30 years old who crave humor, light content, and motivational storytelling. This niche gives her unmatched cultural resonance, especially in the comedy and lifestyle sectors. Her high activity on TikTok and Instagram (6 to 10 posts per month) enhances exposure for any brand she features.

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Thanks to her bright tone, motivational messaging, and minimal political content, Gabriela maintains high brand safety scores across platforms. Her positivity rating is near maximum, and her minimal controversy keeps her campaigns clean and marketable. For advertisers, she offers a blend of scale (17M+ followers), trust, and energy. Brands looking to grow awareness or boost engagement will find her one of Brazil’s most valuable digital assets.

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Conclusion: Gabriela Nery is Brazil’s Interactive Star

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Gabriela Nery isn’t just a content creator—she’s a motivator, entertainer, and trendsetter for Brazil’s digital generation. Her content blends relatability with entertainment, all while pushing motivational messages that inspire young audiences to dream big.

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View the AI-powered profile

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