Who is Erica Souza? | B2B Influencer

Erica Souza has carved a significant space for herself as a career specialist and LinkedIn mentor, renowned for her expertise in guiding professionals through pivotal career transitions and job search strategies. This social media analysis provides an in-depth look at her impactful presence and strategic use of platforms to inspire and educate her audience.

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Erica Souza: A Transformative Voice in Career Coaching and LinkedIn Mentorship

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Erica Souza’s career spans years of dedicated service as a LinkedIn mentor, headhunter, and career consultant with a solid foundation in People Management and Talent Development. Over her career, she has successfully assisted over 4,000 clients in their journey through job promotions, transitions, and employment searches. Erica’s mission extends to teaching professionals and companies how to effectively leverage LinkedIn for business growth, enhanced visibility, and job placement. She offers services including resume building, profile optimization, and content strategies aimed at strengthening professional presence online.

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Social Coverage Summary

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Erica Souza’s primary social media platform is LinkedIn, where she maintains an active and highly engaged audience.

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LinkedIn: Building Connections and Professional Empowerment

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Erica Souza leverages LinkedIn as her main platform, positioning herself as an essential voice in career coaching. With an impressive influence score of 93.7/100 and a following of 214.9K, Erica’s content is tailored to resonate with professionals seeking actionable advice and career growth insights.

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Erica’s approach to LinkedIn involves sharing real-life success stories, motivational messages, and tips that are highly relevant to job seekers and professionals looking to enhance their career paths. Her frequent posts, averaging 59 last month, demonstrate her commitment to providing regular and reliable content. While her engagement rate stands at 0.43%, it reflects consistent interaction with her audience, maintaining meaningful dialogue through comments and shares. Her average engagement per post reaches 924, showcasing her reach and the trust her followers place in her expertise.

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• Username: @ericasouzacoach

• Influence Score: 93.7/100

• Followers:214.9K

• Activity: 59 posts last month

• Engagement Rate: 0.43%

• Growth: +9.78% (+19.1K followers)

• Average Engagement: 924

• Posting Habits: Twice daily at 11 AM

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Social Media Influence: Authority Score and Rankings

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Erica Souza’s authoritative presence is solidified by her Favikon score of 8,439 points. This ranking positions her as the #9 top LinkedIn influencer in Brazil and #13 in the Career Coaching niche. Her high placement in these rankings highlights her dedication to providing value and remaining active in her field.

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Brand Partnerships and Reachability

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Erica Souza’s reachability is classified as “Easy,” with an estimated sponsored post cost of $3.8K. Her network includes partnerships with notable career-focused brands and thought leaders, further amplifying her reach. These partnerships not only contribute to her credibility but also enable her to tap into a wider professional network. Collaborating with influential figures and organizations in the career coaching space provides her with valuable exposure and opportunities for mutual growth.

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Content Strategy: Engaging and Provocative

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Erica’s content strategy is centered around motivational and educational posts that empower her audience. Her storytelling often features relatable job market scenarios and success stories, sparking conversations among professionals. By integrating a mix of text posts, thought-provoking images, and career advice, Erica consistently aligns her messaging to her audience’s needs. Her strategic posting ensures she maintains high visibility and relevance, particularly on weekdays when job-focused audiences are most active.

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Erica Souza’s strategic approach to career coaching and LinkedIn mentorship sets her apart as a trusted and influential professional. By fostering an environment of support and practical advice, she continues to inspire and guide thousands in their career journeys. As she looks toward further expansion, initiatives like a newsletter and enhanced partnerships could cement her status as a leading voice in her industry and maximize her already substantial impact.

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