Who is Eric Siu? | B2B Influencer

Eric Siu stands out as a prominent figure in the world of growth marketing and content creation, merging his entrepreneurial insights with a dynamic online presence. From his expertise in SEO and paid media to his engaging podcasts and social media strategies, Eric has established himself as an innovator who empowers businesses to grow. As the founder of Single Grain, a marketing agency specializing in scalable revenue growth, Eric has helped numerous brands achieve success through cutting-edge techniques. His podcasts, Marketing School and Leveling Up, attract high-performing individuals, entrepreneurs, and leaders, providing insights into digital marketing, personal development, and more.

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Eric's content strategy spans multiple platforms, including LinkedIn, YouTube, Instagram, and X (formerly Twitter), where he shares his thoughts on business, marketing, and personal growth. His social media presence is defined by authenticity and a deep understanding of audience engagement, with followers turning to him for practical advice and inspiration. His active presence on LinkedIn, where he ranks in the top 2% of creators, demonstrates his ability to maintain influence in the professional marketing sphere.

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Eric Siu: A Growth Marketing Visionary and Content Strategist

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Eric Siu began his journey as a digital marketing expert, focusing on scalable growth strategies for businesses of all sizes. Through his leadership at Single Grain, he introduced advanced techniques in SEO, paid advertising, affiliate marketing, and video production, helping clients unlock their full potential. With an entrepreneurial mindset, Eric transitioned from traditional marketing methods to a growth-oriented framework, ensuring measurable results for his clients. His dedication to data-driven marketing and his ability to anticipate industry trends have solidified his position as a leader in the marketing field.

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Eric’s influence extends beyond marketing services. As the host of two popular podcasts, Marketing School and Leveling Up, he shares his expertise and engages with thought leaders, business icons, and high-performing entrepreneurs. These podcasts reflect his passion for making actionable insights accessible to a broad audience, empowering listeners to enhance their professional and personal lives. Covering topics like NFT marketing, business scalability, and growth hacking, his podcasts have gained widespread recognition for their practical tips and valuable takeaways. Eric’s ability to create engaging discussions has made him a trusted voice in the business podcasting world, attracting a global following.

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What sets Eric apart is his multifaceted approach to content creation. His LinkedIn insights resonate deeply with business professionals, while his Instagram Reels and YouTube Shorts offer relatable and visually engaging content that appeals to a younger demographic. Eric’s knack for adapting his messaging to different platforms highlights his strategic mindset, ensuring his content remains relevant across diverse audiences. By combining relatability, data-driven strategies, and a focus on growth and innovation, Eric Siu continues to shape the landscape of the marketing and sales industry, solidifying his role as a trailblazer and influencer.

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Social Media Coverage: A Diverse Content Ecosystem

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Eric Siu’s multi-platform strategy spans LinkedIn, YouTube, Instagram, and X, offering tailored business insights, interviews, and engaging visuals, connecting with diverse audiences and driving influence.

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Eric Siu's Social Media Strategy

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LinkedIn: Dominating the Professional Sphere

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Eric’s LinkedIn strategy positions him as a thought leader in marketing and sales, ranking among the top 2% of creators in the United States. His posts focus on key business insights, case studies, and growth hacks, which engage his audience of over 45.2K followers. By offering actionable advice and relatable examples, Eric fosters strong professional engagement on this platform, creating a space where his followers can learn, share, and connect. His expertise and content style have made LinkedIn a critical platform for showcasing his authority and staying top-of-mind for business professionals.

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Eric frequently shares bite-sized content, including business lessons, insights on account-based marketing, and personal reflections. His content consistently highlights his ability to bridge the gap between practical strategies and innovative ideas, making his posts not only informative but also highly relevant to his audience. LinkedIn remains a cornerstone of his overall content strategy, serving as a powerful tool for networking and building professional credibility. Through this platform, Eric continues to demonstrate his value as a mentor and strategic thinker in the business world.

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• Username: @ericosiu
• Influence Score: 84.5/100
• Followers: 45.2K
• Activity: Everyday at 9 PM
• Engagement Rate: 0.2%
• Growth: +1.48% (+657 followers in 30 days)
• Average Engagement: 88 interactions per post
• Average Views: 17.5K

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YouTube: Building Engagement with Thoughtful Content

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Eric’s YouTube channel, Leveling Up with Eric Siu, is a dynamic hub for long-form content, featuring a mix of interviews, Shorts, and podcasts. With a growing base of 163K subscribers, the channel serves as a platform for exploring business scalability, AI innovation, and marketing trends, attracting a highly entrepreneurial audience. Eric’s videos provide actionable insights that resonate with professionals seeking to expand their knowledge and skill sets. By addressing key topics relevant to today’s fast-evolving business landscape, Eric positions himself as both a thought leader and a trusted advisor, making his channel an essential resource for anyone focused on growth and innovation.

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Notable videos like “The REAL Future of Marketing with Seth Godin” and “Why Most Marriages Fail” showcase Eric’s ability to blend thought leadership with relatable themes, ensuring his content appeals to a broad and diverse audience. His consistent posting schedule of 6.3 videos per month keeps his channel active and his viewers engaged, with fresh content regularly drawing attention. By combining strategic consistency with compelling storytelling, Eric maximizes audience retention and fosters a loyal following. His ability to tackle both industry-focused discussions and personal development topics highlights his versatility, ensuring his content remains relevant and impactful across a variety of viewer interests.

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• Username: @LevelingUpOfficial
• Influence Score: 72.3/100
• Followers: 163K
• Activity: Weekly at 8 AM
• Engagement Rate: 0.33%
• Growth: +1.19% (+1.9K subscribers in 30 days)
• Average Engagement: 546 interactions per video
• Average Views: 18.4K

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Instagram: Visual Storytelling for Entrepreneurs

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Eric’s YouTube channel, Leveling Up with Eric Siu, serves as a hub for long-form content, including interviews, Shorts, and podcasts, boasting a following of 163K subscribers. The channel covers a diverse range of topics, such as business scalability, AI innovation, and marketing trends, allowing Eric to connect deeply with an entrepreneurial audience. His videos are designed to provide actionable insights and spark thought-provoking discussions, making his content both educational and inspiring. By addressing key trends and challenges in the business world, Eric has positioned his channel as a go-to resource for aspiring entrepreneurs and seasoned professionals alike.

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With videos like “The REAL Future of Marketing with Seth Godin” and “Why Most Marriages Fail,” Eric showcases his ability to blend thought leadership with relatable themes, ensuring his content resonates with a broad audience. His consistent posting schedule of 6.3 videos per month helps him maintain a steady rhythm, maximizing both audience retention and engagement. Through engaging storytelling, expert interviews, and a focus on timely topics, Eric continues to strengthen his presence on YouTube, offering followers a platform for learning, growth, and inspiration.

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• Username: @ericosiu
• Influence Score: 64.1/100
• Followers: 99.1K
• Activity: Twice daily at 8 AM
• Engagement Rate: 0.03%
• Growth: +1.24% (+1.2K followers in 30 days)
• Average Engagement: 28 interactions per post
• Average Views: 2.1K

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X (Twitter): Quick, Impactful Thoughts

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On X (formerly Twitter), Eric Siu shares succinct updates, industry insights, and personal reflections with his 34.7K followers. His content strategy focuses on delivering quick, impactful thoughts that align with his personal brand, making the platform a space for real-time engagement and thought leadership. By offering concise takes on trends and topics like marketing strategies, entrepreneurship, and AI innovation, Eric maintains a consistent presence that showcases his expertise while keeping his followers informed and engaged. Although his engagement rate of 0.03% is modest, his posts effectively contribute to his personal branding strategy, reinforcing his reputation as a knowledgeable and relatable figure in the marketing and business community.

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Eric’s regular activity, averaging 11 tweets per week, ensures his content remains fresh and visible to his audience. This consistent posting schedule allows him to leverage the platform’s fast-paced nature, keeping his followers updated on emerging trends and key takeaways from his broader content efforts. By blending professional insights with personal reflections, Eric creates a well-rounded presence that fosters authentic connections with his audience. His strategic use of X highlights his adaptability and commitment to staying relevant across multiple platforms, ensuring his influence continues to grow.

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• Username: @ericosiu
• Influence Score: 68.8/100
• Followers: 34.7K
• Activity: Twice daily at 10 PM
• Engagement Rate: 0.03%
• Growth: -0.41% (-143 followers in 30 days)
• Average Engagement: 10 interactions per post
• Average Views: 789

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Newsletter: Insights Delivered Directly to Your Inbox

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Eric’s newsletter is a direct channel to his audience, offering in-depth marketing insights and actionable strategies. Through this platform, Eric shares exclusive content not available on social media, ensuring subscribers receive unique value. Topics include AI advancements, growth marketing, and personal development, resonating with entrepreneurs and business leaders.

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The newsletter’s weekly format allows Eric to maintain consistent engagement, while its data-driven approach ensures relevance to a professional audience. For subscribers, it serves as a go-to resource for cutting-edge trends and scalable solutions in marketing.

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Eric Siu's Authority Score and Rankings Summary

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Eric's Favikon authority score of 8,165 points places him in the top 1% of creators within the Growth and Lead Generation niche. His high influence score across platforms reflects his strategic presence and ability to deliver consistent value. Ranking as #5 in the United States for his niche, Eric’s authority and reach make him a key player in the marketing landscape.

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A Strategic Content Approach: Educating and Engaging Audiences

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Eric Siu’s content strategy revolves around education, inspiration, and engagement. By leveraging platforms like YouTube for long-form discussions, LinkedIn for professional insights, and Instagram Reels for visual storytelling, Eric ensures his content remains versatile and impactful. His ability to adapt messaging to platform-specific audiences highlights his marketing expertise.

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Reachability and Partnerships: A Strategic Edge

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Eric’s reachability score is classified as Normal, with an estimated cost of $563 per sponsored post, making him a cost-effective partner for brands seeking to tap into the marketing and growth niche. His collaborations with thought leaders and professionals amplify his brand authority, while his podcasts and social platforms offer opportunities for cross-promotion.

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Eric Siu exemplifies the power of multi-platform influence, combining his expertise in growth marketing with an engaging, authentic approach to content creation. From his podcasts to his social media presence, Eric has created a brand that resonates with a professional audience while maintaining a strong focus on personal development. His influence continues to grow, making him a trusted resource for entrepreneurs and marketers worldwide.

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