Who is Enya Umanzor, aka Enjajaja?

Enya Umanzor has built a strong presence across various social media platforms, particularly focusing on beauty, makeup, and personal well-being. Known for her candid and relatable style, she engages her audience with authentic content that resonates deeply with her followers. A significant influencer in the beauty industry, Enya balances her professional collaborations with brands while maintaining a personal connection with her followers.

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Enya Umanzor: A Leading Voice in Beauty and Social Media

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Enya Umanzor, also known by her online handle Enjajaja, is a prominent social media influencer and content creator, primarily known for her comedic and lifestyle videos. Born on January 22, 1999, in Miami, Florida, Enya started her social media career on Vine before transitioning to YouTube, Instagram, and TikTok, where she has built a large and dedicated fanbase.

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Background

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Enya grew up in a bilingual household, often incorporating her Latinx heritage into her content. She has been open about her experiences growing up in a multicultural environment, which often influences her humor and storytelling. Though she started on Vine, her YouTube channel, launched in 2014, gained significant popularity thanks to her funny, relatable videos that mix beauty tutorials with slice-of-life content, challenges, and Q&A sessions.

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Approach to Social Media and Content Creation

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Enya’s content stands out for its authenticity, humor, and relatability. She often adopts a casual and down-to-earth tone, making her audience feel like they are hanging out with a friend. Whether she's sharing personal stories, doing makeup tutorials, or cracking jokes, her content is known for being unfiltered and spontaneous.

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She also integrates personal aspects of her life into her content, such as mental health struggles and growing up, which has allowed her to build a strong connection with her audience. Enya's comedic timing and ability to share her candid thoughts resonate with her young followers, making her one of the more relatable figures in the digital space.

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Expanding Influence

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Over time, Enya has grown beyond just a social media star. With a growing audience on multiple platforms like Instagram and TikTok, she’s expanded her influence in lifestyle and fashion, often collaborating with brands and fellow influencers. Her ability to tap into various content genres—from comedy and beauty to lifestyle—has helped her stay relevant in a fast-paced social media environment. Additionally, her venture into acting and other media forms has further broadened her scope.

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Her journey reflects the modern influencer pathway, where authenticity and a broad range of content are key to sustained popularity and impact.

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Social Coverage: An Influencer active on social media

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Enya Umanzor maintains an active presence primarily on Instagram, where she connects with her followers through regular content posts and story updates.

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Enya Umanzor's Social Media Strategy

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Instagram: A Hub for Engagement and Visual Storytelling

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Enya's Instagram profile serves as her primary platform for engaging with her audience, with over 1.3 million followers. She leverages Instagram to showcase her beauty routines, personal moments, and brand collaborations. The visual-centric nature of Instagram complements her content strategy, allowing her to share vibrant makeup tutorials, product shots, and lifestyle imagery. Her posting frequency remains consistent, and her use of Instagram Stories keeps her audience engaged with real-time updates. A significant portion of her engagement stems from comments on her posts, where her followers actively participate in discussions about beauty and lifestyle.

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• Username: @enyaumanzor
• Influence Score: 93.9/100
• Followers: 1.3M
• Activity: 4 posts in the last month
• Engagement Rate: 9.69%
• Growth (last 30 days): +0.96% (+11.7K followers)
• Average Engagement: 123.8K likes per post
• Posting Habits: Once a week at 8 AM

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YouTube: A Platform for In-Depth Tutorials and Vlogs

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On YouTube, Enya has garnered a solid following of 1 million subscribers. This platform allows her to create longer-form content, such as detailed beauty tutorials, product reviews, and vlogs. Though she is less active on YouTube compared to Instagram, her content on this platform is impactful, with each video reaching a large portion of her subscribers. Her YouTube content is also highly searchable, contributing to her steady follower growth and high average views. Despite fewer uploads, her audience remains loyal, often revisiting past videos for beauty tips and inspiration.

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• Username: @enjajaja
• Influence Score: 22.2/100
• Followers: 1M
• Activity: 0.1 video per month
• Engagement Rate: 7.03%
• Growth (last 30 days): +0.19% (+2K followers)
• Average Engagement: 24.5K likes per video
• Posting Habits: Rare, about once every few months

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Enya Umanzor's Social Media Influence Summary

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Enya’s favikon authority score places her among the top creators in the beauty and makeup industries. She ranks within the top 1% of creators in the United States for Instagram and holds a top 50 position for beauty influencers in the country, ranked #40 in the makeup category. Her high authority score of 9,100 reflects her ability to connect deeply with her audience, making her a leading figure in her niche.

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Her reachability and impact are further evident through her collaborations with well-known brands, where she leverages her influence to promote beauty products. She is known for her ability to drive conversations around the brands she partners with, highlighting her value as an influencer. The growth of her platforms remains stable, with Instagram being her most successful channel.

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Content Strategy: Authentic Guide to Digital Engagement

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Enya's content strategy focuses heavily on visual storytelling, particularly in the beauty space. Her Instagram feed is a curated mix of personal posts and professional collaborations, with each image carefully crafted to resonate with her audience. She frequently posts makeup looks, candid shots, and aesthetically pleasing lifestyle imagery that showcases her unique personality.

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On YouTube, she takes a more in-depth approach, offering longer beauty tutorials and vlogs. Her videos often explore topics in detail, providing valuable information to her audience while maintaining an informal, friendly tone. This allows her to connect more deeply with viewers, creating a sense of loyalty and trust.

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Enya Umanzor stands out as a leading content creator in the beauty and lifestyle space. With an impressive following across Instagram and YouTube, she has built a loyal audience through authentic content and relatable storytelling. Her strong influence, particularly on Instagram, positions her as a top-tier influencer in the beauty industry, while her personal advocacy for mental health resonates with a broader audience. Enya's ability to maintain high engagement rates and steady growth reflects her enduring impact as a content creator and social media personality.

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