Who is Eduarda Mascarenhas?

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Eduarda Mascarenhas: Championing Indigenous Beauty and Culture Through Dance and Digital Influence

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Eduarda Mascarenhas is a Brazilian Indigenous influencer who has become a powerful voice for cultural representation in the digital space. Through her vibrant presence on platforms like TikTok and Instagram, she shares a unique blend of traditional beauty, rhythmic dance, and personal storytelling. Her content often features natural skincare routines, fashion inspired by her roots, and joyful moments that reflect her Indigenous identity. By doing so, she breaks stereotypes and reclaims space for her community within mainstream social media.

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Originally from Brazil, Eduarda brings her cultural heritage to life by spotlighting Indigenous traditions through contemporary formats. Whether she's participating in Indigenous Fashion Week Brazil or dancing to traditional beats in modern outfits, her posts honor the strength and grace of her background. She proudly speaks to a Portuguese-speaking audience and creates content that resonates deeply with young women across the country. Her authenticity and consistency have earned her recognition as one of the top video entertainment influencers in Brazil.

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Eduarda’s influence extends beyond fashion and dance—she uses her platform as a tool for education and advocacy. Her digital voice contributes to ongoing conversations about Indigenous rights, gender equality in tech and STEM, and environmental issues like climate change. She frequently supports initiatives that reflect her values and showcases her strong sense of purpose. Her storytelling bridges generations, allowing her to connect with both Indigenous communities and modern audiences seeking representation.

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With nearly 1 million combined followers, Eduarda has partnered with brands such as SHEIN Brasil, Adidas, and 99, aligning her cultural influence with major campaigns. Her consistent posting habits, cheerful content style, and high brand safety make her a reliable choice for collaborations. As she continues to grow and evolve, Eduarda remains committed to uplifting Indigenous stories, empowering women, and celebrating beauty in all its authentic forms.

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An Influencer Active on Social Media

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Eduarda Mascarenhas maintains a multi-platform presence, primarily shining on TikTok, Instagram, and to a lesser extent, YouTube. She actively posts across TikTok and Instagram, with a slight dip in activity and engagement on YouTube Shorts. Her cross-platform synergy supports her strong brand voice, with consistent visuals, messaging, and rhythm across channels.

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Eduarda Mascarenhas' Social Media Strategy Analysis

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TikTok Strategy: Empowerment Through Dance and Culture

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Eduarda Mascarenhas uses TikTok as her primary stage for cultural expression and dance. Her videos are vibrant, rhythmic, and often rooted in Indigenous music and fashion influences. She seamlessly blends traditional choreography with trending audio, creating content that feels fresh yet grounded in heritage. This fusion allows her to stand out among creators and connect deeply with Brazil’s youth.

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Her dance videos often go viral due to their captivating visuals and positive energy. Posts like her March 2025 upload, which garnered over 1.4 million views, highlight her ability to capture attention at scale. Eduarda maintains high-quality visuals, smooth transitions, and confident on-camera presence, enhancing the impact of her storytelling. Each video tells a story, whether through costume, movement, or message.

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She carefully curates her content around Indigenous aesthetics, using accessories, handmade pieces, and natural settings. This intentional visual branding has made her a symbolic figure for Indigenous pride on digital platforms. Her cultural identity isn’t a theme—it’s a lifestyle that permeates her feed with authenticity. This authenticity drives her strong engagement and follower loyalty.

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Though slightly less active recently, Eduarda remains in the top 4% of creators in Brazil, proving the lasting influence of her content. Her two-posts-per-week schedule is effective in maintaining anticipation without overwhelming her audience. Her posting habit of releasing videos around 7 PM caters to early engagement and Brazilian viewing patterns. With future consistency, she has the potential to break into the top 1%.

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• ‍Username: @dudysw‍
• Influence Score: 86.7/100‍
• Followers: 904.4K‍
• Activity: 1.8 videos/week‍
• Engagement Rate: 0.88%‍
• Growth: +0.28% (+2.5K in 30 days)‍
• Average Engagement: 7.9K‍
• Posting Habits: Twice a week at 7 PM EST

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Instagram Strategy: Visual Storytelling and Beauty Advocacy

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On Instagram, Eduarda presents herself as a visual storyteller, crafting an elegant and empowering image. Her feed is full of polished aesthetics, highlighting her beauty, confidence, and Indigenous fashion. From curated reels to moody selfies, her posts reflect intentional artistry and self-expression. She uses the platform to reinforce her brand values of authenticity, identity, and joy.

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Unlike the high-energy TikTok dances, her Instagram posts are more reflective and stylized. She often shares beauty routines, photoshoots in natural settings, and moments from her everyday life. Her January 2025 collaboration post with @luisasonza, which gained over 237K views, shows how well she performs in influencer campaigns. Each reel offers a glimpse into her world, inviting followers to connect on a deeper level.

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Eduarda is highly consistent on Instagram, posting nearly every day, usually at 7 PM. This frequent posting rhythm helps her maintain top-of-mind awareness and algorithm favorability. Her content is carefully crafted to maintain cohesion—earthy tones, traditional garments, and confident poses dominate her feed. As a result, she ranks in the top 4% of video entertainment creators in Brazil.

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Though her engagement rate is lower than on TikTok, Instagram remains an essential platform for brand visibility. It serves as a portfolio for collaborations with brands like SHEIN Brasil and Adidas, helping her secure more partnership opportunities. Eduarda’s Instagram isn’t just an aesthetic feed—it’s a platform of empowerment, celebration, and cultural pride.

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• ‍Username: @dudysofc‍
• Influence Score: 76.2/100‍
• Followers: 295.9K‍
• Activity: 14 posts/month‍
• Engagement Rate: 0.38%‍
• Growth: -0.6% (-1.8K in 30 days)‍
• Average Engagement: 1.1K‍
• Posting Habits: Every day at 7 PM EST

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YouTube Strategy: Untapped Potential for Long-Form Growth

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Eduarda’s YouTube channel is currently her smallest platform, offering a glimpse of what could be a powerful storytelling space. With only 4.4K subscribers and minimal activity, it’s clear that this platform hasn’t yet been a strategic priority. Her shorts mirror her TikTok-style videos, featuring dances and casual messages, but lack the visibility and engagement of her other platforms. That said, the quality and style are consistent with her overall brand identity.

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Despite its small size, her YouTube has room for massive growth, especially with the increasing demand for Shorts and long-form storytelling. Given her background in cultural education and visual creativity, Eduarda could thrive with behind-the-scenes vlogs, tutorials, or Indigenous culture deep dives. This would allow her to expand her influence beyond viral dance and fashion content. It also opens new doors for longer collaborations and sponsored series.

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Currently, Eduarda posts around 0.4 videos per month, which limits visibility and discovery. Increasing this cadence, especially with content exclusive to YouTube, could significantly expand her reach. Her recent Shorts are consistent in tone and visuals but would benefit from a strategic push, including optimized titles, thumbnails, and community tab use. With the right strategy, YouTube could become a home for cultural storytelling.

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More than just repurposing TikToks, she could use the platform to educate and advocate in more depth. This would appeal to NGOs, cultural organizations, and even documentary-style brand collaborations. As her influence grows, developing a thoughtful YouTube strategy could help position Eduarda as not only a creator, but a thought leader in Indigenous representation online.

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• ‍Username: @dudysofc‍
• Influence Score: 36.5/100‍
• Followers: 4.4K‍
• Activity: 0.4 videos/month‍
• Engagement Rate: 0%‍
• Growth: +0.65%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 8 PM EST

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Eduarda Mascarenhas' Social Media Influence Summary

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Eduarda Mascarenhas ranks in the top 4% of TikTok and video entertainment creators in Brazil and the top 2% worldwide for video entertainment, solidifying her position as a standout voice in culturally-driven digital content.

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Content Strategy: Cultural Advocacy Meets Cheerful Aesthetic

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Eduarda’s content is cheerful, empowering, and full of rhythm. Her posts celebrate Indigenous fashion, dance, natural beauty, and identity, while maintaining a high level of brand safety and visual cohesion. She stays consistent with warm-toned aesthetics, joyful music, and traditional choreography.

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Reachability and Partnerships

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Eduarda Mascarenhas is highly reachable and open to partnerships, particularly those that align with her cultural and advocacy values. Her profile shows a high likelihood of accepting collaborations, especially around beauty, fashion, Indigenous representation, and wellness. She has already partnered with brands like SHEIN Brasil, Adidas, and 99, showcasing her versatility and commercial appeal. These partnerships reflect her ability to blend cultural storytelling with mainstream brand narratives.

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What sets Eduarda apart is her ability to make branded content feel personal, authentic, and mission-driven. She doesn't just promote a product—she integrates it into her storytelling, often highlighting how it fits into her lifestyle or supports her identity. This genuine approach makes her content more relatable and trustworthy for followers. It’s a strategic advantage for brands seeking deeper engagement and long-term consumer impact.

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Eduarda’s advocacy also enhances her value in campaigns with a purpose. She has a strong affinity for causes like Indigenous Rights (70%), Women in Tech/STEM (50%), and Climate Change (30%), which broadens her partnership potential to NGOs, ethical fashion brands, and social enterprises. This cause-based alignment can amplify the message of any campaign looking for an influencer with both influence and integrity. Her audience, mostly young women in Brazil, resonates with values like representation, empowerment, and sustainability.

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Additionally, Eduarda’s content is rated very safe and cheerful, making her an ideal collaborator for family-friendly and socially conscious brands. Her high posting frequency and consistent schedule (particularly on TikTok and Instagram) ensure visibility and reliability during campaigns. With a strong network of fellow Brazilian creators and top 4% ranking status, Eduarda is not just influential—she’s collaborative, community-driven, and ready for long-term brand relationships.

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Conclusion: Celebrating Identity, Culture, and Empowerment Through Every Post

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Eduarda Mascarenhas is more than a creator—she’s a digital cultural ambassador. With a growing presence and a clear mission to honor her Indigenous heritage, she blends vibrant aesthetics with impactful messaging. Whether she’s dancing in the ocean or styling Indigenous fashion, Eduarda invites her audience into a world where beauty is deeply rooted in identity and history.

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