Who's Who on Social Media
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Who is Didi Ibarra Rake?

Diana Ibarra Rake, widely known as "Didi," is a Peruvian content creator, activist, and lifestyle influencer. She is known for promoting body positivity and self-empowerment through her engaging content across multiple platforms.

March 18, 2025
Jeremy Boissinot
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Diana Ibarra Rake: Empowering Audiences Through Fashion and Body Positivity

Diana Ibarra Rake, also known as Didi, is a Peruvian content creator and body positivity advocate. She uses her platforms to inspire self-love, confidence, and empowerment among women. Her approach blends fashion, humor, and personal experiences to create relatable content. With a strong presence on social media, she connects with a diverse audience seeking authenticity.

Beyond content creation, Diana is also an architect, bringing a unique perspective to her storytelling. She co-hosts the podcast "Bebé, escúchame", where she discusses motherhood, lifestyle, and mental health. Her conversations offer deep insights, making her a relatable figure among her followers. By sharing personal anecdotes, she fosters a safe space for self-expression.

Diana Ibarra Rake’s Radiant Pregnancy Journey: Embracing Motherhood with Confidence and Grace (Source: @dolceplacard, Instagram, February 2025)

Her YouTube channel, Dolce Placard, has gained 598K subscribers, making it a hub for beauty, lifestyle, and self-care discussions. She creates content that blends empowerment with practical fashion and wellness advice. Her videos range from styling tips to self-growth reflections, offering value beyond trends. This platform allows her to build stronger connections with her audience.

Diana’s influence extends to brand collaborations, where she partners with brands like Yanbal and High Key. She promotes self-care and beauty products that align with her values of inclusivity and authenticity. Her ability to seamlessly integrate sponsored content maintains her credibility. With an expanding digital community, Diana continues to shape conversations around confidence and personal growth.

An Influencer Active on Social Media

Diana has a strong presence across TikTok (492.9K followers), Instagram (252.6K followers), and YouTube (598K subscribers), ensuring consistent engagement and visibility in fashion and empowerment.

Didi’s Social Media Strategy Analysis

TikTok: Spreading Body Positivity Through Short-Form Content

Diana’s TikTok presence is a blend of fashion, humor, and personal empowerment, attracting 492.9K followers. She engages her audience with quick, visually appealing videos that showcase body positivity and styling tips. Her content includes self-love messages, outfit transformations, and relatable skits. This approach fosters an inclusive community, encouraging women to embrace confidence.

She utilizes trending audio, dance challenges, and interactive formats to boost visibility. By incorporating humor into self-love discussions, her content remains entertaining and motivational. She frequently responds to comments, making her audience feel valued and involved. This direct engagement builds trust and strengthens her brand identity.

Diana’s posting frequency is 9.7 videos per week, maintaining a steady presence on the platform. Her average engagement rate of 1.72% shows her ability to connect with viewers authentically. She strategically posts at 6 PM EST, optimizing visibility in Peru and Latin America. Her consistency ensures that her content appears regularly on users’ For You pages.

Her use of hashtags and collaborations with influencers amplifies her reach. She often partners with beauty and wellness brands to integrate sponsored content organically. These partnerships align with her message of self-acceptance, reinforcing her credibility. By staying active in body positivity discussions, she remains a significant voice in the TikTok community.

  • Username: @dolceplacard
  • Influence Score: 87.7/100
  • Followers: 492.9K
  • Activity: 9.7 videos per week
  • Engagement Rate: 1.72%
  • Growth: +0.2%
  • Average Engagement: 8.5K
  • Posting Habits: Every day at 6 PM EST

Instagram: A Space for Fashion, Lifestyle, and Community

Diana’s Instagram strategy focuses on curated visuals and in-depth engagement with her 252.6K followers. She shares polished photos, fashion inspiration, and self-love messages to maintain an aspirational yet relatable brand. Her content ranges from candid lifestyle shots to behind-the-scenes moments. This allows her to balance aesthetic appeal with authenticity.

She posts 15 times per month, ensuring a consistent flow of high-quality content. Her engagement rate of 2.32% reflects an actively participating audience. She uses Instagram Stories to provide real-time updates, daily reflections, and interactive Q&A sessions. This strengthens her connection with followers beyond her static posts.

Diana leverages brand collaborations, often featuring sponsored posts in beauty, fashion, and wellness. Her partnerships with Yanbal and High Key reinforce her reputation in the industry. By seamlessly integrating sponsored content into her daily posts, she maintains credibility. This strategy ensures that promotional material aligns with her brand’s message.

Her posting time at 9 AM EST maximizes audience engagement, aligning with peak activity hours. She often uses hashtags like #BodyPositivity and #SelfLove to increase visibility. Her content also includes personal reflections, making her brand feel relatable. By fostering conversations, she continues to grow her influence in the empowerment space.

  • Username: @dolceplacard
  • Influence Score: 87.3/100
  • Followers: 252.6K
  • Activity: 15 posts per month
  • Engagement Rate: 2.32%
  • Growth: +0.33%
  • Average Engagement: 5.9K
  • Posting Habits: Every day at 9 AM EST

YouTube: Long-Form Content for In-Depth Insights

Diana’s YouTube channel, Dolce Placard, is her longest-running platform with 598K subscribers. She creates long-form content focusing on self-care, fashion, and confidence-building. Her videos include styling tutorials, beauty routines, and personal storytelling. This makes her channel an educational yet empowering space.

She posts 5.1 videos per month, maintaining a steady flow of content despite industry competition. Her average engagement is 413 interactions per post, showing loyal viewers. While her engagement rate is 0.07%, her video views reach up to 8.2K per post. This indicates an established, yet scalable audience.

Diana’s content includes in-depth discussions on mental health, self-image, and personal growth. She co-hosts the podcast "Bebé, escúchame," extending her message beyond video content. These personal conversations create a strong emotional connection with her audience. By mixing education with entertainment, she differentiates her brand.

Her YouTube growth potential lies in consistent uploads and deeper audience interaction. Adding collaborations with other creators and Q&A segments could boost engagement. More frequent uploads could also increase subscriber retention. By refining her strategy, Diana can solidify her influence in digital self-empowerment content.

  • Username: @DolcePlacard
  • Influence Score: 64/100
  • Subscribers: 598K
  • Activity: 5.1 videos per month
  • Engagement Rate: 0.07%
  • Growth: -0.27%
  • Average Engagement: 413
  • Posting Habits: Once a week at 7 PM EST

Didi Ibarra Rake’s Social Media Influence Summary

Diana is a recognized influencer in fashion and empowerment, with a strong presence across digital platforms. Her rankings place her in the top 3% on TikTok in Peru and among the top 1% worldwide in Outfits & Styling, showcasing her industry impact. These rankings highlight her authority in the fashion and lifestyle space, reinforcing her ability to engage and inspire her audience.

Content Strategy: Empowering Content with Style and Purpose


Diana’s content blends fashion, empowerment, and authenticity, making her a standout voice in the influencer space. She engages audiences by combining trendy fashion, self-care tips, and body positivity, creating a relatable yet aspirational presence. Her collaborations with brands like Yanbal, High Key, and NIVEA Perú reinforce her influence while maintaining her commitment to advocacy and personal storytelling.

Reachability and Partnerships

Diana’s digital presence spans multiple platforms, making her highly accessible for brand collaborations. She actively engages with her audience on TikTok, Instagram, and YouTube, responding to comments and messages. Her ability to maintain open communication strengthens her community, fostering trust and authenticity. With a combined following of over 1.3M, she offers brands substantial visibility.

Her influence extends beyond content creation, as she also co-hosts the podcast "Bebé, escúchame," reaching a niche audience. This additional platform allows her to discuss self-empowerment, motherhood, and lifestyle topics in a conversational format. Through long-form discussions, she deepens her relationship with followers. This makes her an attractive partner for brands targeting women and young mothers.

An overview of Didi’s top influential connections across key industries. (Source: Favikon)

Diana’s brand collaborations include partnerships with Yanbal and High Key, aligning with her values of self-love and beauty. She seamlessly integrates sponsored content into her posts, ensuring authenticity. By working with like-minded brands, she maintains her credibility among her audience. Her promotional efforts focus on empowerment-driven campaigns, reinforcing her message.

She is highly responsive to business inquiries, making her an ideal choice for collaborations. Her audience trusts her recommendations, making her an effective brand ambassador. Through strategic engagement, she ensures that promotions align with her personal brand. This approach positions her as a long-term influencer for companies looking to connect with her niche audience.

Conclusion: A Digital Leader in Fashion and Empowerment

Diana Ibarra Rake has established herself as a leader in the fashion and body positivity space. Through TikTok, Instagram, and YouTube, she continues to inspire and empower her growing audience. Her content remains authentic, engaging, and motivational, making her a highly influential digital creator. As she expands her presence, Diana’s impact in the fashion and self-love movement is expected to grow even further.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.