Who's Who on Social Media
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Who is Devin Raimo?

Devin Raimo is a rising lifestyle influencer known for her expertise in home organization and cooking. With an engaging online presence, she shares tips, routines, and product recommendations that resonate with an audience seeking efficiency and creativity in daily life.

March 12, 2025
Jeremy Boissinot
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Devin Raimo: Transforming Home Organization and Cooking into a Digital Influence

Devin Raimo is a content creator known for her expertise in home organization and cooking. With a passion for structured spaces and meal preparation, she shares practical tips to enhance everyday routines. Her engaging approach to lifestyle content has earned her a dedicated audience across multiple platforms. By integrating personal experiences with expert advice, she keeps her followers inspired and informed.

Her journey as a digital influencer started with a deep interest in aesthetics and functionality. She discovered the impact of efficient organization on mental well-being, leading her to share insights with a broader audience. Devin's content bridges the gap between style and practicality, making home maintenance enjoyable. Her ability to blend useful information with visually appealing presentation sets her apart.

Devin Raimo's Stunning Night Out: A Bold Look at Madison Square Garden (Source: @devinraimo, Instagram, October 2024)

Devin has successfully collaborated with home brands and lifestyle companies, reinforcing her credibility in the organization niche. She carefully selects partnerships that align with her content themes, ensuring authenticity. Her influence extends to kitchen essentials and self-care routines, making her a versatile creator. By maintaining transparency, she fosters trust with her followers.

Beyond her role as a social media figure, Devin is passionate about self-improvement and healthy living. She continuously explores new trends in organization and decor, bringing fresh ideas to her audience. Her growing influence is evident in her expanding reach and brand collaborations. With a focus on quality content, she remains a trusted source for lifestyle inspiration.

An Influencer Active on Social Media

Devin Raimo maintains a strong presence across three key platforms: TikTok, Instagram, and YouTube. She utilizes each to cater to different segments of her audience while maintaining a consistent personal brand.

Devin Raimo's Social Media Strategy Analysis

TikTok Strategy: Engaging Short-Form Lifestyle Content

Devin Raimo has built a strong presence on TikTok, where she shares home organization and cooking content. With 262.6K followers, her strategy focuses on relatable tips and daily routines. Her engagement rate of 2.28% reflects her ability to connect with her audience. Through short videos, she simplifies complex tasks, making them accessible and enjoyable.

Her TikTok videos highlight cleaning techniques, meal prep ideas, and organization hacks. Posting 4.8 times per week, she maintains an active schedule to ensure consistent engagement. Her content often features product recommendations, making it ideal for brand collaborations. By keeping her videos short and impactful, she maximizes retention rates.

Devin’s growth strategy includes trend-based content, audience interaction, and collaborations. With a growth rate of 1.32%, she steadily attracts new followers while keeping her loyal audience engaged. She responds to comments, encourages duets, and participates in viral challenges. This approach strengthens her community engagement, increasing her TikTok visibility.

Her posting habits revolve around highly shareable and visually appealing content. She posts every day at 9 PM, ensuring her videos align with peak user activity. By analyzing trends, she adjusts her content strategy to remain relevant. This data-driven approach allows her to maintain steady performance on TikTok.

  • Username: @devinraimo
  • Influence Score: 86.5/100
  • Followers: 262.6K
  • Activity: 4.8 videos/week
  • Engagement Rate: 2.28%
  • Growth: +1.32%
  • Average Engagement: 6K
  • Posting Habits: Everyday at 9 PM EST

Instagram Strategy: Aesthetic Storytelling and Lifestyle Inspiration

Devin’s Instagram presence is centered around visual aesthetics, lifestyle updates, and engagement. With 150.4K followers, she shares home decor, skincare, and organization insights. Her engagement rate of 1.02% highlights her connection with her audience. By posting curated reels, she provides valuable content in an artistic manner.

She follows a structured content plan, sharing reels, carousel posts, and stories. Posting 7 times per month, she ensures her followers receive a balanced mix of educational and personal content. Her reels, such as her home cleaning clips, often achieve high engagement. This combination of formats keeps her Instagram feed dynamic and engaging.

Her growth rate on Instagram is 0.12%, showing steady yet moderate expansion. To increase her reach, she engages in collaborations, shoutouts, and brand partnerships. By working with home and beauty brands, she enhances her influence in multiple niches. This strategy allows her to tap into different audience segments.

Devin’s posting schedule is optimized for peak engagement hours, with uploads twice a week at 6 PM. She leverages Instagram stories for behind-the-scenes content, adding a personal touch. Her interactive Q&As and polls increase her engagement levels. By staying consistent, she solidifies her presence on Instagram.

  • Username: @devinraimo
  • Influence Score: 83/100
  • Followers: 150.4K
  • Activity: 7 posts/month
  • Engagement Rate: 1.02%
  • Growth: +0.12%
  • Average Engagement: 1.5K
  • Posting Habits: Twice a week at 6 PM EST

YouTube Strategy: Long-Form Content and Tutorials

Although Devin’s YouTube channel is still in its early growth stage, it has potential for expansion. With 11.2K subscribers, her strategy revolves around tutorials, home makeovers, and cleaning routines. However, her current engagement rate is 0%, indicating a need for more content consistency. By leveraging evergreen content, she can drive long-term views.

Her upload frequency is low, with no activity recorded in the last two months. Unlike her TikTok and Instagram, her YouTube channel lacks a regular posting schedule. To improve, she needs to post at least 2-3 times per month. Implementing a structured content plan will help her increase engagement and audience retention.

Devin’s growth potential on YouTube lies in detailed guides, home tours, and product reviews. By repurposing her short-form content into long-form videos, she can attract a new audience. Her brand collaborations could also be integrated into sponsored videos. This approach would align with her expertise in organization and wellness.

Currently, her posting habit is once a year at 8 PM, which limits her reach. By adopting a consistent schedule, she can turn YouTube into a major asset. Investing in SEO optimization, thumbnails, and titles will improve her video discoverability. A commitment to regular uploads could transform her YouTube presence.

  • Username: Devin Raimo
  • Influence Score: 15.9/100
  • Followers: 11.2K
  • Activity: 0 videos/month
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: Once a year at 8 PM EST

Devin Raimo's Social Media Influence Summary

Devin ranks in the top 6% of TikTok creators in the United States, demonstrating her ability to attract and maintain an engaged audience. Within the skincare category, she holds the #81 position, placing her in the top 3% globally. Her consistent growth indicates a promising trajectory.

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Content Strategy: Creating an Engaging and Functional Lifestyle

Devin’s content thrives on authenticity and usefulness, making her a go-to influencer for home organization and cooking tips. She seamlessly blends personal experiences with educational content, making her posts relatable and practical. Her storytelling abilities enhance her brand's credibility.

Reachability and Partnerships

Devin Raimo has established a strong presence in home organization and lifestyle content. With an influence score of 8,467, she is a reliable choice for brands looking for authentic promotion. Her ability to connect with a target audience makes her a highly sought-after creator. By maintaining engagement, she ensures brand collaborations are impactful.

Her brand partnerships span across home goods, beauty, and kitchenware. She has worked with Amika, Crate and Barrel, and Brightland, strengthening her credibility. These collaborations highlight her expertise in organization and well-being. By promoting high-quality products, she builds trust with her followers.

An overview of Devin Raimo’s top influential connections across key industries. (Source: Favikon)

Devin’s reachability is enhanced by her consistent content and engagement strategy. With an Instagram audience of 150.4K, she ensures her posts gain visibility. On TikTok, her 262.6K followers provide an opportunity for viral marketing. Her structured posting schedule keeps her brand partnerships effective.

Her pricing for sponsored content ranges from $1.2K - $2.5K per post, making her an affordable yet influential partner. With an engagement rate of 2.28% on TikTok, brands benefit from her active audience. Her relatable content ensures high retention rates for campaigns. By staying accessible, she remains a top choice for brand collaborations.

Conclusion: Elevating Lifestyle Content with Authenticity and Engagement

Devin Raimo is an emerging lifestyle influencer who has successfully built a brand around home organization and wellness. With a strong presence on TikTok and Instagram, she has positioned herself as a credible voice in the industry. Her ability to create visually engaging, informative, and relatable content makes her a valuable asset for brands and followers alike. If she expands her YouTube strategy, she could further enhance her digital footprint and solidify her place as a top-tier lifestyle influencer.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.