Who's Who on Social Media
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Who is Deji Olatunji?

Deji Olatunji, also widely recognized by his YouTube moniker ComedyShortsGamer, has become a household name in the Pranks & Challenges sector of social media. As a British content creator with a flair for humor, entertainment, and viral video content, Deji has built a substantial following across platforms like YouTube, Instagram, TikTok, and X (formerly Twitter).

November 6, 2024
Jeremy Boissinot

Deji Olatunji, also widely recognized by his YouTube moniker ComedyShortsGamer, has become a household name in the Pranks & Challenges sector of social media. As a British content creator with a flair for humor, entertainment, and viral video content, Deji has built a substantial following across platforms like YouTube, Instagram, TikTok, and X (formerly Twitter). His content spans gaming, reaction videos, pranks, and challenges, keeping his followers engaged and entertained. Deji’s journey from gaming videos to becoming a notable public figure in the entertainment space highlights his adaptability and creative talent.

Deji Olatunji: A Top Influencer in Pranks & Challenges on Social Media

Deji Olatunji is a British content creator and entertainer who initially gained widespread recognition on YouTube, where his gaming and comedy videos captivated audiences. As the younger brother of KSI, another prominent figure in the digital space, Deji quickly set himself apart by focusing on comedic reactions, pranks, and engaging challenges. His knack for humor and ability to find relatable, funny moments in everyday situations has resonated with millions, helping him build a loyal fan base across various platforms. With a unique identity distinct from his brother’s, Deji has crafted a brand around his comedic style, appealing to fans who appreciate both his high-energy content and authentic personality.

Beyond YouTube, Deji has expanded his influence by exploring other creative outlets, including music and boxing. His participation in the KSI vs. Logan Paul undercard in 2018 was a defining moment, as it showcased his willingness to step outside of his comfort zone and pursue new challenges. This venture into boxing allowed Deji to reach an even broader audience, drawing attention from both his existing fanbase and newcomers interested in the sport. His courage in taking on high-stakes endeavors reflects a level of versatility and ambition that sets him apart from other influencers. By continuously exploring different facets of entertainment, Deji has shown that he is not limited to a single niche but rather an adaptable and evolving figure in the industry.

Despite facing controversies over the years, Deji’s dedication to his fans and his ability to reinvent himself have kept him relevant and in the spotlight. His openness with his audience, whether through addressing challenges or sharing personal growth, has strengthened the connection he has with his followers. This transparency, combined with his continued focus on delivering entertaining content, has allowed him to overcome setbacks and maintain his popularity. Deji’s journey reflects a balance of personal growth and professional achievements, making him not only a resilient creator but also an inspiring figure for fans who have witnessed his evolution. His ability to stay relevant and adapt to the ever-changing social media landscape ensures that Deji remains a versatile and influential presence in the entertainment world.

Social Coverage: Expanding Across Multiple Platforms

Deji’s most active platforms are YouTube, Instagram, TikTok, and X, where he shares a mix of pranks, challenges, and commentary, capturing the attention of a broad audience in the Pranks & Challenges category.

Deji Olatunji's Social Media Strategy

YouTube: Deji’s Platform for High-Impact Video Content

With over 12.3 million followers, YouTube is Deji’s primary platform, where he operates under the name ComedyShortsGamer. His content here is diverse, ranging from reaction videos to challenges and pranks, with a focus on high-energy, highly engaging content. Deji posts about four videos per month, ensuring each release is crafted with attention to detail and tailored to the interests of his viewers. His YouTube channel provides a space for longer-form content, allowing his audience to experience his humor and personality in-depth. Each video on average reaches around 692.8K views and garners an average engagement of 41K, reflecting a strong connection with his followers.

Deji’s YouTube content is not only visually engaging but also strategically curated to keep his audience entertained and invested. By collaborating with other well-known creators, he amplifies his reach and introduces new dynamics to his videos. His strategic approach to challenges and humorous takes on various topics makes his YouTube channel a central hub for his brand. The consistent quality and relatability of his content contribute to his sustained growth and influence on the platform.

  • Username: @ComedyShortsGamer
  • Influence Score: 92.4/100
  • Followers: 12.3 million
  • Activity: 4 videos/month
  • Engagement Rate: 5.92%
  • Growth: +0.57%
  • Average Engagement: 41K
  • Posting Habits: Once a week at 8 AM

Instagram: High Engagement Through Humorous Reels

On Instagram, Deji engages 3.4 million followers with a focus on humorous Reels and reaction content. His Instagram strategy emphasizes his comedic persona, often sharing clips from his YouTube videos and short, engaging content specifically tailored for the platform. With an impressive 8.86% engagement rate and an average engagement of 305.1K per post, Deji’s Instagram content connects powerfully with his audience. Despite only posting once a month, his posts often go viral, attracting millions of views and keeping his audience engaged with quality over quantity.

The strength of Deji’s Instagram presence lies in his ability to make followers laugh and enjoy lighthearted, relatable content. His humorous takes and interactive style in Reels allow fans to experience a different side of his personality, contrasting with his longer YouTube videos. This complementary approach between platforms allows Deji to maintain high engagement and foster a close-knit online community.

  • Username: @deji
  • Influence Score: 96.1/100
  • Followers: 3.4 million
  • Activity: 1 post/month
  • Engagement Rate: 8.86%
  • Growth: +2.29%
  • Average Engagement: 305.1K
  • Posting Habits: Once a month at 2 AM

TikTok: A Platform for Quick, Engaging Clips

Deji’s TikTok presence has attracted 1.1 million followers who enjoy his short-form, highly engaging videos. Known for his humorous and often unexpected content, Deji posts roughly once a month, generating an average of 233.5K engagements and 2.3 million views per post. His TikTok content, although less frequent, captures attention with relatable and viral trends, leveraging the platform’s fast-paced environment to reach a broad audience. His 10.29% engagement rate demonstrates his effectiveness at maintaining relevance on a platform where consistency and quick engagement are crucial.

Deji’s TikTok videos often feature snippets of his reactions, pranks, and commentary, giving viewers a taste of his longer content on other platforms. This cross-platform strategy allows him to reach fans who prefer bite-sized content, bringing them back to his YouTube and Instagram for more in-depth interaction. His TikTok activity underscores his versatility as a creator who can adapt his humor and style to different audiences.

  • Username: @deji
  • Influence Score: 94.9/100
  • Followers: 1.1 million
  • Activity: 0.3 videos/week
  • Engagement Rate: 10.29%
  • Growth: +6.9%
  • Average Engagement: 233.5K
  • Posting Habits: Once a month at 11 PM

X (Twitter): Engaging Followers with Personal Commentary

On X (formerly Twitter), Deji maintains a following of 2.5 million, where he shares personal thoughts, updates, and commentary on current events. Deji’s tweets often reflect his personality, with witty remarks, reactions to trending topics, and personal milestones, engaging his audience on a more conversational level. He tweets about 1.7 times per week, with each tweet averaging around 3.9K engagements and 197.3K views. Though his engagement rate is relatively low at 0.16%, Deji’s X activity is valuable for connecting with fans in a more personal and direct way.

Deji’s presence on X allows him to keep his audience updated and involved in his journey, offering a more spontaneous and real-time connection compared to his other platforms. This space for candid interactions complements his carefully curated video content on YouTube and Instagram, adding depth to his online persona and maintaining his relevance in the fast-evolving social media landscape.

  • Username: @deji
  • Influence Score: 82.5/100
  • Followers: 2.5 million
  • Activity: 1.7 tweets/week
  • Engagement Rate: 0.16%
  • Growth: -0.08%
  • Average Engagement: 3.9K
  • Posting Habits: Twice a week at 4 AM

Deji Olatunji's Social Media Influence Summary

Deji holds a Favikon authority score of 9,677 points and is ranked #1 in the Pranks & Challenges category in the United Kingdom, placing him among the Top 1% of influencers in this niche. His influence score highlights his position as a leading figure in online entertainment, with a strong fan base across multiple platforms. His content’s reach and relatability contribute to his high rankings and consistent follower growth, making him a powerful voice in the social media world.

Content Strategy: A Multifaceted Approach to Authenticity, Humor, and Engagement

Deji’s content strategy is defined by authenticity, humor, and engagement. His YouTube videos allow for in-depth, longer-form content, ideal for reactions and challenges that showcase his comedic timing. On Instagram, his use of Reels offers fans quick laughs and high-energy moments, while TikTok caters to his audience’s preference for short, viral clips. X serves as a platform for more personal engagement, allowing fans to connect with Deji’s thoughts and reactions to current events. This well-balanced approach across platforms ensures that he stays relevant, engaging fans in multiple ways and catering to the unique strengths of each platform.

Deji Olatunji has cemented his status as a top influencer in the Pranks & Challenges category, captivating audiences with his humor, authenticity, and engaging content. With a substantial following on YouTube, Instagram, TikTok, and X, he has mastered the art of multi-platform engagement, creating a versatile online presence that appeals to a diverse fan base. Deji’s strategic use of each platform’s strengths, combined with his high-quality content and engaging personality, ensures his ongoing success and influence in the social media landscape. His authority in the Pranks & Challenges sector, coupled with his impressive engagement rates, positions him as a powerful figure for brands and followers alike.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.