Who's Who on Social Media
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Who is David J. Katz?

David J. Katz, a Harvard Business School alum and EVP & CMO at Randa Apparel, blends neuroscience, behavioral economics, and storytelling to transform global brands like Levi’s and Calvin Klein. A thought leader in marketing, he inspires innovation and sustainable growth across industries.

January 1, 2025
Jeremy Boissinot
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David J. Katz: The Alchemist of Marketing and Digital Storytelling

David J. Katz is a marketing visionary with over two decades of experience shaping the strategies of global brands such as Levi’s, Calvin Klein, and Tommy Hilfiger. As the EVP and CMO at Randa Apparel & Accessories, he has redefined traditional marketing, integrating storytelling with cutting-edge data-driven approaches to drive growth and revenue. His ability to transform complex consumer behaviors into actionable insights has earned him a reputation as a trailblazer in the retail and fashion industries. David's unique expertise spans marketing, neuroscience, and behavioral economics, making him a sought-after speaker and thought leader.

A Harvard Business School alum, David combines academic rigor with real-world application in his work. He has made a name for himself not only as a strategic marketer but also as a captivating storyteller who engages audiences with his innovative perspectives on leadership, innovation, and consumer psychology. His fascination with neuroscience and its applications in marketing has led him to explore the intersection of human behavior and technology, positioning him as an authority on influencing consumer decisions in the modern age.

David J. Katz at the RMM 2024 in New Orleans, bringing together leaders from around the globe for a three-day summit on leadership, collaboration, and growth. (Source: @davidjkatz, LinkedIn, 31/05/2024)

In addition to his professional achievements, David is also an author and LinkedIn Top Voice,” where he shares insights on topics ranging from retail trends to personal development. His posts and articles often delve into how brands can navigate the ever-changing digital landscape while maintaining authenticity and connection with their audiences. His content resonates with professionals across various sectors, making him an influential figure in online thought leadership.

Outside of his work, David maintains a personal commitment to fostering innovation and collaboration. He is passionate about mentoring emerging leaders and sharing his knowledge to inspire the next generation of marketers. Through his digital platforms and speaking engagements, he continues to advocate for the integration of creativity and analytics to achieve impactful, sustainable results in the ever-evolving world of business.

Connecting Audiences Through Thought Leadership

David J. Katz's social media presence spans three primary platforms: LinkedIn, Instagram, and X (formerly Twitter). His focus on LinkedIn underscores his emphasis on professional networking and thought leadership, while Instagram and X add a more personal touch to his digital footprint.

Social Media Strategy Analysis

LinkedIn: A Hub for Professional Insights

David’s LinkedIn account is his most active and influential platform, boasting over 30.9K followers. His posts, ranging from articles to engaging visuals, provide valuable insights into the retail and fashion industries, as well as broader marketing strategies.

David’s content strategy on LinkedIn focuses on high-value thought leadership. Recent posts include discussions on retail trends, luxury branding, and consumer behavior shifts, all infused with his characteristic depth and analysis. His posting habits are consistent, averaging about three posts per month, and his audience appreciates his combination of actionable insights and storytelling.

  • Username: @davidjkatz
  • Influence Score: 75.8/100
  • Followers: 30.9K
  • Activity: 3 posts/month
  • Engagement Rate: 0.15%
  • Growth: +1.15% (+340 followers in 30 days)
  • Average Engagement: 46 likes
  • Posting Habits: Weekly, typically around 10 PM

Instagram: A Personal and Creative Touch

With 246 followers, David’s Instagram presence is much smaller but offers a glimpse into his personal interests and creative side. The account reflects a lighter, more visually engaging approach, featuring both professional highlights and more personal posts like humor and lifestyle content. However, his last post was three months ago, indicating limited activity on this platform.

  • Username: @davidj.katz
  • Influence Score: 11/100
  • Followers: 246
  • Activity: Inactive (last post 3 months ago)
  • Engagement Rate: 0%
  • Growth: 0% (no recent changes)
  • Average Engagement: 0

X (Twitter): Legacy Presence

David’s X account, with 1.5K followers, is used sporadically, with the last activity occurring four months ago. While the platform does not appear to be a focus for him currently, it holds potential for amplifying his professional voice if revisited with a strategic approach.

  • Username: @davidjkatz
  • Influence Score: 7.5/100
  • Followers: 1.5K
  • Activity: 1 post/week (historically)
  • Engagement Rate: 0%
  • Growth: 0% (no recent changes)
  • Average Engagement: 0

Podcast Description: Mapping the Evolving Retail Landscape

David J. Katz has been a featured guest on influential podcasts, such as Remarkable Retail, where he shares insights into the evolving retail landscape. In a 49-minute episode, he discusses the intersection of marketing, technology, and consumer trends, showcasing his expertise in navigating industry challenges. His ability to communicate complex ideas clearly and effectively makes his podcast appearances a valuable resource for audiences seeking actionable strategies in retail and marketing.

David's Influence Through Rankings and Authority

David J. Katz holds an impressive Favikon rank of #6111 on LinkedIn in the United States, placing him in the top 9% of creators on the platform. In the broader digital marketing space, his rank of #414 situates him within the top 20% of influencers. With a total authority score of 4,843 points, David’s expertise and reach are well recognized, solidifying his position as a leader in his niche.

Content Strategy: Merging Creativity and Data for Impactful Marketing

David's content strategy emphasizes thought leadership and professional storytelling, particularly on LinkedIn. His posts are meticulously crafted to combine data-driven insights with compelling narratives. He leverages industry trends, personal anecdotes, and well-curated visuals to captivate his audience.

Consistency is key to David’s strategy, especially on LinkedIn, where he maintains a regular posting schedule. His Instagram and X accounts, though less active, present opportunities for growth if aligned with his overarching brand message.

Reachability and Partnerships

David's reachability score of "Very Easy" makes him a highly accessible influencer for brand partnerships. With an estimated sponsored post cost of $175, he offers excellent value for companies looking to tap into his professional and niche-focused audience. His network includes prestigious brands such as Levi’s, Amazon, and Macy’s, showcasing his credibility in the fashion and retail sectors.

David J. Katz's creator network spans some of the world’s most prominent brands and thought leaders. His collaborations include global powerhouses like Google, Walmart, Levi Strauss & Co., and The Wall Street Journal, emphasizing his credibility and influence in the marketing and retail sectors. This diverse network highlights David’s ability to engage with top-tier brands and connect with influential professionals, creating a valuable ecosystem of innovation and expertise.

Conclusion: Redefining Influence in Modern Marketing

David J. Katz stands out as a leading figure in marketing and digital storytelling. His strong LinkedIn presence, combined with his expertise and professional accolades, makes him an influential voice in the industry. By refining his Instagram and X strategies and considering additional content formats like newsletters, David has the potential to further expand his digital footprint and influence. For brands and professionals seeking a credible and engaging partner, David represents an invaluable asset in today’s competitive marketing landscape.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.