Who is Cody Kilgour?

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Cody Kilgour: Inspiring Self-Love and Style Through Social Media

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Cody Kilgour is a lifestyle creator and dancer known for his engaging and uplifting content. At just 22 years old, he has built a strong presence on TikTok, Instagram, and YouTube, where he shares fashion inspiration and self-love messages. His daily outfit showcases, skincare routines, and dance videos resonate with a youthful audience. His content promotes positivity and confidence, making him a key figure in the fashion and wellness space.

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Based in the United States, Cody uses his platform to encourage self-expression and authenticity. His TikTok videos, featuring energetic dance routines and personal reflections, inspire his followers to embrace their individuality. His faith is an important aspect of his content, and he often includes uplifting messages in his posts. This approach has helped him build a strong and engaged community that appreciates his sincerity.

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With a TikTok following of 686.4K, Cody has established himself as a leading influencer in the lifestyle category. His engagement rates are high, with an average of 18.4K interactions per post, proving that his audience actively connects with his content. His Instagram presence, though smaller at 5.9K followers, sees even higher engagement. His ability to create meaningful connections makes him stand out among other lifestyle creators.

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Cody’s influence extends beyond fashion and dance, as he actively promotes mental health awareness and self-care. His brand partnerships with companies like Scuffers and First Aid Beauty highlight his impact in the beauty industry. His content remains fresh and relatable, helping him maintain consistent growth in his niche. As he continues to expand his reach, Cody remains a powerful voice in digital self-expression.

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An Influencer Active on Social Media

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Cody Kilgour has built his influence across TikTok, Instagram, and YouTube, though TikTok remains his primary platform. His presence is defined by high engagement rates and consistent posting, particularly in the fashion and lifestyle space. His audience appreciates his authenticity and uplifting content, making him an ideal creator for brand collaborations.

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Cody's Social Media Strategy Analysis

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TikTok: Cody’s Most Active Platform

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Cody’s TikTok account is his primary platform, where he has 686.4K followers and posts consistently. His content focuses on fashion inspiration, dance routines, and self-care tips, which appeal to a young and style-conscious audience. His positive messaging and energetic videos help him stand out in the lifestyle and fashion category. With a mix of trendy challenges and personal insights, Cody keeps his content engaging and relevant.

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His engagement rate is 2.68%, which is strong considering his high posting frequency of 18 videos per week. His videos receive an average of 245.2K views, making him a highly visible influencer on the platform. His audience is highly interactive, with an average of 18.4K engagements per post, showing consistent interest in his fashion and dance-related content. Despite his growth rate being 0%, his engagement remains stable and strong.

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Cody’s TikTok strategy is centered around authenticity and consistency, which helps him maintain a loyal audience. His posting habits—three times a day at 8 PM EST—ensure that his followers always have fresh content. His ability to combine fashion, dance, and personal reflections makes his videos engaging and shareable. His partnerships with lifestyle brands fit seamlessly into his content, making collaborations feel organic and natural.

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To further grow on TikTok, Cody could introduce longer-form storytelling videos or interactive challenges. His collaborations with other influencers in the fashion and dance community could also expand his reach and visibility. By experimenting with new formats, such as behind-the-scenes content, he could deepen his connection with followers. Maintaining his current posting schedule while adding new elements would keep his audience engaged and excited.

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• Username: @cody_kilgour
• Influence Score: 87.4/100
• Followers: 686.4K
• Activity: 18 videos/week
• Engagement Rate: 2.68%
• Growth: 0%
• Average Engagement: 18.4K
• Posting Habits: 3 times a day at 8 PM EST

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Instagram: A Growing Platform for Personal Expression

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Cody’s Instagram presence is relatively small, with 5.9K followers, but it has an exceptionally high engagement rate of 20.48%. His content consists of fashion showcases, personal updates, and motivational captions, making it an intimate and inspiring space. Unlike TikTok, where he posts frequently, his Instagram is more curated and intentional. His ability to connect deeply with his audience gives his Instagram strong potential for growth.

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Despite posting only once per month, Cody’s Instagram posts receive an average of 1.2K engagements, showing strong follower loyalty. His fashion-focused content, combined with his uplifting personality, makes him a great candidate for brand partnerships. His posting habits—one post at 1 PM EST—suggest that he could benefit from increased frequency. By sharing more behind-the-scenes content, he could strengthen his brand presence.

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His Instagram content strategy relies on authenticity and aesthetic appeal, making it a valuable platform for storytelling. He uses this space to highlight partnerships and share more personal reflections, differentiating it from his fast-paced TikTok content. Given his high engagement rates, he could explore Instagram Reels and Stories to maintain and grow his audience. These features would allow him to interact more frequently with followers and showcase daily moments.

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To optimize Instagram growth, Cody should consider posting more frequently while maintaining his brand consistency. Engaging in fashion collaborations, participating in brand campaigns, and using interactive story features could further elevate his presence. His positive messaging and high engagement make Instagram a valuable space for self-expression and partnership opportunities. By expanding his Instagram strategy, he could attract new audiences and brands.

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• Username: @cody_kilgour
• Influence Score: 68.1/100
• Followers: 5.9K
• Activity: 1 post/month
• Engagement Rate: 20.48%
• Growth: 0%
• Average Engagement: 1.2K
• Posting Habits: Once a month at 1 PM EST

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YouTube: A Less Active Yet Potentially Valuable Channel

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Cody’s YouTube channel has 15.9K subscribers, but his activity level is low, with only 0.8 videos per month. Unlike TikTok and Instagram, where short-form content dominates, YouTube offers the chance for longer-form storytelling. His content here includes fashion hauls, skincare routines, and dance performances, but it lacks consistent updates. With a low engagement rate of 0.62%, his YouTube presence could benefit from a more structured posting schedule.

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His average engagement per video is only 99, meaning his audience isn’t as active on YouTube as they are on TikTok and Instagram. However, his fashion and lifestyle focus gives him the potential to expand into more in-depth content. YouTube could be an ideal space for long-form collaborations, tutorials, and lifestyle vlogs, which would complement his current brand identity. By leveraging his TikTok success, he could direct more traffic to his YouTube channel.

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YouTube provides an opportunity for Cody to develop stronger brand collaborations through sponsored content and partnerships. Unlike Instagram posts or TikTok videos, YouTube allows for more detailed product integrations. If Cody were to commit to regular posting, he could grow his subscriber base and video engagement significantly. His fashion expertise and vibrant personality would work well in lifestyle-focused YouTube content.

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To revive his YouTube channel, Cody could start posting weekly vlogs, Q&A sessions, and behind-the-scenes fashion content. By integrating cross-promotion from TikTok and Instagram, he could increase traffic and engagement. YouTube Shorts could also be a great way to repurpose TikTok content, helping maintain consistency and visibility. With dedicated effort, Cody’s YouTube could become a valuable extension of his personal brand.

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• Username: @cody_kilgour
• Influence Score: 59.7/100
• Followers: 15.9K
• Activity: 0.8 videos/month
• Engagement Rate: 0.62%
• Growth: 0%
• Average Engagement: 99
• Posting Habits: Once a week at 7 PM EST

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Cody Kilgour’s Social Media Influence Summary

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Cody has a Favikon Influence Score of 8,702, placing him in the top 5% of U.S. TikTok creators. In the Outfits & Styling category, he ranks in the top 2% in the U.S. and top 2% worldwide, solidifying his credibility in the fashion space. His ranking in the TikTok global market places him in the top 3%, proving his significant influence in lifestyle content.

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Learn more about the Favikon Methodology here

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Content Strategy: A Positive and Uplifting Approach

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Cody’s content strategy revolves around positivity, fashion, and personal well-being. His brand safety rating is very high, making him a desirable partner for brands. He avoids political discussions, focusing instead on cheerful and engaging content. His minimal political engagement ensures that he is brand-friendly and open to collaborations with fashion, beauty, and lifestyle brands.

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Reachability and Partnerships

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Cody Kilgour is highly reachable, particularly on TikTok, where he posts 18 videos per week and engages daily with his followers. His Instagram engagement rate of 20.48% makes him a strong candidate for brand partnerships, despite having only 5.9K followers. His positive messaging and high interaction levels show that his audience is loyal and invested. His brand-friendly content makes him an ideal collaborator for fashion and beauty brands.

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His TikTok account, with 686.4K followers, is his most valuable platform for partnerships, offering high visibility for brands targeting younger audiences. With an average of 18.4K engagements per post, his content generates consistent interactions and views. His YouTube channel, though less active, has 15.9K subscribers, presenting another opportunity for long-form collaborations. By increasing his posting frequency, he could become even more accessible for brands.

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Cody has already worked with brands like Scuffers, Anua Skincare, and First Aid Beauty, showing his potential for lifestyle partnerships. His focus on self-love, mental health, and fashion aligns well with wellness and beauty companies. Since his content is non-political and very safe, he is a great choice for sponsorships in the lifestyle industry. His ability to organically integrate products into his content makes his brand collaborations effective.

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For future partnerships, Cody could expand into sponsored fashion hauls, skincare tutorials, and dance collaborations with lifestyle brands. His high engagement rates on TikTok and Instagram suggest that brands could achieve strong ROI by working with him. By leveraging cross-platform promotions, he could increase his value as an influencer. His positive reputation and active posting make him one of the most approachable and reliable content creators in the fashion and lifestyle space.

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Conclusion: Spreading Positivity Through Fashion, Dance, and Self-Love

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Cody Kilgour is a fast-growing content creator in the fashion and lifestyle industry, with strong engagement and brand-friendly content. His TikTok remains his strongest platform, while Instagram and YouTube offer opportunities for further expansion. His uplifting and cheerful approach makes him an ideal partner for brands looking to connect with young, style-conscious audiences. With consistent posting and potential YouTube growth, Cody is set to further expand his influence in the lifestyle content space.

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View the AI-powered profile

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