Who is Chelsey Malia Amaro?

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Chelsey Amaro: Sharing Motherhood, Family Life, and Parenting with Heartfelt Content

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Chelsey Amaro is a content creator who shares her journey through motherhood, family life, and parenting with an engaged audience. With 257.3K followers on Instagram, she has built a strong community of parents and caregivers who resonate with her personal experiences. Her posts highlight both the joys and struggles of raising children, making her content relatable and heartfelt. She often shares candid moments from her daily life, allowing her followers to connect with her on a personal level.

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Her influence extends beyond parenting, as she also incorporates fashion and styling into her content. She has collaborated with well-known brands such as Goliath, Converse, and City Beach, seamlessly integrating sponsored content into her everyday posts. By balancing family content with stylish outfit inspirations, she appeals to both parents and lifestyle enthusiasts. Her ability to combine authenticity with brand partnerships makes her a sought-after influencer.

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Chelsey is most active on Instagram and TikTok, where she regularly shares videos and photos that engage her audience. Her TikTok account, with 93.7K followers, has an impressive engagement rate of 49%, showing strong interaction with her content. Although her YouTube channel has 36.4K subscribers, it has been inactive for 2 years. Despite this, her growing influence on Instagram and TikTok makes her a valuable content creator in the parenting and lifestyle niche.

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With a brand safety score of "Very Safe," Chelsey is an ideal choice for companies looking for family-friendly promotions. Her casual and cheerful content style makes her widely appealing, while her storytelling approach strengthens her connection with followers. Her steady growth rate of +1.89% shows that her audience continues to expand. By maintaining high engagement and a strong social presence, Chelsey remains a trusted and influential voice in parenting and lifestyle content.

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An Influencer Active on Social Media

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Chelsey Amaro has a strong presence on Instagram and TikTok, with growing engagement in the family and lifestyle niche. Her most influential platform is Instagram, where she has over 257.3K followers, followed by TikTok with 93.7K followers. She also has a YouTube channel with 36.4K subscribers, but it is currently inactive.

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Chelsey's Social Media Strategy Analysis

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Instagram: A Growing Hub for Family and Lifestyle Content

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Chelsey Amaro’s Instagram is her most influential platform, where she shares family life, parenting insights, and personal moments. With 257.3K followers, her content resonates deeply with her audience, leading to an impressive engagement rate of 26.19%. She posts an average of 7 times per month, ensuring a steady stream of relatable and heartfelt content. Her growth rate of +0.71% indicates a consistent increase in followers.

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Her posts feature a mix of family snapshots, parenting advice, and collaborations with brands like Goliath, Converse, and City Beach. She seamlessly integrates sponsored content into her feed, making it feel organic and engaging. Her storytelling ability helps her audience relate to her experiences, strengthening her influence. With an average engagement of 67.4K, Chelsey maintains a highly interactive community.

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Her Instagram Stories provide an additional layer of connection, featuring polls, Q&As, and behind-the-scenes glimpses of her life. This interactive approach allows her to engage her audience in real-time, building trust and relatability. Her posting schedule of twice a week at 12 PM EST keeps her content fresh while ensuring consistency. The combination of high engagement and authentic storytelling makes her Instagram a valuable platform for brand partnerships.

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Chelsey’s Instagram success comes from her ability to create genuine and emotionally compelling content. Whether she is sharing joyful family moments or discussing the realities of parenting, her posts always feel real. With her strong engagement and brand collaborations, she remains an influential figure in the parenting and lifestyle niche. Instagram continues to be her most powerful tool for reaching and inspiring her audience.

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• Username: @chelseyamaro
• Influence Score: 91.8/100
• Followers: 257.3K
• Activity: 7 posts/month
• Engagement Rate: 26.19%
• Growth: +0.71% (+1.8K followers in 30 days)
• Average Engagement: 67.4K
• Posting Habits: Twice a week at 12 PM EST

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TikTok: A Strong Second Platform for Engagement

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Chelsey’s TikTok presence is steadily growing, with 93.7K followers and an impressive engagement rate of 49%. She uses this platform to share quick, relatable videos about family life, parenting challenges, and humorous moments. With an average of 1.3 videos per week, she provides her audience with entertaining and heartwarming clips. Her growth rate of +6.06% shows strong momentum, gaining 5.4K new followers in the last 30 days.

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Her TikTok content often focuses on real-life parenting moments, making her highly relatable to a wide audience. She taps into trending sounds and challenges, adding her own personal touch to keep her content fresh. With an average engagement of 45.9K per video, her audience actively interacts with her posts. The ability to create viral content makes TikTok a key part of her social media strategy.

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Despite her strong engagement, Chelsey could further optimize her TikTok presence by increasing her posting frequency. Her current posting habits of once a week at 2 PM EST may limit her reach compared to other influencers who post more frequently. Expanding her content variety, including parenting tips and behind-the-scenes clips, could attract an even larger audience. With her authentic and engaging approach, she has the potential to become a leading voice in the family content space.

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TikTok’s algorithm favors consistent posting and high engagement, both of which Chelsey has the potential to leverage. With her audience growth and strong video interactions, she can continue expanding her influence. Her ability to create relatable, humorous, and insightful parenting content makes her TikTok a valuable addition to her social media presence. As she increases her activity, TikTok could become an even stronger platform for her brand collaborations.

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• Username: @chelseyamaro
• Influence Score: 87/100
• Followers: 93.7K
• Activity: 1.3 videos/week
• Engagement Rate: 49%
• Growth: +6.06% (+5.4K followers in 30 days)
• Average Engagement: 45.9K
• Posting Habits: Once a week at 2 PM EST

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YouTube: An Inactive but Potentially Valuable Platform

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Chelsey’s YouTube channel has 36.4K subscribers, but she has not posted any content in 2 years. While she initially built an audience here, her lack of activity has resulted in an engagement rate of 0%. YouTube offers great potential for longer-form content, especially for parenting vlogs and in-depth family stories. However, with no new videos, her influence on this platform has significantly declined.

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If Chelsey were to revive her YouTube channel, she could expand her audience by sharing longer, more detailed content. Topics such as parenting challenges, family routines, and product reviews would resonate well with her followers. Given her strong engagement on Instagram and TikTok, she could redirect her audience to YouTube. The rise of YouTube Shorts also presents an opportunity to repurpose her short-form TikTok content for greater visibility.

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• Username: @chelseymaliaamaro
• Influence Score: 18.4/100
• Followers: 36.4K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Chelsey Malia Amaro's Social Media Influence Summary

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Chelsey Amaro ranks #1947 in Instagram - United States, placing her in the top 1% of influencers in this category. Her worldwide Instagram ranking is #8509, showing her growing influence. In the Outfits & Styling category, she ranks #167 in the United States and #1179 worldwide, reinforcing her impact in the fashion and lifestyle niche.

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Learn more about the Favikon Methodology here

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Content Strategy: Heartfelt, Relatable, and Family-Centric

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Chelsey Amaro’s content focuses on family life, parenting, and personal moments, sharing both the joys and challenges of motherhood in a relatable way. She connects deeply with parents through storytelling, covering topics like parenting insights, family moments, fashion styling, and brand collaborations. With a very safe brand safety score, her cheerful and casual style, combined with minimal political content, makes her an ideal choice for family-friendly sponsored partnerships.

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Reachability and Partnerships

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Chelsey Amaro is highly accessible for brand collaborations, especially in the parenting, family, and lifestyle sectors. With 257.3K followers on Instagram and 93.7K on TikTok, she reaches a broad audience of engaged parents and caregivers. Her strong engagement rates make her a valuable choice for companies looking for organic and authentic promotions. Her steady growth rate of +1.89% indicates that her audience continues to expand, increasing her potential for impactful partnerships.

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She has successfully worked with well-known brands like Goliath, Converse, and City Beach, seamlessly incorporating sponsored content into her daily posts. With an average Instagram engagement of 67.4K and a TikTok engagement of 45.9K, her audience actively interacts with her recommendations. Her ability to blend sponsored content with relatable and personal storytelling makes her an ideal influencer for long-term brand partnerships. For brands looking for high engagement, her Instagram Stories, reels, and TikTok videos offer excellent visibility.

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Chelsey’s estimated sponsored post rate is $2.5K - $10K, making her a cost-effective yet impactful option for companies targeting parents. Her Instagram posting habits of twice a week ensure that her audience stays engaged without content fatigue. Although her YouTube account with 36.4K subscribers is inactive, her strong presence on Instagram and TikTok makes up for it. With her very safe brand safety score, she is a trusted partner for family-friendly collaborations.

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For businesses aiming to reach young parents and lifestyle enthusiasts, Chelsey’s high engagement and relatable storytelling make her an excellent choice. Her Instagram and TikTok platforms are the best channels for partnerships, offering steady growth and interactive content. While her YouTube is inactive, brands focusing on short-form and visual marketing will find great value in her active platforms. Her authentic and positive approach ensures that collaborations feel genuine and connect well with her audience.

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Conclusion: A Trusted Voice in Motherhood and Lifestyle

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Chelsey Amaro’s strong presence on Instagram and TikTok makes her a key influencer in the family and parenting niche. Her authentic content and high engagement set her apart, making her a great partner for brands targeting parents and caregivers.

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