Who is Charli D'Amelio?

Charli D'Amelio is a powerhouse in the social media realm, known for her engaging dance videos, charming personality, and relatable content that has captivated millions worldwide. Rising to fame on TikTok, Charli quickly became one of the most-followed personalities on the platform and has successfully expanded her influence across Instagram, YouTube, and Twitter (now X). As a dancer and social media personality, Charli's unique blend of talent and authenticity has enabled her to collaborate with prominent brands like Hollister, Morphe, and Dunkin’ Donuts, as well as host major events like the Kids' Choice Awards. Her continued growth and engagement showcase her ability to maintain a strong connection with her audience, even in a rapidly evolving digital landscape.

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Charli D'Amelio: Reigning Queen of Dance and Social Media

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Charli D’Amelio is a social media sensation and dancer who rose to fame on TikTok, captivating millions with her engaging dance routines and charismatic presence. Born and raised in Connecticut, Charli began sharing dance videos in 2019, quickly gaining popularity for her smooth moves and relatable personality. She became the first person to reach over 100 million followers on TikTok, solidifying her status as one of the platform’s biggest stars. Her rapid ascent in the digital world has not only made her a household name but also a major influence in pop culture, with a fanbase that spans all ages and backgrounds.

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Beyond TikTok, Charli has expanded her influence across Instagram, YouTube, and Twitter, where she continues to engage with her massive following. She shares a mix of dance content, fashion moments, and glimpses into her personal life, allowing fans to connect with her on a more intimate level. Charli's brand partnerships with major companies like Hollister, Morphe, and Dunkin’ Donuts reflect her appeal to both young audiences and industry leaders. Her work has earned her several awards, including the Kids' Choice Award for Favorite Female Social Star, as well as hosting roles at major events, underscoring her impact as a mainstream figure.

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Charli’s journey from a teen dancer to a global social media icon is a testament to her talent, authenticity, and adaptability. With her strong work ethic and dedication to her craft, she has successfully navigated the challenges of internet fame, remaining grounded and relatable. As she continues to grow her brand and explore new opportunities, Charli D’Amelio stands as a leading voice for her generation, inspiring millions with her dance, positivity, and genuine connection to her audience.

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An Influencer active on social media

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With a combined following across multiple platforms, Charli reaches over 213 million fans, positioning her as one of the most influential social media personalities in the world.

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Charli D'Amelio's Social Media Strategy and Platform Breakdown

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TikTok: Charli’s Dance Kingdom

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TikTok remains Charli’s strongest platform, with a staggering 155.7 million followers and an influence score of 95.2/100. Known for her dance routines, lip-sync videos, and collaborations, Charli posts content 5.4 times a week, keeping her audience engaged with a consistent flow of fresh videos. Her posts resonate deeply, averaging 665,000 interactions and garnering around 9.9 million views per post. Although her follower growth has slowed recently, Charli's engagement rate of 6.72% is exceptional for a creator of her size, highlighting her ability to connect with fans through her dance and lifestyle content.

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On TikTok, Charli’s content combines professional dance moves with casual, relatable moments, creating an approachable yet aspirational persona. Her frequent collaborations with other influencers and participation in trending challenges keep her content relevant and widely shared, maintaining her status as one of the most influential creators on the platform.

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• Username: @charlidamelio
• Influence Score: 95.2/100
• Followers: 155.7M
• Activity: 5.4 videos/week
• Engagement Rate: 6.72%
• Growth: 0%
• Average Engagement: 665K
• Posting Habits: Everyday at 8 PM

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Instagram: Charli’s Personal and Artistic Showcase

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With 43.2 million followers on Instagram and an influence score of 88.9/100, Charli shares a curated glimpse into her life through photos and stories. Her content here ranges from fashion shots and behind-the-scenes moments to personal highlights and birthdays. Despite a recent decrease in growth by -0.42%, her average engagement of 187.2K per post underscores her audience's enthusiasm for her content. Charli posts approximately ten times per month, usually at 1 AM, balancing regular updates with a polished and selective approach to sharing.

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Instagram allows Charli to showcase a more refined, aesthetic side of her brand, positioning her as not only a dancer but also a style icon. Her high-profile collaborations and stylish photos appeal to both her young followers and brand partners, providing her with an elevated presence in the fashion and lifestyle spheres.

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• Username: @charlidamelio
• Influence Score: 88.9/100
• Followers: 43.2M
• Activity: 10 posts/month
• Engagement Rate: 0.43%
• Growth: -0.42%
• Average Engagement: 187.2K
• Posting Habits: Twice a week at 1 AM

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YouTube: A Less Active Platform for Short-Form Content

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With 9.1 million subscribers on YouTube and an influence score of 23/100, Charli uses the platform sparingly, uploading only about 1.2 times per month. Her YouTube content typically includes Shorts and occasional vlogs, reaching an average engagement rate of 2.58% and an average of 6,200 interactions per post. Although YouTube is not her primary focus, her videos maintain a solid viewership, averaging 242.2K views, indicating that her fans are eager to connect with her longer-form content when available.

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On YouTube, Charli’s focus on Shorts allows her to repurpose popular TikTok content, extending her reach on the platform without requiring a high-frequency posting schedule. This approach lets her maintain visibility among her YouTube audience, keeping her channel active and aligned with her other content streams.

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• Username: @CharliDAmelio
• Influence Score: 23/100
• Followers: 9.1M
• Activity: 1.2 videos/month
• Engagement Rate: 2.58%
• Growth: -0.11%
• Average Engagement: 6.2K
• Posting Habits: Infrequent

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Twitter (X): Minimal Engagement on a Secondary Platform

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On Twitter, where Charli has 5.1 million followers, she maintains a minimal presence with sporadic updates. Her influence score on this platform is relatively low at 11.2/100, with an engagement rate of just 0.02%. This platform serves as a secondary channel for her, where she occasionally posts updates, but it does not form a significant part of her content strategy. While her tweets are infrequent, each post still attracts thousands of views, demonstrating her broad reach even on less-used platforms.

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• Username: @charlidamelio
• Influence Score: 11.2/100
• Followers: 5.1M
• Activity: 0 tweets/week
• Engagement Rate: 0.02%
• Growth: -0.14%
• Average Engagement: 769
• Posting Habits: Sporadic

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Favikon Authority Score and Rankings: A Measure of Charli’s Elite Status

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Charli’s authority score is an impressive 9,801, positioning her among the "Social Media Elite" and placing her at the very top in the "Dance & Choreography" niche. Ranking first in this category in the United States, Charli’s influence extends across multiple social media platforms, where she consistently leads the way in dance and lifestyle content. Her TikTok ranking within the top 1% and Instagram following solidify her reputation as a premier influencer in the digital space.

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Content Strategy: Dance, Lifestyle, and Relatability

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Charli’s content strategy emphasizes dance routines, fashion, and glimpses into her personal life, creating a balanced and relatable image. Her ability to seamlessly blend trendy dance moves with authentic, behind-the-scenes moments has allowed her to cultivate a strong connection with fans. By showcasing her talent alongside personal experiences, Charli maintains an approachable and aspirational brand that resonates with her young audience.

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Her content across platforms is carefully tailored to maximize engagement, with TikTok focusing on dance, Instagram highlighting style, and YouTube allowing her to share extended clips. This diversified approach has helped Charli build a robust multi-platform presence, sustaining her popularity while appealing to various interests within her fanbase.

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Reachability and Partnerships: Collaborations with Iconic Brands

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Despite her high reach, Charli's "Out of Scope" status for reachability, with an estimated post cost of $25K, indicates exclusivity, making her a valuable partner for select brands. Over the years, Charli has worked with prominent brands like Prada, Dunkin’ Donuts, and Hollister, using her platforms to engage fans while elevating her partners’ visibility. Her ability to adapt her content to reflect brand values without losing authenticity has made her a sought-after figure for collaborations, especially in fashion and lifestyle.

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Charli D'Amelio's rise to fame and continued influence are a testament to her talent, authenticity, and adaptability. With millions of fans across TikTok, Instagram, YouTube, and Twitter, Charli has firmly established herself as a leader in the dance and social media space. Her impressive engagement and strategic content sharing have allowed her to connect deeply with her audience, making her a household name in digital media. As she continues to expand her brand and explore new opportunities, Charli’s impact on social media and popular culture is likely to endure, inspiring a generation of young creators and fans alike.

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