Who's Who on Social Media
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Who is Charlène Bey aka ChakeUp?

Charlène Bey, also known as Chakeup, is a Paris-based content creator who has made a significant impact on social media with her unique approach to lifestyle and travel. She embraces life without children and shares her experiences through relatable storytelling and captivating visuals.

March 30, 2025
Justine Castany
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Charlène Bey: Celebrating Life and Lifestyle Through Vibrant Storytelling

Charlène Bey, also known as Chakeup, is a Paris-based content creator with a passion for lifestyle and travel. Her engaging content often features her unique perspective on living a child-free life, celebrating self-acceptance and personal happiness. She connects with her audience by sharing her experiences, reflections, and life choices in a relatable and positive way. As a storyteller, Charlène uses her platform to challenge societal norms and encourage individuality.

In addition to her lifestyle content, Charlène is a dedicated writer and the author of two young adult novels. Her creative journey reflects her love for storytelling and connecting with her community. Through her writing, she explores themes of personal growth and self-discovery, often inspired by her own life experiences. Her literary pursuits add depth to her online persona, blending creativity with authenticity.

Charlène Bey: Embracing Winter Style with a Pop of Pink in the Alps (Source: @chakeup, Instagram, February 2025)

Charlène's social media presence showcases her passion for living life on her own terms. She often highlights her vegetarian lifestyle, her love for her four cats, and her commitment to wellness. Through vibrant visuals and thoughtful reflections, she engages her followers with content that feels both real and uplifting. Charlène's unique voice resonates with those who value authenticity and self-love.

Collaborating with various brands, Charlène has established herself as a trusted voice in the travel, fashion, and wellness communities. Her partnerships are thoughtfully selected, aligning with her core values and lifestyle choices. Whether promoting eco-friendly products or advocating for personal happiness, she remains true to her message. This commitment to authenticity has made her a respected and influential figure on social media.

An Influencer Active on Social Media

Charlène Bey has established herself as a prominent lifestyle influencer with a strong presence on Instagram, YouTube, TikTok, and Twitter. She shares content that highlights her daily life, vegetarian lifestyle, and reflections on happiness. Her community values her openness and honesty, leading to strong engagement across her platforms.

Charlene Bey’s Social Media Strategy Analysis

Instagram: Embracing Everyday Life

Charlène Bey's Instagram strategy focuses on creating visually appealing and heartfelt content that resonates with her followers. She regularly posts about her lifestyle, including travel adventures, vegetarian meals, and reflections on life without children. Charlène’s storytelling approach is complemented by vibrant visuals that capture everyday moments. Her posts often feature thoughtful captions, fostering genuine connections with her audience.

Charlène’s engagement on Instagram is enhanced through interactive stories and community discussions. She frequently shares behind-the-scenes glimpses, polls, and Q&A sessions to keep her followers involved. By addressing topics related to self-acceptance and personal happiness, Charlène builds a supportive space that encourages positive dialogue. Her authenticity makes her content relatable and engaging.

In addition to personal posts, Charlène actively collaborates with brands that align with her values. From fashion partnerships to wellness product promotions, she ensures that her sponsored content is seamlessly integrated into her feed. This approach helps maintain trust with her audience, as they appreciate her commitment to promoting products that resonate with her lifestyle. Her thoughtful brand choices reflect her dedication to authenticity.

Charlène’s posting frequency on Instagram is consistent, with around 7 posts per month. Her content is typically published at strategic times to maximize reach and engagement. By maintaining a balanced mix of personal stories and sponsored posts, she keeps her profile dynamic and relatable. This regular activity ensures that her audience remains actively connected to her journey.

  • Username: @chakeup
  • Influence Score: 87.1/100
  • Followers: 322.3K
  • Activity: 7 posts/month
  • Engagement Rate: 1.71%
  • Growth: +1.14% (30 days)
  • Average Engagement: 5.5K
  • Posting Habits: Twice a week at 11 AM EST

YouTube: Deep Dives into Lifestyle Topics

On YouTube, Charlène Bey focuses on long-form content that dives deeper into her lifestyle themes. She shares videos about travel, personal growth, and her experiences living child-free. Charlène’s videos are characterized by candid storytelling, vibrant editing, and thoughtful narration. Her audience appreciates the in-depth exploration of topics that are often briefly mentioned on other platforms.

Charlène’s engagement strategy on YouTube includes interacting with comments and responding to questions. She values her community’s feedback, often shaping her content based on audience interests. This interactive approach builds a loyal viewer base that feels personally connected to her story. Her openness encourages viewers to participate in discussions and share their own experiences.

Collaborations on YouTube are carefully curated, featuring brands that support Charlène’s values. Whether promoting sustainable fashion or sharing travel tips, she maintains a consistent and genuine tone. This thoughtful approach to partnerships helps maintain credibility and trust among her subscribers. She values authenticity in both her personal and promotional content.

Charlène’s YouTube uploads are less frequent, averaging around 0.6 videos per month, but each video is well-produced and impactful. Despite the lower frequency, her content remains relevant and thought-provoking. By focusing on quality over quantity, she ensures that each video resonates with her audience. This deliberate strategy contributes to her positive reputation as a thoughtful creator.

  • Username: @Chakeup
  • Influence Score: 67.3/100
  • Followers: 653K
  • Activity: 0.6 videos/month
  • Engagement Rate: 0.06%
  • Growth: +0.78% (30 days)
  • Average Engagement: 403
  • Posting Habits: Once a year at 7 PM EST

TikTok: Short and Creative Lifestyle Clips

On TikTok, Charlène Bey embraces a more spontaneous and light-hearted approach. Her content often features quick reflections, travel snippets, and relatable takes on life without children. Charlène’s videos are characterized by their casual, candid style, resonating with younger audiences who appreciate authenticity. Her relatable storytelling makes her TikToks both entertaining and thought-provoking.

Interaction with followers on TikTok is an integral part of Charlène’s strategy. She often responds to comments and stitches videos to continue conversations. By doing so, she keeps her content dynamic and community-driven. Engaging with viral trends while maintaining her unique perspective allows her to stay relevant without compromising her core message.

Brand collaborations on TikTok are creatively integrated, aligning with Charlène’s values and lifestyle. Whether featuring travel essentials or lifestyle products, she ensures that sponsored content feels organic. This approach enhances credibility while showcasing products that genuinely fit her personal narrative. Viewers appreciate her thoughtful brand selections, leading to positive engagement.

Charlène posts around 3.4 videos per week on TikTok, maintaining a consistent presence while balancing spontaneous and planned content. This consistency keeps her audience engaged without overwhelming them. By aligning her content with current trends while retaining her voice, Charlène successfully navigates the fast-paced TikTok environment.

  • Username: @chakeup
  • Influence Score: 84.4/100
  • Followers: 168.6K
  • Activity: 3.4 videos/week
  • Engagement Rate: 1.32%
  • Growth: +3.43% (30 days)
  • Average Engagement: 2.2K
  • Posting Habits: 3 times a week at 11 AM EST

Twitter: Sharing Thoughts and Updates

Charlène Bey uses X more sporadically, focusing on sharing brief thoughts, reflections, and updates. Unlike her other platforms, her presence here is minimal, with occasional tweets highlighting personal experiences or promoting new content on other channels. Her approach is conversational, aligning with the platform’s nature.

Her engagement strategy on X involves retweeting relevant content and occasionally replying to her followers. While the platform does not hold the same priority as Instagram or YouTube, Charlène uses it as a supplementary space for quick interactions. It serves as a platform for sharing fleeting thoughts or reacting to trending topics.

  • Username: @chakeup
  • Influence Score: 10/100
  • Followers: 46.1K
  • Activity: 0 tweets/week
  • Engagement Rate: 0%
  • Growth: -0.12% (30 days)
  • Average Engagement: 0
  • Posting Habits: Once a year at 4 PM EST

ChakeUp’s Social Media Influence Summary

Charlène Bey's social media presence is marked by her ability to convey personal stories with honesty and warmth. Her Favikon authority score reflects her strong influence on Instagram and her unique niche in lifestyle and travel content. She ranks in the top 1% of French lifestyle influencers on Instagram, a testament to her consistent engagement and relatable content.

Learn more about the Favikon Methodology here

Content Strategy: A Thoughtful and Relatable

Charlène Bey’s content strategy revolves around authenticity, positivity, and relatable storytelling. Her approach is built on connecting with her audience through personal stories, lifestyle reflections, and her journey of living a child-free life. She creates content that is both insightful and uplifting, focusing on self-acceptance and happiness. By sharing her life experiences openly, Charlène builds a supportive community that values honesty and real-life insights.

Reachability and Partnerships

Charlène Bey’s reachability is one of her strong suits, as she actively engages with her audience across multiple platforms. Her open and friendly approach makes it easy for brands to connect with her. Through her consistent content on Instagram, YouTube, and TikTok, Charlène maintains a close bond with her followers, making her an appealing partner for lifestyle and travel brands.

Charlène’s partnership strategy focuses on aligning with brands that match her values, such as personal happiness, sustainability, and self-acceptance. She often collaborates with fashion and travel brands, ensuring that sponsored posts feel natural and relatable. By carefully selecting her partners, she maintains authenticity while showcasing products that genuinely fit her lifestyle.

An overview of Charlene’s top influential connections across key industries. (Source: Favikon)

Her collaborative spirit extends to community interactions, where Charlène engages with her followers through comments, Q&A sessions, and direct messages. This engagement builds trust, making her endorsements more impactful. Brands looking to reach a French-speaking audience with a focus on lifestyle and positivity find Charlène an ideal collaborator due to her strong connection with her community.

Brands can reach Charlène through direct contact on her social media profiles or via her official email for partnership inquiries. Her willingness to share her personal stories and authentic experiences makes her collaborations feel genuine and credible. With her focus on lifestyle, travel, and self-acceptance, Charlène remains an accessible and influential content creator for various campaigns.

Conclusion: Inspiring Authenticity and Joy Through Real-Life Storytelling

Charlène Bey is more than just a content creator; she is a storyteller who embraces life with positivity and openness. Her influence spans multiple platforms, but her dedication to self-acceptance and personal happiness makes her content stand out. Whether sharing daily musings on Instagram or creating thoughtful videos on YouTube, Charlène continues to inspire her community with every post. Brands looking to connect with a genuine, lifestyle-focused audience will find in Charlène a reliable and relatable partner.

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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.