Who is Cecia Loaiza?

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Cecia Loaiza: Mexican Queen of Humor and Lifestyle Content

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Cecia Loaiza is a dynamic Mexican content creator hailing from Mazatlán, Sinaloa, best known for her hilarious skits, pranks, and relatable storytelling. She quickly rose to fame on TikTok thanks to her natural charisma and unique way of connecting with her audience, whom she affectionately calls “plebones.” Her content reflects a balance of humor, lifestyle, and real-life experiences that feel deeply authentic. With millions of followers across platforms, Cecia has become a beloved voice in Spanish-speaking digital entertainment.

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From lighthearted jokes to touching family moments, Cecia's videos are more than just entertainment—they reflect the ups and downs of everyday life. Whether she’s recreating viral trends, sharing emotional updates, or showcasing big personal milestones like her wedding, her content always maintains a casual and approachable tone. This versatility makes her content appealing to both young audiences and brands alike. It’s this honesty that keeps her followers deeply engaged and coming back for more.

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Her influence extends beyond TikTok to platforms like Instagram and YouTube, where she connects through behind-the-scenes content, lifestyle vlogs, and community engagement. She often collaborates with fashion brands like SHEIN and Halara México, showcasing how her vibrant personality can boost brand visibility. With over 17 million combined followers, her digital presence is powerful, and her storytelling—whether humorous or heartfelt—always resonates. Cecia continues to expand her influence with creative, high-performing content across all channels.

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More than just a creator, Cecia Loaiza represents a new generation of influencers who value authenticity, consistency, and audience connection. She’s built a loyal community that celebrates her honesty, humor, and candidness, making her a top-tier creator in both lifestyle and video entertainment categories. With rankings in the top 1% in Mexico and globally, Cecia’s career trajectory points toward continued growth and influence. As she evolves, she remains grounded in the very thing that made her famous—being unapologetically herself.

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An Influencer Active on Social Media

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Cecia Loaiza is active across TikTok, Instagram, YouTube, and X, with standout metrics that place her at the top of the digital game in Mexico.

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Cecia Loaiza's Social Media Strategy Analysis

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TikTok Strategy: Where Humor Meets Virality

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Cecia Loaiza’s TikTok presence is her strongest, with over 10.7 million followers and daily uploads that keep her community engaged. She has mastered short-form humor by telling relatable anecdotes, recreating viral scenarios, and engaging in witty commentary. Her skits often feature personal life twists or exaggerated expressions, making her content feel both personal and theatrical. Her storytelling style invites viewers to laugh while also seeing a piece of themselves in her.

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Her signature greeting to her followers, “plebones,” is a strategic branding move that builds community and recognition. Cecia posts nearly 8 videos per week, ensuring she stays relevant in trends while also mixing in original ideas. This balance of trend participation and personality-based content helps her dominate the For You Page. Even when discussing something mundane, she adds flair, turning any story into an engaging narrative.

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She frequently uses popular audio, reaction formats, and visual punchlines to make her videos stick. Her facial expressions, dynamic editing, and casual tone all contribute to strong engagement, with her top video surpassing 8.7 million views and 870K likes. Her humor is always brand-safe and cheerful, making her a great fit for sponsored posts and collaborations. Cecia’s videos are visually consistent and high-energy, which is perfect for retaining short attention spans.

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Cecia’s growth rate on TikTok is solid at +0.65%, with an average of 389.5K views per video and 53.5K engagements. Her 0.5% engagement rate is impressive given her follower size, reflecting true loyalty among her fans. She strategically posts every day at 9PM, likely based on performance analytics to maximize visibility. In short, TikTok isn’t just where Cecia shines—it’s where she leads.

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• Username: @cecia.loaiza
• Influence Score: 92.8/100
• Followers: 10.7M
• Activity: 7.7 videos/week
• Engagement Rate: 0.5%
• Growth (30 days): +0.65%
• Average Engagement: 53.5K
• Posting Habits: Everyday at 9 PM EST

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Instagram Strategy: Where Heart and Real Life Take Center Stage

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While TikTok showcases her comedy, Instagram is where Cecia Loaiza gets personal. With 3 million followers, she balances reels, photo posts, and life updates, offering a behind-the-scenes look at her daily experiences. From wedding photos to family celebrations, her content has an intimate tone that humanizes her digital persona. Her feed feels less curated and more authentic, which resonates with fans.

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She posts about 3 times per month, yet consistently achieves high impact. A single reel of her with her nephew drew over 5.8 million views, while her wedding announcement earned 567K views and 1.4K comments. This proves her community engages deeply even with less frequent uploads. The emotional value of her posts carries more weight than volume.

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Cecia also uses Instagram to tag brand partners like SHEIN México and Halara México, showing how she integrates products into real-life moments. Her content remains casual even when branded, making ads feel organic rather than forced. Her use of story formats and reels aligns with Gen Z and Millennial preferences for quick, immersive content. The natural aesthetic of her posts helps her stand out among overly polished feeds.

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Her engagement rate of 1.2% is quite strong given her audience size, with an average of 1.1M views per post. Despite lower activity than on TikTok, her community clearly values her Instagram presence. Cecia posts at 4PM, suggesting a data-driven strategy to capture early morning engagement. Overall, Instagram serves as her soft side—personal, emotional, and deeply connective.

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• Username: @cecialoaiza_
• Influence Score: 90.7/100
• Followers: 3M
• Activity: 3 posts/month
• Engagement Rate: 1.2%
• Growth (30 days): +0.31%
• Average Engagement: 35.7K
• Posting Habits: Once a week at 4 PM EST

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YouTube Strategy: Extended Storytelling for Loyal Fans

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Cecia Loaiza’s YouTube channel boasts 3.8 million subscribers, and she uses this platform to expand her storytelling in longer-form formats. Her Shorts mirror her TikTok humor, but she also posts full-length vlogs and life update videos that dig deeper into her personality. This format gives her the space to be reflective, detailed, and more intimate with her audience. Her wedding vlog, for instance, gives fans a front-row seat to her big day.

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She uploads around 4.7 videos per month, maintaining a consistent presence without overwhelming her channel. Her Shorts often surpass 850K views, while longer videos like her wedding day post draw hundreds of thousands of views. This shows her ability to keep viewers engaged across different formats. YouTube complements her other platforms by offering additional storytelling depth.

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The channel reflects a more relaxed pace, which contrasts her rapid-fire TikTok content. Here, viewers enjoy a fuller picture of her life—daily routines, emotional confessions, or playful challenges. Her production quality is clear and clean but never over-produced, maintaining the down-to-earth vibe fans love. With 87.3/100 as her platform score, she maintains authority even in longer-form video.

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Although her engagement rate is 0.18%, her audience is consistent, with an average of 182.5K views per video. She posts twice a week at 8PM, which is an ideal cadence for audience retention without fatigue. YouTube acts as her storytelling vault—perfect for viewers who want to go beyond the jokes and discover the person behind the laughs.

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• Username: Cecia Loaiza
• Influence Score: 87.3/100
• Followers: 3.8M
• Activity: 4.7 videos/month
• Engagement Rate: 0.18%
• Growth (30 days): +0.43%
• Average Engagement: 7K
• Posting Habits: Twice a week at 8 PM EST

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X (Formerly Twitter): Inactive but Present

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Cecia’s presence on X has significantly slowed, with her last activity dating back over six months. While she once used the platform for occasional updates and interactions, it no longer plays an active role in her content strategy or audience engagement.

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Despite maintaining a solid follower base of 629.2K, the lack of recent posts means the platform doesn’t currently contribute to her brand’s momentum. Her audience primarily connects with her through TikTok, Instagram, and YouTube, where her content is more dynamic and consistent.

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• Username: @cecialoaiza_
• Influence Score: 9.2/100
• Followers: 629.2K
• Activity: 0 posts/week
• Engagement Rate: 0%
• Growth (30 days): -0.15%
• Average Engagement: 0
• Posting Habits: Once a year at 12 AM EST

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Cecia Loaiza's Social Media Influence Summary

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Cecia Loaiza ranks in the Top 1% of influencers in Mexico and globally for both TikTok and Video Entertainment, showcasing her strong authority and wide-reaching impact across platforms.

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Learn more about the Favikon Methodology here

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Content Strategy: Humor Meets Heart

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Cecia Loaiza’s strength lies in her ability to blend entertainment with everyday relatability. She frequently incorporates trending audio, pop culture references, and playful anecdotes, maintaining a casual tone that invites followers into her world. She’s also not afraid to show vulnerability, balancing humor with emotional moments—like heartfelt family posts or wedding milestones.

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Reachability and Partnerships

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Cecia Loaiza is notably approachable when it comes to partnerships, making her a top choice for brands looking to work with vibrant, community-driven creators. Her contact information is clearly listed in her bios, including a dedicated email address (ceciamarcas@gmail.com) for business inquiries. She also provides links to her active platforms, signaling a well-organized brand structure. This transparency makes it easy for brands to initiate collaborations.

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In terms of her content, Cecia’s casual yet consistent tone allows her to integrate products naturally into her storytelling. Whether she’s tagging SHEIN, Halara México, or promoting a lifestyle product in the middle of a personal vlog, it feels seamless and authentic. Her audience trusts her recommendations because they don’t feel forced or overly promotional. This makes her an ideal influencer for organic brand placements and soft-sell campaigns.

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Cecia’s partnerships have already included brands like SHEIN México (tagged 4 times), Halara México (tagged 6 times), and SHEIN Global (tagged 2 times). These recurring tags reflect ongoing relationships—proof that she delivers value and results to partners. Her content’s brand-safe and cheerful style aligns well with youth-centric, lifestyle, and fashion companies. She has a strong presence in both Mexican and international influencer networks, boosting her visibility.

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Her influencer network includes names like Mariana Ávila, César Pantoja, and platforms like Glamhouse—a clear indication that she’s part of a well-connected ecosystem. Brands can also benefit from cross-promotion and community reach when working with Cecia. Her consistently high-performing content, emotional relatability, and comedic style create the perfect mix for viral collaborations. Ultimately, Cecia Loaiza is not just reachable—she’s a highly strategic and effective influencer partner.

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Conclusion: Cecia Loaiza Is Here to Stay

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Cecia Loaiza has carved a niche in Mexico’s influencer scene by combining humor, relatability, and authenticity. Her ability to engage across platforms—especially TikTok and Instagram—proves her adaptability and consistency. With a high authority score, top-tier rankings, and an expanding brand portfolio, Cecia is not just a creator to watch—she’s a creator to collaborate with.

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View the AI-powered profile

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