Who's Who on Social Media
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Who is Catherine Paiz?

Catherine Paiz, co-founder of the YouTube channel "The ACE Family" alongside her partner Austin McBroom, has built a powerful social media presence by sharing relatable, family-oriented content that resonates deeply with her audience. Known for her authentic approach to motherhood, personal well-being, and entrepreneurship, Catherine has expanded her influence beyond YouTube to Instagram and X, where she has millions of followers.

November 12, 2024
Jeremy Boissinot
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Catherine Paiz, co-founder of the YouTube channel "The ACE Family" alongside her partner Austin McBroom, has built a powerful social media presence by sharing relatable, family-oriented content that resonates deeply with her audience. Known for her authentic approach to motherhood, personal well-being, and entrepreneurship, Catherine has expanded her influence beyond YouTube to Instagram and X, where she has millions of followers. Her engaging posts focus on positivity, love, and self-empowerment, creating a supportive community that values transparency and kindness. With 7.1 million Instagram followers and 1.5 million on X, Catherine has become a prominent figure in the motherhood space, with a Favikon Authority Score of 9,427, reflecting her strong impact and reach.

Catherine Paiz: A Leading Voice in Family and Motherhood Content

Catherine Paiz is a Canadian social media personality whose journey to fame began with her role as co-creator of The ACE Family YouTube channel. The channel, which she runs with her husband Austin McBroom, focuses on the couple's life with their children, showcasing family moments, pranks, and personal milestones. Catherine’s warm personality and her commitment to sharing her family life with her followers have contributed to the channel’s immense popularity, drawing in millions of subscribers and fans. Beyond her role on YouTube, Catherine has cultivated a substantial following on Instagram, where she shares more personal glimpses into her life, providing followers with insights into her experiences as a wife, mother, and entrepreneur.

Catherine’s approach to social media is rooted in her desire to spread positivity, love, and inspirational messages. Known for her positive outlook, Catherine frequently shares uplifting content, aiming to create a supportive environment for her followers. She often touches on her experiences with motherhood, addressing both the joys and challenges of raising children. Her posts resonate with audiences who appreciate her honesty and openness, especially when she discusses topics like personal growth, wellness, and family. This connection has made her a relatable figure for millions of followers who look up to her as an example of a modern-day role model.

Today, Catherine’s influence extends beyond her family’s YouTube channel to become a leading personality in the motherhood and family space on Instagram. With 7.1 million followers on Instagram and 1.5 million on X, Catherine continues to share her journey with a broad audience. Her Favikon Authority Score of 9,427 reflects her top position in this niche, especially within Motherhood in Canada, where she ranks as the #1 influencer. Catherine’s commitment to authenticity and her dedication to her family have helped her build a loyal following and a positive reputation across her social media platforms.

An Influencer active on social media

Catherine Paiz engages her followers across Instagram and X, where she shares personal, family-focused content that inspires and connects with a wide audience.

Catherine Paiz's Social Media Strategy

Instagram: The Heart of Catherine’s Personal and Family Content

Instagram is Catherine Paiz’s most significant platform, where she has 7.1 million followers who follow her for intimate insights into her life as a mother and wife. Her Instagram feed is filled with personal family photos, reflections on motherhood, and inspiring quotes. Catherine's content is carefully crafted to resonate with her audience by offering a realistic portrayal of family life combined with uplifting messages about love and resilience. Posts such as her "mom & daughter breast implant removal" highlight her willingness to be open about personal choices, reflecting her commitment to transparency. Through her posts, she invites her audience into her world, creating a community where followers feel connected to her on a personal level.

Catherine’s engagement on Instagram is strong, with an engagement rate of 9.29% and an average engagement of 659.4K per post. Despite her relatively low posting frequency of one post per month, her content remains impactful, as each post attracts thousands of likes and comments, showcasing her followers' loyalty and interest. Her Favikon Influence Score of 92.4/100 on Instagram underscores her significant influence on this platform, where she ranks within the Top 1% of influencers in Canada and is the #1 influencer in the Motherhood category. This strategic approach to posting, focusing on quality over quantity, allows Catherine to maintain high engagement and keep her followers eagerly anticipating her updates.

  • Username: @catherinepaiz
  • Influence Score: 92.4/100
  • Followers: 7.1 million
  • Activity: 1 post per month
  • Engagement Rate: 9.29%
  • Growth: 0%
  • Average Engagement: 659.4K
  • Posting Habits: Occasionally, around 4 AM

Catherine Paiz's Social Media Influence and Favikon Authority Score Summary

Catherine Paiz’s influence is emphasized by her Favikon Authority Score of 9,427, marking her as a leading voice on social media in the family and motherhood niche. Her rank as the Top 1% on Instagram in Canada and #1 in the Motherhood category reflects her authority and the strong connection she has built with her audience. This high ranking highlights her ability to engage and inspire followers within her niche, positioning her as a top influencer who resonates deeply with her community. Her impact in the Relationships & Family industry, especially in Canada, showcases her prominent role as an influential figure in family-related content.

Content Strategy: Creating Authentic Family Content with a Positive Message

Catherine’s content strategy focuses on sharing authentic moments from her life, creating a space where followers can see the joys and realities of family life. Her Instagram posts, often centered around family milestones, motherhood experiences, and personal insights, help her maintain a meaningful connection with her audience. By sharing both highlights and vulnerable moments, Catherine’s approach to content is both inspirational and relatable, creating a bond with followers who value her transparency and positivity. Her focus on spreading love, peace, and positivity is evident in the messages she shares, making her content uplifting and encouraging for her community.

Reachability and Partnerships

Catherine Paiz’s reachability is classified as Very Difficult, with an estimated sponsored post cost of $21K. Her high level of influence and engagement makes her an attractive partner for brands within the motherhood and family space, as well as lifestyle and wellness brands. Her collaborations would appeal to companies seeking a genuine and influential voice in family content, and her selectiveness in partnerships has maintained the trust of her audience. Catherine’s impact and reach in the motherhood space make her a highly desirable partner for brands looking to engage with a dedicated audience.

Catherine Paiz stands as a powerful influencer in the motherhood and family niche, captivating millions with her authentic and inspirational content. Her commitment to sharing real moments from her life as a mother, wife, and individual has helped her foster a deeply loyal following across her platforms. With a strong presence on Instagram and a legacy on X, Catherine uses her platform to spread messages of positivity, family values, and personal growth. Her Favikon Authority Score and top rankings within her niche further solidify her position as a respected voice in social media. Catherine Paiz’s journey from YouTube personality to a leading figure in family content highlights her lasting impact, as she continues to inspire and connect with her followers through her honesty and dedication.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.