Who is Catarina Frazão?

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Catarina Frazão: Shaping the Portuguese Beauty Scene with Creativity and Consistency

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Catarina Frazão is a Portuguese content creator with a passion for makeup, art, and digital media. She began her journey on social platforms at just 17, sharing creative looks and beauty experiments. Over time, her unique style and commitment helped her build a loyal fanbase. Today, she’s recognized as one of the top beauty influencers in Portugal.

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By the age of 21, Catarina had already collaborated with major brands like Maybelline, NYX, and Pandora. Her approach combines storytelling with visual tutorials, allowing her to stand out in a competitive industry. She brings both skill and personality to her content, appealing to diverse audiences. Her growth is a result of both talent and consistent effort.

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Across her three main platforms—TikTok, YouTube, and Instagram—Catarina has built a combined following of nearly 2,000,000. Her content features tutorials, product reviews, and lifestyle vlogs, often highlighting her love for creative expression. She is known for her cheerful tone and visually appealing aesthetic. Fans tune in weekly for beauty inspiration and behind-the-scenes content.

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Catarina’s influence goes beyond just numbers; she brings strong engagement and brand safety, making her ideal for collaborations. With an average of 9 posts per month and high viewer retention on TikTok, she continues to grow. Her presence is especially strong among Portuguese-speaking audiences. As she expands her reach, she remains grounded in authenticity and creativity.

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An Influencer Active on Social Media

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Catarina Frazão is active on TikTok, YouTube, and Instagram, with a strong presence across all platforms and a combined audience of nearly 2 million followers.

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Catarina’s Social Media Strategy Analysis

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TikTok: Creative Transitions and Beauty Tutorials That Connect

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Catarina’s TikTok presence is her strongest, with 776,500 followers and a high score of 84.8/100. She uses the platform to share makeup transformations and short-form tutorials that are visually impactful. Her content is built around fast-paced edits, high-quality visuals, and trending formats. This structure helps her capture and hold her audience’s attention from the first second.

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She posts an average of 1.3 videos per week, maintaining a consistent presence in the algorithm. Her engagement rate stands at 0.7%, bringing in about 5,400 interactions per video. Catarina leverages trending audio and visual storytelling to stay relevant and discoverable. She strikes a good balance between education and entertainment in her content.

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Her TikTok's reach an average of 69,700 views, showing strong retention and performance with the algorithm. She places clear emphasis on lighting, editing, and visual clarity. Natural tones, expressive looks, and smooth transitions are key elements in her beauty content. These details resonate well with the expectations of beauty-focused TikTok viewers.

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Catarina usually posts around 1 PM EST, once per week—likely based on audience data. This routine supports consistent engagement and brand visibility. TikTok is her top platform for both audience growth and campaign value. It remains her strongest asset for viral reach and product-driven collaborations.

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• ‍Username: @whatevercatarina‍
• Influence Score: 84.8/100‍
• Followers: 776.5K‍
• Activity: 1.3 videos/week‍
• Engagement Rate: 0.7%‍
• Growth: +0.04%‍
• Average Engagement: 5.4K‍
• Posting Habits: Once a week at 1 PM EST

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YouTube: A Platform With Potential for Deep-Dive Content

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Catarina has 775,000 YouTube subscribers, but with a lower score of 59.5/100, there is clear room for growth. Her channel focuses on long-form beauty routines and product reviews, offering more depth than her short-form content. While her engagement rate is only 0.01%, she still maintains steady viewership. This platform attracts fans looking for detailed tutorials and thoughtful breakdowns.

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She posts an average of 2.3 videos per month, often centered around transformation processes and product demonstrations. YouTube gives her the opportunity to dive deeper into makeup techniques and storytelling. This slower-paced content allows for a stronger connection with viewers. It also offers ideal space for brands seeking in-depth content integration.

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Catarina’s videos average 609 views and 44 engagements, which, while modest, still contribute to her cross-platform visibility. The visual quality remains high—clear lighting, clean edits, and informative voiceovers. Her YouTube also benefits from her TikTok popularity, with some followers crossing over. This channel gives her a space to fully explain looks and share product application tips.

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She typically uploads around 7 PM EST, twice per month, likely experimenting with timing to reach her audience. A small increase in upload frequency or stronger promotion on TikTok could drive more traction. Despite the lower performance, YouTube still plays a valuable role in her content ecosystem. It helps reinforce her presence as a multi-format beauty creator.

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• ‍Username: @catarinafrazao‍
• Influence Score: 59.5/100‍
• Followers: 775K‍
• Activity: 2.3 videos/month‍
• Engagement Rate: 0.01%‍
• Growth: 0%‍
• Average Engagement: 44‍
• Posting Habits: Twice a month at 7 PM EST

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Instagram: Aesthetic Visuals and Brand-Friendly Content

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Catarina has 445,800 followers on Instagram and an impressive influence score of 83.7/100. This platform is where she showcases her most polished and curated content—primarily reels, close-up makeup shots, and branded visuals. With an engagement rate of 0.3%, she averages about 1,300 interactions per post. Instagram serves as a powerful hub for visual storytelling and product promotion.

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She typically posts around 6 times per month, maintaining a steady flow of content with two posts per week. Her feed features a mix of brand collaborations, creative makeup looks, and tutorials in both reel and carousel formats. With an average of 33,900 views per reel, her video content helps spotlight products effectively. Her overall grid is clean, color-coordinated, and highly aesthetic.

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Instagram is also where Catarina builds her personal brand and maintains professional relationships with sponsors. Her content remains very safe, cheerful, and aligns visually with her TikTok and YouTube style. She uses this space strategically to tag products, announce collaborations, and engage with loyal followers. This makes Instagram essential for final campaign showcases and sponsored posts.

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Her posts tend to go live at around 1 PM EST, which suggests she’s timed her uploads for peak engagement. The platform allows her to present high-quality visuals that appeal to both brands and beauty enthusiasts. It’s also where her identity as a creator feels most refined and brand-friendly. Instagram rounds out her presence as a well-balanced, multi-platform beauty influencer.

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• ‍Username: @catarina.frazao
• ‍Influence Score: 83.7/100‍
• Followers: 445.8K‍
• Activity: 6 posts/month‍
• Engagement Rate: 0.3%‍
• Growth: +0.27%‍
• Average Engagement: 1.3K‍
• Posting Habits: Twice a week at 1 PM EST

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Catarina Frazão’s Social Media Influence Summary

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Catarina Frazão holds a Favikon Influence Score of 3 with 8,523 points, ranking #3 in Makeup - Portugal (Top 1%) and #2529 in Makeup - Worldwide (Top 3%). She also stands at #155 on TikTok - Portugal (Top 6%), reinforcing her strong national presence. With partnerships including Maybelline New York, NYX Professional Makeup, Pandora Jewelry, and Disney Portugal, she is a top pick for beauty brands targeting Portuguese-speaking audiences.

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Learn more about the Favikon Methodology here

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Content Strategy: Consistent, Positive, and Visually Compelling

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Catarina’s content is casual and approachable, focused on beauty, lifestyle, and artistic expression. Her style is brand-safe and positive, with minimal political content. She often integrates products naturally into her content, offering authentic recommendations and storytelling that resonates with her audience. She balances educational content with creative visuals, which makes her feed feel both aspirational and relatable. Her TikToks often feature step-by-step transformations, while her Instagram showcases the final polished look. YouTube offers opportunities for longer tutorials, although engagement is lower compared to her short-form content.

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Reachability and Partnerships

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Catarina Frazão is highly reachable for brands looking to engage a Portuguese-speaking audience. With nearly 2,000,000 followers across platforms, she offers wide visibility and consistent activity. Her content is rated “very safe,” making her a low-risk and brand-friendly choice. She maintains a cheerful, light, and consistent tone in all her content.

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Her engagement levels, especially on TikTok, highlight her strong connection with her audience. She averages 5,400 interactions and 69,700 views per video, delivering clear value for campaigns. These metrics make her ideal for beauty, lifestyle, and fashion-focused promotions. She integrates sponsored products naturally through creative storytelling.

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Catarina has collaborated with top-tier brands like Maybelline, NYX, and Pandora, tagging them in over 10 posts. These partnerships blend seamlessly into her content, preserving user experience and aesthetic flow. Her sponsored content feels authentic and well-aligned with her typical posts. This strategy builds strong trust with her community.

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She currently ranks Top 3 in Makeup - Portugal and within the Top 6% on TikTok in Portugal, confirming her influence. Catarina is open to partnerships that align with her content style and visual identity. Her consistency and professionalism make her a dependable long-term partner. Both local and international brands will find her a smart, strategic collaborator.

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Conclusion: A Rising Beauty Star Driving Influence Through Creativity and Consistency

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Catarina Frazão has carved out a distinct space in the beauty content scene with her engaging tutorials, creative storytelling, and strong audience connection. With nearly 2 million followers across TikTok, YouTube, and Instagram, her influence is only set to grow. She brings a polished yet relatable presence that appeals to both fans and brands. Whether it's a quick TikTok transformation or a curated Instagram post, Catarina continues to deliver quality content that connects.

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View the AI-powered profile

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