Who is Cassidy Montalvo?

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Cassidy Montalvo: Blending Family Life and Fashion With a Joyful Touch

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Cassidy Montalvo is a lifestyle creator based in Virginia Beach who shares daily moments centered around family, fashion, and positivity. As a military wife and mother, she brings a personal and heartfelt touch to her content. Her videos and photos often include real-life moments that make her audience feel connected. With a following of over 3.7 million, Cassidy has become a trusted voice in family and fashion content.

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She creates content for platforms like TikTok and Instagram, focusing on hair tutorials, outfit ideas, and casual storytelling. Her visuals are clean and cheerful, with a soft aesthetic that feels warm and real. Cassidy avoids heavy editing or filters, allowing her personality to shine through. She posts about 16 times per month, keeping her audience regularly engaged.

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Cassidy’s partnerships reflect her down-to-earth style, having worked with brands like Walmart, Cupshe, and ColourPop Cosmetics. She often tags these names in relatable outfit posts and beauty content, making her collaborations feel natural. Her growth is steady, and her consistent activity has built strong trust with both followers and partners. She has tagged Walmart 4 times, showing ongoing brand connection.

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Her message is simple: wear what makes you happy. This message connects with her audience of fashion-conscious women, moms, and families looking for relatable inspiration. Her average engagement across platforms reaches 22K, and her tone remains bright and caring. With an overall Influence Score of 8,968, Cassidy continues to grow as a reliable and authentic digital voice.

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An Influencer Active on Social Media

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Cassidy Montalvo shares content across TikTok and Instagram, building a strong community with a combined following of 3.7M.

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Cassidy’s Social Media Strategy Analysis

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TikTok: Daily Joy and Real-Life Fashion

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Cassidy’s TikTok presence is her largest, with 2.6 million followers and a clear focus on family life, styling ideas, and joyful everyday content. She posts about 4.5 videos per week, usually at 12 PM EST, keeping her community updated with fresh content almost daily. Her videos are casual and fun, often mixing outfit ideas with real-life mom moments. She uses trending sounds and personal voiceovers to create a friendly tone.

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Although her engagement rate is 0.64%, she still reaches an average of 16.7K engagements and 183.7K views per month. Her content stands out for its relatability—she’s not trying to look perfect, just real and approachable. Her TikToks often feature transitions, location-based content, and easy beauty or outfit tips. This keeps her audience entertained without overwhelming them.

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Cassidy stays consistent with her posting and avoids off-topic or controversial themes. Her feed is clean, casual, and family-safe, making her ideal for brands targeting moms or young women. She’s previously tagged accessible and well-known names like Walmart, showing she can bring value to brand partners. TikTok remains the platform where she shares the most raw, frequent content.

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Her casual yet polished tone makes TikTok a strong choice for future collaborations. From quick outfit clips to theme park visits like Dollywood, Cassidy’s content is full of charm and movement. Her energy and message of wearing what makes you happy resonates strongly. She continues to grow as a trusted voice in lifestyle content.

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• Username: @justclassicallycassidy
• Influence Score: 86.9/100
• Followers: 2.6M
• Activity: 4.5 videos/week
• Engagement Rate: 0.64%
• Growth: 0%
• Average Engagement: 16.7K
• Posting Habits: Everyday at 12 PM EST

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Instagram: Style, Smiles, and Storytelling

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Cassidy’s Instagram is where her fashion sense shines with a clean, well-organized feed that mixes style and lifestyle. With 1.1 million followers and an engagement rate of 1.95%, she reaches around 685.3K views and 22K engagements each month. She posts 11 times per month, mostly three times a week at 4 PM EST, keeping her audience regularly engaged. The content ranges from brand collabs to family trips and everyday styling moments.

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Her visuals are cheerful, soft, and filled with natural light—often featuring family members or themed outfits. Cassidy uses Instagram to share meaningful stories, update her followers, and tag brands like Cupshe and ColourPop. She also includes thoughtful captions and consistent hashtags that increase reach. Her profile feels both curated and personal.

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Instagram is also where she highlights most of her partnerships, from styled outfits to sponsored family content. She tags brands frequently and keeps the integration organic, making each post look native to her feed. Walmart, Cupshe, and Target have all appeared in her posts. This reinforces her credibility as a go-to family and fashion creator.

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The tone across her Instagram is warm, reliable, and full of personality. She focuses on building a strong connection with her audience through relatable photos and joyful updates. Each post continues her message of embracing what makes you happy—through both fashion and lifestyle choices. For brands, this consistency is key to strong engagement and conversion.

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• Username: @justclassicallycassidy
• Influence Score: 91/100
• Followers: 1.1M
• Activity: 11 posts/month
• Engagement Rate: 1.95%
• Growth: +0.78%
• Average Engagement: 22K
• Posting Habits: 3 times a week at 4 PM EST

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Cassidy Montalvo’s Social Media Influence Summary

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Cassidy Montalvo has an overall Influence Score of 8,968 points, placing her in the Top 1% of Instagram and TikTok creators in the U.S. She ranks #73 in the U.S. and #580 worldwide in the Outfits & Styling category, proving her strong influence across fashion and lifestyle. With an active presence, bright tone, and high posting frequency, her Favikon rankings reflect her consistency and quality.

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Learn more about the Favikon Methodology here

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Content Strategy: Joyful Storytelling Through Style and Family Life

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Cassidy’s content strategy is built around joy, simplicity, and consistency. She focuses on everyday styling, feel-good content, and moments from her personal life that resonate with a family-oriented audience. Her visuals are always bright, soft, and positive—never overly edited, always cheerful. This makes her content relatable and easy to digest.

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Reachability and Partnerships

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Cassidy Montalvo is highly open to partnerships, especially with brands that align with her family-focused and cheerful lifestyle. Her estimated rate per post ranges from $15K–$60K, which reflects her influence across both TikTok and Instagram. She regularly shares sponsored posts in a way that feels natural and engaging. With her consistent presence and clear audience niche, she’s an ideal choice for long-term campaigns.

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She has already worked with brands like Walmart (tagged 4 times), Cupshe (5 times), and ColourPop (4 times), showing her value in both fashion and family sectors. Cassidy integrates these collaborations into her daily content, making them feel part of her life rather than just ads. This strengthens trust between her and her audience. She also tags brands with visual consistency, which helps campaigns look clean and effective.

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Cassidy’s content is bright, cheerful, and brand-safe—free from politics or controversy. Her average monthly activity includes about 16 posts, making her a highly visible partner. Whether it’s a fashion haul, day-in-the-life vlog, or a theme park visit, her content style remains steady and audience-friendly. This makes her especially suited for campaigns that target moms, young women, and family-oriented consumers.

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With a combined following of over 3.7 million, Cassidy offers wide reach across two strong platforms. She ranks in the Top 1% of creators in the U.S. for both TikTok and Instagram, and #73 in the Outfits & Styling category. Her audience is loyal, engaged, and responds well to personal storytelling. For brands looking for authentic visibility, Cassidy is a smart and trusted option.

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Conclusion: Creating Joy Through Family and Fashion

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Cassidy Montalvo has built a standout presence by staying true to who she is—joyful, family-centered, and fashion-loving. Whether it’s a daily TikTok or a new outfit photo on Instagram, her content stays consistent, positive, and engaging. Her loyal audience connects deeply with her relatable tone and simple yet effective styling content. For brands looking to partner with someone who truly connects with her audience, Cassidy is a reliable and refreshing choice.

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View the AI-powered profile

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