Who is Bruta Cocina?

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Bruta Cocina: Redefining Culinary Content with Creativity and Humor

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Bruta Cocina is a content creator known for his unique blend of humor, creativity, and cooking. His ability to transform simple recipes into entertaining and engaging videos has earned him a massive following. With an energetic and fun personality, he captivates his audience with culinary experiments. His content spans from traditional Argentine dishes to bold and innovative food challenges.

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Beyond cooking, Bruta Cocina incorporates DIY projects into his content, expanding his creative scope. He enjoys building custom vehicles, designing kitchen gadgets, and testing unconventional techniques. His hands-on approach makes him stand out among food influencers, offering more than just recipes. His ability to combine culinary skills with DIY creativity adds another layer of engagement.

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Bruta Cocina has a deep connection to Argentine food culture, often showcasing authentic flavors. His content highlights both classic dishes and modern interpretations of local cuisine. He uses his platform to share recipes that are easy to recreate while adding his signature fun twist. His storytelling approach makes his cooking videos relatable and engaging.

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His rising influence has led to partnerships with major brands, increasing his reach and credibility. He collaborates with food companies, supermarkets, and kitchenware brands that align with his audience. His authenticity and humor make him an attractive choice for sponsorships. With a growing following, Bruta Cocina continues to expand his impact in the digital food space.

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An Influencer Active on Social Media

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Bruta Cocina maintains a strong presence on TikTok, Instagram, and YouTube, with TikTok leading the way as his most influential platform.

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Bruta’s Social Media Strategy Analysis

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TikTok: Dominating the Culinary Space with Engaging Videos

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Bruta Cocina's TikTok strategy focuses on creating short, engaging, and highly shareable videos. His use of fast cuts, humorous voiceovers, and vibrant food presentations keeps his audience entertained. Each post features a mix of recipes, kitchen experiments, and DIY projects that resonate with his community. His content often goes viral, reaching millions of views within hours.

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His posting consistency of twice a week at 6 PM EST keeps engagement levels high. By sticking to a regular schedule, he ensures that his audience anticipates new content. His humorous approach, combined with his energetic delivery, creates a unique and recognizable brand. He frequently interacts with followers in the comments, reinforcing his strong community presence.

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Growth on TikTok has been steady, with a +1.07% increase in 30 days. He gained 66.8K new followers, reflecting his ability to consistently attract viewers. His engagement rate of 2.02% indicates that his audience is actively involved with his content. With an average of 127.4K engagements per post, his videos maintain strong interaction.

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His success on TikTok is driven by a mix of humor, creativity, and viral trends. He balances authenticity with attention-grabbing visuals, keeping his content fresh. The average views per video are around 1.5 million, proving his significant reach. Bruta Cocina effectively leverages TikTok’s algorithm to maintain his influence.

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• Username: @brutacocina
• Influence Score: 93.2/100
• Followers: 6.3M
• Activity: 1.5 videos/week
• Engagement Rate: 2.02%
• Growth: +1.07%
• Average Engagement: 127.4K
• Posting Habits: Twice a week at 6 PM EST

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YouTube: A Strong Culinary Archive with Established Reach

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Bruta Cocina's YouTube channel has amassed 3.4 million subscribers but lacks recent activity. While his content library remains a valuable resource, his current posting frequency is low. His audience still engages with past videos, which continue to generate views. However, without new uploads, his engagement rate has dropped to 0%.

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Despite inactivity, his growth remains positive, with a +0.2% increase in 30 days. He has gained 6.6K new subscribers, showing that his old content still attracts viewers. His influence score of 88/100 reflects his credibility in the culinary niche. If he resumes consistent posting, his engagement could rise significantly.

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Bruta Cocina’s past content includes long-form recipes, food challenges, and creative cooking experiments. Unlike his TikTok content, these videos allow for more detailed storytelling and deeper engagement. His audience appreciates in-depth tutorials and behind-the-scenes looks at his food creations. Many of his most popular videos have exceeded millions of views.

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If he resumes regular uploads, YouTube could become a stronger part of his strategy. His previous posting schedule was once a year, which is far from optimal. By posting at least weekly, he could improve his rankings and boost his engagement. Given his strong brand, YouTube remains an underutilized opportunity for growth.

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• Username: @BRUTACOCINA
• Influence Score: 88/100
• Followers: 3.4M
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: +0.2%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Instagram: A Growing Visual Platform

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Bruta Cocina’s Instagram presence is centered around eye-catching food photography and engaging short-form videos. With 1.6 million followers, his profile continues to grow steadily. He combines aesthetic appeal with humor, making his content shareable. His posting schedule of once a week at 6 PM EST ensures consistency.

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His engagement rate is an impressive 6.84%, much higher than industry standards. In the last 30 days, his audience grew by +1.92%, gaining 30.2K new followers. His posts receive an average of 110.6K engagements, showing strong user interaction. His ability to create visually striking content contributes to his Instagram success.

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Unlike TikTok, where fast-paced videos dominate, his Instagram content focuses more on aesthetics. He often posts high-quality food shots, behind-the-scenes cooking moments, and recipe tutorials. These posts attract both casual viewers and serious food enthusiasts. His ability to blend creativity with authenticity makes his content appealing.

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Instagram plays a key role in his branding, offering a polished side of his identity. His growth trend indicates that his audience appreciates both his humor and expertise. By consistently maintaining a high engagement rate, he secures a loyal fan base. Instagram remains a vital platform for strengthening his influence.

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• Username: @brutacocina
• Influence Score: 93.1/100
• Followers: 1.6M
• Activity: 4 posts/month
• Engagement Rate: 6.84%
• Growth: +1.92%
• Average Engagement: 110.6K
• Posting Habits: Once a week at 6 PM EST

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Bruta Cocina’s Social Media Influence Summary

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Bruta Cocina holds a Favikon Authority Score of 9,300, ranking in the top 1% of creators on TikTok Argentina and among the leading culinary influencers worldwide. His strategic content positioning and entertaining style keep his visibility and engagement high. He ranks #57 on TikTok Argentina, #3246 worldwide, #1 among chefs in Argentina, and #21 globally.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Cooking, Humor, and DIY

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Bruta Cocina’s content stands out due to his unique mix of culinary creativity and humor. He combines traditional Argentine dishes with unexpected twists, frequently showcasing unconventional ingredients or techniques. His humorous personality keeps viewers engaged, and his creative DIY content adds an entertaining layer to his food-centric storytelling. By balancing viral trends with authentic, relatable content, Bruta Cocina consistently connects with his audience. His ability to inject humor into his cooking videos gives him a distinct edge in the crowded food influencer space.

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Reachability and Partnerships

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Bruta Cocina’s content style is highly brand-friendly, making him a sought-after influencer for food and lifestyle partnerships. His cheerful and engaging videos create a positive association for brands looking to connect with Latin American audiences. His ability to blend cooking with humor allows for organic and natural product integrations. Companies targeting Spanish-speaking consumers benefit from his strong engagement.

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His collaborations include partnerships with Frigorífico Guaraní, Supermercados Toledo, and Alto Avellaneda, among others. He has tagged brands multiple times in his content, showing consistent and meaningful engagement. These sponsorships align well with his audience, ensuring authentic and effective promotions. With high trust, his audience is receptive to his recommendations.

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Bruta Cocina’s estimated sponsored post rate ranges from $15K to $60K, reflecting his market value. His high engagement rate makes him a prime choice for paid partnerships. With a steady growth rate of +0.93%, his audience continues to expand, making his influence stronger. His cross-platform presence ensures a brand's message reaches a wide demographic.

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His availability for partnerships extends across TikTok, Instagram, and YouTube, depending on the campaign goals. While TikTok is his strongest platform, Instagram offers a more polished and curated branding experience. YouTube, if reactivated, could serve as a deep-dive platform for long-form content. With a diverse approach, he remains a valuable partner for future campaigns.

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Conclusion: Elevating Culinary Content with Creativity and Fun

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Bruta Cocina has carved a unique niche in the online food content space by blending humor, creativity, and Argentine culinary traditions. With a massive following across TikTok, Instagram, and YouTube, his engaging content continues to captivate audiences. His strong influence score, engaging storytelling, and openness to partnerships make Bruta Cocina an appealing collaborator for brands seeking to connect with Spanish-speaking audiences in the food and DIY sectors.

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View the AI-powered profile

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