Who's Who on Social Media
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Who is Ava Tocloo?

Ava Tocloo, also known as Ava Flava, is a vibrant lifestyle and fashion content creator from New York City. She is known for her energetic and authentic content that highlights her personal style, cultural pride, and passion for fashion.

April 7, 2025
Justine Castany
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Ava Tocloo: Bold Fashion and Cultural Expression with Purpose

Ava Tocloo is a vibrant content creator from NYC, known for her bold fashion choices and cultural advocacy. With her fearless approach to self-expression, Ava uses her platform to share diverse stories that reflect her personal style and identity. Her content showcases not just her love for fashion but also her commitment to important social causes. Ava’s dedication to being authentic has garnered her a loyal following.

From the beginning, Ava's journey on social media was marked by a desire to blend style with purpose. As she gained followers, her content evolved to include more candid discussions about cultural identity and social justice. Ava often collaborates with notable brands, such as Puma and Rimmel London, highlighting the intersection of style and advocacy.

Ava Tocloo: Embracing Elegance and Confidence at the CoverGirl Event (Source: @ava.tocloo, Instagram, February 2025)

Ava’s fashion choices are both stylish and meaningful, as she thoughtfully integrates cultural elements into her looks. She emphasizes the importance of representing one's heritage through clothing, making her a voice for self-acceptance and pride. Her audience appreciates her for consistently uplifting communities that are often underrepresented in the fashion world.

Beyond fashion, Ava is committed to raising awareness on social issues. One of her most notable advocacy efforts includes supporting the Free Palestine movement, which she openly discusses on her platforms. Ava believes in using her influence responsibly, fostering a space where creativity meets social responsibility.

An Influencer Active on Social Media

Ava Tocloo shares fashion, lifestyle, and advocacy content across TikTok, Instagram, X, and YouTube, with a strong presence on TikTok and Instagram.

Ava’s Social Media Strategy Analysis

TikTok: Fashion and Cultural Conversations

Ava Tocloo’s TikTok strategy centers around combining fashion, lifestyle, and cultural awareness. Her videos often feature bold outfit transformations, styling tips, and expressive dance routines that reflect her personality. Ava’s approach to TikTok involves creating content that resonates with her community while addressing important social topics. This balance of fashion and advocacy has made her a prominent figure in the fashion and lifestyle niche.

On TikTok, Ava posts approximately 3.8 videos per week, each designed to capture the viewer’s attention through creative editing and dynamic storytelling. She often integrates trending sounds with her fashion content, keeping her feed relevant and engaging. Ava's content also highlights her partnerships with major brands like Puma and Rimmel London, giving her profile a professional yet relatable touch. This approach to content creation allows Ava to maintain a fresh and exciting presence on the platform.

Ava also leverages her cultural background to create meaningful content that resonates with a global audience. Her posts often include cultural references and fashion choices that reflect her heritage, fostering a sense of connection with followers who share similar experiences. By highlighting personal stories and addressing social issues, Ava adds depth to her fashion-focused profile. This unique blend of culture and style positions her as more than just a fashion creator—it makes her a voice for her community.

Her engagement rate on TikTok is 0.82%, reflecting a strong connection with her audience despite the fast-paced nature of the platform. Ava’s consistent posting and relatable content help maintain her presence, while her interactive approach encourages viewers to share their thoughts and style ideas. This strategy helps Ava build a community that feels involved and appreciated. Her TikTok presence remains dynamic, capturing the attention of followers with every new post.

  • Username: @ava_tocloo
  • Influence Score: 85.7/100
  • Followers: 2.2M
  • Activity: 3.8 videos per week
  • Engagement Rate: 0.82%
  • Growth: 0%
  • Average Engagement: 18K
  • Posting Habits: Every day at 4 PM EST

Instagram: Fashion, Advocacy, and Community

On Instagram, Ava Tocloo shares visually appealing content that blends fashion, personal style, and social advocacy. Her posts range from stylish outfit photos to thoughtful captions about cultural identity and social justice. Ava’s feed reflects her commitment to authenticity, and her followers appreciate her fearless approach to self-expression. Whether showcasing a bold look or discussing social topics, Ava’s presence on Instagram is both inspiring and relatable.

Ava’s Instagram strategy centers on maintaining high engagement through frequent posts and interactive stories. She shares around 18 posts per month, focusing on diverse fashion looks that range from casual streetwear to curated event outfits. Her stories often provide behind-the-scenes glimpses into her everyday life, including personal reflections, collaborations, and spontaneous moments. This variety keeps her audience engaged while showcasing both her creative and personal sides.

To foster a sense of community, Ava frequently interacts with her followers through story polls, question stickers, and comment replies. This direct interaction makes her audience feel valued and part of her journey. She also uses stories to share updates on current projects, brand collaborations, and her stance on social issues. By encouraging open dialogue, Ava strengthens her relationship with her followers, making them feel connected to her life and values.

Her engagement rate on Instagram is 4.95%, with an average of 25.5K interactions per post. Ava’s active presence and consistent updates help maintain a strong and supportive community. She strategically posts every day at 2 PM EST, aligning with her followers' viewing habits and maximizing visibility. This routine not only ensures consistent audience interaction but also builds anticipation for her daily updates. Ava’s commitment to authenticity and community engagement keeps her profile dynamic and influential.

  • Username: @ava.tocloo
  • Influence Score: 91/100
  • Followers: 514.4K
  • Activity: 18 posts per month
  • Engagement Rate: 4.95%
  • Growth: +2.32%
  • Average Engagement: 25.5K
  • Posting Habits: Every day at 2 PM EST

X (formerly Twitter): Bold Voices and Cultural Commentary

Ava uses X to share her thoughts on social issues, fashion trends, and personal reflections. Her tweets often spark conversations about cultural pride and social justice. By using a direct and candid tone, Ava connects with followers who appreciate her authenticity. She does not shy away from discussing controversial topics, making her feed both thought-provoking and relatable. Her openness to share personal experiences and opinions resonates with an audience that values honesty and awareness.

Ava’s strategy on X revolves around staying relevant and involved in trending topics. She tweets approximately 1.9 times per week, striking a balance between personal insights and cultural commentary. Ava uses X not just as a platform for sharing opinions but also as a space to engage with her community. Whether commenting on current fashion events or discussing social justice issues, Ava ensures her content remains timely and reflective of her beliefs. This makes her account a space for open dialogue and real-time interaction.

Her tweets often include retweets of other creators who align with her values, further fostering a sense of community and support. Ava’s willingness to amplify voices that discuss cultural pride and social justice reflects her dedication to making her platform a space for advocacy. By actively engaging with other creators and responding to her followers, she builds a dynamic and interactive profile. This approach helps her maintain relevance while also demonstrating solidarity with like-minded influencers.

Her engagement rate on X is an impressive 12.43%, with an average of 13.9K interactions per tweet. Ava’s consistent involvement keeps her profile active and engaging, allowing her followers to feel personally connected to her journey. She tweets around twice a week at 4 PM EST, a schedule that aligns with her audience’s engagement patterns. This routine ensures that her content appears at a time when her followers are most likely to interact, maintaining a steady flow of likes, comments, and retweets.

  • Username: @avatocloo
  • Influence Score: 84.9/100
  • Followers: 112.3K
  • Activity: 1.9 tweets per week
  • Engagement Rate: 12.43%
  • Growth: 0%
  • Average Engagement: 13.9K
  • Posting Habits: Twice a week at 4 PM EST

YouTube: Lifestyle and Advocacy

Ava’s YouTube channel is a smaller yet significant extension of her brand. While her presence on TikTok and Instagram is more prominent, YouTube offers a space for deeper storytelling and more comprehensive content. Ava uses this platform to share lifestyle vlogs, fashion lookbooks, and in-depth discussions on cultural topics. Although her upload frequency is lower compared to her other platforms, the content she posts is thoughtfully crafted and insightful. Her audience appreciates the opportunity to see a more reflective side of her personality.

Her strategy on YouTube focuses on providing quality over quantity, prioritizing meaningful content that adds value to her audience’s experience. Ava uploads occasionally, with videos that are typically longer and more detailed than her quick TikTok snippets or Instagram posts. This format allows her to delve into topics that require more explanation, such as cultural identity, personal growth, and the story behind her fashion choices. Ava's YouTube videos serve as a space for storytelling, where she can connect on a deeper level with her followers.

One of the strengths of Ava’s YouTube content is its ability to complement her shorter, more dynamic posts on other platforms. By offering a more personal and thoughtful approach, Ava builds a multi-dimensional online presence that resonates with followers who appreciate both quick updates and in-depth discussions. The content she shares here includes behind-the-scenes looks at fashion shoots, personal reflections, and more elaborate style guides. This variety makes her channel a well-rounded extension of her online identity.

Despite her relatively low activity on YouTube, Ava’s videos attract a niche audience that values longer-form content. The less frequent uploads make each video feel more like an event, prompting viewers to tune in when new content drops. Ava’s commitment to authenticity and thoughtful presentation makes her YouTube channel a space where quality matters more than quantity. As she continues to develop her presence on this platform, her approach remains focused on maintaining authenticity and sharing stories that matter.

  • Username: @ava.tocloo
  • Influence Score: 80.8/100
  • Followers: 14.3K
  • Activity: Irregular
  • Engagement Rate: 0%
  • Growth: +21.82%
  • Average Engagement: 0
  • Posting Habits: Once a year at 7 PM EST

Ava Tocloo’s Social Media Influence Summary

Ava Tocloo's authority score on Favikon is 8,938 pts, placing her in the Top 1% of Instagram and Top 1% of Outfits & Styling influencers. Her presence on TikTok and Instagram is particularly strong, with a dedicated audience that appreciates her creative and purposeful content.

Learn more about the Favikon Methodology here

Content Strategy: Blending Fashion, Culture, and Advocacy with Authenticity

Ava Tocloo’s content strategy is rooted in authenticity, cultural pride, and fashion-forward expression. She uses her platforms not just to showcase her style but to voice her beliefs and promote cultural awareness. Ava’s approach to content creation balances creativity with social responsibility, allowing her to engage with a diverse and loyal audience. Her strategy revolves around consistency, relatability, and a genuine connection with her followers, making her a powerful presence in the digital space.

Reachability and Partnerships

Ava Tocloo’s reachability is marked by her dynamic presence across multiple platforms, including TikTok, Instagram, X (formerly Twitter), and YouTube. Her ability to connect with diverse audiences makes her an attractive partner for brands seeking authentic engagement. Ava’s approachable and inclusive content style helps her resonate with young adults and fashion enthusiasts, particularly within the U.S. and Ghana. She actively interacts with her community through comments, messages, and story replies.

Her collaborations with major brands like Puma, Fenty, and Rimmel London showcase her ability to create visually appealing and relatable sponsored content. Ava carefully integrates brand messaging into her posts without losing her authentic voice, making each collaboration feel organic. This strategic approach allows brands to leverage her strong influence while maintaining a connection with her audience.

An overview of Ava’s top influential connections across key industries. (Source: Favikon)

Ava's network also includes partnerships with activists, cultural advocates, and other creators, amplifying her voice on important social issues. Her support for causes like Free Palestine demonstrates her commitment to using her platform for positive impact. By collaborating with other influencers who share similar values, Ava expands her reach while fostering a supportive and diverse community.

For potential brand collaborations, Ava’s reachability is high due to her consistent activity and responsive nature. She frequently posts updates and engages with her audience, keeping her followers informed and connected. Brands looking to partner with Ava benefit from her commitment to authenticity and her dedication to building meaningful relationships with her community. Her willingness to align with campaigns that resonate with her personal values makes her a reliable and influential partner.

Conclusion: Redefining Fashion Influence with Purpose and Passion

Ava Tocloo seamlessly blends fashion with cultural commentary, creating a powerful online presence that resonates with young audiences. Her commitment to both style and advocacy makes her a dynamic figure in the digital space. Brands looking for authentic engagement and creative storytelling will find Ava to be a valuable partner.

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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.