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Who is Ashley Ordóñez Arévalo?
Ashley Ordoñez is a rising Colombian digital star whose refreshing content blends beauty with humor, all wrapped in a vibrant, casual style. From heartwarming motherhood anecdotes to trendy beauty tips and bold beachwear, Ashley brings an authentic voice to the saturated influencer space.

Ashley Ordoñez: Bringing Colombian Lifestyle and Beauty to the Digital Spotlight
Ashley Ordoñez is a Colombian content creator known for sharing her vibrant daily life through humorous storytelling and heartfelt moments. With over 2.9M followers on TikTok, her rise has been powered by relatability and digital charm. Ashley connects deeply with young audiences through her sincere voice and warm presence. Her content reflects both joy and personal growth.
She skillfully balances motherhood and media by turning ordinary moments into viral videos. Her daughter often appears in her posts, creating authentic narratives that resonate with her community. Ashley’s style is casual yet captivating, inspiring over 873K followers on Instagram. Through each post, she invites viewers into her real, evolving world.

In addition to lifestyle insights, Ashley shares makeup tutorials and beauty tips that reflect her love for aesthetics. Collaborations with brands like TECNO Mobile Colombia show her ability to merge content and commerce naturally. Despite a growth dip of -0.42%, her audience engagement remains strong and loyal. Authenticity is her strongest strategy.
Ashley is more than an influencer—she’s a relatable storyteller shaping Colombian digital culture. Her strong emotional connection with fans builds long-term trust. Posting regularly at 7PM, her rhythm keeps viewers engaged and waiting for more. With over 12 posts monthly, she’s earned a secure place in the lifestyle niche.
An Influencer Active on Social Media

Ashley Ordoñez captivates over 3.7M followers across TikTok and Instagram, delivering a balance of lifestyle charm, family warmth, and beauty-driven content.
Ashley Ordóñez Arévalo's Social Media Strategy Analysis
TikTok: A Platform Built for Ashley’s Personality

Ashley’s TikTok presence is rooted in emotional relatability, often highlighting everyday situations with a humorous tone. With 2.9M followers, she’s built a loyal audience through engaging videos that showcase motherhood, lifestyle, and light-hearted commentary. Her content leans on visuals, expressive storytelling, and occasional viral formats. She posts an average of 2.4 videos per week to maintain consistency and visibility.
Ashley taps into culturally resonant trends that drive her TikTok performance, often combining humor with personal reflections. Her most popular posts often feature her daughter, contributing to a strong sense of intimacy and warmth. Despite having 0% growth this month, her content remains impactful and recognizable. Engagement is slightly lower at 0.14%, but her authentic tone preserves audience loyalty.

In terms of reach, Ashley garners around 56.6K views per video, showcasing moderate yet dependable traction. The use of hashtags, captions, and candid expressions elevates her storytelling beyond trends. Her community is largely young and Spanish-speaking, aligning well with beauty and lifestyle brands. She ranks within the top 8% of global TikTok creators, positioning her as a notable mid-tier voice.
Overall, TikTok remains Ashley’s most powerful platform, offering real-time connection and viral momentum. Her rhythm of posting twice a week at 7PM helps drive visibility. TikTok's format allows her to infuse humor and spontaneity without heavy production, aligning perfectly with her tone. Her storytelling fosters emotional resonance and long-term value.
- Username: @ashleyordoneza
- Influence Score: 83.3/100
- Followers: 2.9M
- Activity: 2.4 Videos / week
- Engagement Rate: 0.14%
- Growth: 0%
- Average Engagement: 4.1K
- Posting Habits: Twice a week at 7 PM EST
Instagram: Stunning Visuals with Emotional Anchors

On Instagram, Ashley excels at curating a warm and aesthetic digital persona. With 873.1K followers and an impressive average engagement of 15.5K, she delivers visual storytelling that blends travel, motherhood, and personal style. Her top-performing reels often reach over 2M views, highlighting strong audience interest. Instagram is where her polished content finds the most visual expression.
Ashley’s posts strike a balance between aspirational and relatable—family celebrations, beach moments, and candid selfies populate her grid. Her captions carry light-hearted humor and emotional notes, inviting followers into her life. Despite a minor monthly dip of -0.42% in growth, her visuals continue to drive consistent traffic. She shares around 10 posts per month, making her presence felt frequently.

Her audience reacts positively to themed content like travel vlogs and motherhood updates. These formats allow her to maintain trust while promoting select brands, including beauty and tech partners. Her Instagram content is tailored with intentional styling and brand-safe messaging. With a posting time of 7PM, she optimizes visibility within her engaged base.
Instagram reinforces her role as a lifestyle figure and expands her appeal beyond short-form humor. Ashley ranks in the top 2% of Colombian travel bloggers, making her a valuable choice for partnerships. Her aesthetic aligns with both family and fashion campaigns. The combination of visuals and captions ensures strong emotional and commercial impact.
- Username: @ashleyordoneza
- Influence Score: 81.3/100
- Followers: 873.1K
- Activity: 10 Posts / month
- Engagement Rate: 1.78%
- Growth: -0.42%
- Average Engagement: 15.5K
- Posting Habits: 3 times a week at 7 PM EST
Ashley Ordoñez’s Social Media Influence Summary

Ashley holds an influence score of 8,840 pts, ranking #24 among Travel Bloggers in Colombia and #935 worldwide. While her TikTok presence places her in the Top 14% nationally and Top 8% globally, she thrives more in niche communities where lifestyle and family content dominate. On Instagram, she sits in the Top 1% in Colombia for lifestyle and beauty content.
Learn more about the Favikon Methodology here
Content Strategy: Honest, Fun, and Always Family-Centered
Ashley’s content is anchored in authenticity. She doesn’t just perform for the camera—she shares real moments. Whether she’s laughing at a toddler’s tantrum, prepping a skincare routine, or dancing in her kitchen, Ashley reflects everyday life with heart.
Reachability and Partnerships

Ashley maintains a consistent presence across TikTok and Instagram, offering valuable visibility for brands seeking to reach Spanish-speaking audiences. With 2.9M TikTok followers and 873.1K on Instagram, she boasts a combined network of over 3.7M. Her engagement strategies are built around personal moments and community connection, ensuring high emotional return. She posts content strategically to maintain high visibility and consistency.
Her platform behavior reflects predictability and reliability—posting twice a week on TikTok and three times a week on Instagram, always around 7AM. These habits enhance reach and keep her top-of-mind for her active followers. Ashley’s predictable posting rhythms make her highly accessible for collaborations and long-term partnerships. Brands benefit from the trust she’s cultivated through real-life storytelling and humor-driven content.

Ashley has worked with reputable companies like TECNO Mobile Colombia and Bancolombia, reinforcing her credibility in sponsored content. Her ability to naturally integrate brand products into her lifestyle stories makes her a seamless campaign fit. With a growth dip of -0.42%, her audience remains stable and loyal. Her relatability creates a trusted environment for recommendations and soft-sell messaging.
Her tone is casual, yet emotionally engaging, making her approachable for both small and large-scale campaigns. Her top content regularly reaches hundreds of thousands of viewers, with viral clips sometimes exceeding 2M views. Ashley’s authenticity positions her as a go-to creator in the Latin American influencer space. She is primed for future brand activations that prioritize warmth and relatability.
Conclusion: Crafting Relatable Influence Through Joy, Family, and Everyday Charm
Ashley Ordoñez is more than just a Colombian content creator—she’s a digital storyteller who connects deeply with her audience through humor, heart, and authenticity. Whether she’s crafting beauty content or candidly sharing her parenting journey, she offers brands and fans alike a refreshing alternative to overly curated influencer culture.
View the AI-powered profile
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✨ Melanie Guanipa - Complete Social Media Analysis


Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.
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