Who is Arabella Bartelloni aka Lil Rotini?

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Arabella Bartelloni aka lilrotini: Leading the Way in Sustainable Fashion with Style and Substance

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Arabella Bartelloni is a U.S.-based fashion and lifestyle creator best known under the handle lilrotini. Her content centers around styling tips, thrifted outfits, and reflections on her personal journey with fashion. She brings an honest and casual voice to the conversation, showing that personal style doesn’t require luxury labels. With over 1.8 million TikTok followers, she’s gained a loyal audience who values creativity and realness.

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Arabella often highlights secondhand shopping, making sustainability a key theme in her videos. Her use of vintage and affordable fashion pieces appeals to a young, eco-conscious audience. She believes in dressing for self-expression and empowering others to find confidence through clothes. Her rise in the digital space proves that slow fashion can still have big visual and cultural impact.

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Her influence extends across platforms, including YouTube where she has 578,000 subscribers and shares deeper content about styling, personal growth, and creative expression. Her casual tone and candid storytelling set her apart from highly curated creators. She also keeps her audience engaged on Instagram, where she blends outfit inspiration with product features. Arabella’s approachable style makes her a standout in the fashion creator community.

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She has worked with brands like Free People, e.l.f. Cosmetics, and Supergoop!, showcasing a growing portfolio of ethical partnerships. With an influence score of 8,805, she ranks in the top 1% for Outfits & Styling creators in the U.S. Arabella’s work aligns well with brands focused on purpose-driven campaigns. Her clear values and visual creativity make her one of the most exciting voices in digital media.

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An Influencer Active on Social Media

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Arabella’s presence is strongest on TikTok and YouTube, supported by an active and growing Instagram account. With a combined reach of over 2.5 million followers, she covers styling, thrifting, and thoughtful lifestyle content across all three platforms.

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Arabella Bartelloni’s Social Media Strategy Analysis

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TikTok: Style Meets Substance with Arabella’s Signature Flair

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TikTok is Arabella Bartelloni’s leading platform, where she has built a community of 1.8 million followers. Her content mixes quick outfit transitions, styling tips, and personal anecdotes. She often shares thrifting experiences and sustainable fashion advice in a tone that’s casual and welcoming. Arabella’s videos reflect her personality and connect deeply with young viewers.

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She posts about 1.9 times per week and sticks to early morning uploads around 4 PM EST. This consistent schedule helps her content land with users scrolling at the start of their day. Her voice is slightly opinionated but always friendly, sparking honest engagement in the comments. The vibe of her TikTok is low-pressure but still packed with visual inspiration.

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Her average engagement sits at 25.2K, with each video reaching around 183.2K views. The engagement rate is 1.4%, which reflects the loyal interest of her viewers despite infrequent posting. While growth has remained stable (0%), the steady interaction shows that her content still holds strong value. Her TikTok audience responds well to candid thoughts and real-life looks.

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Arabella focuses less on trends and more on authenticity, which allows her to stand out in a saturated TikTok feed. Her posts encourage self-expression and remind viewers that fashion isn’t about rules. For brands focused on values and identity, her TikTok offers a space to connect meaningfully. It’s a platform that aligns perfectly with her storytelling style.

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• Username: @lilrotini
• Influence Score: 86.3/100
• Followers: 1.8M
• Activity: 1.9 videos/week
• Engagement Rate: 1.4%
• Growth: 0%
• Average Engagement: 25.2K
• Posting Habits: Twice a week at 4 PM EST

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YouTube: In-Depth Fashion Conversations and Thrift-Focused Content

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Arabella’s YouTube channel is where she explores more thoughtful topics through long-form videos. With 578,000 subscribers, she uses the space to talk about sustainable fashion, self-discovery, and her day-to-day life. Her editing is simple and intimate, giving viewers a deeper understanding of her personality. While her posting frequency is low, each upload feels like a one-on-one conversation.

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She posts about 0.8 videos per month and typically uploads at 7 PM EST, keeping her content consistent with her overall slow-paced and intentional brand. Her engagement rate on YouTube is 0.99%, with average interactions around 5.7K and views reaching 32.7K per video. Her audience trusts her, which gives brands room to share meaningful messages in a slower, more reflective format.

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Despite minimal growth at +0.35%, her YouTube is still a powerful storytelling tool. It’s best for deeper campaigns that need time and space to resonate. Arabella’s ability to reflect on her experiences with honesty builds emotional credibility. For brands focused on narrative content, this platform is a strong fit.

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Arabella uses YouTube less frequently, but it remains a valuable part of her strategy. It’s where her core followers get more in-depth inspiration and behind-the-scenes access. Whether it’s a thrift haul or a Q&A, she keeps it honest and value-driven. It strengthens her image as a thoughtful and sincere creator.

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• Username: @lilrotini
• Influence Score: 84.9/100
• Followers: 578K
• Activity: 0.8 videos/month
• Engagement Rate: 0.99%
• Growth: +0.35%
• Average Engagement: 5.7K
• Posting Habits: Once a year at 7 PM EST

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Instagram: Curated Visuals and Casual Vibes

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On Instagram, Arabella curates a clean and casual aesthetic that highlights her styling choices. With 166,000 followers and a recent growth spike of 11.96%, the platform continues to gain momentum. She posts about 4 times a month, usually twice a week at 10 PM EST, blending visuals with personal storytelling. Her posts maintain a soft, natural tone while staying fashion-forward.

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She averages 5.9K engagements per post, and her content sees about 73.2K views. Her engagement rate is 3.55%, showing that her smaller audience is still very responsive. She tends to tag ethical fashion and clean beauty brands, seamlessly integrating product mentions without disrupting her feed’s natural flow. This makes her Instagram highly attractive for subtle campaigns.

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Arabella uses Instagram to showcase thrifting looks, new finds, and occasional makeup routines. The balance of personal style and minimal edits makes her feel relatable. Her feed doesn’t follow trends too closely, instead offering a calm and consistent vibe. For brands, this is a space that encourages authentic visibility rather than aggressive promotion.

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Instagram rounds out Arabella’s social presence with thoughtful imagery and approachable branding. Her feed supports her message of sustainable fashion while appealing to a style-conscious audience. It’s a space where aesthetics meet intention, and that balance keeps followers engaged. For campaign visuals and curated storytelling, Instagram is her visual anchor.

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• Username: @lilrotini
• Influence Score: 86.3/100
• Followers: 166K
• Activity: 4 posts/month
• Engagement Rate: 3.55%
• Growth: +11.96%
• Average Engagement: 5.9K
• Posting Habits: Twice a week at 10 PM EST

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Lil Rotini’s Social Media Influence Summary

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Arabella Bartelloni holds a Favikon Influence Score of 8,805 points, highlighting her strong presence in the fashion and sustainable lifestyle space. She ranks #14960 on Instagram in the U.S. (Top 4%), #70496 worldwide (Top 3%), #221 in Outfits & Styling U.S. (Top 1%), and #1504 globally in the same category. These rankings place her among the top sustainable fashion creators with rising global visibility.

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Learn more about the Favikon Methodology here

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Content Strategy: Slow Fashion, Real Stories, and Thoughtful Style

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Arabella’s content strategy revolves around sustainability, personal expression, and storytelling. Her posts are casual and cheerful, with a slightly opinionated tone, especially when discussing ethical fashion. She avoids the overly curated feel, leaning instead into honesty, humor, and value-driven posts. Her engagement is very good, brand safety is rated as very safe, and political tone is slightly opinionated, which appeals to an informed, progressive audience.

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Reachability and Partnerships

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Arabella Bartelloni is highly approachable for partnerships that align with ethical, slow fashion, and clean beauty values. With an audience spread across TikTok, YouTube, and Instagram, she reaches a young, trend-aware demographic. Her content tone is casual and authentic, making sponsored posts feel natural rather than forced. Brands can trust that her promotions will reflect her values without compromising storytelling.

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Her estimated post rate falls between $15,000 – $30,000, which reflects her mid-tier campaign value and strong niche appeal. She has tagged brands like Free People (3 times), e.l.f. Cosmetics (2 times), and Supergoop! (2 times), proving her ability to sustain brand relationships. Her product integration is seamless, often tied to styling routines or skincare habits. This makes her a strong candidate for both visual storytelling and product launches.

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Arabella’s content is brand-safe and engaging, with minimal political content and a cheerful tone that appeals widely. Her storytelling encourages trust, which makes her effective for influencer marketing focused on lifestyle shifts—like switching to cruelty-free beauty or secondhand fashion. Her audience is not just passive; they’re loyal and value-aligned, making brand messaging more effective. Brands that share her mission will find a genuine advocate in Arabella.

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She consistently works with brands that prioritize sustainability, which reinforces her image and ensures strong campaign synergy. Her influence extends beyond follower numbers—she sparks conversation and supports mindful choices. For companies aiming to connect with conscious shoppers in a real and impactful way, Arabella is one of the most reachable and relevant creators. Her track record shows trust, consistency, and meaningful campaign performance.

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Conclusion: Defining Ethical Fashion with Impact and Style

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Arabella Bartelloni has built a strong digital presence through her commitment to conscious fashion and storytelling. From TikTok styling videos to thoughtful YouTube content and curated Instagram posts, she blends creativity with values that matter to her audience. Her influence reaches across platforms and continues to grow with steady engagement and standout authenticity. With top 1% rankings in fashion styling and a network of trusted brand relationships, Arabella is an ideal creator for campaigns rooted in sustainability, individuality, and real connection.

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View the AI-powered profile

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