Who is Anupam Mittal? | B2B Influencer

Anupam Mittal has established himself as an influential figure on social media, blending his extensive experience as a tech investor and founder of People Group with an engaging online presence. With a multi-platform approach, Mittal leverages platforms like LinkedIn, Instagram, and X (formerly Twitter) to share insights on business, personal growth, and the tech industry, resonating with a broad audience. Known for his appearance on Shark Tank India, Mittal brings a mix of entrepreneurial wisdom and relatable content to his followers, making him a standout in the Indian tech and business landscape.

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Anupam Mittal: A Pioneer in Tech Investment and Social Media Influence

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Anupam Mittal is a celebrated tech and brand investor, recognized for his foundational role as the founder of People Group and a prominent investor on Shark Tank India. Over the years, he has built a reputation as a forward-thinking leader in the Indian startup ecosystem, supporting businesses and championing innovation in the direct-to-consumer (D2C) sector. Known for his keen insights into business strategy and the Indian market, Mittal’s impact reaches beyond traditional investment. He has become an iconic figure in India’s entrepreneurial landscape, often seen as a source of inspiration for young entrepreneurs and professionals who look up to him as a model of resilience and adaptability. His journey through successes and setbacks has provided him with a unique perspective, which he now shares openly with his online audience.

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Mittal’s career path exemplifies resilience in the face of adversity. After amassing substantial wealth in his early 20s, he experienced a dramatic setback during the dot-com bubble of the 2000s, losing much of his initial fortune. Instead of retreating, he approached this experience as a valuable lesson, rebuilding his career and legacy with renewed determination. His story of bouncing back from failure to reclaim success in the tech world has inspired thousands of budding entrepreneurs across India and beyond. This background gives him a distinct edge in the startup scene, where his experiences resonate deeply with those who understand the volatility of tech-driven markets. By sharing his own journey, Mittal underscores the importance of learning from failures, emphasizing that resilience and adaptability are key to long-term success.

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In addition to his investment ventures, Mittal founded Dreamdeal 2.0, a unique mentorship and funding platform that supports emerging entrepreneurs. Dreamdeal 2.0 reflects Mittal’s commitment to giving back to the startup community by providing aspiring founders with access to resources, guidance, and opportunities they might not otherwise have. His online presence amplifies this mission, as he uses his platforms to share insights into startup culture, Indian economic trends, and cultural reflections that go beyond business. Through his content, Mittal appeals to both business enthusiasts and everyday social media users, making complex topics accessible and inspiring a wide audience. His influence as both an investor and mentor has solidified his standing as a key figure in India’s tech and business circles, allowing him to impact lives beyond his investments.

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Social Coverage: Expanding Across Multiple Platforms

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Anupam Mittal enjoys a robust social media presence across Instagram, LinkedIn, and X, each platform contributing uniquely to his overall influence.

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Anupam Mittal's Social Media Strategy

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Instagram: Building a Strong Visual Brand

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On Instagram, Anupam Mittal offers a dynamic blend of personal photos, industry events, and highly engaging Reels, making the platform an effective medium for connecting with his audience on both professional and personal levels. With an impressive 1.9 million followers and an influence score of 84.3, Mittal uses Instagram’s visual appeal to showcase aspects of his life that go beyond the boardroom. His content varies widely, from business insights and motivational messages to interactions with famous personalities and behind-the-scenes moments, each post painting a holistic picture of his journey. Through these posts, Mittal creates an authentic and relatable persona, allowing followers to witness his multifaceted life as a tech investor, mentor, and public figure.

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Reels have proven to be a particularly strong component of his Instagram strategy, with content centered around business insights, celebrity interactions, and humorous moments consistently gaining traction. This approach has helped Mittal capture the attention of a diverse audience, from aspiring entrepreneurs to tech enthusiasts and general social media users. His engagement rate of 3.67% is remarkable for someone in the tech-investment space, with each post generating an average of 69.2K interactions and reaching 3.2 million views. By posting twice a week at 5 PM, Mittal adheres to a regular schedule that keeps his audience engaged, ensuring they remain connected to his ongoing ventures and thoughts on trending industry topics. This consistency not only reinforces his presence on the platform but also establishes him as a dependable source of insights and inspiration for his followers.

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• Username: @anupammittal.me
• Influence Score: 84.3/100
• Followers: 1.9M
• Activity: 6 posts last month
• Engagement Rate: 3.67%
• Growth: -0.44%
• Average Engagement: 69.2K
• Posting Habits: Twice a week at 5 PM

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LinkedIn: Thought Leadership in the Business World

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With 1 million followers, LinkedIn serves as Anupam Mittal’s primary platform for sharing business insights, leadership reflections, and industry updates. As a prominent tech investor and influential figure in the Indian startup ecosystem, Mittal uses LinkedIn to provide career advice, entrepreneurial lessons, and personal reflections on his journey. His content often celebrates milestones and achievements within his company, People Group, as well as the broader Indian tech and business landscape. His posts are thoughtfully crafted to inspire and inform, offering a blend of motivational insights and practical advice that resonates strongly with a professional audience looking to grow their careers and leadership skills. Mittal’s presence on LinkedIn is a testament to his role as a mentor and thought leader, fostering a sense of community among his followers by encouraging dialogue on challenges and opportunities in today’s business environment.

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Mittal’s influence score on LinkedIn is an impressive 97.2, reflecting his authority and reach on this professional platform. His posts maintain an average engagement rate of 1.23%, with each update generating around 12.8K interactions—a significant feat in the business realm. His ability to connect with followers through inspirational topics and reflections on his own career makes him a relatable and respected voice on LinkedIn. By posting twice weekly at 1 PM, Mittal ensures his content aligns with peak engagement times, keeping his updates fresh and relevant for his professional audience. This consistency not only maintains a steady stream of content but also reinforces his position as a leading influencer in tech and business, continuously offering value to those interested in entrepreneurship and leadership development.

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• Username: @anupammittal007
• Influence Score: 97.2/100
• Followers: 1M
• Activity: 7 posts last month
• Engagement Rate: 1.23%
• Growth: +3.78%
• Average Engagement: 12.8K
• Posting Habits: Twice a week at 1 PM

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X (formerly Twitter): Commentary on Current Affairs

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On X (formerly Twitter), Anupam Mittal engages a smaller yet dedicated audience of 257.2K followers. His content on this platform is distinct, focusing on thought-provoking commentary that covers a wide range of societal issues, economic trends, and reflections on India’s development. Mittal leverages X to share insights on critical matters impacting Indian society, from economic policies to tech advancements and cultural shifts. His posts often address pressing concerns and topical discussions, which resonate well with a politically and economically aware audience. This approach allows him to engage followers who appreciate in-depth analysis and nuanced perspectives on current events, making X a space for more serious and impactful conversations.

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Despite a relatively lower engagement rate of 0.54% compared to his other platforms, Mittal’s posts on X still attract notable average engagement of 1.4K per post, indicating a strong connection with his audience. He posts approximately 1.1 times per week, maintaining a regular schedule that keeps his followers engaged without overwhelming them. His 1 PM posting time is strategically aligned with peak engagement hours, allowing him to maximize visibility when his audience is most active. Through his presence on X, Mittal cultivates a community of followers who are interested in insightful discourse and meaningful exchanges on matters shaping India’s future. This platform serves as a valuable channel for Mittal to spark discussions, influence opinions, and connect with an audience deeply interested in India’s socio-economic landscape.

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• Username: @anupammittal
• Influence Score: 87.7/100
• Followers: 257.2K
• Activity: 1.1 tweets per week
• Engagement Rate: 0.54%
• Growth: +0.44%
• Average Engagement: 1.4K
• Posting Habits: Once a week at 1 PM

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Anupam Mittal's Social Media Influence Summary

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Anupam Mittal’s Favikon authority score of 9,109 underscores his reputation as a leading social media voice in India. Ranked #3 in LinkedIn India and #3 in the Indian Tech industry, Mittal’s influence extends beyond the tech world, positioning him among the top 1% of influencers. His high authority score reflects his consistent activity, thought leadership, and engagement across platforms. Mittal’s combination of professional insights and relatable content has earned him a loyal following and established him as a top influencer in tech and business.

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Content Strategy: Mixing Professional Insights with Relatable Moments

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Anupam Mittal’s content strategy is built on a blend of business insights, motivational posts, and personal stories. His LinkedIn and X posts lean toward industry reflections and economic commentary, while his Instagram serves as a space for both professional highlights and more casual, engaging Reels. A recent Reel showing him showcasing dance moves inspired by Shah Rukh Khan gained significant attention, reflecting his ability to connect with followers on a personal level. By sharing personal experiences, like his journey through the dot-com bubble, and participating in cultural discussions, Mittal provides a well-rounded content mix that appeals to diverse audience interests.

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Anupam Mittal stands out as a pioneering figure in tech investment and a powerful influencer on social media. With a strategic presence across LinkedIn, Instagram, and X, he has successfully bridged the worlds of business, personal branding, and cultural commentary. His authority and influence, particularly on LinkedIn, make him a respected voice in the Indian tech landscape. Mittal’s combination of industry insights and engaging personal content allows him to resonate with a broad demographic, from young entrepreneurs to seasoned professionals. His high engagement rates and unique content strategy make him a compelling figure on social media, with a promising path for continued influence and impactful partnerships.

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