Who's Who on Social Media
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Who is Anna Ayorinde?

Anna Ayorinde is a rising beauty and lifestyle influencer with a unique blend of humor and authenticity. She shares engaging content across TikTok and Instagram, creating an interactive and loyal community. Her expertise in skincare, self-care, and personal anecdotes makes her a relatable voice in the digital space.

March 23, 2025
Jeremy Boissinot
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Anna Ayorinde: Redefining Beauty and Lifestyle with Humor and Authenticity

Anna Ayorinde is a social media personality known for her vibrant presence in the beauty and lifestyle space. She blends skincare advice, makeup tutorials, and personal experiences with humor to keep her audience entertained. Her engaging approach has positioned her as a trusted influencer, particularly among young women seeking real, unfiltered content. Anna’s content frequently highlights brand collaborations, especially in the beauty sector.

Her TikTok account is her most powerful platform, where she connects with over 2.2 million followers. Through short-form videos, she shares tips, product reviews, and humorous takes on beauty trends. Her engaging personality makes her highly relatable, helping her maintain a strong level of interaction with her audience. This authenticity allows her to resonate with her followers on a personal level.

Anna Ayorinde Radiates Elegance in a Fairy-Tale White Ensemble (Source: @annaayorinde, Instagram, March 2025)

Anna’s Instagram presence complements her TikTok, with 100.6K followers engaging with her curated posts. She uses Instagram to share aesthetically pleasing images, brand collaborations, and behind-the-scenes moments from her daily life. Her ability to mix humor with informative content makes her stand out in the saturated beauty space. This balance keeps her profile fresh and engaging.

Although she has a YouTube channel, it remains inactive, with her last post being two years ago. While her YouTube presence is minimal, her strength on TikTok and Instagram keeps her audience engaged. She focuses her efforts on platforms where she can create the most impact. By leveraging video content and interactive formats, she successfully maintains a loyal and engaged audience.

An Influencer Active on Social Media

Anna Ayorinde maintains a strong digital presence across TikTok and Instagram, with TikTok serving as her primary platform.

Anna’s Social Media Strategy Analysis

TikTok: Where Beauty Meets Humor and High Engagement

Anna Ayorinde’s TikTok presence is her strongest, with 2.2 million followers tuning in for her beauty tips, skincare routines, and humorous takes on everyday life. She combines product reviews, makeup tutorials, and relatable content to keep her audience engaged. Her authentic personality makes her content feel less like traditional influencing and more like friendly advice. This balance between entertainment and information makes her a standout creator in the beauty industry.

Her engagement rate stands at 3.46%, which is impressive given her large following. She receives an average of 76.2K engagements per video, highlighting her ability to create interactive and shareable content. Her videos regularly reach 1 million views, demonstrating her strong visibility in the TikTok beauty space. She posts approximately 6.6 videos per week, maintaining a consistent flow of content.

Anna’s growth rate on TikTok is currently 0%, but her audience remains highly engaged. Her established community continues to interact with her content through comments, likes, and shares. She frequently collaborates with beauty brands, introducing products through honest and comedic reviews. These partnerships feel natural, making them highly effective in driving audience interest.

Her posting habits are aligned with TikTok’s peak engagement hours, as she uploads new videos every day at 9 AM EST. This schedule ensures her content reaches the widest possible audience at optimal times. By leveraging trending audio, viral challenges, and interactive Q&A videos, she keeps her content fresh and engaging. Her TikTok strategy is built on consistency, humor, and authenticity.

  • Username: @annaayorinde1
  • Influence Score: 90.7/100
  • Followers: 2.2M
  • Activity: 6.6 videos/week
  • Engagement Rate: 3.46%
  • Growth: 0%
  • Average Engagement: 76.2K
  • Average Views: 1M
  • Posting Habits: Everyday at 10 PM

Instagram: Aesthetic, Brand Collaborations, and Personal Connection

Anna Ayorinde’s Instagram presence complements her TikTok content, offering a curated yet personal look into her beauty and lifestyle journey. With 100.6K followers, she shares a mix of skincare routines, makeup transformations, and collaborations with beauty brands. While her TikTok content is fast-paced and comedic, her Instagram focuses on high-quality visuals and engaging captions. This dual-platform approach allows her to connect with her audience in different ways.

Her engagement rate on Instagram is remarkably high at 10.86%, showing strong audience interaction. She receives an average of 10.9K engagements per post, proving that her followers actively interact with her content. She posts around 10 times per month, ensuring a steady stream of content. Her growth rate is +0.23%, adding 231 new followers in the past month.

Anna frequently partners with beauty brands, including Sephora España, Benefit Cosmetics Spain, and Tarte Cosmetics. These collaborations fit seamlessly into her Instagram aesthetic, maintaining an organic feel. Her audience trusts her recommendations, making her an effective ambassador for beauty and skincare products. By blending informative and visually appealing content, she keeps her followers engaged.

Her posting habits are structured around audience behavior, as she uploads content twice a week at 8 AM EST. She strategically posts a mix of high-quality beauty shots, behind-the-scenes moments, and interactive Q&A sessions. By actively engaging with her followers in the comments and stories, she strengthens her community. Her Instagram serves as a polished extension of her playful TikTok personality.

  • Username: @annaayorinde
  • Influence Score: 87.3/100
  • Followers: 100.6K
  • Activity: 10 posts/month
  • Engagement Rate: 10.86%
  • Growth: +0.23%
  • Average Engagement: 10.9K
  • Average Views: 353.6K
  • Posting Habits: Twice a week at 8 AM EST

YouTube: An Inactive Platform with Untapped Potential

Anna’s YouTube channel once served as a space for long-form beauty content, but it is currently inactive. With 30.6K subscribers, the platform had potential, but her last video was posted two years ago. She initially used YouTube for in-depth tutorials, skincare breakdowns, and beauty hauls. However, as short-form content became more dominant, she shifted her focus to TikTok and Instagram.

Her engagement rate on YouTube is now 0%, as there have been no recent uploads. While she previously built an audience on this platform, her growth has stagnated. She has lost 65 subscribers in the past month, reflecting the effects of inactivity. Despite this, her TikTok and Instagram continue to grow, making YouTube a secondary concern.

  • Username: @AnnaAyorinde
  • Influence Score: 18.4/100
  • Subscribers: 30.6K
  • Activity: 0 videos/month
  • Engagement Rate: 0%
  • Growth: -0.21%
  • Average Engagement: 0
  • Average Views: 0
  • Posting Habits: Once a year at 7 PM EST

Anna Ayorinde’s Social Media Influence Summary

Anna Ayorinde has a Favikon Influence Score of 9,072 points, ranking in the Top 1% in Outfits & Styling in Spain. She is also in the Top 2% on TikTok in Spain, highlighting her strong digital impact. Her ability to mix humor with beauty content makes her a standout among influencers in her niche.

Learn more about the Favikon Methodology here

Content Strategy: Beauty, Humor, and Engagement

Anna’s content stands out for its cheerful, engaging, and humorous approach to beauty and self-care. Her posts often include skincare tips, makeup tutorials, and personal anecdotes that make her content relatable. By combining high-energy videos with well-crafted visuals, she keeps her audience engaged across platforms.

Reachability and Partnerships

Anna Ayorinde is a rising beauty influencer, known for her strong engagement across TikTok and Instagram. Her ability to connect with a Spanish-speaking audience in Spain and a youthful demographic in Nigeria makes her a valuable partner for brands. Her mix of humor and authenticity allows her to promote products in a way that feels natural and engaging. With her rapid growth, she remains an ideal choice for brands looking to expand their reach.

Her brand collaborations include well-known names such as Benefit Cosmetics Spain, Sephora España, and Tarte Cosmetics. These partnerships showcase her credibility in the beauty industry, making her an effective product ambassador. Whether through TikTok videos or Instagram stories, she seamlessly integrates product placements into her content. By maintaining authenticity, her sponsored content resonates well with her audience.

An overview of Anna’s top influential connections across key industries. (Source: Favikon)

Anna’s pricing for collaborations ranges between $10K - $40K per post, making her an affordable yet highly effective influencer. Brands looking for high engagement and a loyal community see her as an ideal marketing partner. Her strong interaction rates ensure that products she promotes receive visibility and interest. With her steadily increasing presence, her market value is expected to rise.

Her reachability goes beyond digital platforms, as she is frequently invited to brand events, beauty launches, and social media campaigns. These real-world engagements help solidify her presence in the beauty and fashion industries. Her participation in these events allows brands to leverage her influence in both online and offline settings. With a strong reputation and growing audience, Anna continues to attract premium brand partnerships.

Conclusion: Blending Beauty, Humor, and Authenticity to Build a Lasting Influence

Anna Ayorinde is a rising digital influencer, known for her engaging, humorous, and informative content. With a powerful presence on TikTok and Instagram, she continues to grow her reach in the beauty and lifestyle space. Her ability to connect with audiences through humor and authenticity makes her a standout in the industry. As she expands her influence, Anna remains a strong voice in beauty content creation.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.