Who's Who on Social Media
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Who is Angelique aka Tutyzulu?

Angelique is a Colombia-born content creator based in Mexico City, known for her charming and cheerful fashion and lifestyle videos across TikTok and Instagram. With over 2 million followers, she blends light humor with fashion trends and everyday moments, attracting a youthful Spanish-speaking audience.

April 21, 2025
Justine Castany
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Angelique aka Tutyzulu: Brightening Fashion Content with Everyday Playfulness

Angelique, also known as Tutyzulu, has built a loyal community by sharing fashion-first, personality-driven content from CDMX. Her content focuses on quick outfit reveals, styling tips, personal humor, and moments of daily life—always with a relaxed tone. This light, cheerful formula resonates with her Gen Z and young millennial following, particularly Spanish speakers in Mexico and Colombia. Her consistency in casual storytelling sets her apart from more curated fashion accounts.

Her brand collaborations reflect her fashion-forward presence. She has tagged Liverpool México, Totalplay, and Carolina Herrera across various posts, seamlessly integrating branded products into her personal aesthetic. Angelique keeps her message upbeat and uncontroversial, which helps her maintain long-term sponsor trust. Her network also includes high-performing creators like Camila Rodriguez and Winni Azocar, enhancing her cross-campaign potential.

Angelique aka Tutyzulu: Crowned in Confidence with a Playful Twist (Source: @tutyzulu, Instagram, October 2024)

She communicates directly with her fans through captions and frequent comment replies, strengthening emotional engagement. She doesn’t lean heavily on trends; instead, she adapts them to her tone—playful, light, and authentic. Her visual identity stays constant across all posts: natural light, soft color tones, and expressive body language. These details combine to make her content immediately recognizable.

Angelique has a total Influence Score of 8,833, placing her in Tier 3 globally. She ranks #149 in Video Entertainment Colombia and #6700 worldwide in the same category, with Top 3% positioning across TikTok and lifestyle charts. Her strongest category remains video entertainment, where her personality-driven style leads to steady traction.

An Influencer Active on Social Media

Angelique creates light-hearted lifestyle and fashion content primarily for TikTok and Instagram, with occasional use of YouTube. TikTok is her top-performing platform.

Angelique’s Social Media Strategy Analysis

TikTok: Daily Style Content with Authentic Flair

Angelique’s TikTok is her core platform, with 2M followers and a consistent routine of 5.9 videos per week. She posts daily at 6  PM EST, often from urban locations in CDMX, blending light skits, dance edits, and casual outfits. Her personality drives the format—expressive reactions and self-aware humor form the backbone of her video structure. Her visual setups often include metro stations, parking lots, or bedroom mirrors.

Her engagement rate is 1.22%, supported by an average of 24.4K likes and 195.9K views per video. While her metrics aren’t extreme, they’re stable due to her ability to maintain a predictable posting rhythm and tone. She doesn’t chase viral sound trends—instead, she tweaks them with personal anecdotes or visual gags. Each upload feels grounded in her day-to-day reality.

Despite 0% follower growth over the past 30 days, her uploads remain frequent and consistent in voice. Her followers have developed an expectation for offbeat charm, reflected in the emojis, facial expressions, and fast zoom-ins she uses regularly. The visual tone is warm, and the transitions are fast, but never overdone. She holds a solid #616 TikTok Colombia ranking and lands in the Top 3% worldwide.

Angelique frequently tags brands like Liverpool México and Totalplay, integrating them into skits or styling segments. Rather than traditional “ads,” she turns brand cues into mini-performances. Her TikToks are punchy, cheerful, and city-based, which enhances the relatability of her product references. These integrations feel like part of her character rather than external additions.

  • Username: @tutyzulu
  • Influence Score: 87.2/100
  • Followers: 2M
  • Activity: 5.9 videos/week
  • Engagement Rate: 1.22%
  • Growth: 0%
  • Average Engagement: 24.4K
  • Posting Habits: Every day at 6 PM EST

Instagram: Curated Fashion with Personal Moments

Angelique’s Instagram page features 208K followers, where she posts 3 times a week at 8 PM EST with a focus on styled photos and short-form Reels. Her 12 monthly posts blend product tags, fashion poses, and location-based content across CDMX. She highlights key outfit details in captions, often referencing her mood or location with emojis. Backgrounds range from rooftops to event backdrops, reinforcing her personal brand.

Her engagement rate on Instagram stands at 2.39%, higher than her TikTok average, with around 5K interactions per post. Reels regularly surpass 131.5K views, thanks to snappy editing and fashion-focused storytelling. She uses her facial expressions to communicate tone instead of text overlays. Most visuals are clean, with natural light and soft tones dominating her grid aesthetic.

Angelique's product collaborations—especially with Carolina Herrera and Liverpool México—appear in elegant posts that mirror the style of editorial campaigns. She tags products seamlessly within captions or carousel posts, keeping the brand secondary to the mood. Her wardrobe choices vary: corsets, streetwear, and dresses all feature depending on post context. This flexibility boosts her visual range without diluting her tone.

She saw a minor -0.24% follower drop in 30 days but maintains consistency in content and engagement. Her visuals remain coherent: neutral backgrounds, light filters, and minimal text. She uses this platform as her “fashion portfolio,” contrasting her TikTok humor with a sleeker visual format. Instagram allows Angelique to highlight wardrobe, product, and setting with creative control.

  • Username: @tutyzulu
  • Influence Score: 79.1/100
  • Followers: 208K
  • Activity: 12 posts/month
  • Engagement Rate: 2.39%
  • Growth: -0.24%
  • Average Engagement: 5K
  • Posting Habits: 3 times a week at 8 PM EST

YouTube: Inactive Yet Thematically Aligned

Angelique’s YouTube channel (@tutyzulu616) has 10K subscribers, but no new videos have been uploaded in the past 2 months. Her last visible content predates October, and there has been no recent activity, leaving her influence on this platform dormant. While the account has her branding and visuals aligned with her TikTok and Instagram profiles, she has not yet leveraged the channel consistently. The absence of uploads limits audience recall and growth.

Despite the inactivity, the channel holds potential for her niche, particularly through fashion-focused long-form videos. Angelique could extend her visual personality into lookbook formats, GRWM routines, or behind-the-scenes footage of brand shoots. Her offbeat humor and expressive delivery would translate well in a 5 to 10-minute video, especially when paired with outfit commentary. Her CDMX-based backdrops offer visual diversity, a strong fit for lifestyle storytelling on YouTube.

With her high-performing Reels and TikToks, Angelique could repurpose vertical clips as YouTube Shorts to re-engage dormant subscribers. A weekly upload of themed snippets—like thrifted outfits or streetwear transitions—could serve as low-effort but high-visibility content. She already displays wardrobe range and editing rhythm suited for this format. This transition could allow her to test the platform’s traction without shifting focus from her primary channels.

Currently, Angelique’s YouTube reports 0% engagement and no measurable growth, making it non-contributing to her Favikon authority score. However, its brand cohesion and format compatibility keep the door open for future expansion. If activated with targeted fashion series or soft-spoken vlogs, the platform could build a secondary audience. With the right reintroduction strategy, YouTube could complement her daily short-form dominance with sustainable long-form storytelling.

  • Username: @tutyzulu616
  • Influence Score: 15.3/100
  • Followers: 10K
  • Activity: 0 videos/month
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: Once a year at 7 PM EST

Tutyzulu’s Social Media Influence Summary

Angelique holds a total Favikon Influence Score of 8,833, ranking in the Top 3% across Colombian TikTok creators and in the Top 1% for video entertainment worldwide. Her TikTok platform remains her core strength, while Instagram complements her visual brand. Despite low activity on YouTube, her cross-platform consistency sustains her Tier 3 status.

Learn more about the Favikon Methodology here

Content Strategy: Playful Fashion with a Soft-Spoken Edge

Angelique crafts content around fashion as a daily experience rather than a production. Her videos prioritize emotional tone over complex editing, creating an inviting digital space. She rarely uses voiceovers or branded intros, keeping posts intimate and authentic. Each platform showcases this softness through tone, lighting, and subtle humor. Her niche sits between personal fashion blogging and lifestyle realism. She’s not aspirational in the traditional sense—she’s accessible. This distinction creates a loyal base that sees her more as a friend than a celebrity. Brands benefit from this, as her product integration feels more like personal recommendation than advertising.

Reachability and Partnerships

Angelique is most reachable through her primary TikTok account, where she posts daily at 6 PM EST and maintains a steady rhythm of 5.9 videos per week. Her responsive engagement rate of 1.22% and consistent presence in CDMX-themed content create predictable brand touchpoints. She frequently tags fashion partners like Liverpool México, building product familiarity. Her casual tone and visual style improve direct audience retention.

An overview of Angelique’s top influential connections across key industries. (Source: Favikon)

On Instagram, Angelique publishes 3 times a week at 8 PM EST, with an average engagement of 5K and a consistent reach of 131.5K views per Reel. She integrates brands like Carolina Herrera and Totalplay within stylized visuals, often during outfit showcases. Her grid offers a cohesive, clean aesthetic that enhances sponsored content readability. These routines make her easy to brief, tag, and schedule across fashion-led campaigns.

Conclusion: A Stylish Force Balancing Playfulness, Fashion, and Digital Consistency

Angelique continues to grow as a trusted voice in the Latin American fashion content scene. With a disciplined schedule, gentle humor, and visually soothing aesthetic, she connects deeply with her community. Her consistent storytelling and playful tone make her a standout figure among relatable lifestyle creators. Though her growth is modest, her strategy is rooted in trust and familiarity—assets that matter most in fashion storytelling. Whether showcasing a dress or sipping coffee in CDMX, Angelique proves that the most powerful content doesn’t need to shout. It just needs to feel honest.

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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.