Who is Andrea Subotic?

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Andrea Subotic: Redefining Fashion and Lifestyle Content with a Touch of Humor

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Andrea Subotic is a Berlin-based social media influencer who has carved a unique niche in the beauty and lifestyle space. Originally from Montenegro, Andrea has seamlessly blended her cultural heritage with her love for fashion and beauty to connect with audiences worldwide. Her vibrant personality and creative approach have turned her into a sought-after content creator, captivating millions across TikTok, Instagram, and YouTube.

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Andrea’s content reflects a dynamic mix of humor, relatability, and elegance, making her a standout figure in the digital world. From her TikTok videos filled with lighthearted skits to her polished Instagram posts showcasing high-fashion collaborations, Andrea demonstrates her versatility. Her storytelling abilities bring depth to her content, engaging audiences while promoting brands like Dior, Lancôme, and Pantene Pro-V.

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Her journey as a creator began with her passion for sharing authentic and creative moments. Andrea’s ability to balance casual humor with professional-grade aesthetics has made her a trusted voice in the industry. Represented by Attached Agency, she has forged strong partnerships with renowned beauty and fashion brands, showcasing her ability to deliver impactful results through engaging campaigns.

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Beyond her influence as a creator, Andrea’s content speaks to a broader audience, offering an inclusive platform where style, beauty, and humor intersect. Whether she’s sharing a candid moment or a high-fashion editorial post, Andrea embodies authenticity and approachability, creating a connection with her followers. Her growing influence continues to redefine how creators inspire and engage audiences worldwide.

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An Influencer Active on Social Media

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Andrea Subotic’s influence spans three major platforms, with a collective following of 6.7 million. Her lighthearted yet stylish content appeals to a diverse demographic, making her one of the top influencers in Montenegro and Europe.

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Andrea Subotic's Social Media Strategy Analysis

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TikTok: The Heart of Andrea's Humor and Engagement

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Andrea Subotic's TikTok strategy revolves around lighthearted humor, engaging storytelling, and an authentic connection with her audience. Her videos, often blending relatable scenarios with comedic skits, strike a chord with her 3.2 million followers. Andrea's ability to make everyday moments feel extraordinary has helped her maintain a strong presence on the platform. Her consistency in posting twice a week ensures her audience always has fresh, engaging content to look forward to.

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Andrea uses TikTok to showcase her collaborations with beauty and lifestyle brands like L'Oréal and GHD. By integrating sponsored products seamlessly into her videos, she maintains a natural and relatable tone that resonates with her followers. Her content style reflects a perfect balance of promotional messaging and authentic storytelling, ensuring audience trust remains intact.

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Her TikTok analytics reveal a highly engaged audience, with an average engagement rate of 1.06% and nearly 393.5k average views per video. Andrea’s ability to create shareable content has contributed to her widespread influence on TikTok. Even with a recent dip in follower growth, her presence remains impactful due to the strong connection she has built with her community.

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Andrea's use of trending music, challenges, and hashtags amplifies her reach and keeps her content relevant. By responding to comments and engaging in trends, she creates a sense of community among her followers. This strategy not only increases her visibility but also solidifies her position as a relatable and approachable creator.

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• Username: @andrea_subotic
• Influence Score: 82/100
• Followers: 3.2M
• Activity: 2.2 posts/month
• Engagement Rate: 1.06%
• Growth: -3.03% (last 30 days)
• Average Engagement: 33.9K
• Posting Habits: Twice a week at 10 AM EST

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Instagram: A Showcase of Elegance and High-Fashion Collaborations

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Andrea Subotic's Instagram strategy focuses on aesthetics, lifestyle, and high-fashion content. With 1.1 million followers, she curates her posts to reflect a blend of elegance and authenticity. Her daily posting schedule at 11 AM keeps her audience engaged and in tune with her updates. Andrea uses Instagram Reels to deliver short, impactful clips that capture her personality and style.

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Through her collaborations with luxury brands like Dior and Lancôme, Andrea highlights her expertise in fashion and beauty. Her posts often feature premium product placements and professional imagery that resonate with an aspirational audience. Despite the promotional nature of her content, Andrea maintains a personal touch that makes her followers feel connected to her.

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Andrea's Instagram metrics underline her effectiveness, with a 3.89% engagement rate and an average engagement of 41.4k per post. Her ability to spark interaction through polls, Q&A sessions, and relatable captions has made her a favorite among her followers. These interactions foster a sense of loyalty, strengthening her bond with her audience.

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Her Instagram strategy also leverages the platform’s algorithm by using relevant hashtags and geotags to boost visibility. Andrea’s commitment to responding to comments and DMs adds a layer of accessibility to her polished persona. By maintaining this balance, she ensures her content appeals to both her core audience and new followers.

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• Username: @andrea_subotic
• Influence Score: 92/100
• Followers: 1.1M
• Activity: 17 posts/month
• Engagement Rate: 3.89%
• Growth: +0.34% (last 30 days)
• Average Engagement: 41.4K
• Posting Habits: Daily at 11 AM EST

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YouTube: Long-Form Content with Lasting Impact

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Andrea Subotic's YouTube strategy focuses on delivering in-depth content that allows her to explore topics beyond what’s possible on shorter platforms. With 2.4 million subscribers, Andrea uses YouTube Shorts and long-form videos to share beauty tutorials, lifestyle vlogs, and behind-the-scenes moments. Her content emphasizes relatability, ensuring that viewers feel personally connected to her.

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Her collaborations with brands like Pantene Pro-V and Kilian Paris are seamlessly integrated into her videos. By providing detailed reviews and tutorials, Andrea offers value to her audience while showcasing her expertise. This approach not only strengthens her credibility but also aligns her with the professional standards of these high-end brands.

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Despite posting only once a year, Andrea’s YouTube content continues to attract significant views, with 2.6k average engagements per video. Her ability to create evergreen content ensures her videos remain relevant long after they’re posted. This strategy maximizes the impact of her YouTube presence despite her infrequent uploads.

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Andrea's videos also cater to a global audience, with multilingual subtitles that reflect her commitment to inclusivity. This approach expands her reach, allowing her to connect with followers from diverse cultural backgrounds. Her YouTube presence reinforces her image as a thoughtful and creative content creator.

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• Username: Andrea Subotic
• Influence Score: 85/100
• Followers: 2.4M
• Activity: Rarely posts
• Engagement Rate: 0% (inactive month)
• Growth: +0.38% (last 30 days)
• Average Engagement: N/A
• Posting Habits: Once a year at 8 PM EST

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Andrea Subotic's Social Media Influence Summary

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Andrea Subotic ranks #1 in Instagram influence in Montenegro, with an overall influence score of 9,127 points. Her TikTok audience places her among the top 2% of creators globally, showcasing her ability to connect with a diverse demographic.

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Content Strategy: Fusing Style, Humor, and Authentic Engagement

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Andrea’s content strategy revolves around the pillars of humor, beauty, and relatability. She combines these elements to create a distinct style that resonates with her audience. Her ability to incorporate trending formats and align them with her brand partnerships ensures her content remains fresh and engaging.

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Reachability and Partnerships

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Andrea Subotic’s reachability reflects her position as a mega-influencer, offering a platform that connects with millions of followers across TikTok, YouTube, and Instagram. Her high engagement rates demonstrate her ability to foster meaningful interactions, making her a sought-after collaborator for global beauty and fashion brands. With over 6 million combined followers, Andrea’s content resonates with a diverse audience, establishing her as a reliable voice in her niche. This extensive reach provides brands with a unique opportunity to connect with her loyal and engaged fanbase.

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Andrea's partnerships with major brands such as Lancôme, Dior, and Pantene showcase her capacity to execute impactful campaigns. Her ability to convey brand messages authentically through her creative content ensures successful collaborations. Represented by Attached Agency, she offers streamlined opportunities for brands to leverage her influence effectively. This partnership enhances her credibility, positioning her as a trusted ambassador for high-profile brands.

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Her posting habits further enhance her reachability, with consistent uploads on TikTok and Instagram ensuring regular engagement with her audience. Andrea’s content scheduling, including daily posts on Instagram at peak times, maximizes visibility for both her own brand and her collaborators. Her focus on maintaining an active and dynamic online presence contributes to her strong connection with her followers.

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Despite being categorized as “very difficult” to reach in terms of cost per post, Andrea’s impact ensures high ROI for brands seeking quality exposure. Her ability to balance a casual, approachable tone with polished branding makes her content accessible yet aspirational. By aligning with Andrea, brands can seamlessly tap into her extensive audience while benefiting from her unique blend of relatability and style.

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Conclusion: Andrea Subotic’s Journey to Excellence

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Andrea Subotic’s story is one of dedication, creativity, and authenticity. As she continues to expand her influence, she exemplifies the power of staying true to one’s values while embracing innovation. With her vibrant personality and professional partnerships, Andrea is set to redefine the standards of beauty and lifestyle content.

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