Who is Andrea Amatte?

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Andrea Amatte: Showcasing Argentine and Lebanese Cuisine with a Personal Touch

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Andrea Amatte is a culinary creator specializing in easy and flavorful recipes inspired by her Argentine roots and Lebanese heritage. She shares her passion for food through engaging videos and step-by-step tutorials, making cooking accessible to home chefs. With a vibrant personality and a love for traditional flavors, she brings authenticity to every dish. Her audience appreciates her ability to simplify complex techniques while maintaining rich, cultural tastes.

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Her journey as a content creator began with a desire to share homemade meals that reflect her diverse background. Over time, she built a dedicated community, gaining 2.7M followers on Instagram and 913.7K on TikTok. Her approach focuses on bringing together cultural traditions and modern flavors, appealing to a wide audience. By mixing storytelling with practical cooking tips, she keeps her content engaging and informative.

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Andrea’s influence extends beyond just social media, as she collaborates with well-known brands in the food and lifestyle industry. She has worked with Zas Talents, Prozis, and Lifeway Foods, seamlessly integrating their products into her content. These partnerships allow her to introduce useful ingredients, tools, and health-conscious options to her followers. By maintaining authenticity in her brand deals, she ensures her audience trusts her recommendations.

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Despite her digital success, Andrea remains focused on expanding her presence in the culinary world. She continues to develop new recipes, experiment with innovative techniques, and engage with her community daily. Her growing influence in both Argentina and the USA positions her as a global voice in home cooking. With her expertise and creativity, Andrea is shaping the future of online food content.

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An Influencer Active on Social Media

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Andrea has a widespread influence, with a massive following across Instagram and TikTok. Her content focuses on traditional Argentine dishes, fusion recipes, and cooking tips, catering to Spanish-speaking audiences in both Argentina and the USA. Her engagement levels indicate an active and loyal community eager to try her latest culinary creations.

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Andrea’s Social Media Strategy Analysis

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Instagram: A Powerhouse for Recipe Inspiration

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Andrea’s Instagram is her most dominant platform, with a massive 2.7M followers. Her content features a mix of traditional Argentine recipes, fusion dishes, and interactive cooking tutorials. She consistently engages her audience through step-by-step visuals, ingredient breakdowns, and behind-the-scenes clips. Her approach makes cooking feel accessible, whether for beginners or experienced home chefs.

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She maintains a steady posting frequency, uploading 12 posts per month, ensuring her followers always have fresh content. Her engagement rate of 0.33% results in 8.8K average interactions per post. With a structured content calendar, she keeps her audience engaged while collaborating with brands for product integration. Her visually appealing and well-organized posts make her profile a favorite among food lovers.

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Andrea’s growth on Instagram remains strong, with a +0.82% increase in the last 30 days. This steady rise showcases her ability to retain and attract new followers in the competitive food niche. Her influence score of 89.8/100 further cements her status as a leading culinary content creator. By maintaining a balance of cultural storytelling and recipe tutorials, Andrea continues to expand her impact.

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Her posting habits are highly consistent, with content going live every day at 2 PM EST to maximize audience engagement. This scheduling strategy ensures her posts reach her followers at peak activity times. Her Instagram strategy revolves around providing high-quality, informative content while making cooking enjoyable. Andrea’s combination of educational and engaging content makes her an authority in food-related social media.

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• Username: @andrearecetas
• Influence Score: 89.8/100
• Followers: 2.7M
• Activity: 12 posts/month
• Engagement Rate: 0.33%
• Growth: +0.82% (30 days)
• Average Engagement: 8.8K
• Posting Habits: Every day at 2 PM EST

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TikTok: Creative Cooking in Short-Form Videos

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Andrea’s TikTok presence is equally impressive, with 913.7K followers drawn to her short, engaging food videos. This platform allows her to showcase recipes in a fast-paced format, making them easy to follow. She shares kitchen hacks, cooking challenges, and creative spins on traditional dishes. Her TikTok videos appeal to a younger audience looking for quick yet delicious meal ideas.

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She posts an average of 1.9 videos per week, maintaining a steady and engaging presence. Her engagement rate of 0.48% is higher than her Instagram rate, showing that her short-form content resonates well. With an average of 4.4K interactions per post and 68.4K views per video, her TikTok reach remains strong. By participating in trends and challenges, she keeps her content fresh and interactive.

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Andrea’s growth on TikTok has seen a +0.2% increase in the last 30 days, indicating a stable audience. Her influence score of 85.3/100 highlights her importance within the food content community. While not as large as her Instagram following, her TikTok audience is highly engaged and responsive. This makes it a valuable platform for promoting quick recipes and cooking techniques.

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Her posting habits follow a structured routine, with videos going live twice a week at 4 PM EST. This ensures maximum reach, as her audience expects consistent uploads. Her TikTok content is lighter and more interactive, making it ideal for brand collaborations and viral trends. Andrea leverages the platform’s fast-paced nature to keep her audience entertained while teaching new cooking skills.

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• Username: @andrea_recetas
• Influence Score: 85.3/100
• Followers: 913.7K
• Activity: 1.9 videos/week
• Engagement Rate: 0.48%
• Growth: +0.2% (30 days)
• Average Engagement: 4.4K
• Posting Habits: Twice a week at 4 PM EST

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YouTube: A Platform with Untapped Potential

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Andrea’s YouTube presence is her smallest but holds significant potential, with 99K followers. Unlike Instagram and TikTok, which focus on shorter content, YouTube allows her to create in-depth videos. This platform could be used for full-length cooking tutorials, meal-planning guides, and collaborations with other food creators. However, her current activity level is low, limiting her ability to maximize this opportunity.

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She currently uploads only 0.4 videos per month, with her last post being three months ago. This inactivity has led to an engagement rate of 0%, as there is little fresh content for her audience to interact with. Despite this, she has still gained +0.14% growth over the last 30 days, indicating steady interest. With a stronger commitment to posting, she could turn YouTube into a major platform for her brand.

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• Username: @AndreaRecetas
• Influence Score: 22/100
• Followers: 99K
• Activity: 0.4 videos/month
• Engagement Rate: 0%
• Growth: +0.14% (30 days)
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Andrea Amatte’s Social Media Influence Summary

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Andrea ranks highly in the food content space, positioning herself in the Top 2% of Instagram influencers in Argentina. She also holds the #30 spot in Food & Nutrition rankings for Argentina and is in the Top 2% of food bloggers worldwide. Her consistent growth and audience engagement make her a standout culinary content creator.

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Learn more about the Favikon Methodology here

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Content Strategy: Blending Tradition and Innovation in Culinary Content

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Andrea’s content strategy focuses on sharing easy and accessible recipes while incorporating her cultural heritage and family-friendly cooking style. She blends traditional Argentine and Lebanese flavors with modern techniques, making her content both relatable and educational. By collaborating with brands, engaging with her audience, and exploring new food trends, she keeps her content fresh, authentic, and widely appealing.

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Reachability and Partnerships

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Andrea Amatte has established herself as a trusted influencer in the food and lifestyle industry. With a highly engaged audience on Instagram and TikTok, she provides brands with strong visibility. She has collaborated with Zas Talents, Prozis, and Lifeway Foods, seamlessly integrating their products into her content. These partnerships highlight her credibility and ability to connect brands with food enthusiasts.

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Her estimated post value ranges between $10K - $20K, making her a premium choice for sponsored content. Brands looking to reach Spanish-speaking audiences in Argentina and the USA can benefit from her influence. Her authentic approach ensures that brand promotions feel natural and engaging rather than overly commercial. This makes her an ideal partner for food, kitchenware, and lifestyle-related sponsorships.

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Andrea’s Instagram remains her strongest platform for partnerships due to its 2.7M followers and high engagement rates. Her structured posting schedule ensures that sponsored content reaches her audience at optimal times. TikTok also offers opportunities for viral marketing, as short-form videos have a high shareability factor. By leveraging both platforms, she provides brands with a multi-channel approach to maximize reach.

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Her YouTube presence is currently underutilized but could become a valuable platform for in-depth brand collaborations. With 99K followers, this platform offers potential for longer-form content such as detailed product reviews and recipe tutorials. Expanding her YouTube presence would allow her to establish more meaningful brand partnerships. By diversifying her content, Andrea could further solidify her status as a top culinary influencer.

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Conclusion: Blending Culture and Cooking with Global Influence

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Andrea Amatte has built a strong brand as a culinary creator, sharing accessible and culturally rich recipes. Her influence spans Instagram, TikTok, and YouTube, making her a leading figure in food content creation. With consistent engagement, strategic brand partnerships, and an expanding audience, she continues to grow as a trusted source for home cooks. Andrea’s ability to blend traditional and modern flavors ensures her place as a top influencer in the food industry.

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