Who is Álvaro Platón?

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Álvaro Platón: Elevating Skincare and K-Beauty Content with Expertise

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Álvaro Platón is a skincare expert and influencer with a deep passion for beauty and cosmetics. Holding a Master’s degree in Dermopharmacy and Cosmetics, he merges scientific knowledge with engaging content to educate his audience. His expertise in Korean beauty trends has made him a go-to source for skincare enthusiasts looking for effective routines. Through his content, he demystifies complex skincare concepts, making them accessible to his growing community.

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With a social media following exceeding 1M followers, Álvaro has cultivated a strong presence on both TikTok and Instagram. His engaging style, combined with well-researched recommendations, allows him to connect with a diverse audience. He frequently collaborates with renowned brands, offering honest product insights that resonate with skincare lovers. His ability to translate technical skincare information into everyday routines has solidified his credibility.

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Álvaro’s content strategy focuses on education, entertainment, and authenticity, making his videos highly engaging. By consistently posting 10 times per month, he ensures that his audience receives fresh and valuable skincare advice. His cheerful and informative approach has helped him build a dedicated following that actively interacts with his content. Whether reviewing new products or sharing skincare routines, he maintains a strong connection with his audience.

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Beyond content creation, Álvaro plays an influential role in brand partnerships and industry collaborations. He has tagged major skincare brands, reinforcing his authority in the beauty space. With an Influence Score of 3, he ranks among the top 1% in Spain’s skincare sector. As he continues to grow, his impact in the skincare industry is expected to expand even further.

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An Influencer Active on Social Media

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With an active presence on TikTok and Instagram, Álvaro Platón reaches hundreds of thousands of followers. His TikTok account is his most powerful platform, while his Instagram also maintains strong engagement. He leverages both platforms to share informative skincare tips, in-depth reviews, and collaborations.

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Álvaro’s Social Media Strategy Analysis

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TikTok: The Powerhouse of Álvaro Platón's Influence

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Álvaro’s TikTok account is the foundation of his influence, boasting 938.6K followers who actively engage with his skincare content. His videos focus on Korean beauty trends, effective skincare routines, and product reviews. His audience consists mainly of Spanish-speaking users from Spain and Latin America, making him a key figure in the region. His ability to simplify skincare concepts keeps his content both educational and engaging.

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Consistency is crucial to Álvaro’s success, as he posts an average of 2.2 videos per week to maintain audience interest. His content is casual yet informative, blending expert insights with visually appealing tutorials. By addressing common skincare concerns, he creates a space for followers to learn and engage with confidence. His growth rate of 0.64% shows steady expansion in his reach, reinforcing his presence in the beauty industry.

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While his engagement rate of 0.39% is moderate, his large follower base ensures significant visibility for his content. His videos receive an average of 985.9K views, showcasing his ability to reach a vast audience. His posting schedule, twice a week at 1 PM EST, aligns with the peak activity hours of his followers. By staying consistent, he keeps his content relevant and accessible to skincare enthusiasts.

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Álvaro’s TikTok influence extends beyond individual videos, as he actively collaborates with beauty brands to promote effective skincare solutions. His credibility as a skincare expert makes him an attractive partner for product endorsements. His favored format, short-form educational videos, ensures brands get maximum exposure. With continued growth, Álvaro remains one of the most promising skincare influencers in his niche.

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• Username: @alvaroplaton
• Influence Score: 88.3/100
• Followers: 938.6K
• Activity: 2.2 videos per week
• Engagement Rate: 0.39%
• Growth (30 days): +0.64%
• Average Engagement: 3.6K
• Posting Habits: Twice a week at 1 PM EST

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Instagram: A Visual Hub for Skincare Enthusiasts

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Álvaro’s Instagram presence complements his TikTok strategy, allowing him to engage more intimately with his 130.3K followers. His content style is more curated, featuring high-quality product photography, skincare routines, and lifestyle shots. Unlike TikTok, where videos dominate, Instagram provides a space for more detailed explanations and professional collaborations. His posts are aesthetically pleasing, reinforcing his reputation as a trusted skincare influencer.

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His posting frequency of 8 posts per month ensures that his audience remains engaged without feeling overwhelmed. Through Instagram Stories and Reels, he keeps his followers updated on skincare trends and personal recommendations. His engagement rate of 1.9% is significantly higher than on TikTok, indicating a deeper connection with his audience. This makes Instagram a powerful platform for brand partnerships, where detailed reviews and in-depth content perform well.

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Álvaro’s average engagement of 2.5K interactions per post reflects the loyalty of his Instagram community. His content often features tagged brands, reinforcing his credibility as a skincare authority. By maintaining an active and interactive presence, he encourages meaningful discussions about skincare concerns. His followers trust his insights, making him a go-to resource for product advice.

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With a growth rate of 3.17%, Álvaro’s Instagram is steadily expanding, attracting new followers interested in beauty and skincare. His posting habits, scheduled twice a week at 1 PM EST, align with the habits of his audience. His brand collaborations, including Kérastase and SkinCeuticals, highlight his value as a beauty industry influencer. By balancing authenticity with professional partnerships, he continues to strengthen his position in the skincare community.

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• Username: @alvaro_platon
• Influence Score: 84.9/100
• Followers: 130.3K
• Activity: 8 posts per month
• Engagement Rate: 1.9%
• Growth (30 days): +3.17%
• Average Engagement: 2.5K
• Posting Habits: Twice a week at 1 PM EST

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Álvaro Platón’s Social Media Influence Summary

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Álvaro Platón is ranked among the top 1% of skincare influencers in Spain, solidifying his position as a leading voice in the beauty industry. He holds the #5 spot among skincare influencers in Spain and is ranked #783 on TikTok in the country. On a global scale, he is placed #342 in skincare worldwide, demonstrating his expanding influence beyond Spanish-speaking audiences.

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Learn more about the Favikon Methodology here

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Content Strategy: Engaging, Informative, and Brand-Friendly

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Álvaro Platón creates highly engaging skincare content, combining education and authenticity to connect with his audience. His casual yet informative tone makes skincare accessible, as he explains product benefits, shares effective routines, and collaborates with top beauty brands. With a very safe brand safety rating, cheerful positivity, and strong engagement, his content is both educational and brand-friendly.

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Reachability and Partnerships

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Álvaro Platón is a highly approachable influencer, making him an ideal candidate for brand collaborations in the skincare industry. His content aligns with beauty brands that prioritize science-backed skincare and high-quality ingredients. With a structured content strategy, he ensures that sponsored posts blend seamlessly with his organic recommendations. His audience trusts his insights, making brand endorsements feel authentic and engaging.

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His partnership history includes well-known names like Kérastase, SkinCeuticals, and Eau Thermale Avène, reinforcing his authority. By tagging these brands in 8+ posts, he demonstrates genuine product usage and loyalty. His ability to provide expert reviews and tutorials adds value to marketing campaigns. Brands benefit from his professional knowledge, which elevates their credibility among skincare consumers.

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Álvaro’s social media metrics further solidify his position as a valuable collaborator. His Influence Score of 3 and total of 8,679 points rank him among the top 1% in the skincare category in Spain. With nearly 1.1M followers across platforms, he ensures a broad yet niche reach in the beauty industry. His steady growth rates indicate an expanding influence, making him a long-term investment for brands.

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His posting habits make it easy for brands to plan sponsored collaborations with predictable visibility. With 10 posts per month, he maintains consistent content flow while balancing organic and promotional posts. His engagement through comments and DMs also allows direct interaction, increasing the effectiveness of brand messages. Álvaro’s commitment to educating his audience ensures that any partnership is both credible and influential.

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Conclusion: A Trusted Voice in Skincare and K-Beauty Influence

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With a strong educational background and a deep passion for skincare, Álvaro Platón has carved a niche in the beauty influencer space. His expertise in dermopharmacy and cosmetics gives him an authoritative voice, while his engaging content keeps his audience invested. His presence on TikTok and Instagram ensures high reach and engagement, making him a valuable partner for beauty and skincare brands. As his audience continues to grow, Álvaro is set to become an even more influential figure in the skincare world.

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View the AI-powered profile

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