Who is Aimee Song?

Aimee Song is a celebrated fashion and lifestyle influencer, designer, and New York Times bestselling author based in the United States. Known for her influential blog, Song of Style, she has carved out a significant space in the digital world as a tastemaker and trendsetter. A Forbes 30 Under 30 honoree, Aimee has collaborated with luxury brands such as Dior, Chloé, and Louis Vuitton, while also launching her own jewelry and clothing lines. Her social media presence not only showcases her sophisticated sense of style but also offers glimpses into her personal life, including her travels and moments with her son, Teo. Beyond fashion, Aimee is dedicated to supporting charitable causes, partnering with organizations to raise awareness for various social issues.

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Aimee Song: A Fashion Icon and New York Times Bestselling Author

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Aimee Song is a renowned fashion and lifestyle influencer, designer, and New York Times bestselling author from the United States. As the founder of the popular blog Song of Style, she established herself as a trailblazer in digital fashion content, providing inspiration to millions around the world. Her influence has been recognized by Forbes, who named her to their 30 Under 30 list, and by major fashion houses like Dior, Chloé, and Louis Vuitton, with whom she has collaborated extensively. Aimee’s keen eye for design and style has not only earned her respect in the industry but also led to the successful launch of her own jewelry and clothing lines.

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Beyond her achievements in fashion, Aimee’s social media presence reflects her multifaceted life, blending sophisticated style with genuine moments from her personal life. She frequently shares insights into her travels, family life, and experiences as a mother to her son, Teo, giving followers a well-rounded look at her world. Aimee’s openness and authenticity have resonated deeply with her audience, who admire her ability to balance a high-profile career with relatable, down-to-earth content.

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Aimee is also a dedicated philanthropist, using her platform to support various charitable causes. She partners with organizations focused on empowering communities and raising awareness for important social issues, further solidifying her influence beyond the fashion sphere. With a blend of luxury and authenticity, Aimee Song continues to shape trends and inspire her followers, establishing herself as a timeless voice in fashion and lifestyle.

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An Influencer active on social media

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Aimee Song’s social media reach is expansive, with a dominant presence on Instagram and a growing following on TikTok. Her influence is marked by high engagement rates and consistent collaborations with top-tier brands, making her a respected figure in the lifestyle and fashion industries.

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Instagram: A Platform for Elegant Style and Family Moments

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With 7.3 million followers, Instagram serves as Aimee Song’s primary platform, where she shares a mix of high-fashion moments, family life, and personal reflections. Her posts often feature stylish outfits, collaborations with luxury brands, and intimate snapshots with her children, creating a cohesive blend that resonates with her audience. Aimee's engagement on Instagram is driven by her authentic voice and visually appealing content, which reflect her distinct style and personal brand. Her posts give followers a curated glimpse into her life, highlighting her travels, fashion inspirations, and significant family moments, such as her recent Halloween family costume inspired by Yayoi Kusama's art.

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Despite a large following, Aimee’s engagement rate on Instagram is 0.11%, with an average of 7.7K interactions per post. She maintains a moderate posting frequency of about three times a week, typically sharing content in the evening. While her growth rate has seen a slight decline, her loyal audience continues to value her insights into fashion and lifestyle.

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• Username: @aimeesong
• Influence Score: 82.7/100
• Followers: 7.3M
• Activity: 10 posts last month
• Engagement Rate: 0.11%
• Growth: -0.05%
• Average Engagement: 7.7K
• Posting Habits: 3 times a week at 9 PM

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TikTok: High Engagement on Trendy and Authentic Content

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On TikTok, Aimee engages a younger demographic with content that showcases her personal life, unboxing experiences, and pregnancy journey. With 118K followers, her TikTok strategy is rooted in relatability, often sharing more informal and spontaneous moments than on her other platforms. This approach has paid off, as her TikTok engagement rate is a notable 15.53%, reflecting her audience’s strong connection to her authentic content. Aimee’s videos range from fashion unboxings with brands like Prada and Louis Vuitton to personal stories about her unmedicated home birth, resonating with followers who appreciate her openness and down-to-earth personality.

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Aimee posts on TikTok around 1.3 times per week, maintaining a steady growth rate and averaging 54.2K interactions per post. Her TikTok presence complements her more polished Instagram, allowing her to connect with followers in a more accessible way that emphasizes her role as a multifaceted influencer and mother.

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• Username: @aimeesong
• Influence Score: 81.5/100
• Followers: 118K
• Activity: 1.3 videos per week
• Engagement Rate: 15.53%
• Growth: +0.34%
• Average Engagement: 54.2K
• Posting Habits: Once a week at 6 AM

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Aimee Song's Social Media Influence: Authority Score and Rankings

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Aimee Song’s Favikon authority score is 8,911 points, placing her at Level 3 on the authority scale, a testament to her strong online presence. Her rank within the Top 8% on Instagram in the United States and Top 2% in the Lifestyle & Reality TV niche underscores her influence in the fashion and lifestyle sectors. Her positioning among top influencers reflects her ability to connect with her audience through visually engaging and authentic content.

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Content Strategy: A Blend of High Fashion and Personal Moments

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Aimee Song’s content strategy combines luxury fashion with glimpses into her personal life, creating a relatable yet aspirational image. Her Instagram and TikTok feature a harmonious mix of style-focused content and candid family moments, allowing her followers to connect with her on multiple levels. Aimee’s strategy emphasizes authenticity and relatability, whether she’s sharing high-end fashion collaborations or personal milestones like the birth of her children. This approach has enabled her to maintain a strong connection with her audience across different platforms, fostering a community that values both her professional insights and personal experiences.

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Reachability and Partnerships: High-Value Collaborations and Brand Appeal

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With an estimated sponsored post cost of $9K and a reachability rating of "Very Difficult", Aimee Song’s high-value partnerships underscore her status as a premium influencer. She has worked with some of the world’s most prestigious brands, including Dior, Prada, Tiffany & Co., and Louis Vuitton, solidifying her position as a luxury lifestyle icon. Her collaborations are carefully curated to align with her aesthetic, allowing her to endorse brands that resonate with her audience’s tastes. Aimee’s reachability status highlights the exclusivity and premium nature of her brand, making her an attractive partner for luxury brands aiming to connect with an aspirational audience.

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Aimee Song has built a remarkable career as a fashion influencer and author, blending her passion for style with an authentic approach to storytelling. Her social media platforms provide a window into her world, where luxury fashion meets relatable life moments, creating a balanced and engaging content mix. With her high authority score and established influence, Aimee continues to inspire her followers while maintaining valuable partnerships with global brands. As she continues to grow her brand, Aimee Song remains a powerful and respected voice in the fashion and lifestyle space, captivating audiences with her timeless style and personal authenticity.

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