Who is Aida Victoria Merlano?

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Aida Victoria Merlano: Inspiring Confidence and Candid Conversations in Digital Culture

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Aida Victoria Merlano is a Colombian entrepreneur and lifestyle content creator known for her raw honesty and emotional intelligence. With a powerful presence on social media, she has carved out a space where self-confidence, healing, and personal growth take center stage. Her voice is equal parts vulnerable and bold, reaching millions of followers who resonate with her truth. She empowers others by first embracing her own imperfections.

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Her content spans a wide range of topics—from beauty routines and love reflections to social commentary and emotional wellness. Aida’s posts often feel like open letters to her community, filled with poetic insight and encouragement. She does not hide from difficult conversations but instead faces them with style, strength, and humor. It’s this mix of authenticity and confidence that keeps her content magnetic.

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Outside of content creation, Aida is a savvy entrepreneur who uses her platform to promote Colombian businesses and her own ventures. She has collaborated with local brands, supported cultural events, and advocated for Latina empowerment. Her influence extends beyond aesthetics—she uplifts her community through thoughtful storytelling and intentional partnerships. Aida’s brand is not just personal—it’s cultural.

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Whether she’s sharing a motivational quote, celebrating personal milestones, or diving into a spontaneous TikTok trend, Aida remains unapologetically herself. Her digital presence is not curated to perfection but created with purpose. Every photo, video, and caption speaks to her core mission: to help others build their confidence from within. In a digital world often driven by filters, Aida stands out by keeping it real.

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An Influencer Active on Social Media

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With a combined following of over 7.4 million across Instagram, TikTok, and X, Aida Victoria Merlano maintains a high level of reach, engagement, and brand alignment within the beauty, lifestyle, and confidence niches.

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Aida Victoria Merlano's Social Media Strategy Analysis

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Instagram Strategy – Emotionally Driven, Aesthetically Powerful

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Aida Victoria Merlano’s Instagram is the heart of her digital influence. With over 7 million followers and stunning engagement rates, she shares a deeply personal and poetic look into her life. Her feed blends high-fashion looks, reflective captions, and emotionally charged Reels that explore motherhood, love, heartbreak, and growth. Each post feels like a journal entry paired with editorial-quality visuals.

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Her strategy thrives on storytelling. Captions often begin like open letters and end with impactful one-liners that stick with followers. She combines vulnerability with elegance, speaking about real moments without losing the aesthetic appeal. Her Reels tend to go viral not just because they’re beautiful, but because they’re honest.

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Consistency is key, even if she posts only a few times a month—each post garners hundreds of thousands of interactions. She knows that less can be more when content is rich in meaning. Whether she’s announcing a personal milestone or sharing a powerful quote, her audience shows up with love and loyalty. Her creative mix of visual polish and raw emotion is what makes Instagram her strongest platform.

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On the branding side, Instagram is where she executes most collaborations. From beauty and fashion to empowerment events, Aida blends sponsorships into her narrative without disrupting the tone. Instead of pushing products, she incorporates them into her storytelling, making brand content feel seamless, soulful, and intentional.

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• Username: @aidavictoriam
• Influence Score: 98.3/100
• Followers: 7M
• Activity: 3 posts/month
• Engagement Rate: 10.92%
• Growth (30 days): +2.41% (+165.9K)
• Average Engagement: 762.3K
• Posting Habits: Twice a week at 7 PM EST

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TikTok Strategy – Fast-Paced Authenticity with a Feminine Edge

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TikTok is where Aida showcases her playful, reactive, and spontaneous side. She uses this platform to engage in commentary, emotional reflection, and trend-based content. Her short videos are often humorous or reactive but still rooted in real emotion—highlighting moments of vulnerability, humor, or raw truth. This makes her feel incredibly human and relatable, even to new audiences.

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Aida posts frequently—around 6.8 videos per week—making TikTok her most active channel. Her strategy leans heavily into authenticity, not perfection. There’s less visual curation and more realness, with clips ranging from seated rants to emotional moments and trend reactions. This immediacy builds strong connection and virality.

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The engagement rate on TikTok is a staggering 13.27%, showcasing the strength of her relationship with followers. Her audience doesn’t just watch—they react, comment, and share. Even her lower-production videos manage to perform well due to the relatability and rawness of her personality. She uses captions and voiceovers strategically to spark curiosity or emotion.

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Aida’s TikTok is especially effective for reaching younger, Gen Z audiences who crave emotional transparency and humor. It’s a great platform for real-time commentary on culture, trends, and her own life. For brands looking for fast traction in Latina markets, her TikTok channel offers both high visibility and cultural fluency.

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• Username: @aidavictoriam
• Influence Score: 85.1/100
• Followers: 60.4K
• Activity: 6.8 videos/week
• Engagement Rate: 13.27%
• Growth (30 days): +3.15% (+1.8K)
• Average Engagement: 8K
• Posting Habits: Daily at 11 PM EST

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X (Twitter) Strategy – Currently Inactive but Branded

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Although Aida has over 387K followers on X, her account has been inactive for over a year. Despite this, her profile remains branded with updated aesthetics and links—functioning more like a professional placeholder. It still attracts profile visits and can serve as a discovery point, particularly for press, brands, and new followers. Her bio and banner remain consistent with her self-love message.

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In the past, her tone on X mirrored her poetic and emotionally intelligent style seen on Instagram. The platform allowed her to share bite-sized reflections, affirmations, and thoughts on life, relationships, and empowerment. Her writing voice thrives in this kind of short-form text environment.

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• Username: @aidavictoriam
• Influence Score: 8.4/100
• Followers: 387.6K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth (30 days): -0.23%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Aida Victoria Merlano's Social Media Influence Summary

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With a Favikon Influence Score of 9,455, Aida Victoria Merlano ranks in the Top 1% of global influencers, holding the #3 spot worldwide in Self Love & Confidence and the #1 spot in Fitness & Personal Growth (Colombia). She’s also #3 on Instagram in Colombia—a powerful stat for brand partners targeting this region.

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Learn more about the Favikon Methodology here

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Content Strategy: A Mix of Empowerment, Emotion, and Everyday Beauty

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Aida’s content strategy revolves around intentional vulnerability and empowerment. Every post has meaning—whether it’s celebrating growth, showcasing style, or reflecting on a personal challenge. Her content isn’t created just to perform—it’s meant to connect. This sincerity is the engine of her high engagement.

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Reachability and Partnerships

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Aida Victoria Merlano is highly reachable for collaborations, especially through her primary platform, Instagram. With clear brand alignment and an audience that engages deeply, she presents an attractive opportunity for businesses in wellness, fashion, beauty, and personal development. Her bio, captions, and tagged brand mentions make her openness to sponsorships obvious. She integrates partnerships naturally, making them feel like part of her lifestyle rather than advertisements.

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She has previously collaborated with brands like Tutaina Poblado and Galácticos del Caribe, showing versatility in both lifestyle and local cultural campaigns. Her partnerships are often reinforced by emotionally resonant storytelling, which helps create a lasting impression for the brand. Rather than promoting products overtly, she weaves them into real-life narratives, allowing her audience to connect authentically. This strategy increases trust and long-term brand recall.

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With an estimated cost per post ranging between $20K–$80K, Aida is positioned as a premium influencer. However, her consistently high engagement rates—especially on TikTok and Instagram—make her a valuable investment for campaigns that seek emotional depth and audience loyalty. Brands targeting Spanish-speaking women in Latin America will find her an ideal match. Her content doesn’t just sell; it influences mindsets.

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She is also deeply brand-safe, with minimal political content and a consistently cheerful tone across platforms. Brands looking for an influencer who is both empowering and eloquent will find Aida incredibly effective. Whether she’s promoting an event, product, or cause, she elevates it with elegance, intention, and relatability. Her audience trusts her, and that trust is her greatest asset when it comes to partnerships.

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Conclusion: Aida Victoria Merlano – The Voice of Bold Vulnerability

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Aida Victoria Merlano is not just another lifestyle influencer—she’s a digital force of self-love and emotional truth. Her ability to speak with courage, softness, and intention has made her a beacon for young women navigating confidence, identity, and growth. With a growing influence, unmatched engagement, and a fearless voice, Aida is changing the narrative—one post, one caption, one story at a time.

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View the AI-powered profile

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