Who's Who on Social Media
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Who is Agustina Liporace aka kulinaria.recetas?

Agustina Liporace, known as Kuli, is an Argentine chef and food content creator who specializes in easy and healthy recipes. With a strong social media presence, she has gained millions of followers by sharing creative, nutritious, and accessible meals.

March 22, 2025
Jeremy Boissinot
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Agustina Liporace: Bringing Healthy Cooking to Millions Through Engaging Content

Agustina Liporace is a passionate chef and recipe creator from Argentina, best known for her approachable and healthy cooking style. Her content spans a variety of meals, from indulgent desserts to balanced main courses, with a focus on nutritious ingredients like quinoa and seasonal produce. She aims to make cooking fun and stress-free for her audience, offering step-by-step guidance in her videos. By simplifying traditional and modern recipes, she encourages people to experiment in the kitchen without fear.

Her journey as a content creator began with a simple goal: to share her love for cooking with a wide audience. Over time, her authenticity and creativity helped her build a massive following on social media. Her videos are known for their bright and inviting style, making her content appealing and easy to follow. She combines her expertise with a friendly and relatable tone, creating an engaging experience for her community.

Agustina Liporace’s Big Win: Celebrating Culinary Excellence with an Ídolo Award (Source: @kulinaria.recetas, Instagram, December 2024)

Agustina’s recipes are tailored for a broad audience, from beginners to seasoned home cooks. She often includes tips on ingredient substitutions, meal prep, and efficient cooking techniques, making her content highly practical. Her platform serves as an educational space where followers can learn not just recipes but also valuable kitchen skills. This combination of knowledge and entertainment has helped her establish a loyal fan base.

Beyond cooking, she actively promotes a healthy lifestyle through her content. She collaborates with well-known brands that align with her values, showcasing products that enhance her audience’s culinary experience. With partnerships in the food, kitchenware, and wellness industries, she continues to expand her reach. Her mission is clear: to make healthy and delicious meals accessible to everyone.

An Influencer Active on Social Media

Agustina Liporace dominates the digital food space with a strong following on Instagram, TikTok, and YouTube. She consistently engages with her audience through interactive posts, detailed recipe guides, and fun, informative videos.

Agustina Liporace’s Social Media Strategy Analysis

Instagram: Agustina’s Largest Community

Instagram is Agustina Liporace’s most powerful platform, where she has built a strong community of 6.4M followers. She shares high-quality food photography, engaging reels, and interactive stories, making her content both educational and entertaining. Her posts focus on quick and healthy recipes, meal prep ideas, and kitchen hacks that her audience can easily try at home. By maintaining a bright and warm aesthetic, she creates an inviting environment for food lovers.

Her engagement rate stands at 2.69%, with an average of 172.6K interactions per post, highlighting her audience's interest. With an average of 4.6M views per post, her reach is extensive, making her an influential figure in the healthy cooking space. She actively interacts with her followers through Q&A sessions, polls, and recipe requests. This continuous engagement strengthens her bond with her community and keeps her content relevant.

She posts an average of 12 times per month, ensuring her audience receives a steady flow of content. Her posting habits follow a consistent schedule, with updates going live 3 times a week at 5 PM EST. This structured approach keeps her content fresh while maintaining an optimal balance between frequency and quality. Her ability to create engaging and visually appealing content keeps her Instagram audience growing.

With a +2.45% growth rate in the last 30 days, she continues to attract new followers. Her influence score of 96.4/100 makes her one of the top food influencers in Argentina. If she expands her content to include more behind-the-scenes cooking sessions or collaborations, she could further boost engagement. Instagram remains her strongest platform, allowing her to connect with a massive audience in a highly interactive way.

  • Username: @kulinaria.recetas
  • Influence Score: 96.4/100
  • Followers: 6.4M
  • Activity: 12 Posts/Month
  • Engagement Rate: 2.69%
  • Growth: +2.45%
  • Average Engagement: 172.6K
  • Posting Habits: 3 Times a Week at 5 PM EST

TikTok: Quick and Engaging Recipe Videos

TikTok is Agustina’s second-largest platform, where she has amassed 6.1M followers. Unlike Instagram, where she shares polished visuals, her TikTok content focuses on fast-paced, engaging, and easy-to-follow recipes. She leverages trending sounds, quick transitions, and energetic edits to keep her videos entertaining. Her ability to condense recipes into short-form content makes her an ideal creator for the platform.

Her engagement rate on TikTok stands at 2.46%, with an average of 149.9K interactions per post. With an impressive 1.9M average views per video, her content reaches a broad and diverse audience. She posts 3.1 videos per week, maintaining a consistent schedule that aligns with TikTok’s fast-paced algorithm. By keeping up with food trends and challenges, she ensures her content remains fresh and widely shared.

Unlike Instagram, her TikTok growth rate has remained at 0%, indicating a stable but non-expanding audience. However, her influence score of 91.5/100 proves that her existing followers are highly engaged. To further expand her reach, she could experiment with live cooking sessions, collaborations with other food creators, or longer-format TikTok videos. This would help her tap into a new segment of the audience while strengthening her presence.

Her posting habits follow a predictable pattern, with new videos being uploaded 3 times a week at 5 PM EST. This schedule aligns with peak engagement times, maximizing visibility. Given her expertise in engaging storytelling, she could incorporate more interactive elements, such as ingredient voting or fan-submitted recipe challenges. TikTok remains an essential platform for her, allowing her to connect with younger, trend-driven food enthusiasts.

  • Username: @kulinaria.recetas
  • Influence Score: 91.5/100
  • Followers: 6.1M
  • Activity: 3.1 Videos/Week
  • Engagement Rate: 2.46%
  • Growth: 0%
  • Average Engagement: 149.9K
  • Posting Habits: 3 Times a Week at 5 PM EST

YouTube: A Growing Food Channel

YouTube serves as Agustina’s third-largest platform, with 810K subscribers. Unlike her other platforms, where content is short and snappy, YouTube allows her to share in-depth recipe tutorials and detailed cooking techniques. This long-form approach provides a more educational experience for her audience, making it ideal for complex recipes. However, despite its potential, her activity on this platform is minimal.

Her engagement rate is currently 0%, reflecting her lack of consistent uploads. She posts an average of 0.1 videos per month, meaning her audience receives almost no new content. With no active engagement, her average interactions and views remain at 0, signaling an opportunity for improvement. If she dedicates more time to this platform, she could transform it into a key part of her content strategy.

Despite low activity, her YouTube growth rate is +4.2%, showing that people are still subscribing. This suggests a strong demand for her content, even without frequent updates. Her influence score of 89.3/100 highlights her credibility in the food space. If she repurposes her TikTok and Instagram reels into YouTube Shorts, she could easily boost engagement.

Her posting habits currently stand at once a year at 7 PM EST, making it difficult to maintain an active audience. By committing to a regular schedule, even just one video per week, she could significantly grow her following. Given her expertise in recipe creation, YouTube could serve as the perfect space for long-form cooking content, collaborations, and kitchen tutorials.

  • Username: @kulinaria.recetas
  • Influence Score: 89.3/100
  • Followers: 810K
  • Activity: 0.1 Videos/Month
  • Engagement Rate: 0%
  • Growth: +4.2%
  • Average Engagement: 0
  • Posting Habits: Once a Year at 7 PM EST

Kulinaria Recetas’ Social Media Influence Summary

Agustina Liporace is a dominant force in the food content space, ranking among the top influencers in Argentina and globally. Her Favikon authority score is 9,460 points, placing her as the #1 influencer in the Food & Nutrition category in Argentina. With millions of followers across Instagram (6.4M), TikTok (6.1M), and YouTube (810K), she has built a thriving community that actively engages with her content.

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Content Strategy: A Recipe for Digital Success

Agustina Liporace has crafted a content strategy that perfectly balances educational, engaging, and visually appealing food content. Her approach revolves around making healthy eating accessible, providing easy-to-follow recipes, and maintaining a strong connection with her audience. By focusing on Instagram, TikTok, and YouTube, she delivers high-quality content that caters to a wide range of food enthusiasts. Her ability to simplify complex recipes while keeping them fun and informative has been key to her success.

Reachability and Partnerships

Agustina Liporace is a highly reachable content creator, making her an excellent partner for food-related brands. With a massive audience on Instagram (6.4M followers) and TikTok (6.1M followers), she offers broad exposure for marketing campaigns. Her interactive engagement style ensures that brand promotions feel authentic and engaging. She is especially effective for food, kitchenware, and health-focused collaborations.

Her estimated rate per sponsored post ranges from $20K – $80K, reflecting her high value as an influencer. With strong engagement rates on Instagram (2.69%) and TikTok (2.46%), brands partnering with her benefit from meaningful audience interactions. She has collaborated with Cif Argentina, HBO Max Latinoamérica, and Bimbo Argentina, showcasing her versatility in sponsored content. These successful partnerships highlight her ability to integrate promotions naturally into her recipes and cooking tutorials.

An overview of Agustina’s top influential connections across key industries. (Source: Favikon)

Her network extends beyond brand partnerships, as she is well-connected with other leading food influencers. She ranks #1 in the Food & Nutrition category in Argentina, positioning her as a top authority in her niche. Collaborations with fellow chefs and food content creators further enhance her credibility. Her connections with brands and industry figures allow for cross-promotional opportunities that expand her reach.

Despite her strong presence, Agustina has potential to expand her partnerships even further. By increasing activity on YouTube (810K subscribers), she could attract more long-term brand deals. Additionally, tapping into international sponsorships would allow her to expand beyond the Latin American market. With her engaging personality, trusted content, and massive following, she remains an ideal influencer for brands looking to reach a dedicated food-loving audience.

Conclusion: Inspiring Millions to Cook Healthy with Creativity and Passion

Agustina Liporace has successfully established herself as a top food influencer, inspiring millions with her healthy and easy-to-make recipes. Her dominance on Instagram and TikTok proves her ability to engage a massive audience with valuable and entertaining content. With strong engagement, growing brand partnerships, and a bright digital presence, she continues to be a major figure in the online food community. For brands looking to collaborate with a trusted voice in culinary content, Agustina is the perfect choice.

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Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.