Who's Who on Social Media
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Who is Aakriti Bansal?

Aakriti Bansal is a visionary marketing expert known for her strategic insights and creative storytelling. As co-founder of The Brand Co. and a driving force behind the Sevam Foundation, she combines her expertise in branding with a passion for social impact, helping businesses achieve meaningful growth.

December 24, 2024
Jeremy Boissinot
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Aakriti Bansal: A Marketing Visionary Empowering Digital Growth

Aakriti Bansal is a visionary marketing strategist and social impact advocate who has made significant strides in the field of digital marketing and brand building. With a foundation built on her education at the prestigious Institute of Management Technology, Ghaziabad, Aakriti honed her skills in business management and marketing strategy. Her early experiences at global brands like L’Oréal and Noise allowed her to refine her expertise in consumer behavior, branding, and market positioning, setting the stage for her entrepreneurial journey.

As the co-founder of The Brand Co. and the Sevam Foundation, Aakriti combines her professional acumen with her passion for making a difference. The Brand Co. focuses on providing creative marketing solutions, while the Sevam Foundation highlights her commitment to social causes. Her ability to juggle both roles reflects her belief in the power of marketing to drive not just business growth but also positive social impact.

Aakriti Bansal delivered a workshop and speeches at Action Coach Business Coaching as part of TBC’s outreach program, empowering business coaches to build personal brands and elevate their marketing strategies. (Source: @aakritisays, Instagram, 11/12/2024)

Aakriti’s dynamic presence across social media platforms has established her as an industry leader and mentor for aspiring marketers. Her LinkedIn profile, followed by nearly 60,000 professionals, showcases her knack for creating value-driven content that blends actionable insights with storytelling. Meanwhile, her Instagram presence adds a touch of relatability, where she shares personal anecdotes and creative marketing tips, bridging the gap between professionals and enthusiasts alike.

Through her podcast, "AMA Marketing," Aakriti delves deeper into marketing trends, strategies, and real-world case studies. Her mission is to empower her audience by breaking down complex marketing concepts into easy-to-understand and actionable advice. By combining her professional journey with a genuine passion for storytelling and mentorship, Aakriti has become a trusted voice for those looking to navigate the ever-evolving digital marketing landscape.

Aakriti's Impressive Influence Across Digital Platforms


Aakriti Bansal boasts an impressive following across major platforms, showcasing her ability to engage and influence a diverse audience.

Social Media Strategy Analysis

LinkedIn: The Professional Hub of Influence


Aakriti’s LinkedIn presence is undoubtedly her strongest asset, with over 59.5K followers. Her content resonates with professionals in marketing, entrepreneurship, and personal development, offering value-driven insights that focus on actionable takeaways.

Her posts often combine storytelling with data, such as insights into successful marketing campaigns or advice for budding entrepreneurs. For instance, her posts on campaigns like Flipkart’s Big Billion Days garnered significant engagement, highlighting her ability to break down successful strategies. Additionally, her emphasis on professional growth, such as advice on leveraging LinkedIn for career building, solidifies her role as a mentor to her audience.

  • Username: @aakriti-bansal
  • Influence Score: 83.4/100
  • Followers: 59.5K
  • Activity: 10 posts last month
  • Engagement Rate: 0.26%
  • Growth: +0.7% (+413 followers)
  • Average Engagement: 154
  • Posting Habits: Weekly updates focused on professional tips and industry trends

Instagram: Creative Marketing Insights and Humor


On Instagram, Aakriti blends humor with professional insights, creating relatable and shareable content for her 3.1K followers. Her reels, such as “Thoughts of a Marketing Manager” or strategies behind successful campaigns, stand out for their creativity and approachability.

Her use of trending formats and lighthearted tones makes complex marketing concepts accessible to her audience. Aakriti’s engagement rate of 9.2% is a testament to the effectiveness of her strategy in fostering community interaction and loyalty.

  • Username: @aakritisays
  • Influence Score: 69.7/100
  • Followers: 3,100
  • Activity: 13 posts last month
  • Engagement Rate: 9.2%
  • Growth: 0%
  • Average Engagement: 287
  • Posting Habits: Bi-weekly reels centered on relatable marketing challenges and trends

YouTube: A Platform for Growth


Aakriti’s YouTube channel, although less developed, serves as a platform for in-depth discussions and podcast highlights. With 581 subscribers, she uses the channel to share her expertise and personal experiences, offering long-form value to her audience.

Her recent video uploads include highlights from her “AMA Marketing” podcast, which delve into topics such as client acquisition and creative challenges. While the platform’s growth is limited, it aligns with her broader strategy of omnichannel engagement.

  • Username: @aakritibansal
  • Influence Score: 24.5/100
  • Followers: 581
  • Activity: 0.7 videos/month
  • Engagement Rate: 0%
  • Growth: 0%
  • Average Engagement: 0
  • Posting Habits: Monthly podcast highlights

AMA Marketing Podcast

Aakriti Bansal's "AMA Marketing" podcast is a go-to resource for professionals and enthusiasts looking to master marketing fundamentals and stay updated on industry trends. Each episode breaks down complex concepts into actionable insights, covering topics like branding strategies, campaign successes, and creative problem-solving. Key highlights include interviews with industry leaders, in-depth analysis of marketing case studies, and practical tips to help listeners achieve business growth. Perfect for marketers of all levels, the podcast combines expertise with a relatable approach to learning.

Aakriti's Influence Through Rankings and Authority

Aakriti holds a Favikon authority score of 7,475, placing her among the top digital marketing influencers in India. Her LinkedIn ranking of #41 highlights her dominance in the professional sphere. These scores reflect her ability to combine reach, engagement, and content quality across platforms.

Content Strategy: Simplifying Complex Marketing Concepts

Aakriti’s content strategy revolves around relatability, education, and engagement. She leverages storytelling to humanize professional concepts, making her posts highly shareable. Her focus on platforms like LinkedIn ensures she reaches a target audience of professionals and marketers, while her use of Instagram’s visual format captures a broader, more diverse demographic.

She excels in creating content that aligns with industry trends, such as leveraging nostalgia in branding or exploring creative problem-solving strategies. Her efforts are amplified by a consistent posting schedule and responsiveness to audience feedback.

Reachability and Partnerships


Aakriti’s reachability is ranked “Very Easy,” with an estimated sponsorship cost of $300. Her collaborative approach and expertise in digital marketing make her an ideal partner for brands seeking to enhance their online presence. By engaging with her, brands can tap into a highly targeted and loyal audience.

Aakriti Bansal’s creator network is an impressive mix of influential professionals and prominent brands, showcasing her connections with industry leaders across various fields. From renowned marketers like Aalekh Tripathi and Gaurav Mehta to organizations such as Flipkart and LinkedIn for Nonprofits, her network highlights her influence and reach in both corporate and entrepreneurial spaces. This ecosystem of thought leaders and innovative brands reflects her ability to foster collaborations and share impactful ideas within the digital marketing and social impact landscape.

Conclusion: Lasting Influence in Marketing and Social Impact


Aakriti Bansal is a marketing strategist whose ability to connect with audiences across platforms sets her apart. Through her innovative content, professional insights, and commitment to social impact, she continues to influence and inspire. Whether it’s her LinkedIn posts, Instagram reels, or podcast episodes, Aakriti’s omnichannel approach ensures she remains a leader in the digital marketing landscape.

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About the author

Jeremy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.