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Top 20 Seoul Influencers in 2025

Get to know the top 20 influencers in Seoul this 2025, who are making waves across social media. These leaders are setting the pace for innovation and engagement in the industry.

April 4, 2025
Justine Castany

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Here's the list of the Top 20 Seoul Influencers in 2025:

20. Wendy Park Junesuk

Wendy, based in Seoul, shares engaging content about Korean culture, beauty, and lifestyle. With a significant following on TikTok and Instagram, she often highlights her experiences as a mixed couple, showcasing humor and relatable moments. Her posts frequently feature K-drama references, travel adventures, and beauty tips, appealing to a diverse audience interested in Korean trends and culture.

Favikon Authority Score : 8 599 pts

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19. 김나민 | Kim Narmin

Kim Narmin is a prominent figure in the fashion and beauty scene, known for her vibrant presence on social media. As a former Miss Azerbaijan, she shares insights into her life in Seoul, Korea, showcasing her love for fashion, beauty, and personal moments. Her posts often highlight her experiences at events like Seoul Fashion Week and her wedding, reflecting her connections with various brands and professionals in the industry.

Favikon Authority Score : 8 563 pts

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18. Omar

Omar is a content creator based in Seoul, South Korea, focusing on life advice and relationship dynamics. He engages his audience through live broadcasts on YouTube, discussing topics like dating, self-esteem, and personal growth. His Instagram features relatable posts about life experiences and humor, appealing to a young adult demographic. Omar's content often reflects a blend of personal anecdotes and practical advice, making him a relatable figure for those navigating relationships and self-improvement.

Favikon Authority Score : 8 602 pts

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17. Jae Suk Kim

A Seoul/Singapore/Sydney-based fashion illustrator and art director, known for creating vibrant and stylish illustrations under the brand 'Susu Girls'. The content primarily focuses on fashion illustration, blending cultural influences from Korea and beyond. The creator collaborates with luxury brands like Louis Vuitton and Clé de Peau Beauté, showcasing a keen eye for detail and elegance. The posts often celebrate festive themes and personal milestones, engaging a wide audience.

Favikon Authority Score : 8 569 pts

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16. Seungju

A Seoul-based content creator known for his engaging vlogs and fashion insights. He shares experiences from various fashion weeks, travel adventures, and lifestyle tips, often featuring luxury brands. His content is visually appealing and resonates with a young audience interested in fashion and travel. He actively engages with followers through Instagram and YouTube, showcasing a blend of personal experiences and brand collaborations.

Favikon Authority Score : 8 753 pts

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15. 미어캣족장 | Meerkat Chief

The creator is known as 미어캣족장, featuring adorable raccoons and cats in their posts. They frequently share content related to animal cafes in the 건대 area of Seoul, showcasing their love for these animals through engaging photos and captions. Their social media presence highlights a playful and lighthearted approach to animal appreciation, with a significant focus on raccoons and their interactions with other pets.

Favikon Authority Score : 8 694 pts

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14. Mimi

Mimi is a content creator based in Seoul, sharing her experiences as a foreign student and her life in South Korea. Her TikTok features a mix of food vlogs, travel experiences, and personal moments, often highlighting her long-distance relationship with her boyfriend. She engages her audience with relatable content about studying abroad, Korean cuisine, and cultural experiences, appealing to a young, global audience interested in lifestyle and travel.

Favikon Authority Score : 8 503 pts

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13. Park Eunkyung

Park Eunkyung is a prominent figure in the beauty and fashion industry, known for her work as a nail artist and creative director at Unistella. Her Instagram showcases collaborations with various influencers and brands, highlighting her expertise in nail art and beauty trends. She engages with her audience through vibrant visuals and personal insights about her projects, including pop-up events and brand launches. Her content reflects a strong connection to the beauty community and a commitment to innovation in nail design.

Favikon Authority Score : 8 652 pts

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12. 이지영 | Lee Ji-young

Lee Ji-young is a prominent social studies instructor with a strong academic background, including a Ph.D. candidate at Seoul National University. She has garnered over 2.5 million online students through her engaging lectures and seminars. Her content focuses on educational guidance, exam preparation, and personal development, often emphasizing the importance of humanities. She actively interacts with her audience, providing motivational support and practical advice for students navigating their academic journeys.

Favikon Authority Score : 8 562 pts

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11. Gigi Lucilfer

Gigi Lucilfer is an entrepreneur, lawyer, and mediator based in Seoul, with a significant presence on TikTok and Instagram. She engages her audience in both English and Spanish, sharing insights on personal growth, relationships, and cultural experiences. Her content often reflects on emotional well-being and self-empowerment, resonating with a diverse audience. Gigi collaborates with brands and promotes her own ventures, showcasing a blend of lifestyle and professional themes.

Favikon Authority Score : 8 841 pts

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10. 건리버 | Lee Geon-ho

A dynamic content creator known for engaging dance challenges and humorous posts on TikTok and Instagram. With a significant following, he showcases his dance skills and personal moments, often incorporating popular trends and challenges. His content resonates with a youthful audience, reflecting a playful and approachable personality. He also engages in brand collaborations, promoting products in a fun and relatable manner.

Favikon Authority Score : 8 560 pts

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09. Hamimommy

Hamimommy is a South Korean content creator focused on home life, cooking, and travel. She shares her experiences as a housewife and mother, showcasing recipes, home organization tips, and travel vlogs. Her content often highlights her daily life in Seoul, including gardening and family activities. She promotes eco-friendly living and has collaborated with brands like Samsung and Airbnb. Hamimommy engages her audience with relatable content and a warm, inviting style.

Favikon Authority Score : 8 778 pts

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08. Jooli Lee

Jooli Lee, a Korean consultant at PwC, shares her life experiences and insights on social media. With a focus on relatable content, she engages her audience through humor, personal anecdotes, and lifestyle posts. Her presence on Instagram and TikTok showcases her journey as a corporate professional while balancing content creation. Jooli emphasizes her gratitude towards her followers and plans to expand her content with vlogs, reflecting her growth and experiences in both personal and professional realms.

Favikon Authority Score : 8 829 pts

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07. HADA

HADA is a South Korean filmmaker and world traveler, known for creating engaging content around travel and popular culture, particularly related to the hit series 'Squid Game'. Their social media presence features a mix of behind-the-scenes insights, personal experiences, and interactive content, often highlighting travel adventures and cultural commentary. HADA's posts resonate with a youthful audience, showcasing a blend of humor and creativity in their storytelling.

Favikon Authority Score : 8 844 pts

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06. Sabrina Azhar

Sabrina Azhar is a mechanical engineering graduate based in South Korea and Malaysia, sharing her life experiences and cultural insights through engaging social media content. Her posts often highlight personal milestones, such as graduation, and showcase her vibrant personality with a mix of humor and relatability. She actively engages with her audience through TikTok and Instagram, focusing on lifestyle, fashion, and cultural celebrations, particularly during Eid. Sabrina's content resonates with young adults and students, reflecting her journey and interests.

Favikon Authority Score : 8 922 pts

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05. Taeyang

Taeyang is a dynamic content creator based in Seoul, Korea, known for his engaging TikTok videos and Instagram posts that showcase his experiences in the UAE and Saudi Arabia. His content often features travel, cultural insights, and lifestyle themes, appealing to a diverse audience. He actively engages with his followers through daily livestreams and collaborations, promoting local attractions and experiences. His posts reflect a vibrant personality and a love for exploration, particularly in the Middle East.

Favikon Authority Score : 8 908 pts

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04. 도기 | Dogi

Dogi is a tattoo artist based in Seoul, South Korea, specializing in fine line and mini tattoos. His social media presence showcases a variety of tattoo designs, often featuring floral and minimalist themes. With a significant following on TikTok and Instagram, he engages his audience through visually appealing content and booking information. His posts frequently highlight popular tattoo trends and styles, making him a go-to artist for those interested in contemporary tattoo art.

Favikon Authority Score : 8 394 pts

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03. ChillLIT 칠릿

ChillLit is a dynamic dance group based in Seoul, South Korea, known for their engaging choreography and vibrant social media presence. They share a mix of dance challenges, vlogs, and collaborations with other artists, showcasing their creativity and passion for dance. Their content often features popular music and dance trends, appealing to a youthful audience. With a strong following on platforms like TikTok and Instagram, they actively engage with fans through interactive posts and performances.

Favikon Authority Score : 8 933 pts

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02. Yuna

Yuna is a South Korean content creator known for her engaging makeup tutorials and beauty product promotions on TikTok and Instagram. She shares personal insights and experiences, often highlighting her favorite beauty products and trends. With a strong following, her posts frequently feature makeup looks, skincare recommendations, and lifestyle content, appealing to a youthful audience interested in beauty and fashion.

Favikon Authority Score : 8 892 pts

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01. Adeline

Adeline is a content creator based in Seoul and LA, known for her engaging TikTok and Instagram posts that showcase beauty, lifestyle, and personal experiences. She often shares skincare routines, fashion tips, and relatable moments, resonating with a young audience. Her content features a mix of humor and authenticity, making her a relatable figure in the beauty and lifestyle niche.

Favikon Authority Score : 9 323 pts

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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.