Top 20 Salvador Influencers in 2025

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Here's the list of the Top 20 Salvador Influencers in 2025: 

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20. Sandro Souza

Sandro Souza is a Brazilian content creator known for his humorous posts on Instagram and TikTok, often featuring relatable workplace scenarios and light-hearted commentary on life and relationships. His content includes personal anecdotes, reflections on love, and comedic takes on current events, particularly in sports. He engages with his audience through interactive and funny videos, showcasing a blend of personal storytelling and humor, often referencing popular culture figures like Neymar.

Followers on social media: 4.2M

Favikon Authority Score : 8 913 pts

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19. Gabriela Messy

Gabriela Messy is a vibrant TikTok and Instagram creator known for her lifestyle content, tips, and engaging posts. With a significant following of over 900k on TikTok, she shares relatable and humorous videos, often incorporating LGBTQIA+ themes. Her Instagram features a mix of personal reflections, beauty tips, and interactive questions, fostering a sense of community among her audience. Gabriela's content resonates with younger audiences, particularly those interested in lifestyle and LGBTQIA+ representation.

Followers on social media: 1.5M

Favikon Authority Score : 8 921 pts

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18. Roberto Luís

Roberto Luís is a Brazilian photographer and social media personality with over 2.8 million followers. He specializes in capturing candid moments and personal stories, often engaging with individuals on the streets of Salvador. His content features heartfelt interactions and showcases the beauty of everyday life, emphasizing the narratives of the people he meets. He promotes a sense of community and appreciation for diverse experiences through his photography.

Followers on social media: 2.1M

Favikon Authority Score : 8 924 pts

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17. Giana Althaus

Giana Althaus is a Brazilian content creator known for her engaging posts on TikTok and Instagram, where she shares personal experiences, music-related content, and lifestyle insights. Her posts often reflect her love for music, family, and self-expression, with a focus on authenticity and emotional connection. Giana also promotes brands like Glade and Nike, showcasing her influence in lifestyle and music. Her content resonates with a youthful audience, emphasizing creativity and personal growth.

Followers on social media: 4.6M

Favikon Authority Score :  8 924 pts

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16. João Pimenta

João Pimenta is a Brazilian actor, writer, and comedian known for his humorous and satirical content across social media platforms. He engages audiences with comedic commentary on societal issues, politics, and pop culture, often reflecting on his experiences in the entertainment industry. His work includes stand-up comedy and online shows, where he addresses contemporary topics with a unique perspective. Pimenta's content resonates with a diverse audience, showcasing his talent for blending humor with critical insights.

Followers on social media: 2.8M

Favikon Authority Score :  8 959 pts

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15. Rayssa Nascimento

Rayssa Nascimento is a Brazilian content creator based in Salvador, focusing on beauty, fashion, dance, and motherhood. Her Instagram features personal moments with her daughter, Maya, showcasing family life and parenting experiences. Posts often highlight emotional connections and milestones, resonating with a community interested in motherhood and lifestyle topics. She engages her audience with relatable content and personal anecdotes, fostering a warm and inviting online presence.

Followers on social media: 513.5K

Favikon Authority Score : 8 970 pts

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14. Clarissa Pavie

Clarissa Pavie is a Brazilian social media personality known for her humorous and engaging content on TikTok and Instagram. With a significant following, she shares relatable posts, often involving humor and lifestyle themes. Her content includes interactions with followers, personal anecdotes, and promotional collaborations with brands. Clarissa's posts frequently garner high engagement, reflecting her popularity and connection with her audience.

Followers on social media: 1.5M

Favikon Authority Score :  8 978  pts

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13. Thiago Luna

Thiago Luna is a Brazilian content creator known for his humorous and engaging posts on TikTok and Instagram, focusing on surf culture and lighthearted humor. With a significant following, he shares relatable content that resonates with a young audience, often incorporating local culture and trends. His posts frequently feature themes of friendship, casual lifestyle, and playful interactions, making him a popular figure in the Salvador region.

Followers on social media: 1.1M

Favikon Authority Score : 8 985 pts

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12. Malvino Salvador

Malvino Salvador is a Brazilian actor and speaker, actively promoting self-defense for women through Jiu-Jitsu. He is associated with various brands, including Gracie Kore and Mais Cabello, and emphasizes family values and personal empowerment in his posts. His content often addresses societal issues like domestic violence while also sharing personal moments with his family. He engages his audience with motivational messages and fitness-related content, showcasing a commitment to health and well-being.

Followers on social media: 3.1M

Favikon Authority Score : 9 027 pts

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11. Inimigo da Timidez

The creator, known as 'Inimigo da Timidez', focuses on humor and entertainment, often sharing comedic content related to social situations and personal experiences. He engages with a large audience, celebrating milestones and promoting events like Carnaval. His posts frequently include collaborations with other influencers and brands, showcasing a lively and interactive social media presence. The creator also expresses personal sentiments, particularly about love and relationships, indicating a relatable and approachable persona.

Followers on social media: 1.1M

Favikon Authority Score : 9 049 pts

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10. Irê Alves

Irê Alves, known as Irezinho, is a Brazilian actor based in São Paulo. His social media presence features humorous and relatable content, often reflecting on everyday experiences and emotions. He engages with his audience through casual and lighthearted posts, including personal anecdotes and commentary on life in Brazil. His TikTok and Instagram posts frequently garner significant likes, indicating strong audience engagement. He also promotes brands through sponsored content, showcasing a blend of entertainment and marketing.

Followers on social media: 2.7M

Favikon Authority Score : 9 078 pts

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9. Lore Souza

Lore Souza is a beauty communicator specializing in hair, makeup, fashion, and skincare. Her social media presence features tutorials, product reviews, and personal stories, often highlighting her journey with curly hair. She engages her audience with relatable content and promotes various beauty products, including collaborations with brands like Neutrogena and Apice. Lore's posts reflect a strong connection to her faith and community, often sharing messages of positivity and self-acceptance.

Followers on social media: 5.1M

Favikon Authority Score : 9 119 pts

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8. Tierry

Tierry is a Brazilian singer and songwriter known for his contributions to the sertanejo music genre. His social media presence showcases his music releases, performances, and personal life, including being a father. He engages with fans through lively posts about events and music launches, often featuring collaborations with other artists. His content reflects a vibrant lifestyle, celebrating music and family, while also promoting his shows and new releases.

Followers on social media: 14M

Favikon Authority Score : 9 149 pts

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7. Paul Cabannes

Paul Cabannes is a French artist based in Brazil, known for his engaging content that blends humor and cultural insights. He promotes his shows and French language courses through various social media platforms, particularly TikTok and Instagram. His posts often highlight his experiences in Brazil, showcasing a mix of personal anecdotes and promotional content for his performances. He has a significant following, with posts receiving high engagement, particularly around his upcoming shows and cultural commentary.

Followers on social media: 6.1M

Favikon Authority Score : 9 155 pts

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6.  Radija Pereira

Radija Pereira is a Brazilian content creator based in Salvador, focusing on beauty, motherhood, and lifestyle. Her social media presence showcases her journey as a mother, sharing heartfelt moments with her daughter and family. She engages her audience with relatable content, including challenges, beauty tips, and personal milestones. Radija's posts often reflect her gratitude and joy in family life, resonating with followers who appreciate her authenticity and warmth.

Followers on social media: 6.2M

Favikon Authority Score : 9 176 pts

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5. Caetano Veloso

Caetano Veloso is a renowned Brazilian musician, producer, arranger, and writer with a career spanning over five decades. His work is characterized by intellectual and poetic depth, blending various musical styles. He actively engages with his audience through social media, sharing personal reflections, promoting his tours, and celebrating cultural milestones. His posts often highlight family, friendships, and significant events in Brazilian cinema and music, showcasing his influence in the MPB genre.

Followers on social media: 5M

Favikon Authority Score : 9 200 pts

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4. Julio Cesar Honotorio

Julio Cesar Honotorio is a Brazilian content creator known for his humorous and engaging posts across TikTok and Instagram, often featuring playful interactions with his partner, Erika. His content includes lighthearted pranks, family moments, and relatable scenarios, appealing to a broad audience. With a significant following, he emphasizes fun and connection in his videos, showcasing a blend of personal and comedic themes.

Followers on social media: 5.2M

Favikon Authority Score : 9 229 pts

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3. Teto

Teto is a Brazilian musician known for his engaging social media presence, primarily on platforms like Instagram and Twitter. His content revolves around music, personal experiences, and interactions with fans. He shares insights into his performances, emotional connections to his songs, and moments from his life, reflecting a strong bond with his audience. Teto's posts often highlight his roots in Salvador and his journey in the music industry, showcasing a blend of personal storytelling and artistic expression.

Followers on social media: 6.1M

Favikon Authority Score : 9 234pts

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2. Davi Brito

Davi Brito is a Brazilian athlete, influencer, entrepreneur, and humorist known for his engaging content related to the reality show BBB24. His posts often blend humor with personal insights, showcasing his journey and interactions with fans. He promotes positivity, personal growth, and community appreciation, while also sharing moments from his personal life, including his relationship. Davi's content resonates with a youthful audience, particularly those interested in reality TV and lifestyle themes.

Followers on social media: 8.1M

Favikon Authority Score : 9 251 pts

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1. Luísa Sonza

Luísa Sonza is a Brazilian singer and songwriter known for her vibrant pop and R&B music. She is a three-time Latin Grammy nominee and actively engages her audience through social media, sharing personal moments, performances, and collaborations. Her posts often highlight her music career, including new releases and live performances, while also showcasing her personality and humor. Luísa's content resonates with a young audience, reflecting her influence in the Brazilian music scene.

Followers on social media: 62.6M

Favikon Authority Score : 9 591 pts

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🔎Find More Influencers in Salvador

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How does Favikon rank influencers?

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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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