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Top Philippines Influencers

Who are the best influencers in the Philippines? Discover the Top 20!

August 16, 2024
Sarthak Ahuja

Influencers in the Philippines have become powerful voices in shaping trends, sparking conversations, and inspiring communities. They bring authenticity and creativity to the digital space, connecting with audiences on a deeply personal level. From lifestyle and fashion to tech and travel, these influencers are not just content creators but leaders who resonate with the everyday experiences of Filipinos. Their impact goes beyond numbers, as they inspire change, foster connections, and bring vibrant energy to the digital landscape. Here are the top 20 influencers in the Philippines making waves in 2024.

But first, how does Favikon rank influencers?

Favikon influence score

Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score (⭐️) is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

Click here to learn more about it.

Explore the Top 20 Philippines Influencers PH

Niana Guerrero

1️⃣ Niana Guerrero

Dance and Lifestyle Creator

⭐️ Favikon Authority Score: 3466

Niana Guerrero is a popular social media personality known for her dance and lifestyle content. She has gained a massive following on various social media platforms and is also a member of the dance group, Ranz and Niana. Niana frequently shares dance videos and vlogs with her siblings and friends, showcasing her talent and creativity. She has also worked with various brands and has been featured in several publications. Niana is known for her positive attitude and infectious energy, inspiring her followers to be confident and pursue their passions.


Marian Rivera Gracia Dantes

2️⃣ Marian Rivera Gracia Dantes

Actress, Host, CEO of Flora Vida

⭐️ Favikon Authority Score: 2247

Marian Rivera Gracia Dantes is a Filipino actress, host, and entrepreneur. She is the CEO of Flora Vida, a floral shop that offers flower arrangements and delivers it to their customers. Marian is also an advocate of various brands and products, such as BioDerma, NuWhite, and Ceelin Syrup. Despite her busy career, she also finds time to be a wife and mother. Marian shares glimpses of her life through social media, where she updates her followers on her family life and her latest projects.


Zeinab Harake

3️⃣ Zeinab Harake
Social Media Personality and Beauty Advocate

⭐️ Favikon Authority Score: 2266
Zeinab Harake is a social media personality known for her beauty tips and tricks. She is also an advocate of oral and dental health, partnering with BEAUTéDERM to promote their products. Her YouTube channel features vlogs, makeup tutorials, and product reviews. With over 8 million followers on TikTok and 2 million on Instagram, she connects with a vast audience by sharing her experiences, daily routines, and personal life. She has also been featured in various TV shows and music videos. Her posts showcase her love for fashion, travel, and family.


Kathryn Bernardo

4️⃣ Kathryn Bernardo

Actress and Content Creator

⭐️ Favikon Authority Score: 2228

Kathryn Bernardo is a popular actress and content creator, known for her roles in various Filipino dramas and movies. She recently created a YouTube channel where she shares glimpses of her everyday life, sans pretense or script. Kathryn also endorses various brands, including KFC, Bench, and Realme, among others. In her social media channels, she shares her love for food, travel, fashion, and beauty products. Kathryn's followers appreciate her relatable and down-to-earth personality, making her one of the most influential celebrities in the Philippines.


Ivana Alawi

5️⃣ Ivana Alawi

Actress and Social Media Personality

⭐️ Favikon Authority Score:  2219

Ivana Alawi is a half Moroccan and Filipina actress known for her roles in various television shows and movies in the Philippines. She is also a popular social media personality with millions of followers on various platforms such as Instagram, Twitter, and Facebook. Ivana shares a variety of content on her social media accounts, including lifestyle, fashion, beauty, and travel content. She also promotes various products and brands on her social media channels. In addition to her acting career and social media presence, Ivana is also a businesswoman and has her own line of scented candles called Perfume Dessert.


6️⃣ Junell Dominic

Social Media Influencer and Entrepreneur

⭐️ Favikon Authority Score: 2130

Junell Dominic, also known as Juneru, is a popular social media influencer with over 6.1 million subscribers on his YouTube channel and 11 million followers on his TikTok account. He is the owner of Dora Fam, a YouTube channel with over 2 million subscribers. Junell is also an entrepreneur, promoting his merchandise and Roblox ID. He regularly posts sponsored content on his social media accounts and has been nominated for the TikTok Awards 2022. In addition, he promotes a new social media app called AppZaloot, using his referral code.


Andrea Brillantes

7️⃣ Andrea Brillantes

Actress and Lucky Beauty Founder

⭐️ Favikon Authority Score: 2122

Andrea Brillantes is a young actress and social media personality from the Philippines. She gained popularity through her lead roles in various TV dramas and films, and has since amassed a large following on her social media accounts. In 2021, she launched her own makeup brand called Lucky Beauty, which emphasizes the use of makeup as a lucky charm. She has also collaborated with various brands, including H&M, and has appeared in several campaigns as a model. In her social media posts, she shares her daily life, fashion, beauty tips, and promotes her brand.


Sabby and Sophia

8️⃣ Sabby and Sophia

Content creators and influencers

⭐️ Favikon Authority Score: 2113

Sabby and Sophia, also known as the Marie Twins, are popular content creators and influencers on social media. They create a variety of content, including vlogs, challenges, and lifestyle videos. With a large following, they engage with their audience through sponsored posts and promotions, showcasing various products and events. Their content is upbeat and entertaining, often featuring their adventures and experiences. Follow Sabby and Sophia for a fun and engaging social media experience.


Jose Marie Viceral

9️⃣ Jose Marie Viceral - Vice Ganda

Comedian, Actor, and Singer

⭐️ Favikon Authority Score: 2104

Jose Marie Viceral, better known as Vice Ganda, is a well-known Filipino comedian, talk show host, actor, and singer. He is a regular host on ABS-CBN's noontime variety show It's Showtime, and has starred in several films, eight of which are considered to be the highest-grossing in Philippine cinema. Best known for his stand-up comedy routines, Viceral uses observational comedy, situational irony, and sarcasm to comment on Filipino culture and human sexuality. He is also the first openly gay endorser for Globe Telecom.


Spencer Serafica

🔟 Spencer Serafica

Content Creator and Social Media Personality

⭐️ Favikon Authority Score: 2091

Spencer Serafica, also known as Xspencer, is a popular content creator and social media personality. With a strong presence on platforms like TikTok, Instagram, Facebook, and Lyka, Spencer shares a wide range of content, including vlogs, compilations, and random videos. Known for his humorous and relatable style, Spencer has gained a large following and engages with his audience through various social media channels. Stay tuned for more entertaining and engaging content from Spencer!


Mona Alawi

11. Mona Alawi

Social Media Influencer and Content Creator

⭐️ Favikon Authority Score: 2078

Mona Alawi is a 16-year-old half Filipina and half Moroccan social media influencer from the Philippines. She gained fame through her Instagram, Twitter, and TikTok accounts, where she shares her daily life, makeup tutorials, and fashion tips. Mona is also known for her YouTube channel, where she collaborates with her sister, Ivana Alawi. Her videos range from get-ready-with-us to challenge videos to vlogs. Mona has type 1 diabetes and uses her platform to raise awareness and educate people about the illness. She has over 4 million followers on Instagram and over 1 million subscribers on YouTube.


Jomar Yee

12. Jomar Yee

Content Creator and Social Media Personality

⭐️ Favikon Authority Score: 2078

Jomar Yee is a popular content creator and social media personality known for his entertaining and relatable videos. With a strong following on TikTok, Jomar shares a variety of content, including funny skits, dance challenges, and vlogs. He has gained a loyal fanbase who enjoy his energetic and humorous approach to content creation. Jomar's posts often feature collaborations with other influencers and showcase his vibrant personality. He is loved for his positive and uplifting presence on social media.


Ranz Kyle

13. Ranz Kyle

Social Media Influencer and Dancer

⭐️ Favikon Authority Score: 2064

Ranz Kyle is a Filipino social media influencer, dancer, and YouTuber with over 15 million subscribers. He and his sister Niana Guerrero are known for their viral dance videos and "sibling goals" content. He frequently collaborates with his sister and other social media influencers such as Natalia Guerrero. Ranz Kyle has also released his music, including his latest release "Noise" with Niana. Besides dancing and social media, Ranz Kyle is an NFT enthusiast and has been actively building something in the Web3 space.


Roce Ordoñez

14. Roce Ordoñez

Social Media User

⭐️ Favikon Authority Score: 2060

Roce Ordoñez is a social media user known for their presence on TikTok, Instagram, and Twitter. With a TikTok following of over 10.1 million, Roce shares entertaining content and dance videos. They can be found on TikTok as Roce and on Instagram as Rocely Nordonez. Roce also engages with their followers through their various social media platforms. For business inquiries, they can be contacted through their Instagram account. Stay updated with Roce's latest content and collaborations by following them on their social media channels.


Donnalyn

15. Donnalyn

Social Media Influencer

⭐️ Favikon Authority Score: 2046

Donnalyn is a popular social media influencer from the Philippines. She has a large following on several social media platforms such as Facebook, Instagram, Twitter, and TikTok. Donnalyn often posts photos and videos of herself doing makeup, dancing, and singing. She also promotes various products and brands on her social media profiles. Donnalyn is known for her positive and cheerful personality, and she often shares motivational messages with her followers. She recently released a cover of a popular song, which received a lot of attention on social media.


Criselda Alvarez

16. Criselda Alvarez

Social Media Personality

⭐️ Favikon Authority Score: 2041

Criselda Alvarez is a social media personality based in Tokyo. She has a YouTube channel and a Bigo account where she shares her daily life, travel experiences, and fashion style. She also frequently collaborates with different brands and promotes their products on her social media accounts. Recently, she has been promoting BingoPlus and Coke Zero, as well as sharing her skincare routine and makeup tutorials. Additionally, she enjoys spending time with her friends and attending events, such as Sir Chad's birthday party.


Grae Cabase

17. Grae Cabase

Content Creator

⭐️ Favikon Authority Score: 2023

Grae Cabase is a content creator known for his vlogs and social media presence. With a focus on creating entertaining and engaging content, Grae shares his experiences and adventures with his audience. He is active on platforms such as Instagram and YouTube, where he uploads vlogs and engages with his followers. Grae's content often includes challenges, food adventures, and glimpses into his daily life. With a growing fanbase, Grae continues to entertain and connect with his audience through his creative content.


Carlyn Ocampo

18. Carlyn Ocampo

Singer, Actress, Vlogger

⭐️ Favikon Authority Score: 2016

Carlyn Ocampo is a singer, actress, and vlogger known for her work in the entertainment industry. She is the leader of the Z-Girls and has gained a large following on social media platforms. Carlyn shares her experiences and adventures through vlogs, showcasing her singing talent and acting skills. She is also active in promoting various brands and products through sponsored content. With her bubbly personality and engaging content, Carlyn has become a beloved figure among her fans.


Ben&Ben

19. Ben&Ben

9-Piece Band from the Philippines

⭐️ Favikon Authority Score: 1935

Ben&Ben is a 9-piece band from Manila, Philippines, consisting of twin brothers Paolo Benjamin and Miguel Benjamin on acoustic guitars and vocals, Poch Barreto on electric guitar, Jam Villanueva on drums, Agnes Reoma on bass, Patricia Lasaten on keyboards, Toni Muñoz and Andrew de Pano on percussions, and Keifer Cabugao on violin. With their eclectic foray into folk and world music blending seamlessly with intricate pop sensibilities, the nine-piece act redefined the mainstream music lane with a blueprint that makes intimacy feel big and expansive. Their songs paint an indelible portrait of a generation that knows their worth despite the brokenness inside, creating a connection between the personal and the universal.


Raffy Tulfo

20. Raffy Tulfo

Broadcast Journalist and Senator

⭐️ Favikon Authority Score: 1890

Raffy Tulfo is a well-known Filipino broadcast journalist who is based in Mandaluyong City, Philippines. He is a champion of the poor and fights for those who are oppressed by people in power. He is the main anchor of top-rated radio program WANTED SA RADYO, and anchors IDOL IN ACTION, the noontime newscast that includes a public service segment called Itimbre mo kay Tulfo/Ipa-Raffy Mo, where ordinary citizens can air their grievances. Raffy Tulfo is also a Senator, and he leads the Committee on Energy.


About the author

Sarthak Ahuja

Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.