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Here's the list of the Top 20 Makeup Youtubers in 2025:
20. Gillian Grace
Gillian Grace is a vibrant content creator based in New York City, known for her engaging lifestyle and beauty videos across TikTok and YouTube. With a strong following, she shares makeup tutorials, personal vlogs, and apartment decor tips, often collaborating with brands like Ulta Beauty and Milk Makeup. Her content emphasizes positivity, self-care, and community engagement, making her a relatable figure for young audiences interested in beauty and lifestyle.
Youtube Score : 90/100 pts
19. Himadri Patel
Himadri Patel is a prominent content creator based in Dehradun, India, known for her engaging YouTube channel featuring Indian makeup tutorials, lifestyle vlogs, and personal stories. With over 1.26 million subscribers, she shares her journey of home ownership, beauty tips, and relatable experiences, often incorporating humor and creativity. Her brand, Driby Himadri, reflects her entrepreneurial spirit, and she actively engages with her audience through heartfelt posts and collaborations with brands.
Youtube Score : 90.1/100 pts
18. Thư Đan Nguyễn
Thư Đan Nguyễn is a Vietnamese beauty influencer and founder of Dan Beauty Studio PMU, specializing in semi-permanent makeup. She shares makeup tutorials, beauty tips, and lifestyle content across platforms like YouTube and TikTok, engaging a large audience with her vibrant personality and expertise in beauty trends. Her content often includes product reviews and behind-the-scenes looks at her work, making her a relatable figure in the beauty community.
Youtube Score : 90.4/100 pts
17. Alfiya Karim Khan
Alfiya Karim Khan is a prominent beauty and lifestyle influencer known for her engaging content on modest fashion, beauty tips, and lifestyle vlogs. She has been recognized as one of Forbes' Top Digital Stars and is celebrated for her DIY fashion projects, particularly inspired by Bollywood celebrities. Her social media presence includes tutorials, product reviews, and personal vlogs, showcasing her journey and experiences. Alfiya actively engages with her audience, sharing insights into her life and creative processes.
Youtube Score : 90.4/100 pts
16. Arianna Stella
Arianna Stella, known as Arienne Makeup, is a prominent Italian make-up artist and content creator with a significant following on TikTok and YouTube. She collaborates with brands like Maybelline and NYX Cosmetics, showcasing makeup tutorials, product reviews, and beauty challenges. Arianna engages her audience with interactive content, often involving her followers in makeup decisions. Her social media presence is vibrant and creative, focusing on beauty and lifestyle themes.
Youtube Score : 90.6/100 pts
15. Morgan McGuire
Morgan McGuire is a beauty and lifestyle content creator known for her engaging makeup tutorials and relatable high school experiences. She shares her makeup routines, product recommendations, and personal insights across TikTok and YouTube, often incorporating humor and authenticity. Her content resonates with a younger audience, particularly teens interested in beauty and self-expression. Morgan actively collaborates with brands, showcasing products in her tutorials and posts.
Youtube Score :90.6/100 pts
14. Naomi Jon
Naomi Jon is a dynamic content creator known for her engaging presence on TikTok and YouTube, where she shares a mix of lifestyle, music, and fashion content. With a focus on her upcoming Europe tour and her album 'Villain Of Your Dreams', she connects with her audience through relatable and entertaining posts. Her content often features makeup, fashion hauls, and personal experiences, showcasing her vibrant personality and creativity.
Youtube Score : 90.8/100 pts
13. Franciny Ehlke
Franciny Ehlke is a Brazilian content creator known for her vibrant presence on social media, particularly in the beauty and lifestyle sectors. She shares makeup tutorials, product reviews, and personal life updates, often engaging her audience with giveaways and interactive content. Her posts frequently highlight her love for travel, personal growth, and her entrepreneurial ventures, such as her LipHoney product line. Franciny's content is characterized by a casual and approachable style.
Youtube Score : 90.9/100 pts
12. Paula Wolf
Paula Wolf is a prominent makeup artist and content creator known for her engaging tutorials and beauty trends across platforms like TikTok and YouTube. With a significant following, she shares creative makeup looks, participates in viral challenges, and promotes self-love and body positivity. Paula also authored 'Paula's Makeup Masterclass' and collaborates with brands like Maybelline and NYX. Her content often features interactive elements, inviting audience participation in her makeup themes.
Youtube Score : 91/100 pts
11. Rada Rodrigues
Rada Rodrigues is a Brazilian beauty influencer known for her engaging makeup tutorials and fun content. She operates her own makeup store, Rada Makeups, and frequently interacts with her audience through live sessions and social media posts. Her content focuses on makeup tips, product launches, and customer engagement, particularly through her unique 'pool of gifts' promotion, which incentivizes purchases. Rada's vibrant personality and dedication to her customers have garnered her a significant following across platforms.
Youtube Score : 91.2/100 pts
10. Mirta Miler
Mirta Miler is a vibrant content creator specializing in Latina makeup tutorials and beauty hacks. Her social media presence is characterized by engaging posts showcasing makeup techniques, transformations, and personal reflections. With a strong following, she connects with her audience through relatable content and interactive trends. Her posts often highlight beauty products and techniques, appealing to a youthful demographic interested in makeup and lifestyle.
Youtube Score : 91.4/100 pts
9. Theulyn Reis
Theulyn Reis is a Brazilian beauty and lifestyle influencer with a strong social media presence, boasting over 19 million followers. She shares engaging content about her home construction project, including a personal beach, and promotes beauty products. Her posts often highlight her vibrant personality and connection to her roots, particularly through fashion and cultural representation. Theulyn actively engages her audience with updates and personal anecdotes, creating a relatable and aspirational online persona.
Youtube Score : 91.5/100 pts
8. Imthe_annag
AnnaG is a vibrant content creator known for her engaging posts across TikTok and Instagram, focusing on lifestyle, beauty, and personal experiences. She often shares makeup tutorials, DIY projects, and personal stories, fostering a strong connection with her audience. Her content is characterized by a playful and approachable style, often featuring collaborations and sponsored content. With a significant following, she emphasizes positivity and creativity in her interactions.
Youtube Score : 91.6/100 pts
7. Doris Jocelyn
Doris Jocelyn is a Mexican content creator known for her engaging makeup tutorials and storytelling, particularly in the horror genre. She actively promotes her work through TikTok and YouTube, where she shares vibrant makeup looks and personal anecdotes. Her content often reflects her pride in her Mexican heritage and includes themes of resilience and creativity. Doris collaborates with brands, showcasing products in a fun and relatable manner, appealing to a young, diverse audience interested in beauty and lifestyle.
Youtube Score : 92.2/100 pts
6. James Charles
James Charles is a prominent figure in the beauty and makeup industry, known for his creative and bold makeup tutorials and reviews. As the CEO of Painted, he frequently shares insights into his brand and product launches. His content spans across platforms like TikTok and YouTube, where he engages with millions of followers through makeup challenges, product reviews, and lifestyle content. James is recognized for his innovative approach to makeup and his influence in the beauty community.
Youtube Score : 93/100 pts
5. Gaby Rodriguez
Gaby Rodriguez is a passionate content creator focused on beauty and lifestyle, sharing her journey on YouTube. With a strong emphasis on makeup tutorials, personal experiences, and heartfelt interactions with her audience, she aims to inspire and connect with her followers. Gaby expresses gratitude for her growing community and often shares personal stories, showcasing her authenticity and relatability. Her content resonates with young audiences, particularly those interested in beauty and self-expression.
Youtube Score : 93.7/100 pts
4. Fernanda Jalil
Fernanda Jalil is a vibrant content creator known for her engaging TikTok and YouTube videos, focusing on makeup tutorials, humorous challenges, and behind-the-scenes glimpses with her best friend. With a significant following, she combines beauty and entertainment, often incorporating ASMR elements and interactive content. Her posts reflect a strong connection with her audience, showcasing creativity and a playful approach to beauty and lifestyle themes.
Youtube Score : 93.9/100 pts
3. Maryna Molchanova
Maryna Molchanova is a prominent beauty content creator with a strong presence on YouTube and TikTok, showcasing makeup tutorials, trends, and ASMR content. With millions of followers, she engages her audience through creative makeup transformations and tutorials, often inspired by popular trends. Her content emphasizes beauty techniques and product reviews, appealing to makeup enthusiasts and aspiring artists. She actively interacts with her followers, expressing gratitude for their support and encouraging engagement.
Youtube Score : 93.9/100 pts
2. Parul Garg
Parul Garg is a renowned makeup artist and entrepreneur based in Gurgaon, India. She is the founder of Parul Garg Beauty, offering a range of beauty products and services. Her social media presence is marked by detailed makeup tutorials, product promotions, and engagement with her audience through giveaways. Parul is recognized for her expertise in bridal and occasion makeup, and she actively shares her work and achievements, including awards and collaborations with celebrities.
Youtube Score : 94.9/100 pts
1. Emmy Combs
Emmy Combs is a licensed cosmetologist and professional makeup artist based in Los Angeles, specializing in beauty and fashion content. She openly shares her journey with alopecia universalis, aiming to highlight beauty in diversity. Her social media presence includes makeup tutorials, beauty hacks, and personal stories, often featuring collaborations with brands like Benefit Cosmetics and Urban Decay. Emmy engages her audience with relatable content, focusing on makeup techniques and lifestyle experiences.
Youtube Score : 95.5/100 pts
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