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Here’s the list of the Top 20 LinkedIn Influencers in Portugal in 2025:
20. Sofia de Castro Fernandes
Sofia de Castro Fernandes is the Founder & CEO of àsnove. She is a renowned author, with 6 books to her name, and one of the most influential bloggers in Portugal (awarded Five Stars). With a background in Law and post-graduate degrees in Marketing Management and Positive Psychology, she also works as a Jurist, Trainer, HR Consultant, and Executive Coach. Sofia has international experience in projects in London, Geneva, Rio de Janeiro, and São Paulo. Currently, she focuses on human capital development for some of the largest multinational companies in Portugal, specializing in emotional intelligence, positive psychology, stress management & productivity, culture, and communication. She is a guest lecturer at various universities and business schools. Sofia is a Life Changer who finds joy in tea, hugs, flowers, music, books, blueberries, and sunshine. She embraces the wind on her face and walking barefoot. Love and gratitude are her guiding principles. She is a proud mother to Martim and passionate about her partner Pedro, with whom she co-founded às 9 Living Better Academy.
LinkedIn Score : 86.4/100
Favikon Authority Score : 8 412 pts
19. Carlos Guimarães Pinto
Carlos Guimarães Pinto is a political analyst and strategy consultant. He is a member of parliament and the former Executive Director of Instituto Mais Liberdade. With extensive experience in management strategy consulting, he has worked with clients in over 20 countries, providing services such as due diligence, business planning, and corporate strategy. Carlos is known for his critical analysis of political and economic issues, as seen in his social media posts discussing topics like healthcare budget allocation, salary trends, and housing policies.
LinkedIn Score : 86.4/100
Favikon Authority Score : 8 721 pts
18. Samy Ben Sadok
Samy Ben Sadok is a seasoned SEO & Growth Manager with over seven years of experience in the digital marketing landscape. He is proficient in various growth marketing facets, including AI & automation, e-commerce, and web analytics. With a strong fascination with web3 and blockchain technologies, he has crafted specialized SEO strategies to ensure his clients lead in their respective markets. If you're seeking a dedicated partner to amplify your digital presence in the crypto or fintech sectors, let's connect!
LinkedIn Score : 86.4/100
Favikon Authority Score : 6 490 pts
17. Max Pog
Max Pog is deeply involved in the Venture Studio Community, conducting research, organizing conferences, and leading investment syndicates. As a 3x entrepreneur, he has founded profitable companies in e-commerce, projection technologies, and online education. Max also hosts a podcast featuring interviews with venture studio founders and VCs. He actively engages in discussions on LinkedIn, sharing insights on startup studio challenges and strategies to attract founders. Subscribe to his YouTube channel @pogmax for more content.
LinkedIn Score : 86.4/100
Favikon Authority Score : 6 865 pts
16. Carolina Afonso
Carolina Afonso is a Ph.D. and the CEO of Gato Preto, the number one HomeDecor brand in Portugal. With over 18 years of experience in management, marketing, digital and e-commerce in the technology industry (KONICA MINOLTA, ASUS, TOSHIBA Printing Solutions) and retail (Gato Preto), she is a highly experienced C-Level executive. Carolina is also a university professor at ISEG and co-coordinator of the Digital Marketing and Sustainability Management post-graduation programs. She has a Ph.D. in Marketing from Universidad Complutense de Madrid and is the author of several books on marketing and digital topics. Carolina has received numerous awards and recognitions for her contributions to the business world. She is known for her expertise in business strategy, leadership, digital transformation, e-commerce, sustainability, and marketing. Carolina is a sought-after speaker and consultant, sharing her insights on strategy, marketing, digital transformation, and sustainability.
LinkedIn Score : 86.4/100
Favikon Authority Score : 7 592 pts
15. Sofia Manso
Sofia Manso is the Chief Executive Officer at Academia da Felicidade. She is a professional coach, speaker, mentor, and trainer. Sofia is passionate about organizational culture, leadership, teams, and happiness. She creates content and delivers training sessions in these areas. With a multidisciplinary and collaborative approach, Sofia believes that People Management in modern organizations involves the convergence of efforts from HR, Marketing, and the Department of Happiness. This synergy creates a conducive work environment for organizational growth, talent management, and long-term success. Sofia emphasizes the importance of addressing both the positive and challenging aspects of managing people, with a focus on identifying problems and presenting solutions. She is dedicated to making a positive impact and leaving a lasting legacy.
LinkedIn Score : 86.5/100
Favikon Authority Score : 7 442 pts
14. Rui Miguel Nabeiro
Rui Miguel Nabeiro is the CEO at Delta Cafés, a leading coffee company. He believes in innovation, internationalization, and the value of brands for business growth. Under his leadership, the Grupo Nabeiro portfolio has diversified, and Delta Cafés now operates in over 40 countries. Rui works to earn the trust of his employees and shares his leadership experience with partners, companies, and the academic community. His mission involves sustainable development for the business, employees, and Nabeiro Group brands, positioning Delta Cafés as one of the top 10 coffee players worldwide.
LinkedIn Score : 86.6/100
Favikon Authority Score : 7 465 pts
13. Carlos Moedas
Carlos Moedas is the Mayor of Lisbon and the President of the Lisbon Municipal Council. He has a background in politics and has served as the Secretary of State to the Prime-Minister of Portugal and as an elected Member of the Portuguese Parliament. In 2014, Moedas became the 5th Portuguese National to be appointed as European Commissioner, where he ran a €77 billion Science and Innovation program across the European Union. He is also a Trustee of the Calouste Gulbenkian Foundation. Moedas is dedicated to building and rehabilitating housing in the city and adapting municipal programs to meet the needs of the people. He prioritizes innovation and invests in both innovation and social measures to care for the residents of Lisbon. Moedas is committed to creating an inclusive city and has implemented initiatives to support individuals with disabilities, including the reactivation of the Municipal Council for People with Disabilities and a program providing daily adapted transportation for people with disabilities. He is also involved in promoting healthcare in Lisbon, having already invested over €20 million in healthcare centers and committing to invest an additional €40 million by 2027. Moedas is passionate about improving the lives of the people of Lisbon and ensuring they have access to quality housing, healthcare, and social support.
LinkedIn Score : 86.6/100
Favikon Authority Score : 8 172 pts
12. Miguel Pinto Luz
Miguel Pinto Luz is the Vice President at Câmara Municipal de Cascais, overseeing strategic planning, urban development, mobility, innovation, tourism, science, technology, and sustainability. With a Master's degree in Electrical and Electronics Engineering and an MBA, he is also involved in non-profit work, tourism strategy, and social inclusion initiatives. Miguel is a columnist, commentator, and author recognized for his expertise in smart cities and governance.
LinkedIn Score : 86.8/100
Favikon Authority Score : 7 635 pts
11. Rita Piçarra
Rita Piçarra is a retired individual at 44, inspiring people through financial literacy. With over 20 years of experience in finance and controlling, she is a TEDx speaker and former Microsoft PT CFO. Rita emphasizes work-life balance and career planning, showcasing strong leadership and management skills. Her posts on LinkedIn reflect her gratitude, love for nature, and dedication to spreading positivity and kindness. She shares insights on the importance of hard work, seizing opportunities, and enjoying life's moments.
LinkedIn Score : 87.5/100
Favikon Authority Score : 8 015 pts
10. Nuno Antunes
Nuno Antunes, a seasoned professional with over 20 years of experience in Concept Development and Store Design for renowned luxury brands like Louis Vuitton, Guerlain, Nespresso, and more. Specializes in creating immersive brand experiences through spatial design, color palettes, and sensory elements. Shares insights and tips on creating impactful activations and unique experiences. Open to collaborations and connections. Follow for expert advice on retail design and brand marketing.
LinkedIn Score : 87.6/100
Favikon Authority Score : 7 989 pts
9. Ana Carvalho
Ana Carvalho is a Public Relations professional and the creator of Social Media Thinking. With a focus on Strategic and Tactical Digital Planning, she has been creating online content since 2002. Ana shares her expertise through Social Media Thinking classes, consulting, and a weekly newsletter. She is dedicated to keeping up with the latest social media trends and providing valuable insights to her audience. Ana's work includes content creation, marketing, and sharing knowledge through various platforms.
LinkedIn Score : 87.9/100
Favikon Authority Score : 7 223 pts
8. Felipe C.
Felipe C. is a dedicated Malware Analyst with a strong background in cybersecurity. Graduated from one of the best training schools in Portugal, he has developed skills in incident analysis, threat detection, and malware reporting. With expertise in endpoint monitoring and SIEM, he is proactive and excels in multitasking. Felipe is also a top performer on Tryhackme and has received recognition for bug-hunting on platforms like YESHAckme and Hackerone. He is the creator of the #StayFirm Telegram channel, providing free materials for learning cybersecurity and programming.
LinkedIn Score : 88.3/100
Favikon Authority Score : 7 320 pts
7. Helena Sacadura Cabral
Helena Sacadura Cabral is an economist with a postgraduate degree in Econometrics. She is a renowned university professor and a sought-after speaker. She is also a successful author with 40 published books to her name. In addition to her academic career, she is a partner in a company and has been involved in writing and hosting television programs. Helena's expertise and extensive knowledge in economics have made her a respected figure in the industry. She often delivers conferences and workshops on various topics and is known for her insightful perspectives.
LinkedIn Score : 88.3/100
Favikon Authority Score : 8 353 pts
6. Mário Ferreira
Mário Ferreira is the President of Grupo PLURIS INVESTMENTS. He has extensive experience in various industries, including tourism, river cruising, real estate, insurance brokerage, ship construction management, hotel management, space tourism, vacations, international cruising, heli tourism, TV, and radio. Mário is known for his expertise and leadership in the field, and he is actively involved in promoting cultural expeditions and yacht expeditions. He has recently shared posts about a 9-night Italian cruise and a partnership between Atlas Ocean Voyages and ORCA, a marine conservation charity. Mário's profile provides valuable insights into the world of business and travel.
LinkedIn Score : 88.4/100
Favikon Authority Score : 8 109 pts
5. Celso Lascasas
With a 19-year journey in entrepreneurship, Celso Lascasas is the Founder and Chairman of Laskasas Group. Starting his career in furniture and woodworking, he built his own brand. The group now has over 450 employees in 30+ countries, focusing on quality and innovation. Celso expanded into real estate and investments, believing in entrepreneurship as a driver of innovation. He shares insights on passion for work, career experiences, and goal-setting on social media.
LinkedIn Score : 88.5/100
Favikon Authority Score : 8 583 pts
4. Flavia Gouveia
Flavia Gouveia is a Leadership and Communication Specialist who transforms ordinary professionals into extraordinary leaders. With a focus on high performance, she offers coaching, training, and speeches to help individuals and teams achieve success. Through tools like Coaching, NLP, and positive psychology, she provides practical solutions for leadership, assertive communication, and productivity. Flavia is also certified in Leadership and Public Speaking, with a passion for inspiring others to reach their full potential.
LinkedIn Score : 88.6/100
Favikon Authority Score : 7 669 pts
3. Hélène Guillaume Pabis
Hélène Guillaume Pabis is the Founder and CEO of Wild.AI, a platform dedicated to providing personalized training and nutrition recommendations for women based on their menstrual cycle and individual data. With a background in data science and athletics, she collaborated with Dr. Stacy Sims to create algorithms that analyze scientific research on female physiology. Wild.AI aims to support women of all ages, life stages, and ethnicities, as well as provide specialized training for coaches. Hélène's mission is to empower women by leveraging data and science to optimize their health and performance.
LinkedIn Score : 89.1/100
Favikon Authority Score : 7 475 pts
2. Ricardo Costaz
Ricardo Costa is the CEO of Grupo Bernardo da Costa and President of AEMinho. He is also the Honorary Consul of Kosovo. With over 150K+ followers and 45 million impressions in the last year, Ricardo is a prominent entrepreneur and keynote speaker. He is known for creating the Department of Happiness and advocating for humanized leadership and happiness at work. Ricardo has a strong presence on social media, especially LinkedIn, where he is one of the most influential Portuguese. He frequently speaks at conferences and events on the topic of happiness at work. The Grupo Bernardo da Costa, under his leadership, was the first company in Portugal to establish a Department of Happiness.
LinkedIn Score : 92.3/100
Favikon Authority Score : 8 466 pts
1. Antonio Guterres
Antonio Guterres is the current Secretary-General of the United Nations, having previously served as the United Nations High Commissioner for Refugees. He has been a strong advocate for human rights, environmental sustainability, and global cooperation. During his tenure, Guterres has focused on addressing various global challenges, including the COVID-19 pandemic, climate change, and conflict resolution. He has also worked to prioritize gender equality and the empowerment of women and girls. Guterres has urged countries to uphold international law and the values of the United Nations Charter to create a safer and more sustainable world.
LinkedIn Score : 95.2/100
Favikon Authority Score : 8 993 pts
How does Favikon rank influencers?
Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.
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