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Top 20 Influencers in Japan in 2025

Here are the top 20 influencers in Japan for 2025, shaping industries such as fashion, business, beauty, technology, and entertainment with their innovative ideas, and engaging content.

January 24, 2025
Natália Duarte

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Here’s the list of the Top 20 Influencers in Japan in 2025:

20. Fujii Kaze

Fujii Kaze is a Japanese musician, known for his pop and rock songs. He has released several albums, including "HELP EVER HURT NEVER" and "LOVE ALL SERVE ALL." He is also a vegetarian and promotes plant-based eating. Recently, he held a stadium festival and offered vegan meals to his fans, expressing his gratitude for everyone who cooperated. He also contracted COVID-19 during a tour but is recovering. He loves to learn English and cherishes the teachings of God, which he believes to be pure grace.

Favikon Authority Score : 9 389 pts

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19. Ivan Laf

Ivan Laf is a social media personality known for his entertaining and engaging content. With a large following, Ivan shares funny videos, memes, and relatable experiences with his audience. He often collaborates with other influencers and creates unique and engaging content that keeps his followers entertained. Ivan's presence on social media is characterized by his humor and ability to connect with his audience.

Favikon Authority Score : 9 390 pts

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18. King & Prince

King & Prince is a Japanese music group formed in 2018. They debuted on May 23rd of the same year with their hit single 'Cinderella Girl.' They are known for their energetic and catchy pop songs. The group consists of members Sho Hirano, Yuta Jinguji, Kaito Takahashi, Ren Nagase, and Hokuto Matsumura. They have a strong presence on social media, with official accounts on Instagram and Twitter. They regularly release new music and engage with their fans through various platforms.

Favikon Authority Score : 9 398 pts

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17. Naomi Watanabe

Naomi Watanabe is a popular Japanese comedian known for her energetic and humorous performances. She is also a fashion enthusiast and has been invited to various fashion shows around the world. With a large following on social media, Naomi shares her daily life, makeup tutorials, and live streams with her fans. She recently made her debut on the runway at a fashion show in Miami, showcasing her unique style and personality. Naomi's comedic talent and fashion sense have made her a beloved figure both in Japan and internationally.

Favikon Authority Score : 9 408 pts

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16. Kiyo

Kiyo is a prominent Japanese content creator known for his engaging and humorous video game commentary on platforms like YouTube and Twitter. With a focus on game playthroughs, Kiyo often collaborates with other creators, bringing a lively and interactive experience to his audience. His content includes a mix of horror, adventure, and simulation games, often featuring unique and entertaining narratives. Kiyo's social media presence is marked by his love for soccer and Japanese actresses, and he frequently shares updates and personal anecdotes with his followers. 

Favikon Authority Score : 9 420 pts

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15. はじめしゃちょー

はじめしゃちょー, also known as Hajime, is a popular Japanese YouTuber and social media influencer. With a wide range of content, Hajime creates videos on various topics and uploads them to his YouTube channel. He has a playful and energetic personality that resonates with his audience, and he often collaborates with other creators. Hajime is known for his entertaining and lighthearted videos, which cover a diverse range of topics, including challenges, vlogs, and comedy skits. He has a strong following on social media platforms such as Twitter, Instagram, and TikTok, where he shares updates and interacts with his fans. Follow Hajime for fun and engaging content!

Favikon Authority Score : 9 439 pts

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14. SixTONES

SixTONES is a popular Japanese boy band known for their energetic performances and catchy music. With members Jesse, Taiga Kyomoto, Hokuto Matsumura, Yugo Kochi, Shintaro Morimoto, and Juri Tanaka, they have gained a large following both in Japan and internationally. They have released multiple singles, including their upcoming 11th single 'creak'. SixTONES is active on social media platforms like TikTok and YouTube, where they share music videos and updates about their latest releases. They have also appeared as guests in various shows and events, showcasing their talent and charm to their fans.

Favikon Authority Score : 9 454 pts

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13. Ian Boggs

Ian Boggs is a multi-talented creator, director, dancer, artist, athlete, and photographer. He shares his life experiences, creativity, and interests on social media platforms like YouTube and Instagram. Ian often talks about his struggles with identity due to being born in Japan and growing up partly in Hawaii and Italy. However, he now embraces himself as a human being beyond race and encourages others to do the same. Ian also shares his fitness journey and encourages his followers to live a life worth living.

Favikon Authority Score : 9 456 pts

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12. TWICE JAPAN OFFICIAL

TWICE JAPAN OFFICIAL is the official YouTube channel of the popular Japanese K-pop girl group TWICE. They share music videos, behind-the-scenes footage, and other content related to their activities and performances. The channel is a platform for fans to stay updated with the group's latest releases and events. TWICE JAPAN OFFICIAL is known for their energetic and catchy songs, as well as their synchronized dance routines. They have gained a large and dedicated fanbase both in Japan and internationally.

Favikon Authority Score : 9 477 pts

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11. Jerome Polin Sijabat

Jerome Polin Sijabat is a mathematics graduate from Waseda University. He is also a fashion collaborator, known for his collaboration with Ventela shoes. Jerome is passionate about education and often conducts math teaching seminars and educational workshops. He has a strong online presence, regularly sharing his experiences and collaborations on social media. With a fun and energetic personality, Jerome engages with his followers through humor and positivity. He is also a fan of K-pop and has had the opportunity to meet and work with Bang Siwon. Through his collaborations and online presence, Jerome aims to inspire others and bring joy to their lives.

Favikon Authority Score : 9 506 pts

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10. Kenshi Yonezu

Kenshi Yonezu, also known as HACHI, is a prominent Japanese musician and illustrator. He is renowned for his work as a VOCALOID producer and has a significant presence on platforms like YouTube and Twitter. Yonezu's music often features in major anime and film soundtracks, including Studio Ghibli's 'The Boy and The Heron' and 'Final Fantasy XVI.' His artistic collaborations extend to brands like GODIVA, showcasing his versatility in both music and visual arts. Yonezu's content is a blend of music releases, artistic projects, and personal reflections.

Favikon Authority Score : 9 536 pts

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9. Stray Kids Japan Official

Stray Kids Japan Official is the Japanese channel of the South Korean boy band Stray Kids under JYP Entertainment. It features music videos, live performances, and other related content exclusively in Japanese, catering to their growing Japanese fanbase. They recently released their first Japanese album, "SKZ2021," and are currently promoting their second world tour in Japan, "MANIAC." The channel also has various social media accounts, including Twitter and TikTok, where they post updates and teasers for their upcoming releases.

Favikon Authority Score : 9 572 pts

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8. Shohei Ohtani

Shohei Ohtani is a Japanese baseball player, currently playing as a pitcher and designated hitter for the Los Angeles Angels. He is known for his unique two-way playing style, excelling both as a pitcher and a batter. Ohtani began his professional career in Japan with the Hokkaido Nippon-Ham Fighters before transferring to the MLB in 2018. He has won several awards, including the American League Rookie of the Year award in 2018 and the American League Most Valuable Player award in 2021. Ohtani is also set to participate in the 2023 World Baseball Classic as a member of the Japanese national team.

Favikon Authority Score : 9 585 pts

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7. Sana Minatozaki

Sana is a Japanese singer and dancer, best known as a member of the K-Pop girl group, Twice. She is also a brand ambassador for Yves Saint Laurent Beauty Japan, promoting their Rouge Volupté Candy Glaze lipstick line. Sana is active on social media, often sharing photos of her personal life, such as her recent trip to New York City, as well as promotional material for her group and brand partnerships. She recently celebrated her birthday with loved ones, expressing gratitude for their support.

Favikon Authority Score : 9 600 pts

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6. Mina Myoui

Mina Myoui, also known as Mina, is a Japanese singer and dancer best known as a member of the South Korean girl group TWICE. She is the group's main dancer and sub-vocalist and is recognized for her elegant and graceful performances. In addition to her music career, Mina is a model and has been featured in various magazines and advertisements. She is also a global brand ambassador for SK-II and Burberry. Mina is highly popular on social media with millions of followers on Instagram, where she often posts updates about her personal and professional life.

Favikon Authority Score : 9 617 pts

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5. Snow Man

Snow Man is a popular Japanese idol group known for their dynamic music and dance performances. They have a strong presence on social media platforms like Instagram, YouTube, and Twitter, where they engage with fans through music videos, live performances, and interactive content. Their themes often revolve around music releases, concerts, and fan interactions. Snow Man is celebrated for their energetic performances and has a dedicated fan base, contributing to their success in the Japanese entertainment industry.

Favikon Authority Score : 9 621 pts

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4. Saito

Saito is a social media influencer based in Japan, known for his viral videos on TikTok and YouTube. He has over 8.8 million followers on TikTok and more than 7.1 million subscribers on YouTube. Saito's content mainly revolves around humor, and he often collaborates with other creators to create engaging and entertaining videos. He also uses his Instagram account to connect with his followers and share updates on his work. Saito is open to work-related inquiries through his Instagram account.

Favikon Authority Score : 9 675 pts

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3. Bayashi

Bayashi is a popular Japanese cooking video creator with over 42 million followers on his TikTok account. He creates videos on cooking, including different cuisines and recipes, and has recently released a low-sugar recipe book called "The Ultimate Dish with Bayashi's Ultra-Low Sugar Recipes." He also sells merchandise such as T-shirts, hoodies, and aprons. Bayashi's videos are known for their ASMR quality, and he specializes in cooking, ASMR, and food-related content. He regularly posts videos on YouTube as well, and his channel has a large following too.

Favikon Authority Score : 9 748 pts

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2. ISSEI

ISSEI, also known as "世界の英雄になる男" (The man who will become a hero of the world), is a Japanese social media star and comedian, popular for his funny videos and comedy remixes. With over 10 million followers on TikTok and YouTube, he creates content focused on making people smile and laugh. He also shares his lifehack series, cooking tutorials, and travel vlogs. ISSEI has a strong presence on social media and often collaborates with other creators. He aims to become famous around the world and spread joy to his followers.

Favikon Authority Score : 9 793 pts

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1. ウエスP

ウエスP, also known as Mr Uekusa or Wes-P, is a Japanese comedian and social media personality known for his viral videos, such as his "tablecloth tricks" and "plunger stunts." He has a YouTube channel where he creates personalized videos and shares his comedic performances, which have gained millions of views. He was a finalist on France's Got Talent and has won a Guinness record on the Italian show "Lo Show Dei Record." He also shares his daily life, challenges, and life hacks on his social media accounts, where he has a significant following.

Favikon Authority Score : 9 798 pts

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View the full top 200 ranking here:

🏆 Top 200 Creators in Japan

How does Favikon rank influencers?

Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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Natália Duarte

Natália Duarte is the Chief of Staff at Favikon. She is a Brazilian entrepreneur at heart and speaks five languages fluently: Portuguese, English, French, Spanish, and Italian. She lived for two years in the French Alps, where she completed a Master's in Foreign Language Didactics and a Master's in Entrepreneurship and Project Management. She is passionate about innovation, business, and connecting people and purposes.